Agrofauna

What Agrofauna does

Agrofauna (legal entity Agro Fauna Comercio de Insumos Ltda) is a privately held Brazilian agricultural-input distributor founded in 1981 in São José do Rio Preto, São Paulo, and now headquartered in Arujá, São Paulo. The company operates as a B2B wholesaler and online retailer of pesticides (fungicides, insecticides, herbicides, acaricides) and adjuvants, distributing over 10,000 SKUs from major multinational manufacturers (Syngenta, BASF, Bayer, Corteva, FMC, UPL) and Brazilian producers (Nortox, Rainbow Defensivos) to registered agricultural resellers (revendas) and farmers across Brazil. Customers must hold a valid Certificado de Comerciante de Agrotóxicos to transact, reflecting the regulated nature of agrochemical commerce in Brazil.

The technology stack is built around a Nuxt.js-based e-commerce storefront (Trator de Compras, launched 2011), a proprietary ERP system developed in-house in 1992, the CAF freight intermediation platform, and the 2023 wholly-owned logistics subsidiary Logistic Transportes. The company also operates the Clube de Descontos loyalty program and a downloadable digital product catalog. Distribution is supported by a distribution center in Guarulhos and third-party logistics, with a WhatsApp-based customer service channel.

The business model is sales-led B2B distribution with two primary revenue streams: wholesale and online pesticide sales (transaction-based, with login-gated pricing) and, more recently, logistics and freight services through Logistic Transportes. Pricing is not publicly disclosed; customers must log in to view prices, and Discount Club members receive additional benefits. Since the 2018 regulatory interdiction of its Guarulhos facility, Agrofauna restructured under the Projeto Novos Rumos initiative, creating the Holding Agro Fauna Group umbrella, and in 2021 repositioned toward international pesticide trade with a refreshed visual identity.

Name

Agrofauna

Legal name

Agro Fauna Comercio de Insumos Ltda

Website

https://agrofauna.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Agrofauna is a privately held Brazilian B2B distributor, founded in 1981, that wholesales and sells online over 10,000 pesticide, fungicide, herbicide, and adjuvant SKUs from major agrochemical manufacturers to certified agricultural resellers and farmers across Brazil.

Ownership category

akta.pro rank

Product category

Agricultural Pesticides & Crop Protection Distribution

akta.pro primary industry

Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC)

Keywords

• Agricultural pesticides
• Crop protection products
• Agrochemical distribution
• Agricultural inputs wholesale
• Defensivos agrícolas

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Pesticide Sales: Agrofauna generates revenue through the wholesale and retail sale of agricultural pesticides, herbicides, fungicides, insecticides, and adjuvants to resellers and farmers across Brazil.
2. Logistics and Freight Services: In 2023, Agrofauna launched Logistic Transportes to provide freight services and reduce logistics costs, integrating with their CAF freight intermediation platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Agrofauna is a Brazilian wholesale distributor of agricultural pesticides (fungicides, insecticides, herbicides, acaricides) and adjuvants for agribusiness, serving registered agricultural resellers and farmers via its e-commerce platform with over 10,000 SKUs from leading national and international agrochemical brands. The company requires a valid Certificate of Pesticide Trader from buyers and complements distribution with proprietary technology (ERP, virtual store), a discount club, and integrated logistics/freight services.

Product overview

Agrofauna is a Brazilian agricultural input distributor specializing in pesticides (defensivos agrícolas) and inputs for agribusiness. The company offers a comprehensive product portfolio organized across five main categories: Fungicides (disease control), Insecticides (pest control), Herbicides (weed control), Acaricides (mite control), and Adjuvants (spray aids). The portfolio includes over 10,000 products featuring both national and international brands such as BASF, Bayer, Syngenta, Monsanto, FMC, Nortox, and others. Beyond product distribution, Agrofauna operates a B2B e-commerce platform (Trator de Compras) launched in 2011, a discount club program, and a digital catalog. The company serves as an intermediary between manufacturers and agricultural retailers (revendas), operating exclusively in wholesale distribution since 2002, with a focus on international input commerce as of 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Clube de Descontos Agrofauna: Discount club program for Agrofauna customers offering special pricing
• Trator de Compras

Products and services

• Agricultural Pesticides and Crop Protection Inputs
• Trator de Compras virtual store

Quantifiable outcome

• Over 40 years of continuous operation and industry leadership since 1981

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• SyngentacoreChannel Partner/ Reseller/ DistributorSyngenta is one of the major agrochemical brands whose products are distributed through Agrofauna's platform, appearing prominently in the brand logos section of the website.
• BASFcoreChannel Partner/ Reseller/ DistributorBASF agrochemical products are available through Agrofauna's distribution network as one of the major brand partners.
• BayercoreChannel Partner/ Reseller/ DistributorBayer Crop Science products are distributed through Agrofauna's platform as part of their comprehensive product portfolio.
• CortevacoreChannel Partner/ Reseller/ DistributorCorteva Agriscience products are distributed through Agrofauna's distribution network.
• FMCcoreChannel Partner/ Reseller/ DistributorFMC Corporation agrochemical products are distributed through Agrofauna's platform.
• UPLcoreChannel Partner/ Reseller/ DistributorUPL crop protection products are available through Agrofauna's distribution network.
• NortoxcoreChannel Partner/ Reseller/ DistributorNortox is a Brazilian agrochemical manufacturer whose products are distributed by Agrofauna, appearing frequently in their product catalog.
• Rainbow DefensivoscoreChannel Partner/ Reseller/ DistributorRainbow Defensivos is a manufacturer whose products including Cletodim (Interllect brand) are distributed by Agrofauna.
• Monsanto (Bayer)coreChannel Partner/ Reseller/ DistributorMonsanto products including Roundup are distributed through Agrofauna's platform.
• CAF (Freight Intermediation)coreOthersAgrofauna developed a freight intermediation platform called CAF to support logistics operations. In 2023, they launched Logistic Transportes as a wholly-owned logistics subsidiary to provide freight services.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Syngenta Group: Syngenta is one of Agrofauna's most prominent brand partners and the world's largest agrochemical company. It sells crop protection products through Agrofauna while also operating its own distribution network in Brazil, positioning it as both supplier and broader competitive incumbent.
• BASF Agricultural Solutions: BASF is one of Agrofauna's primary brand partners and a global agrochemical incumbent with established distribution in Brazil. Its fungicide and insecticide portfolio directly overlaps with products Agrofauna distributes.
• FMC Corporation: FMC Corporation is a global agrochemical leader and one of Agrofauna's key brand partners. While primarily a manufacturer, FMC operates its own distribution channels in Brazil and increasingly sells direct, making it a broader incumbent competing for the same end-customer wallet share.
• Bayer Crop Science: Bayer's Crop Science division (which absorbed Monsanto) is a major supplier to Agrofauna and one of the largest agrochemical/seed companies globally. It competes for the same Brazilian farmers through its own branded distribution and digital platforms.
• Corteva Agriscience: Corteva is a global pure-play agriculture company offering seeds and crop protection. It is listed as one of Agrofauna's core brand partners but also sells through competing distributors and direct channels across Brazil.

Direct peers

• Lavoro: Lavoro is the largest agricultural input retailer/distributor in Brazil, serving farmers and resellers across Latin America. It is the most direct publicly-traded comparable for Agrofauna, operating a similar B2B distribution model with multi-brand crop protection and specialty fertilizer portfolios.
• ADAMA: ADAMA is a leading global manufacturer of off-patent crop protection products with significant operations in Brazil. It competes in the same fungicide/insecticide/herbicide categories that Agrofauna distributes, and operates its own distribution reaching Brazilian resellers.
• UPL: UPL is an Indian-headquartered global agrochemical manufacturer with major Brazilian operations. It is one of Agrofauna's listed brand partners but also sells directly to resellers, making it both supplier and competitor in crop protection distribution.
• Ihara: Ihara is a Brazilian agrochemical company (subsidiary of Sumitomo Chemical) specializing in fungicides, insecticides, and herbicides. It manufactures and distributes the same crop protection product categories as Agrofauna sells through its B2B platform.

Emerging players

• Solinftec: Solinftec is a Brazilian agtech focused on digital farm management and input optimization. While not a direct distributor, its platform increasingly facilitates input procurement decisions, representing a potential emerging competitive force in how Brazilian farmers access crop protection products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agrofauna_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrofauna