Alexander Perrie & Co

What Alexander Perrie & Co does

Alexander Perrie & Co Pty Ltd is an Australian specialty manufacturer that designs, builds, and services fire and emergency vehicles and aerial appliances. Founded in 1946 and headquartered in Kirrawee, New South Wales, the company operates in a tightly defined niche serving Australian fire and emergency service operators. Its product scope spans the full lifecycle of these vehicles — from initial design and fabrication through to ongoing maintenance and aftermarket servicing — positioning it as a vertically oriented specialist rather than a high-volume generalist.

The company is privately held and for-profit, with a workforce of 11–50 employees, consistent with a small-to-mid-sized boutique manufacturer. Available source material does not disclose pricing models, distribution channels, customer segmentation, or revenue mechanics, but the nature of the product implies project-based or contract-driven sales — typically to government and emergency-service buyers — supplemented by recurring aftermarket service and parts revenue. There is no public indication of technology partnerships, software platforms, or digital product surfaces.

Based on 78 years of continuous operation, Alexander Perrie & Co appears to occupy a stable incumbent position in a regulated, specialized niche where entry barriers include engineering capability, compliance with emergency-vehicle standards, and long-standing institutional relationships. However, the source base is thin: the company's own website was not accessible during data collection, and no third-party filings or news were available, so descriptions of product specifics, financial scale, and strategic positioning should be treated as indicative rather than exhaustive.

Name

Alexander Perrie & Co

Website

https://alexanderperrie.com.au

Company type

Private

Founded year

1946

Headcount range

11–50 employees

Short description

Alexander Perrie & Co Pty Ltd is an Australian specialty manufacturer, founded in 1946 and based in Kirrawee, that designs, builds, and services fire and emergency vehicles and aerial appliances for emergency service customers.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Manufacturing

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI)

akta.pro secondary industries

Emergency Planning & Risk Assessments (BPABANAA), Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

Keywords

• Fire truck manufacturing
• Emergency vehicle design
• Aerial appliance fabrication
• Specialty vehicle service
• Firefighting apparatus

Headquarters

HQ city

Kirrawee

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations

Core offering

Alexander Perrie & Co Pty Ltd designs, builds, and services specialized fire and emergency vehicles and aerial appliances. The company operates as a specialty manufacturer and aftermarket service provider for firefighting and emergency response apparatus, serving Australian fire and emergency services customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialized Fire and Emergency Vehicles

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• REV Group: US-based manufacturer of specialty vehicles including fire trucks (E-ONE, KME, Ferrara, Spartan Emergency Response) and ambulances. Operates as a scaled direct competitor in fire and emergency vehicle manufacturing globally.
• Magirus (CNH Industrial / Iveco): European manufacturer of fire trucks and aerial appliances, part of the Iveco/CNH Industrial ecosystem. Directly competes in custom fire apparatus and turntable ladder/aerial platforms for European and Asia-Pacific government customers.
• Bronto Skylift: Finnish manufacturer of aerial firefighting and rescue platforms, mounted on commercial chassis. Direct comparable in aerial appliances for fire and emergency response applications.
• Rosenbauer International: Austrian-based global leader in fire trucks, aerial appliances, and emergency response vehicles. Directly competes with Alexander Perrie & Co in the design and manufacture of specialized fire and aerial vehicles for government and municipal buyers.
• Emergency One (E1) UK: UK-based designer and manufacturer of fire and rescue appliances, including aerial platforms. A peer in specialty fire apparatus manufacturing, particularly for government emergency services customers.
• Pierce Manufacturing (Oshkosh): North American leading manufacturer of custom fire apparatus and aerial platforms, owned by Oshkosh Corporation. Directly comparable product portfolio of custom fire trucks and aerial appliances for municipal and government customers.
• Morita Holdings: Japanese manufacturer of fire trucks, aerial ladder trucks, and emergency response vehicles. A scaled specialty builder with directly comparable product portfolio serving government fire agencies.
• Spartan Emergency Response (REV Group): US manufacturer of custom fire apparatus and aerial platforms, part of REV Group. Direct competitor in specialty fire trucks and emergency vehicles for municipal customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/alexanderperrieofficial
• LinkedInlinkedin.com/company/alexander-perrie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Perrie & Co