UN|HUSHED

What UN|HUSHED does

UN|HUSHED is a 501(c)(3) nonprofit organization founded in 2017 in Austin, Texas that develops comprehensive human sexuality education curricula, digital games, professional handbooks, and training services. Its core offerings are modular K-12 curricula segmented by age band (Elementary ages 5-11, Middle School ages 12-14, High School ages 15-18), delivered as PDFs, PowerPoint/Google Slides, online games, and videos through a subscription portal, with activities designed to be taught in 20 minutes to 20 hours. The organization also publishes a free online sexuality dictionary, age-appropriate children's books, and four professional handbooks covering Primary Care, Nursing, Child Welfare, and Mental Health practitioners. Content is reviewed annually by Medical, Legal, and Curricular Advisory Councils and aligned with National Sex Education Standards, the California Healthy Youth Act, and World Association for Sexual Health guidelines.

The organization serves three primary customer segments: K-12 educators and schools purchasing annual curriculum subscriptions and training; caregivers and parents buying books, coaching, and the freemium UN|HUSHED at Home course series; and healthcare and social service professionals purchasing discipline-specific handbooks. Revenue is generated through a mix of subscription recurring revenue (curricula), one-time product sales (books, handbooks, merchandise), professional services (in-person and online training, caregiver coaching), and tax-deductible donations via PayPal, Stripe, Facebook Fundraising, and eBay charity listings. Go-to-market combines community-led growth (free resources, sample activities, dictionaries, and arcade games to drive trust) with sales-led motion targeting schools and districts for curriculum review and training contracts.

Operationally, UN|HUSHED runs with 1-10 employees co-led by Executive Director Nicole 'Nyk' Rayne and Director of Education Karen Rayne, PhD, CSE, supported by an international facilitator and translator network delivering training in English, Spanish, and Turkish. Distribution is digital-first through the unhushed.org e-commerce and subscription portal, with physical product fulfillment for books, sticker packs, menstrual kits, and apparel. The organization holds a registered UN|HUSHED® trademark and received the 2021 World Association for Sexual Health Award for Excellence & Innovation in Sexuality Education.

Name

UN|HUSHED

Legal name

UN|HUSHED

Website

https://unhushed.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

UN|HUSHED is a 501(c)(3) nonprofit that develops modular K-12 comprehensive sexuality education curricula, professional handbooks, digital games, and training services for educators, healthcare professionals, and caregivers, distributed via subscription and direct e-commerce.

Ownership category

akta.pro rank

Product category

Sexuality Education and Curriculum Services

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (611110), Educational Services (611)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)

Keywords

• Sexuality education curricula
• K-12 curriculum platform
• Caregiver coaching services
• Professional training resources
• Educational handbooks publishing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Curriculum Subscriptions: Annual subscription access to K-12 comprehensive curricula delivered as PDFs, PowerPoint/Google Slides, online games, and videos through an online portal. Billed annually with no refunds or pro-rated pricing for cancellations.
2. Book and Handbook Sales: One-time purchases of books including 'Breaking the Hush Factor' ($19.99), 'How I Got Into Sex...Ed' ($14.99), professional handbooks for Primary Care Providers, Nursing Professionals, Child Welfare Providers, and Mental Health Practitioners ($39.99), and children's books like 'Where Do Babies Come From?'
3. Training Services: In-person and online training sessions including Elementary, Middle, and High School Curriculum Training, as well as specialized topics like 'Break the Hush: Talking to Kids About Sex with Confidence', 'AI + Sexuality Education', and 'Sex Ed & the Law'. Both synchronous and asynchronous delivery options available.
4. Caregiver Coaching: One-on-one coaching services for caregivers to help them communicate with their children about sexuality topics.
5. Physical Products: Physically shipped products including sticker packs, t-shirts (Storks make storks, Sex Ed Saves Lives, Identity bundle), Octo Hoodie, and Menstrual Kits.
6. Donations: Tax-deductible donations accepted via PayPal, Stripe, Facebook fundraising, and eBay charity listings. Accepts anonymous donations (no tax receipts) and regular donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

UN|HUSHED develops and sells comprehensive K-12 sexuality education curricula (Elementary, Middle, and High School) delivered through a digital subscription portal as PDFs, slides, videos, and online games. The organization also publishes professional handbooks for healthcare and social service practitioners, books for caregivers, offers training and coaching services, and provides free educational resources including a sexuality education dictionary and arcade games.

Product overview

UN|HUSHED is a comprehensive sexuality education organization offering a modular curriculum-based platform across K-12 grade levels. The core product is the K-12 Curricula subscription (Elementary, Middle, and High School), which provides digitally accessible materials including PDFs, PowerPoint/Google Slides, online games, and videos. The portfolio also includes professional handbooks for Primary Care Providers, Nursing Professionals, Child Welfare Providers, and Mental Health Practitioners; books such as Breaking the Hush Factor and How I Got Into Sex...Ed; free online arcade games and a sexuality dictionary; caregiver coaching and training services; and the UN|HUSHED at Home family-led course series. Products are available in multiple languages (English, Spanish, Turkish) and delivered through online subscriptions, digital downloads, and in-person services.

Differentiator

Problem solved

Functional benefit

Products and services

• UN|HUSHED K-12 Comprehensive Curricula (Elementary, Middle, and High School)

Quantifiable outcome

• Curricula updated at least annually by advisory councils
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AMAZE: AMAZE produces digital sex education videos and resources for young people ages 10-17, directly overlapping with UN|HUSHED's K-12 digital curriculum and online game offerings. Both organizations focus on medically accurate, inclusive sexuality education delivered through online platforms targeting similar age groups and educators.
• Advocates for Youth: Advocates for Youth develops K-12 sexuality education curricula and resources for schools and youth-serving organizations, mirroring UN|HUSHED's school-facing subscription model. Both organizations operate as mission-driven providers of comprehensive sex education aligned with national standards.
• SIECUS (Sex Ed for Social Change): SIECUS is a prominent sex education advocacy and resource organization offering curriculum guidance, policy tools, and educator resources. It overlaps with UN|HUSHED's educator-side value proposition focused on comprehensive, inclusive K-12 sex education.
• Answer (Rutgers University): Answer provides K-12 sexuality education curriculum and training to schools and educators, with a similar mission to UN|HUSHED. Both organizations operate in the teacher training and curriculum delivery space for comprehensive sex ed.
• Our Whole Lives (OWL): Our Whole Lives is a lifespan sexuality education curriculum spanning K-12 and adult programming, directly comparable to UN|HUSHED's age-banded Elementary, Middle, and High School curricula. Both offer structured curricula designed for facilitator-led instruction in school and community settings.
• Sex Positive Families: Sex Positive Families provides age-appropriate sexuality education resources, classes, and coaching for caregivers and families, directly overlapping with UN|HUSHED's UN|HUSHED at Home courses and caregiver coaching offerings. Both target parents as primary customers.

Broad incumbents

• Planned Parenthood Federation of America: Planned Parenthood delivers comprehensive sex education programs and resources at scale across U.S. schools and communities, with broader reach than UN|HUSHED. While not a pure curriculum subscription play, it competes in the same K-12 sex education space with significantly larger organizational resources.

Emerging players

• Scarleteen: Scarleteen is a long-standing independent digital sexuality education resource serving adolescents, with overlapping content coverage to UN|HUSHED's middle and high school curricula. It is a non-curriculum, primarily teen-facing peer rather than a school-adopted curriculum.
• O.school: O.school is a digital sex education platform delivering expert-led video content on intimacy and sexuality topics, similar to UN|HUSHED's online video and game-based approach. Both operate digital-first, education-focused models with similar end-user audiences.

Regional players

• Healthy Teen Network: Healthy Teen Network provides adolescent sexual and reproductive health education resources, training, and curricula for educators and youth-serving professionals. It is comparable to UN|HUSHED's professional training and educator-focused offerings in the K-12 health education space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_unhushed
• Facebookfacebook.com/unhushed
• Instagraminstagram.com/_unhushed_
• LinkedInlinkedin.com/company/unhushed

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UN|HUSHED