3Plus Capital

What 3Plus Capital does

3Plus Capital is a Mexican private capital firm headquartered in Mexico City's Santa Fe business district, operating a multi-vertical platform with approximately 5,000 million pesos (MXN) under management and a team of around 100 employees and collaborators. Founded roughly 19 years ago, the firm has executed 27 investments and successfully divested 16 positions across its lifetime, indicating an active capital recycling model.

The firm's activities are organized into three divisions. The Inmobiliario (real estate) division has developed more than 17 projects with cumulative sales above 4,400 million pesos. The Financiero (financial services) division has issued over 350 million pesos in guaranteed credits and administers more than 2,000 million pesos in fiduciary and patrimonial structures, leveraging the lending platform tprestamos.com.mx for origination. The Capital de Riesgo (venture capital) arm invests in consumer-facing sectors including gyms, advertising, and wellness, providing exposure to operating businesses alongside the firm's real estate and credit book.

Revenue mechanics combine management fees on deployed capital, development margins on real estate projects, interest spreads and fiduciary fees on the credit and administration book, and carried interest on the 16 realized exits. The firm operates entirely within Mexico with relationship-based distribution rather than technology-led acquisition, and there is no disclosed presence of AI/ML capabilities, proprietary technology platforms, or external fundraising rounds in the available data.

Name

3Plus Capital

Legal name

3P Capital

Website

https://3pcapital.mx

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

3Plus Capital is a Mexico City-based private capital firm managing approximately 5,000 million pesos across real estate, financial services, and venture capital divisions. Founded 19 years ago, the firm has executed 27 investments and 16 divestments serving Mexican clients and portfolio companies.

Ownership category

akta.pro rank

Product category

Private Equity & Asset Management

NAICS

Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Other Financial Investment Activities (5239)

SIC

Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532), Loan Brokers (6163)

akta.pro primary industry

Real Estate Funds — Core-Plus (FSANAEAG)

akta.pro secondary industries

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ), Real Assets — Real Asset Fund Platforms / Multi-Asset Real Assets (Diversified Real Assets Funds) (FSAHAIAM), Large-Cap / Sponsor Finance Direct Lending (FSANADAJ), Corporate & Institutional Trust Services (FSAAANAB)

Keywords

• Private equity fund
• Real estate investment
• Asset management
• Venture capital
• Fiduciary administration

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Capital Fund Management: Operates as a leading private capital fund in the financial and real estate sectors, focusing on investment and enhancement of projects with impact and growth, generating competitive advantages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

3Plus Capital manages private equity funds focused on financial services, real estate projects, and related asset management. The firm operates through three core divisions: Inmobiliario (real estate investment with 17+ projects and 4,400 million pesos in sales), Financiero (guaranteed credits and fiduciary/patrimonial administration via tprestamos.com.mx), and Capital de riesgo (venture capital investments in gyms, advertising, and wellness sectors).

Product overview

3Plus Capital operates as a unified private capital fund organized into three core divisions: Immobiliario (real estate investment), Financiero (financial services including credit and fiduciary administration), and Capital de riesgo (venture capital targeting gyms, advertising, and wellness sectors). The company functions as a multi-segment investment platform rather than a single product, leveraging its 19 years of experience to manage approximately 5,000 million pesos across 27 investments.

Differentiator

Problem solved

Functional benefit

Brands

• IIIP+: Investor relations brand name for 3P Capital

Products and services

• Inmobiliario Real estate investment segment offering property development and investment opportunities in Mexico, managing over 17 projects with approximately 4,400 million pesos in sales volume. Targeted at real estate investors seeking curated exposure to Mexican property development projects.
• Financiero Financial services division providing credit and financing solutions to clients, with over 350 million pesos in guaranteed credits and approximately 2,000 million pesos in fiduciary and patrimonial administration. Services distributed in partnership with tprestamos.com.mx.
• Capital de riesgo Venture capital arm investing in growth-stage and startup companies across gyms, advertising, and wellness sectors. Provides growth capital and strategic support to non-technology wellness businesses in Mexico.

Quantifiable outcome

• 16 successful divestments from 27 investments
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mountain Nazca: Mexican venture capital firm with multiple fund vintages investing in technology-enabled businesses across Latin America. Comparable as a domestic VC fund manager targeting growth-stage Mexican companies, similar in structure to 3Plus's venture capital arm.
• DILA Capital: Mexico-based venture capital and growth equity firm managing multiple funds for institutional LPs in the Mexican ecosystem. Comparable as a domestic fund manager deploying capital across stages and verticals within Mexico.
• Nexxus Capital: Mexican private equity firm focused on mid-market buyouts and growth investments across multiple sectors. Comparable as a domestic PE platform with parallel fund management, portfolio company oversight, and limited-partier fundraising dynamics.
• Cometa: Mexico-based venture capital firm managing multi-stage funds with both domestic and international LP backing. Comparable as a Mexican VC platform with parallel fund vehicles and a similar focus on serving growth-stage companies in Mexico.
• Alta Growth Capital: Mexico-based private equity and venture capital firm investing in growth-stage companies across diverse industries. Directly comparable in operating model — a Mexican multi-strategy capital firm with both PE and VC mandates serving SMEs and growth businesses.
• Promecap: One of Mexico's longest-established private equity firms, managing multiple funds across diversified strategies including real estate, infrastructure, and direct investments. Directly comparable as a multi-strategy Mexican PE platform with a similar institutional investor base.

Broad incumbents

• Kaszek Ventures: The largest Latin American venture capital firm, with significant Mexico presence and multi-billion-dollar AUM. Comparable thematically as a LatAm PE/VC platform but operates at a much larger scale and broader geographic footprint than 3Plus Capital.

Regional players

• Vesta: Mexican real estate developer and operator with publicly traded shares focused on industrial parks and logistics facilities. Comparable in real estate development activity within Mexico, though primarily an operator/developer rather than a multi-strategy PE fund.
• Fibra Macquarie: Mexican industrial REIT backed by Macquarie Infrastructure and Real Assets, investing in industrial real estate across Mexico. Comparable in real estate investment focus but operates as a public REIT vehicle rather than a private fund manager.
• Fibra Uno: Mexico's largest real estate investment trust (REIT), focused on commercial and industrial property investment. Comparable as a major Mexican real estate capital allocator with overlapping sector exposure, though structured as a public REIT rather than a private PE fund.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Plus Capital