What Urban Forest Realty does

Urban Forest Realty is a privately held Colorado real estate brokerage founded in 2016 and headquartered in Fort Collins, with co-founders David Runkles and John Runkles leading a team of approximately seven members that includes agents Robert Bush (Erie) and Nathan Mockler (Windsor), and assistant Dana Coleman. The company provides residential brokerage services via a structured 13-step buyer process and 15-step seller process, complemented by professional photography, drone photography, 3D tours, virtual tours, and listing syndication to Zillow, Realtor.com, and Trulia. It also offers commercial real estate services covering flex spaces, office space, core-and-shell, and warehouse properties through a dedicated Urban Forest Commercial Realty sub-brand, leveraging relationships with lenders, designers, and contractors for tenant improvements. The firm operates a wholly owned subsidiary, Urban Forest Property Management LLC, which delivers full-service property management and leasing across the North Denver Metro Area and Northern Colorado.

The company's monetization is built on three transactional streams—residential commissions, commercial commissions, and a flat $400-per-transaction fee paid by recruited agents in lieu of a traditional commission split—plus recurring managed-services revenue from the property management subsidiary. Its technology footprint is modest: a Squarespace-hosted website with educational Buyer and Seller Guides, a live Mortgage Calculator tool (web beta plus a published iOS app), and an in-development Rental Property Analyzer aimed at investors. The firm is actively recruiting 10 additional agents, which would more than double producing headcount, signaling the principal growth vector at this stage. There is no evidence of external institutional capital, and the company is designated as an Equal Housing Opportunity brokerage.

Name

Urban Forest Realty

Legal name

Urban Forest Realty

Website

https://urbanforestrealty.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Urban Forest Realty is a privately held, founder-owned Colorado real estate brokerage founded in 2016 that provides residential and commercial brokerage, agent transaction services, and property management across Northern Colorado and the North Denver Metro Area.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Buyer and seller representation
• Real estate transactions

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Commissions: Traditional real estate commission-based revenue from residential property buy-side and sell-side transactions. Agents facilitate the full transaction lifecycle from listing to closing.
2. Commercial Real Estate Services: Commercial property transactions including flex spaces, office space, core and shell, and warehouse properties. Revenue from transaction facilitation and tenant improvement coordination.
3. Agent Transaction Fees: Agents pay $400 per transaction to the brokerage. The brokerage handles compliance paperwork while agents focus on sales and relationship building.
4. Property Management Services: Full-service property management for the North Denver Metro Area and Northern Colorado, including leasing and management services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Urban Forest Realty is a Colorado-licensed real estate brokerage providing residential and commercial real estate buying, selling, and leasing services. The brokerage runs a structured buyer and seller process, professional listing marketing (photography, drone, 3D tours), syndication to Zillow, Realtor.com, and Trulia, and full-service property management in the North Denver Metro Area and Northern Colorado. Independent agents pay a $400 per-transaction fee to operate under the brokerage.

Product overview

Urban Forest Realty operates as a Colorado real estate brokerage offering a unified platform of residential and commercial real estate services. The core offerings include Residential Realty Services (a full-service home buying and selling platform with 13-step guided processes) and Commercial Realty Services (covering flex spaces, office, and warehouse properties). These are complemented by Property Management services for the North Denver Metro Area and Northern Colorado, plus digital tools including the Mortgage Calculator (web and iOS app) and an upcoming Rental Property Analyzer. The company syndicate listings to major platforms including Zillow, Realtor.com, and Trulia as part of their seller marketing package.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Forest Commercial Realty: Commercial real estate services including flex spaces, office space, core and shell, and warehouse properties in Colorado.
• Urban Forest Property Management

Products and services

• Residential Realty Services Full-service residential real estate buying and selling assistance for individuals in Colorado, including a structured 13-step buyer process from kick-off meeting through closing, and comprehensive seller services with expert photography, drone photography, 3-D tours, floor plans, and social media syndication.
• Commercial Realty Services Commercial real estate services covering flex spaces, office space, core and shell, and warehouse properties in Colorado. The team provides straight-through expertise from property search to negotiation, with established relationships with lenders, designers, and contractors for tenant improvement projects.
• Property Management Services Full-service property management providing leasing and management services for the North Denver Metro Area and Northern Colorado, ensuring property safety and assurance for owners of residential and commercial properties.
• Mortgage Calculator Online mortgage payment calculator tool available as a live web beta and iOS mobile app, helping buyers analyze mortgage payments and affordability.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Keller Williams Realty: One of the largest U.S. real estate franchisors with a heavy residential focus and a market-center model. Comparable in residential and commercial brokerage service offering, though operating at franchise scale rather than a single independent brokerage.
• Compass: Large national real estate brokerage combining residential and commercial services with proprietary technology. Directly comparable in service mix (residential + commercial brokerage) but vastly larger in scale, geographic reach, and capital base.
• RE/MAX: Globally recognized residential and commercial real estate franchise with strong Colorado presence. Comparable across both residential and commercial brokerage service lines and agent-recruitment orientation.
• Redfin: Tech-enabled residential brokerage offering buying and selling services across major U.S. markets, including Colorado. Comparable in residential brokerage services and digital tool strategy (mortgage calculators, syndication), though far larger and more capital-intensive.
• Sotheby's International Realty: Luxury and premium-segment brokerage network with residential and some commercial activity. Comparable as a residential and commercial brokerage competitor in Colorado's higher-end markets where Urban Forest also operates.
• Berkshire Hathaway HomeServices: National brokerage franchise network offering residential and commercial real estate services. Comparable in offering breadth and Colorado market presence, though vastly larger in scale and brand recognition.
• Coldwell Banker: Established national brokerage offering residential and commercial services with a traditional agent model. Comparable service mix and target customers, though much larger brand and geographic footprint than Urban Forest.

Direct peers

• eXp Realty: Cloud-based brokerage with a low-overhead, agent-friendly fee model that mirrors Urban Forest's $400-per-transaction approach. Comparable because both target independent agents seeking flexibility over traditional desk-fee structures, though eXp operates globally.
• Realty ONE Group: Modern, agent-centric brokerage with a 100% commission model and COC (cooperative) culture appealing to independent agents. Closely comparable to Urban Forest's agent-friendly, low-overhead structure and recruitment-driven growth.
• HomeSmart: National brokerage known for high agent commission splits and low transaction fees, appealing to independent and cost-conscious agents. Closely comparable to Urban Forest's agent-friendly, low-fee positioning in residential brokerage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Forest Realty