WhoHaha

What WhoHaha does

WhoHaha is a digital content studio and creative community platform founded in 2016 and co-founded by Elizabeth Banks, focused on women and gender-expansive comedy creators. The company operates a curated community of approximately 5,000 creators, an original series production slate (titles include 37 Problems, Ask A Girl, Ask A Badass, Black Girl in a Big Dress, Untidy with Marie Kondo, Patti & Marina, and Bloomers), a free iOS/Apple TV streaming app launched in 2021, the What A Riot newsletter, and the creators.whohaha.com submission portal. Distribution is multi-channel, spanning the owned website and app, YouTube (via an 88-episode Women in Comedy series produced under a YouTube Spaces partnership), Facebook, Instagram, Twitter, and Snapchat.

The platform's core technology is a conventional digital content studio stack for creator community management, original series production, and branded content campaign execution; there is no disclosed AI/ML capability, API surface, or proprietary model in the source data. Product surfaces include the main WhoHaha platform, the native streaming app, the creator submission portal, and the newsletter.

The business model is anchored by three revenue streams: (1) branded content campaigns with enterprise clients (named customers include American Heart Association, Buzzr, Sparkling Ice, Amazon Prime Video, Universal Pictures, and TV Land), operating on an advertising/services model with project-based engagements; (2) original series production distributed via co-development partnerships (e.g., TEMPorary with Cosmopolitan, Healthy for Good with AHA, Introducing with Amazon), functioning as professional services; and (3) a freemium creator platform and streaming app with no publicly disclosed pricing or monetization layer. The go-to-market is community-led, supplemented by event-driven creator acquisition (quarterly Comedy Call Out, annual WhoHa-Halloween Comedy Festival). No venture funding rounds, institutional investors, or revenue figures are disclosed.

Name

WhoHaha

Legal name

WhoHaha, LLC

Website

https://whohaha.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WhoHaha is a digital content studio and creative community of 5,000+ women and gender-expansive comedy creators, co-founded by Elizabeth Banks in 2016, producing original series, a streaming app, and branded campaigns for enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Content Production & Creator Community

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Independent Artists, Writers, and Performers (7115)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Stand-Up Comedy Shows (MPAGACAA)

akta.pro secondary industry

Comedy Club & Showcase Nights (MPAGACAE)

Keywords

• Comedy content studio
• Women creator community
• Branded content campaigns
• Original comedy series
• Streaming comedy platform

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content Campaigns: WhoHaha partners with brands to develop branded comedy content featuring women creators. Case studies show campaigns with American Heart Association, Buzzr, Sparkling Ice, TV Land, and others involving video series, social content, FB Live events, and UGC challenges.
2. Original Series Production: WhoHaha creates original comedy series in-house or with partners, distributing across their platform and partner channels. Examples include TEMPorary (with Cosmopolitan), Healthy for Good (with American Heart Association), and Introducing (with Amazon).
3. Creator Platform & App: Free streaming app on iOS and Apple TV featuring original series and creator content. The platform also includes a creator submission portal at creators.whohaha.com for creator recruitment.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

WhoHaha is a digital content studio and creative community for women and gender-expansive comedy creators. It produces original comedy series distributed through its iOS/Apple TV streaming app, website, and social channels, while also offering branded content campaign services that connect brands with its 5,000-member creator community. The platform generates revenue from branded content partnerships with companies like American Heart Association, Buzzr, Sparkling Ice, Amazon Prime Video, Universal Pictures, and TV Land.

Product overview

WhoHaha is a digital content studio and creative community platform that celebrates and elevates women and gender-expansive creators in comedy. Founded in 2016 and co-founded by Elizabeth Banks, the platform operates the WhoHaha streaming app (iOS/Apple TV) and produces original comedy series including 37 Problems, Ask A Girl, Ask A Badass, WhoHa-Holiday!, Black Girl in a Big Dress, Untidy with Marie Kondo, and Patti & Marina. The platform maintains a creator community of 5,000+ members and offers branded content campaign services for partners including American Heart Association, Sparkling Ice, Universal Pictures, and Amazon Prime Video. The ecosystem also includes the What A Riot monthly newsletter and the WhoHaha Creators submission platform.

Differentiator

Problem solved

Functional benefit

Products and services

• WhoHaha App A free streaming application for iOS and Apple TV offering original comedy series and podcasts made by women+ creators, available for free download on the Apple App Store.
• WhoHaha Platform A digital content studio and creative community platform celebrating and elevating women and gender-expansive creators in comedy, hosting original series, creator profiles, and branded content.
• Branded Content Campaigns Custom branded content partnerships creating comedy series and content featuring women+ creators for major brands including American Heart Association, Sparkling Ice, Buzzr, TV Land, Universal Pictures, and Amazon Prime Video.
• WhoHaha Creators Community Creator community platform allowing women and gender-expansive comedy creators to join, submit content, and access brand partnership opportunities, mentorship, and showcase events.

Quantifiable outcome

• American Heart Association campaign achieved 1M reach with 40% engagement rate and 374k video views
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cosmopolitan (Hearst Digital Media)coreStrategic or Co-development Partner · 1 January 2017WhoHaha and Cosmopolitan co-created original comedy series 'TEMPorary' for Sparkling Ice's 'Be Not Bland' campaign. The 4-episode series was distributed across both WhoHaha and Cosmopolitan channels, featuring Chrissie Fit and Cyrina Fiallo.
• American Heart AssociationcoreStrategic or Co-development PartnerWhoHaha created the 'Healthy for Good' branded web series featuring 3 episodes and additional social content. Campaign reached 1M people with 40% engagement rate and 374k video views.
• BuzzrminorGTM or Marketing Partner3-month promotional campaign for Buzzr's classic game show lineup including FB Live events, branded video, and meme series. Achieved 615K reach and 178K video views.
• Amazon Prime VideocoreStrategic or Co-development PartnerCampaign for 'The Marvelous Mrs. Maisel' premiere including docu-series 'Introducing', branded series 'Unfiltered', and content integrations. Reached 1.9M with 650K video views.
• Universal PicturescoreStrategic or Co-development Partner'Go Pitch Yourself' UGC challenge for Pitch Perfect 3. 500+ video submissions, 1.5M campaign views, 5 winners participated in Digital Content Lab with Elizabeth Banks.
• TV LandminorGTM or Marketing PartnerCampaign for 'Nobodies' series with branded posts, Twitter viewing parties, and Facebook Live aftershow. 1.8M reach and 460K video views.
• YouTubecoreTechnology or IntegrationYouTube Spaces partnership for Women in Comedy program bringing writers, actors, and comedians to create content. Includes 88-episode 'Women In Comedy' series.
• Dry Heat Comedy ClubminorChannel Partner/ Reseller/ DistributorQueer-owned comedy club in Albuquerque, NM. One of only two queer-owned comedy clubs in the nation and only comedy club in New Mexico. WhoHaha promotes creators through this venue.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Funny or Die: Digital comedy content studio and platform producing original video content, branded campaigns, and creator-driven series. Directly comparable to WhoHaha's digital content studio model with a similar brand-partnership-driven revenue approach.
• Stage 13: Warner Bros. digital content studio focused on underrepresented voices, producing short-form series and films with diverse creators. Highly comparable to WhoHaha's mission-driven women+ creator platform and original series production model.
• SoulPancake: Digital media company producing original uplifting video content with a values-driven creator community. Comparable to WhoHaha in being a mission-led digital content studio with branded content and original series offerings.
• ATTN: Digital media company producing short-form video and branded content for millennial audiences with a mission-driven focus. Comparable to WhoHaha's digital content studio model with campaign-based branded content production.

Broad incumbents

• CollegeHumor: Established digital comedy brand producing original short-form video, branded content, and a training program (Dropout). Comparable to WhoHaha as a larger, more established digital comedy studio with similar branded content and original series operations.
• Hello Sunshine: Reese Witherspoon's women-focused media company producing films, series, podcasts, and digital content. Comparable to WhoHaha in its celebrity-driven, women-focused content mission and branded content production capabilities.
• Refinery29: Women-focused digital media company producing original video, editorial, and branded content. Comparable to WhoHaha as a larger women-focused content platform with multi-platform distribution and brand partnerships.
• Just for Laughs: Largest comedy festival and global comedy brand producing live events, original content, and distribution partnerships. Comparable to WhoHaha in comedy programming and creator showcase events (JFL New Faces parallel to WhoHaha's Comedy Call Out).
• POPSUGAR: Women-focused digital media company producing original editorial, video, and branded content across multiple verticals. Comparable to WhoHaha in targeting women audiences with original content and brand partnerships.

Emerging players

• The Dodo: Digital media company producing animal-focused short-form video content with massive social distribution. Comparable to WhoHaha in the digital content studio model with social-first distribution and brand-driven content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/whohaha
• Facebookfacebook.com/whohaha
• Instagraminstagram.com/whohaha
• LinkedInlinkedin.com/company/whohaha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhoHaha