Agapi Boat Club

What Agapi Boat Club does

Agapi Boat Club, operating under Agapi Boating AB, is a Sweden-founded premium boat membership platform established around 2015 with dual headquarters in Stockholm and Palma de Mallorca. The company provides access to a shared fleet of premium boats — including Axopar, Candela, Beneteau, Fjord, Frauscher, and electric models across four size categories — through a digital booking ecosystem comprising a multi-language website (six languages) and a mobile application that supports real-time reservations and trip management. Core customer-facing offerings are OnDemand Membership (pay-per-trip with no fixed monthly fee), Unlimited Membership (annual subscription from €1,000/year with Summer-Only, Weekday-Only, Off-Season, and Multi-Harbour variants), Charter Services with professional skippers, Multi-Trip Packages (12-month prepaid credit), and Smart Boat Ownership, in which Agapi manages owner vessels that generate income through club bookings when idle.

The business model layers consumer-facing subscription and usage-based revenue with a three-tier franchise program (Micro, Base, Center) that licenses the operating model, brand, and digital ecosystem to boat dealers, marina operators, charter companies, and entrepreneurs. Revenue streams therefore include membership fees, per-trip charges, franchise setup fees and royalties, charter and skipper services, and one-time boat sales (including pre-owned fleet vessels with a 6-month extended warranty). The platform serves affluent individual boaters, dual-home members seeking multi-destination access, charter/experience seekers, and B2B partners across 23+ locations in 13+ countries spanning Europe, North America, the Caribbean, the Middle East, and additional Mediterranean markets.

Strategically, Agapi is executing a franchise-led, partnership-anchored globalization: a March 2023 founding partnership with Axopar Boats provides access to 110 dealers in 50+ countries, the 2023 absorption of MembersBoats Malta added Mediterranean depth, the 2024 Toronto launch initiated North American operations, and a May 2026 announcement confirmed four new destinations across four continents. Member satisfaction is reported at 4.9/5, and the Agapi Academy e-learning platform addresses the no-license barrier for entry-level customers. The company remains privately held with no disclosed institutional funding, headcount, or revenue figures.

Name

Agapi Boat Club

Legal name

Agapi Boating AB

Website

https://agapiboatclub.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Agapi Boat Club is a Sweden-based premium boat membership platform offering shared fleet access via OnDemand and Unlimited subscriptions, charter services, and Smart Boat Ownership across 13+ countries and 23+ destinations, scaled through a three-tier franchise model and Axopar partnership.

Ownership category

akta.pro rank

Product category

Boat Club Services

NAICS

Marinas (713930), Scenic and Sightseeing Transportation, Water (48721), Boat Dealers (441222)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

akta.pro secondary industries

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA), Boat & Marine Leasing (FSAKANAH), Shore Excursion Operators (Tours & Activities) (THAEAFAC)

Keywords

• Boat membership services
• Shared boat fleet
• Premium boating club
• Boat charter services
• Fractional boat ownership

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. OnDemand Membership: Pay-per-trip membership with no fixed monthly fees. Members purchase packages that convert to boating credit, deducted with each booking. No long-term commitment required.
2. Unlimited Membership: Year-round access to full fleet with unlimited bookings. Offered as Summer-Only, Weekday-Only, and Off-Season variants. Includes Multi-Harbour options for dual-home members.
3. Charter Services: Single trip bookings or multi-trip packages with professional skipper service. No boating license required. Members and non-members can purchase.
4. Smart Boat Ownership (SBO): Boat ownership program where Agapi manages maintenance, insurance, mooring, and administration. Boat generates income when not in use by owner through club bookings.
5. Franchise Fees: Revenue from franchise partners (Micro, Base, Center models) including setup fees and ongoing royalties for access to business model, brand, and operational support
6. Boat Sales: Sale of boats from club fleet (used/pre-owned) and new boats through Smart Boat Ownership program. Includes 6-month extended warranty on retired fleet boats.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Agapi Boat Club provides a premium membership-based boating platform that gives members access to a shared fleet of premium boats across 23+ destinations in 13+ countries. The company offers OnDemand (pay-per-trip) and Unlimited (annual subscription) memberships, Smart Boat Ownership for fractional ownership with managed operations, and skippered charter services. A franchise program enables boat dealers, marina operators, and entrepreneurs to operate Agapi-branded clubs in their local markets.

Product overview

Agapi Boat Club operates as a premium boat membership platform offering a portfolio of interconnected boating solutions: On Demand Membership (pay-per-trip) and Unlimited Membership (year-round access) serve as the core membership tiers, while Smart Boat Ownership provides an investment option for those wanting to own a boat managed by the club. Charter Services and Multi-Trip Packages cater to occasional users or visitors seeking single/scheduled skippered experiences. All members access the fleet through the Agapi Mobile App, which provides real-time boat availability and booking functionality. The club operates across 13+ countries with locations spanning Europe, the Caribbean, and North America. A Franchise Program enables partners to operate local Agapi Boat Clubs under the global brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Agapi Boat Club: Premium boat membership club offering OnDemand and Unlimited membership options for boating access
• Smart Boat Ownership (SBO)
• Agapi Boat Club Micro
• Agapi Boat Club Base
• Agapi Boat Club Center
• Agapi Academy

Products and services

• OnDemand Membership Pay-per-trip membership with no fixed monthly fees. Members pay only when they use the boat, accessing the fleet on a usage-based basis. Ideal for occasional boaters seeking maximum flexibility without long-term commitment. Includes access to global fleet.
• Unlimited Membership Year-round unlimited boating access to the full fleet across all club locations, starting from €1,000 per year. Includes spontaneous bookings within 24 hours of departure and two simultaneous planned days with unlimited reuses. Offered as Summer-Only, Weekday-Only, and Off-Season variants.
• Smart Boat Ownership (SBO) Boat ownership program where Agapi handles maintenance, insurance, mooring, and administration. The boat is added to the club fleet and earns income through member bookings when not in use by the owner, offsetting ownership costs. Includes 6-month extended warranty on retired fleet boats sold through the program.
• Charter Service Skippered boat experiences where professional captains handle navigation, docking, and route planning. Offers single trip or multi-trip bookings with premium fleet access and handpicked captains. No boating license required. Available to members and non-members.
• Multi-Trip Packages Prepaid trip packages offering better value per trip with greater booking flexibility. Package value converts to boating credit valid for 12 months from purchase and is deducted per booking. Available to non-members and members.
• Franchise Program (Micro, Base, Center) Three-tier franchise model enabling boat dealers, marina operators, and entrepreneurs to operate Agapi-branded clubs. Micro turns a single boat into a small business; Base adds OnDemand and Charter options for existing operators; Center offers the complete Agapi portfolio for regional flagships. Includes turn-key solutions, digital ecosystem, brand, operational routines, and access to global member base.

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and regional.

• Axopar BoatscoreStrategic or Co-development Partner · 1 March 2023Founding partnership established March 2023. Axopar Boats, with 110 dealers in 50+ countries and 5500+ existing owners, partnered with Agapi to expand boat club concept globally. Axopar states the Agapi Boat Club modern concept was the main reason for becoming an Axopar dealer. The partnership aims to take boating to a new level of experience while expanding to new communities. Agapi offers attractive terms to Axopar boat brands.
• MembersBoatsregionalStrategic or Co-development Partner · 1 January 2023MembersBoats Boat Club joined the AGAPI family in early 2023, bringing expertise from operating since 2020. The partnership provides access to Agapi's network of locations, best practices, tools, and growing international demand. Located in Malta.
• Bradley Hale (Agapi Boat Club Toronto)regionalOthersFranchise partner operating Agapi Boat Club Toronto, Canada's first location. Bradley describes the partnership as transformative for Canadian boating market, bringing the best freshwater cruising in the world into the global Agapi network.
• Frederic Guichert (Port-Grimaud)regionalOthersPrevious Director CN Simons at Port-Grimaud, now operating Axopar x Agapi Boat Club in Bay of Saint Tropez. Views Agapi as the future of boating that will widen customer reach.
• Alexandre von Heeren (MembersBoats Malta)regionalOthersMembersBoats operator in Malta who joined Agapi in early 2023. Values the professionalism and global network access that Agapi provides.
• Johan Duits (Bonaire)regionalOthersAxopar dealer in Bonaire who chose the brand partly due to Agapi Boat Club's modern concept, which provides tools to handle everything from single charter to boat investments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carefree Boat Club: Carefree Boat Club operates a network of membership-based boating clubs in the US and Canada, providing shared fleet access via subscription. The membership and fleet-sharing mechanics closely mirror Agapi's Unlimited and OnDemand tiers.
• The Moorings: The Moorings is a global yacht charter operator offering bareboat, skippered, and crewed yacht vacations. It overlaps with Agapi's charter and Smart Boat Ownership offerings in premium vacation destinations.
• SamBoat: SamBoat is a leading European boat rental platform operating in 50+ countries, offering both bareboat and skippered charters. It overlaps with Agapi's charter and OnDemand offerings across many of Agapi's European geographies.
• Freedom Boat Club: Freedom Boat Club is the largest membership-based boat club franchise in North America, operating a model nearly identical to Agapi — members pay recurring fees for access to a fleet of boats across multiple locations. It is the most direct comparability benchmark for Agapi's core membership proposition, though geographically focused on the US.
• GetMyBoat: GetMyBoat is the world's largest peer-to-peer boat rental marketplace, offering on-demand access to boats worldwide. It competes with Agapi's OnDemand and Charter tiers by aggregating private owner inventory rather than operating its own fleet.
• Dream Yacht Charter: Dream Yacht Charter is one of the world's largest yacht charter companies with a global franchise and sales network. Its franchise-driven growth model and global destination coverage closely parallel Agapi's franchise strategy and premium yacht positioning.
• Click&Boat: Click&Boat (owned by the Beneteau Group) is a major European boat rental platform with both bareboat and skippered offerings. As a Beneteau-backed competitor, it competes both as a marketplace and a fleet supplier adjacent to Agapi's fleet sourcing.
• Boatsetter: Boatsetter is a US-based peer-to-peer boat rental marketplace with optional captain services, directly competing with Agapi's charter offerings. Its digital booking experience overlaps with Agapi's app-based reservation model.

Broad incumbents

• Axopar Boats: Axopar is a Finnish premium boat manufacturer and Agapi's strategic partner, with 110 dealers across 50+ countries. While primarily a manufacturer and dealer rather than a competing operator, Axopar's dealer network and brand recognition set the competitive context for premium boat club experiences.
• Beneteau Group: Beneteau is a global boat manufacturer that also owns Click&Boat and operates boat club franchises. As both a fleet supplier and an integrated competitor through Click&Boat, Beneteau represents a powerful incumbent in the boating-as-a-service space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgapiBoatClub
• LinkedInlinkedin.com/company/agapi-boat-club
• Instagraminstagram.com/agapiboatclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agapi Boat Club