04 Center

What 04 Center does

The 04 Center is a 370-capacity seated listening room located in a converted 1960s A-frame church in South Austin, Texas, operated by In-House Presents LLC since its 2018 opening. The venue's core product is intimate, acoustic-format performances programmed primarily within the Americana, folk, and singer-songwriter genres, with a booking roster that has included credentialed touring artists such as Sarah Jarosz, Shawn Colvin, and Judy Collins. Its physical asset — the original A-frame church shell — provides the differentiated acoustic and aesthetic character that anchors the brand.

Revenue is generated through ticket sales (distributed via Prekindle and Good Wolf Ticketing), a cashless on-site bar, venue rentals to co-tenants and community groups, and co-promotion fees. The building is shared with Austin New Church, the Primary Purpose AA recovery group, and the Earth Kids after-school program, which provides daytime utilization and an embedded community identity. Co-promotion partnerships (notably with Kessler Presents) and a hospitality bundle with Colton House hotel extend the venue's distribution reach without proportional fixed-cost expansion.

The operating model combines a touring-act calendar with a growing slate of in-house series such as South Austin Song Circles, Pepperland Players, and Beatles tribute events. Forward bookings extend through November 2026. There is no disclosed technology stack beyond conventional ticketing and cashless POS integrations, and the company has not announced funding rounds, acquisitions, or leadership changes in the materials reviewed.

Name

04 Center

Legal name

In-House Presents LLC

Website

https://04center.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The 04 Center is a 370-seat seated listening room in a converted 1960s A-frame church in South Austin, operated by In-House Presents LLC, that hosts touring Americana, folk, and singer-songwriter artists alongside recurring in-house series for individual ticket buyers.

Ownership category

akta.pro rank

Product category

Live Music Venue / Concert Hall

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live music venue
• Seated concert hall
• Ticketed music events
• Listening room
• Venue bar service

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticketed event admissions: Primary revenue stream from ticket sales for ~370-capacity seated listening-room shows across multiple ticketed tiers (VIP, General Admission Seated, Balcony). Tickets sold per show via Prekindle, Good Wolf Ticketing, and the venue's own website with emailed delivery.
2. Bar and beverage sales: Full bar serving patrons 21 and older; cashless venue. No prepared food service, but small bagged concessions (popcorn, pretzels, chips, packaged tamales) are sold.
3. External presenter / co-promotion fees: Revenue share or fees from outside presenters such as Kessler Presents, which books and promotes select shows (e.g., Paul Thorn), and from South Austin Song Circles produced by Good Wolf Live.
4. Property management by In-House Presents LLC: In-House Presents LLC manages the property and presents all events at The 04 Center, generating property/event management revenue beyond pure ticket and bar income.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The 04 Center operates a 370-capacity, all-seated listening room inside a converted 1960s A-frame church in South Austin, Texas, presenting ticketed live music performances across folk, Americana, country, blues, soul, jazz, gospel, and singer-songwriter genres. The venue supplements ticketed shows with a full cashless bar (21+), small bagged concessions, and recurring programming series such as South Austin Song Circles and Pepperland Players Beatles tribute nights. Property management and event presentation are handled by In-House Presents LLC.

Product overview

The 04 Center is a single physical venue (a converted 1960s A-frame church in South Austin, TX) operating as a unified product rather than a multi-product platform. Its core offering is a 370-capacity, fully seated listening room that presents live music performances on a ticketed calendar; supporting modules and co-located uses include the on-site Bar, recurring programming series such as South Austin Song Circles and The Pepperland Players' Beatles tribute nights, the property management entity In-House Presents LLC, and shared-space tenants including Austin New Church, the Primary Purpose AA group, and the Earth Kids after-school program. Ticketing is delivered through integrations with Prekindle and Good Wolf Ticketing, and the cashless Bar accepts credit/debit plus Apple Pay, Google Pay, Samsung Pay, and Cash App.

Differentiator

Problem solved

Functional benefit

Products and services

• The 04 Center (Live Music Venue)
• 04 Center Bar
• South Austin Song Circles
• Pepperland Players (Beatles Tribute Performances)

Quantifiable outcome

• 370 seated capacity with 70 balcony seats and 150 free parking spaces
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• PrekindleflagshipTechnology or IntegrationPrimary online ticketing platform for The 04 Center. Tickets for the vast majority of shows are sold through Prekindle; emailed to buyers; supported by a customer service desk open business days 10:00am–6:00pm Central Time. The venue actively warns patrons to purchase only from Prekindle or its own website, not from third-party resellers.
• Good Wolf Ticketing (Good Wolf Live)coreChannel Partner/ Reseller/ DistributorSecondary ticketing partner handling select shows including the Jimmy LaFave Songwriter Rendezvous, The Pepperland Players' Beatles tribute nights, and South Austin Song Circles. Provides ticketing infrastructure for co-promoted events outside the Prekindle ecosystem.
• In-House Presents LLCflagshipStrategic or Co-development PartnerProperty management and event-presenting partner. In-House Presents LLC manages the property and presents all events at The 04 Center, providing operational backbone for venue programming and daily operations.
• Austin New ChurchcoreOthersCo-tenant that meets in the building Sunday mornings at 10:30am. The 04 Center's name and identity are linked to Austin New Church, which took on the venue name when the property became a multi-use space in January 2018.
• Primary Purpose (AA group)minorOthersOne of the largest AA groups in Central Texas; meets in the venue's Community Center most Tuesday nights. The 04 Center explicitly states it believes in sobriety and fully supports this mission.
• Earth KidsminorOthersAfter-school kids program that meets in the venue's Community Center & Education Building on weekday afternoons during the school year and for camps during the summer.
• Colton House HotelcoreGTM or Marketing PartnerPreferred hotel provider of The 04 Center. Offers patrons a 20% discount using promo code "04CENTER"; hotel is located near the venue for out-of-town concert attendees.
• Kessler PresentscoreStrategic or Co-development PartnerExternal presenter that books and promotes select shows at The 04 Center, exemplified by "Kessler Presents: Paul Thorn with special guest Jade Marie Patek" on July 18, 2026. Extends venue programming through an established independent presenter.
• Matt's El RanchominorGTM or Marketing PartnerWorld-famous Tex-Mex restaurant within walking distance of the venue; recommended by The 04 Center as a pre-show dining destination, driving cross-traffic between the restaurant and the venue.
• Grata's PizzeriaminorGTM or Marketing PartnerPhiladelphia-style pizzeria within walking distance of the venue; recommended by The 04 Center for pre-show dining.
• El NaranjominorGTM or Marketing PartnerOaxacan restaurant within walking distance of the venue; recommended by The 04 Center as a pre-show dining destination.
• Dan Auerbach (artist / producer collaborator)minorStrategic or Co-development PartnerProducer working with The 04 Center headliner Jon Muq on his debut album. Co-development partnership connecting the venue's programming to Auerbach's production work; surfaced in artist biography on the venue's calendar.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Basement East: A ~600-capacity seated/standing Nashville music venue featuring touring indie, folk, and Americana acts. Similar intimate venue experience with bar-led revenue and a comparable touring artist focus, though slightly larger capacity.
• Freight & Salvage: A nonprofit ~400-seat seated listening room in Berkeley, California hosting folk, roots, and international music. Closely comparable in capacity, seated configuration, and acoustic focus on traditional and Americana genres.
• The Ark: A 400-seat nonprofit listening room in Ann Arbor, Michigan with a 40+ year track record of hosting folk, Americana, and singer-songwriter artists. Closely comparable in capacity, seated configuration, acoustic focus, and adult/community programming model.
• Saxon Pub: A legendary ~200-seat Austin music venue on South Lamar featuring singer-songwriters and Americana acts in a seated/standing format. Direct Austin competitor for the same artist pool and South Austin audience.
• The Kessler Theater: A 300-seat seated listening room in a restored 1940s art deco theater in Dallas's Bishop Arts District. Operates a very similar singer-songwriter and Americana programming model, also hosts co-promoted shows, and has a comparable bar-led revenue model — the closest direct peer to The 04 Center.
• Cactus Cafe: An iconic ~130-seat listening room on the UT Austin campus, historically renowned for hosting the same singer-songwriter and Americana talent that books The 04 Center. Direct geographic and programming overlap in the Austin market.
• Eddie's Attic: A long-running seated listening room in Decatur, Georgia focused on singer-songwriters across folk, Americana, and country. Operates a comparable ticketed seated format with bar service and is a near-twin in programming approach.
• Continental Club: A historic Austin music venue on South Congress that has hosted touring and local Americana, country, and roots acts for decades. Competes with The 04 Center for the same South Austin live music audience and touring artist bookings.
• Knuckleheads Saloon: An intimate Kansas City live music venue housed in a converted historic rail warehouse, featuring blues, roots, and Americana touring acts. Comparable in repurposed-historic-venue positioning and intimate listening-room programming approach.

Broad incumbents

• City Winery: A multi-city chain of seated music venues pairing full-service restaurants with ticketed live performances in the 300-400 seat range. Comparable in format but operates at scale across multiple U.S. cities and offers a full restaurant — represents a potential evolution path for The 04 Center's food and beverage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/04center
• LinkedInlinkedin.com/company/04-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 04 Center