Bransby Horses

What Bransby Horses does

Bransby Horses is a UK-registered equine welfare charity (Charity Registration Number 1075601, Company Limited by Guarantee, RCN 3711676) founded in 1968 and operating from Bransby House, Lincolnshire. The organisation rescues, rehabilitates, cares for, and rehomes horses, ponies, donkeys, and mules, maintaining 262 equines in care at year-end 2024. Its core operational program is the Perfect Partner Rehoming Scheme, a loan-based rehoming model that has placed 644 equines with approved foster homes across mainland UK via a structured 8-stage vetting process, ongoing support visits, and partnerships with bodies including the British Horse Society, the Farriers Registration Council, BEVA, and BAEDT.

The charity's product portfolio combines welfare services with branded educational and merchandise offerings. Talks and Tours, the Welfare Trail, and the Pony Pioneers junior program provide on-site and digital engagement, while the Pudding the Shetland pony IP spans storybooks (Picnic Panic, Christmas Miracle), soft toys, and school teaching resources. Distribution channels include the on-site visitor centre open Wednesday-Sunday, the website shop, the eBay charity auction shop, and the Perfect Partner direct rehoming channel, with marketing across the website, biannual Bransby Life magazine, email newsletters, events, and earned media coverage including Appleby Fair participation.

Bransby Horses operates a donation-driven revenue model funded by individual giving, single and regular donations, sponsorships, merchandise sales, rehoming fostering fees (£100-£175 per equine), and eBay auction proceeds. Legacy giving via gifts in Wills is structurally critical: the charity states that 3 in 4 equines are cared for through funds from gifts in Wills, supported by a partnership with Bequeathed offering free will-writing services. The go-to-market is direct-to-consumer engagement with supporters through digital, print, and on-site channels.

Name

Bransby Horses

Legal name

Bransby Horses

Website

https://bransbyhorses.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Short description

Bransby Horses is a UK-registered equine welfare charity founded in 1968 that rescues, rehabilitates, and rehomes horses, ponies, donkeys, and mules through its Perfect Partner Scheme, serving individual adopters, donors, and legacy givers across mainland UK.

Ownership category

akta.pro rank

Product category

Animal Welfare & Rescue Services

NAICS

Support Activities for Animal Production (115210), Veterinary Services (54194)

SIC

Agricultural Services (700)

akta.pro primary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Equine Veterinary, Welfare & Anti-Doping Services (MPAEADAJ)

Keywords

• Equine welfare
• Horse rescue
• Animal rehoming
• Charity donations
• Horse rehabilitation

Headquarters

HQ city

Bransby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Fundraising: Charitable donations from individuals including single donations, regular giving, and sponsorship of specific equines. 3 in 4 equines are cared for through funds from gifts in Wills.
2. Legacy Giving: Gifts left in Wills including pecuniary legacies (fixed money amounts) and residual legacies (remaining estate). A key revenue stream for long-term sustainability.
3. Merchandise Sales: Sale of Pudding branded merchandise including storybooks (£4.95), soft toys (£5.95-£7.95), and activity books. Sold via website shop and eBay.
4. Rehoming Fees: Mandatory fostering fees for rehomed equines: Ridden £175, Driven £175, Project £130, Companion with Potential £130, Companion £100.
5. eBay Auctions: Exclusive items and experiences sold through Bransby Horses eBay charity shop to raise funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bransby Horses is a UK equine welfare charity (founded 1968) that rescues, rehabilitates, cares for and rehomes horses, ponies, donkeys and mules. It operates as a Company Limited by Guarantee and registered charity, funded through donations, legacies, merchandise sales and rehoming fees, and offers educational visits, talks, tours and a rehoming scheme.

Product overview

Bransby Horses is one of the UK's largest equine welfare charities offering a unified portfolio of rescue, rehabilitation, and rehoming services for horses, ponies, donies, and mules. The core offering is the Perfect Partner Rehoming Scheme, a loan-based foster program with 644 equines placed in homes nationwide. Supporting the rehoming mission are educational products including Pudding's storybooks (Pudding's Picnic Panic, Puddings Christmas Miracle) and Pudding's Pals soft toys that teach children about equine welfare. The charity also provides visitor experiences through Talks and Tours, the Welfare Trail, and Pony Pioneers junior program. Additional revenue streams include a Legacy Giving Program with free will writing service, and an eBay charity auction shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfect Partner Rehoming Scheme A rehoming programme that matches rescued horses, ponies, donkeys and mules with vetted new owners across the UK.
• Pudding's Picnic Panic A children's book featuring the charity's mascot, sold to raise funds for equine welfare.
• Puddings Christmas Miracle A children's book featuring the charity's mascot, sold to raise funds for equine welfare.
• Pudding's Pals Soft Toys Branded plush toys sold via the charity's online shop, with proceeds supporting equine welfare.
• Talks and Tours Educational talks and guided tours of the rescue site delivered to groups and visitors.
• Welfare Trail A visitor welfare trail at the Lincolnshire site that educates the public about rescued equines and welfare standards.
• Pony Pioneers A children's education and engagement programme that introduces young people to equine welfare.
• Legacy Giving Programme A legacy giving programme allowing supporters to leave gifts in their wills to fund equine welfare work.
• eBay Charity Auction Shop An online charity auction operated through eBay where donated goods are sold to raise funds.

Quantifiable outcome

• 95 equines rescued in 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• RSPCAcoreStrategic or Co-development PartnerRSPCA serves as a backup welfare hotline (0300 1234 999) when Bransby Horses' dedicated welfare line is unavailable. RSPCA operates 8am-8pm. Both organizations collaborate on equine welfare concerns.
• BequeathedcoreGTM or Marketing PartnerPartnership offering free professionally drafted Wills through accredited partners. Helps supporters create Wills while encouraging legacy gifts to Bransby Horses. Includes up to 30 minutes free legal advice.
• British Horse SocietyminorStrategic or Co-development PartnerCollaboration on the Second Chance scheme for rehoming equines. Amy Baylis, Rehoming Coach at Bransby Horses, works with BHS on this initiative.
• Farriers Registration CouncilminorOthersBransby Horses requires all fosterers to use registered farriers verified through the Farriers Registration Council (farrier-reg.gov.uk). This is a mandatory requirement for rehoming applications.
• BEVA (British Equine Veterinary Association)minorOthersBransby Horses requires equine dental work to be performed by BEVA-approved equine dental technicians or equine-specific veterinary surgeons. This is a mandatory requirement for fosterers.
• BAEDT (British Association of Equine Dental Technicians)minorOthersBransby Horses requires equine dental work to be performed by BAEDT-certified equine dental technicians as part of rehoming requirements.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSPCA: UK's largest animal welfare charity, with equine rescue and welfare within a much broader portfolio. Already a strategic backup-welfare partner of Bransby Horses, making it a comparable adjacent incumbent.
• Blue Cross: Large UK animal welfare charity providing equine rescue and rehoming alongside broader small-animal services. Overlaps with Bransby Horses on equine rehoming but operates a wider portfolio.

Direct peers

• Redwings Horse Sanctuary: One of the UK's largest equine welfare charities, operating rescue, rehabilitation and rehoming services for horses, ponies, donkeys and mules. Directly comparable to Bransby Horses in mission, services and UK donor pool.
• World Horse Welfare: Major UK and international equine welfare charity focused on rescue, rehabilitation and rehoming. Directly comparable in scale, mission and funding model to Bransby Horses.
• HorseWorld: UK equine rescue and welfare charity operating rehabilitation, rehoming and safeguarding services. Directly comparable in rescue-rehome-safeguard mission and UK-only footprint.
• The Donkey Sanctuary: UK-based equine welfare charity (donkeys and mules) providing rescue, sanctuary and rehoming. Bransby Horses similarly cares for donkeys and mules, making The Donkey Sanctuary a closely comparable operational peer.
• Hillside Animal Sanctuary: UK animal welfare charity operating a large sanctuary with equine (alongside other species) rescue and lifelong care. Comparable in sanctuary-based operating model and donation funding.
• The Horse Trust: UK equine welfare charity that rescues, rehabilitates and provides sanctuary for horses. Comparable to Bransby Horses in sanctuary-based care model, rehoming services and reliance on donations and legacies.

Others

• The British Horse Society: UK equine membership and welfare organisation. While not a direct rescue competitor, it collaborates with Bransby Horses on the Second Chance rehoming scheme and shares the equine welfare supporter base.

Emerging players

• Mane Chance Sanctuary: UK equine rescue and rehabilitation charity focused on rescue, rehabilitation and rehoming with an educational mission. Smaller and more recent than Bransby but directly comparable in service mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bransby-horses

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bransby Horses