ANSMANN UK LTD

What ANSMANN UK LTD does

ANSMANN UK LTD is the UK subsidiary of ANSMANN AG, a German stock corporation headquartered in Assamstadt, Germany, with 30+ years of operating history in the battery and portable power sector. Founded in 2000 and based in Harlow, United Kingdom, with 11-50 employees, the UK entity supplies consumer, industrial, and OEM rechargeable batteries, power supplies, and battery chargers as part of the ANSMANN group's broader international operations. The subsidiary reflects the group's hybrid business model that combines consumer e-commerce with industrial OEM and private-label services.

The company's core product portfolio spans consumer batteries (AA, AAA, C, D, 9V in Li-ion, NiMH, NiZn, lithium, and alkaline chemistries), chargers, portable lighting (flashlights, work lamps, headlamps), powerbanks, portable powerstations, cables, and children's nightlights. On the OEM side, ANSMANN develops custom battery packs, power supply units, and drive systems for e-bikes, wheelchairs, and cargo bikes, while the Greenpack exchangeable battery platform is positioned as a sustainable mobility solution. The company holds ISO 9001, ISO 13485 (medical devices), and EcoVadis certifications, and has received multiple industry awards including the TOP 100 innovation seal four consecutive years (2022-2026), PLUS X AWARD, FAZ recommendation, and a BILD Kaufberater grade of 1.1 for the Extreme Lithium AA.

ANSMANN operates a hybrid business model combining direct-to-consumer e-commerce (shop.ansmann.de) with B2B OEM and private-label services. The consumer business reaches customers globally through a multilingual website (English, German, French, Dutch, Swedish, Finnish, Danish) selling directly to end users. The OEM business provides consulting, development, cell measurement, prototype construction, certification testing, and transport handling services to industrial customers. Additionally, the company operates Bike Store Lab, a physical retail presence in Assamstadt focused on micromobility. Revenue figures are not publicly disclosed.

Name

ANSMANN UK LTD

Legal name

ANSMANN AG

Website

https://ansmann.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ANSMANN UK LTD, founded in 2000 and based in Harlow with 11-50 employees, is the UK subsidiary of German battery and power solutions company ANSMANN AG, supplying consumer, industrial, and OEM rechargeable batteries, chargers, power supplies, and micromobility drive systems across the UK and Europe.

Ownership category

akta.pro rank

Product category

Consumer Batteries and Power Solutions

NAICS

Battery Manufacturing (33591)

SIC

Electronic Components & Accessories (3670), Electric Housewares & Fans (3634)

akta.pro primary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

akta.pro secondary industries

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Rechargeable batteries
• Battery chargers
• Portable power supplies
• OEM battery packs
• Power supply units

Headquarters

HQ city

Harlow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Battery and Accessory Sales: Direct sales of batteries (AA, AAA, C, D, 9V), chargers, powerbanks, powerstations, cables, and luminaries through the company's e-commerce storefront to individual consumers
2. Industrial OEM/Private Label Solutions: Custom battery packs, chargers, and power supply units developed and manufactured for industrial OEM customers under private label arrangements. Includes services such as consulting, development, cell measurement, prototype construction, certifications and testing, and transport handling
3. Professional Services: Consulting, development, certification testing, cell measurement, and transport handling services provided to industrial customers requiring specialized battery and power solutions
4. Drive System Solutions: Electric motor and drive system solutions for micromobility applications including e-bikes, wheelchairs, and cargo bikes

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ANSMANN UK LTD supplies consumer, industrial and OEM rechargeable batteries, power supplies and battery chargers. Through its own e-commerce storefront the company sells batteries, chargers, powerbanks, powerstations, luminaries and cables directly to consumers, while for industrial customers it offers custom battery packs, OEM/private label solutions, drive systems for micromobility, and the Greenpack exchangeable battery platform.

Product overview

ANSMANN AG is a battery and portable energy company offering a diverse portfolio of consumer and industrial products. The core consumer offering includes rechargeable and disposable batteries (AA, AAA, C, D, 9V in Li-ion, NiMH, NiZn, lithium, alkaline), battery chargers (round cell, USB, car, Qi wireless, travel), luminaries (flashlights, handheld/work lamps, headlamps), powerbanks, portable powerstations, cables (USB, Micro USB, USB-C, Lightning), and children's nightlights. The OEM solutions division provides custom battery packs, chargers, power supply units, and drive systems for bikes, wheelchairs, and cargo bikes. Additionally, the Greenpack exchangeable battery system represents a sustainable mobility solution. The company also offers consulting, cell measurement, prototype construction, certifications/testing, and disposal/recycling services.

Differentiator

Problem solved

Functional benefit

Brands

• Greenpack: Exchangeable battery system for a more environmentally friendly mobile future
• Bike Store Lab

Products and services

• Batteries
• Chargers
• Luminaries
• Powerbanks
• Powerstations
• Cables
• Children's Nightlights
• Custom Battery Packs
• Power Supply Units
• Drive Systems
• Greenpack Exchangeable Battery System
• ANSMANN Comfort Check
• OEM Services (Consulting, Development, Certification, Logistics)

Quantifiable outcome

• ANSMANN Mignon AA 1.5V Extreme Lithium achieved grade 1.1 (very good) ranking 2nd place in BILD Kaufberater laboratory test
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bike Store LabminorOthersBike Store Lab is a local bike shop operated by ANSMANN in Assamstadt, Germany. It serves as a physical retail presence for micromobility products including e-bikes and products featuring the Greenpack exchangeable battery system. This appears to be a company-owned retail operation rather than a formal partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Duracell: Iconic consumer battery brand owned by Berkshire Hathaway, offering alkaline, lithium, and rechargeable batteries plus charging accessories. Direct competitor in the same retail aisles ANSMANN targets with its DTC and European distribution.
• Energizer Holdings: Global leader in consumer batteries (Energizer, Rayovac) and portable lighting. Overlaps with ANSMANN's core consumer battery and luminaire portfolio and competes directly on retail shelves across Europe.
• EnerSys: Global industrial battery leader spanning reserve power, motive power, and lithium-ion solutions. Comparable to ANSMANN's OEM/industrial battery pack and power supply business, especially for material handling and backup power applications.
• Saft (TotalEnergies): French industrial battery specialist serving space, defence, rail, and energy storage markets. Comparable to ANSMANN's OEM custom battery pack business, particularly where ISO 9001/medical-grade certifications are required.
• Panasonic Energy: Global battery manufacturer with consumer (Panasonic, eneloop) and automotive/industrial portfolios. Overlaps with ANSMANN's NiMH/Li-ion consumer rechargeable offering and competes in OEM battery pack supply.

Direct peers

• GP Batteries: Asia-based battery manufacturer offering consumer batteries, rechargeable cells, powerbanks, and OEM battery packs globally. Comparable business model spanning consumer retail and industrial/OEM private label services.
• Jauch Quartz / Jauch-Battery: German specialist in batteries, rechargeable cells, and frequency control components serving industrial and OEM customers. Closely comparable European peer offering custom battery packs and OEM/private label services to industrial clients.
• VARTA AG: German battery manufacturer with consumer and industrial portfolios spanning microbatteries, lithium-ion cells, and energy storage. Directly comparable as a DACH-based competitor offering consumer AA/AAA batteries plus OEM battery packs and charging solutions.
• BMZ Group: German-headquartered lithium-ion battery pack specialist serving e-mobility, industrial, and medical OEMs. Closely comparable as a mid-sized European OEM/private label battery pack developer competing in the same customer segments as ANSMANN's solutions business.
• Camelion Battery: Battery manufacturer offering consumer batteries, chargers, powerbanks, and lighting products through retail and OEM channels. Directly comparable mid-sized competitor with similar product breadth and private-label capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ansmann-uk-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANSMANN UK LTD