Seafood from Canada

What Seafood from Canada does

Seafood from Canada is a privately held, government-backed trade marketing organization that promotes Atlantic Canadian seafood suppliers to international buyers. It is not an operating commercial enterprise; the entity does not sell seafood products itself and does not generate revenue through product sales. Instead, it operates a content website, supplier directory, and multilingual marketing platform funded by the Atlantic Trade and Investment Growth Agreement, a Canadian government trade initiative. The organization represents the four Atlantic provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador, and showcases a portfolio of wild-caught and farmed species including lobster, snow crab, coldwater shrimp, Atlantic salmon, scallops, halibut, herring, cod, blue mussels, oysters, redfish, tuna, sea cucumber, and a long tail of additional species.

The go-to-market motion is a directory-mediated channel-partner model: international buyers (restaurants, retailers, and foodservice operators in 130+ countries) use the searchable directory to filter Canadian exporters by species and export region, then transact directly with listed suppliers. The marketing function is delivered through a website, recipe library, storytelling content, social media (Facebook, Instagram, YouTube, Twitter), trade show participation, and bilingual and Chinese-language site variants. The value proposition rests on sustainability certifications (MSC, BAP 4-star, Ocean Wise, BRC, GFSI), mandatory CFIA certification of all exporters, traceability, and Canada's natural endowment in cold North Atlantic waters.

Operationally, the technology footprint is modest: a WordPress-based website, a supplier directory, privacy-focused web analytics hosted on Digital Ocean in Canada, Cloudflare routing, and Mailgun for contact form delivery. The entity holds no patents, has no subsidiaries, no disclosed funding rounds, no acquisitions, and no management team publicly identified. Its legal name is 'Seafood from Canada' with the French trade name 'Produits de la mer du Canada'. The '10,000+' employee figure attributed to the entity in source data refers to the broader Atlantic Canadian seafood industry dependent on wild harvest and farmed seafood, not to staff of this marketing organization itself.

Name

Seafood from Canada

Legal name

Seafood from Canada

Website

https://seafoodfromcanada.ca

Company type

Private

Operating status

Operating

Headcount range

10,001+ employees

Short description

Seafood from Canada is a government-backed trade marketing organization that promotes Atlantic Canadian seafood exporters to international buyers across 130+ countries via a supplier directory, recipe library, and multilingual website funded by the Atlantic Trade and Investment Growth Agreement.

Ownership category

akta.pro rank

Product category

Seafood Trade Marketing

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYAFAIADAD

Seafood Wholesale (Fresh & Frozen)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYAFAIADAF

Shellfish Wholesale (Crustaceans & Mollusks)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYAFANADAM

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

Keywords

• Canadian seafood export
• Atlantic seafood marketing
• Seafood supplier directory
• Sustainable seafood trade
• MSC certified seafood

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Industry Marketing and Promotion: Seafood from Canada is a marketing organization funded by the Atlantic Trade and Investment Growth Agreement to promote Canadian seafood products internationally. Revenue is not generated through product sales but through industry promotion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Seafood from Canada is a trade marketing organization that promotes sustainably sourced Atlantic Canadian seafood to international buyers across 130+ countries. It operates an online supplier directory that connects restaurants, retailers, and foodservice operators with certified Canadian seafood exporters, profiling species such as lobster, snow crab, coldwater shrimp, Atlantic salmon, scallops, halibut, herring, cod, blue mussels, oysters, redfish, tuna, and sea cucumber.

Product overview

Seafood from Canada is a marketing and promotional platform for Canadian Atlantic seafood exporters. The organization represents a portfolio of wild-caught and farmed seafood products, primarily lobster, snow crab, coldwater shrimp, Atlantic salmon, scallops, halibut, herring, cod, blue mussels, oysters, redfish, tuna, sea cucumber, and various other species. The platform connects international buyers with Canadian seafood suppliers through a searchable directory. Canadian seafood products are recognized worldwide for their quality, sustainability certifications (MSC, BAP, Ocean Wise), and availability in over 130 countries. The industry is supported by the Atlantic Trade and Investment Growth Agreement and spans the Atlantic provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador.

Differentiator

Problem solved

Functional benefit

Products and services

• Seafood Supplier Directory Online directory allowing international buyers to find and connect with certified Canadian seafood exporters. Suppliers can be filtered by species (lobster, crab, shrimp, salmon, scallops, etc.) and export region. Targets international restaurants, retailers, and foodservice operators.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atlantic Trade and Investment Growth AgreementcoreOthersPrimary funding and support partner for Seafood from Canada marketing organization. The Atlantic Trade and Investment Growth Agreement supports the promotion of Canadian seafood products to international markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thai Union Group: One of the world's largest seafood companies (Chicken of the Sea, John West, Bumble Bee brands), with global processing and distribution across many of the same species (shrimp, tuna, salmon). Not a direct competitor but a benchmark global seafood incumbent serving overlapping buyer channels.

Direct peers

• Seafood New Zealand: Industry body representing New Zealand seafood producers and exporters, including hoki, mussels, salmon, and rock lobster. Comparable mandate to promote national seafood exports with sustainability certification emphasis.
• Icelandic Food and Veterinary Authority (Matís) / Promote Iceland Seafood: Icelandic seafood industry support organizations promoting Icelandic seafood exports, including cod, haddock, and Arctic char, with similar sustainability certification positioning and trade promotion focus.
• Norwegian Seafood Council: Norway's national seafood marketing organization, funded by the Norwegian Ministry of Trade, Industry and Fisheries. Operates the global "Seafood from Norway" brand with a comparable country-of-origin marketing mandate, multi-country presence, and species coverage (salmon, cod, mackerel, etc.), making it the most direct peer.
• Seafood Scotland: Scotland's national seafood trade body promoting Scottish-caught and farmed seafood globally, with a supplier directory and sustainability-focused value proposition. Directly comparable country-of-origin marketing mandate and species mix (salmon, langoustine, scallops, mackerel).

Regional players

• Clearwater Seafoods: One of Canada's largest vertically integrated seafood companies, harvesting and processing Atlantic shellfish (lobster, clams, scallops, crab). Closely comparable species portfolio and Atlantic Canada geography, but operates as a commercial enterprise rather than a trade association.
• Ocean Choice International: Newfoundland-based seafood processor and exporter with a portfolio overlapping with many Seafood from Canada suppliers (lobster, crab, scallops, groundfish). Comparable Atlantic Canada footprint and export channels to the same international buyer base.
• High Liner Foods: Canadian-headquartered value-added frozen seafood producer (fillet, breaded, prepared). Represents the downstream packaged seafood side of the same North Atlantic species mix that Seafood from Canada promotes at the raw/export level.

Emerging players

• Asia-Pacific Seafood Association: Regional trade association promoting seafood trade between Asia-Pacific producers and global buyers. Comparable trade-body role and overlapping buyer base (international seafood importers), but broader Asia-Pacific geographic focus.

Others

• Marine Stewardship Council (MSC): Global sustainability certification body for wild-capture fisheries, whose MSC eco-label underpins much of Seafood from Canada's species-level differentiation (lobster, snow crab, shrimp, scallops, swordfish). Enabling/certification infrastructure rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Seafood_Canada
• YouTubeyoutube.com/channel/UCqjuggH9WFCrNO8rJK_gWrA
• Facebookfacebook.com/seafoodfromcanada
• Instagraminstagram.com/seafoodfromcanada
• LinkedInlinkedin.com/company/seafood-canada

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seafood from Canada