WWOOF-USA®
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
WWOOF-USA® firmographics
Firmographics- Name
- WWOOF-USA®
- Legal name
- Worldwide Opportunities on Organic Farms, USA
- Website
- https://wwoofusa.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WWOOF-USA® industry classification
Industry- Product category
- Volunteer Travel and Cultural Exchange Platform
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Work Exchange & Farmstay Programs (WWOOF/HelpX-Style) (EDAIAGAK)
- akta.pro secondary industry
- Farmstay Rooms (Working Farms/Ranches) (THAMABAG)
Keywords
Where WWOOF-USA® is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WWOOF-USA® business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- WWOOFer Membership Fees: Annual individual memberships ($45 USD) and dual memberships ($70 USD) for visitors seeking to WWOOF on organic farms in the USA. Memberships are valid for one year from date of purchase and include a personalized profile, access to the online host list, member feedback, and online messaging tools.
- Host Membership Fees: Annual memberships ($40 USD) for farmers and homesteaders who wish to host WWOOFers. Includes a personalized profile published to the online host list, access to member reviews, and online messaging tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual WWOOFer Membership - USA |
| Subscription | Annual | Dual WWOOFer Membership - USA |
| Subscription | Annual | Host Membership - USA |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
WWOOF-USA® product offering
Product offeringCore offering
WWOOF-USA operates a membership-based nonprofit platform that connects volunteer travelers ("WWOOFers") with organic farmers and homesteaders across the United States for educational and cultural exchange. Members pay annual fees ($45 individual, $70 dual, $40 host) to access a searchable directory of 1,100+ host farms, create profiles, leave reviews, and use internal messaging tools to arrange volunteer stays in exchange for room, board, and hands-on learning in organic farming.
Product overview
WWOOF USA operates as a membership-based cultural and educational exchange organization that connects visitors (WWOOFers) with organic farmers and hosts across the United States. The core offering consists of two membership programs—the WWOOFer Membership ($45 individual/$70 dual annually) and Host Membership ($40 annually)—which provide access to an online directory of over 1,100 host farms searchable by location, farming practices, and accommodations. The platform also includes a mobile app for iOS and Android, webinar educational content, and online messaging tools for coordinating stays. No money is exchanged between hosts and WWOOFers; hosts provide accommodation and meals in exchange for volunteer help.
Differentiator
Problem solved
Functional benefit
Products and services
- WWOOF-USA Individual WWOOFer Membership Annual membership for individuals who want to volunteer on organic farms in the USA. Members create a personalized profile, browse and contact host farms from the 1,100+ farm directory, and arrange volunteer stays in exchange for room, board, and hands-on learning. Individual membership is priced at $45 USD per year.
- WWOOF-USA Dual WWOOFer Membership Annual membership for two WWOOFers traveling together or separately, providing a shared login and profile showing both names plus the same benefits as individual membership. Priced at $70 USD per year.
- WWOOF-USA Host Membership Annual membership for organic farmers, homesteaders, and agricultural practitioners who want to host WWOOFers on their properties. Provides a personalized profile listed in the online host directory, access to member reviews, and online messaging tools to coordinate with WWOOFers. Priced at $40 USD per year (365 days).
- WWOOF USA Mobile App Native mobile application available on iOS (App Store) and Android (Google Play) enabling WWOOFers and hosts to browse host listings, manage profiles, and communicate via messaging on mobile devices.
Companies that use WWOOF-USA®
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
WWOOF-USA® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WWOOF-USA® partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Federation of WWOOF Organisations (FoWO)coreThe Federation of WWOOF Organisations (FoWO) is the international body that coordinates WWOOF organizations worldwide. The Common WWOOF Platform (CWP) is maintained by FoWO, enabling collaboration across national WWOOF organizations. WWOOF USA operates as the national organization within this federation, collaborating internationally through FoWO's infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WWOOF-USA® competitors and assessment
Company assessmentDirect peers
- Workaway: Workaway is a global work exchange platform connecting travelers with hosts for volunteer stays in exchange for accommodation and meals. It is the closest direct competitor to WWOOF-USA's model, offering broader activity categories beyond organic farms but a similar volunteer-for-stay economic model.
- HelpX: HelpX is a long-running volunteer/work exchange network connecting hosts with helpers worldwide, including organic farms, hostels, and homesteads. It explicitly falls into the same WWOOF/HelpX-style category as WWOOF-USA and is one of the most direct competitors in the volunteer-for-stay segment.
- Worldpackers: Worldpackers is a volunteer exchange platform connecting travelers with hostels, farms, NGOs, and eco-projects worldwide, with a verified-host model. Its volunteer-focused design and curated host network overlap directly with WWOOF-USA's mission and operating model.
- WWOOF International (FoWO): WWOOF International, the Federation of WWOOF Organisations, is the umbrella organization for national WWOOF entities including WWOOF-USA. It maintains the Common WWOOF Platform shared across 132+ national WWOOF organizations and sets shared standards.
- Farm Stay USA: Farm Stay USA is a directory of working farms and ranches offering guest accommodations across the United States. It is more focused on paid farm stays than work exchange, but competes for the same farmstay customer segment and rural tourism market as WWOOF-USA.
Emerging players
- HippoCamp: HippoCamp aggregates farm stays, ranch vacations, and rural accommodations in the United States. It overlaps with WWOOF-USA in offering farm-based travel experiences but is focused on paid lodging rather than volunteer exchange, appealing to a different buyer segment within the same broader category.
- VolunteerMatch: VolunteerMatch is the largest US volunteer matching platform connecting nonprofits with individual volunteers. While focused on local volunteering rather than farm-based stays, it competes for the same mission-driven, purpose-seeking audience as WWOOF-USA.
- GoOverseas: GoOverseas is a platform connecting travelers with volunteer, teach, and work abroad programs worldwide. It competes for the same experiential travel and volunteer-abroad audience as WWOOF-USA, though with a heavier emphasis on paid program placements.
- Idealist: Idealist is a nonprofit job and volunteer opportunity platform connecting mission-driven individuals with organizations. While focused on traditional volunteering and nonprofit employment, it shares WWOOF-USA's nonprofit positioning and targets a similar purpose-driven audience.
Broad incumbents
- Airbnb: Airbnb is the dominant global short-term lodging platform and now offers Airbnb Experiences, including farm stays and rural tourism. While not focused exclusively on volunteer exchange, its scale, brand, and capital base make it a broad incumbent in the alternative accommodation and experiential travel space where WWOOF-USA operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WWOOF-USA® social profiles
Digital presenceWWOOF-USA® financial estimates
Financial estimateRevenue estimate
Valuation estimate
WWOOF-USA® leadership team
Management profileNumber of profiles
WWOOF-USA® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WWOOF-USA® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WWOOF-USA®
What does WWOOF-USA® do?
WWOOF-USA operates a membership-based nonprofit platform that connects volunteer travelers ("WWOOFers") with organic farmers and homesteaders across the United States for educational and cultural exchange. Members pay annual fees ($45 individual, $70 dual, $40 host) to access a searchable directory of 1,100+ host farms, create profiles, leave reviews, and use internal messaging tools to arrange volunteer stays in exchange for room, board, and hands-on learning in organic farming.
Is WWOOF-USA® a public or private company?
WWOOF-USA® is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WWOOF-USA® founded?
WWOOF-USA® was founded in 2001. It employs 1 to 10 people.
Where is WWOOF-USA® based?
WWOOF-USA® is headquartered in San Francisco, United States, in the North America region.
How does WWOOF-USA® make money?
Two revenue lines are on record. WWOOFer Membership Fees are the primary driver. The others are host Membership Fees.
Who are WWOOF-USA®'s main competitors?
Direct peers on record are Workaway, HelpX, Worldpackers, WWOOF International (FoWO) and Farm Stay USA. Emerging players are HippoCamp, VolunteerMatch, GoOverseas and Idealist. Airbnb is listed as a broad incumbent.
Does WWOOF-USA® have an API?
No public API is recorded for WWOOF-USA®.
What industry is WWOOF-USA® in?
WWOOF-USA®'s product category is Volunteer Travel and Cultural Exchange Platform. Its primary akta.pro industry code is EDAIAGAK, Work Exchange & Farmstay Programs (WWOOF/HelpX-Style), with a secondary code of THAMABAG, Farmstay Rooms (Working Farms/Ranches). Its SIC code is 8600.