What Hakuhodo Technologies does

Hakuhodo Technologies is the dedicated technology strategy subsidiary of Hakuhodo DY Holdings, established on April 1, 2022 to consolidate the group's technology development capabilities around marketing x technology solutions. Headquartered in Akasaka, Minato-ku, Tokyo, the company has grown from 418 employees in April 2024 to 606 in April 2026, operating with registered capital of 100 million yen. As the technology arm of one of Japan's largest advertising groups, the company serves both internal group units (Hakuhodo, Daiko, Yomiko, Hakuhodo DY ONE) and external enterprise and government clients in Japan.

Name

Hakuhodo Technologies

Legal name

株式会社博報堂テクノロジーズ (Hakuhodo Technologies Inc.)

Website

https://hakuhodo-technologies.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Hakuhodo Technologies is the AI-focused technology subsidiary of Hakuhodo DY Group, building multi-agent AI, AI clones, automated negotiation, and vertical SaaS products for advertising, retail, healthcare, mobility, and government clients in Japan.

Ownership category

akta.pro rank

Product category

Marketing Technology Software

NAICS

Software Publishers (5132), Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Marketing technology software
• Multi-agent AI systems
• Data management platforms
• Digital transformation consulting
• AI SaaS solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform and Software Licensing: Hakuhodo Technologies generates revenue primarily through subscription-based SaaS products and custom software development services. Key products include Nom atica (multi-agent AI system), Clonatica (AI clone), Negotica (automated negotiation), Bonappetica (AI avatar), and CONNECTICA. These are offered as cloud-based SaaS solutions with account-based or tiered pricing. The XT.H vertical SaaS platform serves multiple industries including mobility, healthcare, and local government.
2. Custom Development and DX Consulting Services: The DX Solution Center provides end-to-end services from AI/technology feasibility studies and MVP development through to full-scale production deployment. This includes consulting engagements, prototyping, system integration, and ongoing operational support for enterprise and government clients.
3. Enterprise Customization and Onboarding: Custom AI agent creation and tailored onboarding services are offered as additional paid services beyond standard SaaS subscriptions, generating incremental revenue from enterprise clients requiring bespoke solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hakuhodo Technologies develops and sells AI, IoT, and data-driven technology products and solutions for marketing, advertising, and various industry verticals. The company's portfolio includes the Nomatica multi-agent AI system, Clonatica AI clone technology, Negotica automated negotiation system, Bonappetica AI avatar platform, and the XT.H vertical SaaS platform, alongside the AudienceOne data management platform serving advertising operations and DX consulting services delivered through the DX Solution Center.

Product overview

Hakuhodo Technologies operates as a technology strategy company within the Hakuhodo DY Group, providing marketing×technology solutions. The portfolio consists of core AI-powered products (Nomatica multi-agent system, Clonatica AI clone, Negotica automated negotiation, Bonappetica AI avatar), sector-specific SaaS platforms (XT.H for mobility/healthcare/government services, AaaS for advertising, CREATIVE BLOOM for creative development), and the AudienceOne DMP data platform. The DX Solution Center serves as the primary service delivery unit offering AI/IoT technologies including computer vision, NLP, speech processing, and recommendation systems. The products integrate proprietary AI engines (Sophia AI) with Hakuhodo's marketing expertise to deliver business outcomes across retail, manufacturing, healthcare, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Nomatica (ノーマティカ): Multi-AI agent system where specialized AI agents with different expertise autonomously discuss and support planning work from 0 to 10.
• Bonappetica (ボナペティカ)
• Negotica (ネゴティカ)
• Clonatica (クロナティカ)
• CONNECTICA
• XT.H® (クロステックエイチ)
• ノッカル (Nokkaru)
• LoCoPi
• 健診戦 (Kenshinsen)
• CREATIVE BLOOM

Products and services

• Nomatica (ノーマティカ) Multi-AI agent system where multiple specialized AI agents with distinct expertise (marketers, consultants, legal experts) and consumer personas collaborate autonomously to support ideation, planning, consultation, and review workflows for enterprise teams.
• Clonatica (クロナティカ) AI clone solution that faithfully reproduces real individuals' knowledge, experience, decision-making criteria, and personality using real-time voice technology and video synthesis. Integrates with LLMs to combine personal expertise with broader knowledge for business efficiency, quality improvement, and knowledge succession.
• Negotica (ネゴティカ) AI-powered automatic negotiation system that enables AI to negotiate with multiple suppliers in parallel on price, quantity, and delivery terms based on pre-configured company conditions. Summarizes outcomes with match-score evaluation against company priorities and displays the negotiation dialogue process.
• Bonappetica (ボナペティカ) AI avatar solution for restaurants that handles voice ordering, menu recommendations, and campaign promotions. Enables multilingual customer service support and reduces staffing burden while improving customer satisfaction through consistent AI-powered recommendations.
• CONNECTICA AI agent for HR and employee engagement that conducts one-on-one employee interviews to quantify mental and physical condition and motivation. Designed to extract honest feedback without human bias and provide quantifiable evaluation reports for HR departments.
• XT.H (クロステックエイト) Sector-specific vertical SaaS platform for developing and deploying services in mobility, local government, healthcare, and other domains. Enables rapid service development with customization per client needs while sharing a common underlying architecture.
• LoCoPi (ロコピ) Public service pass utilizing My Number Card that grants points for community participation through a LINE mini-app. Enables citizen engagement, facility visit tracking, and administrative management for municipalities.
• Nokkar (ノッカル) Mobility service platform solving transportation issues in areas lacking public transport, enabling residents to share private cars for trips to hospitals, supermarkets, and other destinations.
• AudienceOne (オーディエンスワン) Japan's large-scale data management platform (DMP) collecting and managing data from approximately 480 million unique browsers with over 2 trillion records for digital advertising targeting and consumer behavioral analysis.
• AaaS (Advertising as a Service) Next-generation advertising media business model combining data, systems, algorithms, and human expertise to deliver advertising effectiveness rather than just ad space for advertisers and media partners.
• CREATIVE BLOOM Creative platform for advertising display ads development and management, incorporating AI-driven development workflows for digital advertising creative production.
• DX Solution Center Service center providing AI and IoT-based custom solutions for enterprise business growth. Offers face recognition, pedestrian analytics, object detection, voice recognition, text analysis, generative AI, recommendations, demand forecasting, and IoT prototyping through end-to-end consulting, MVP development, and full-scale deployment services.
• Loko-mo Nenrei (ロコモ年齢) Health measurement service that calculates users' locomotion age based on walking and mobility function through a simple online questionnaire.

Quantifiable outcome

• Nom atica reduces idea creation cycles and enables rapid prototyping across multiple professional domains simultaneously
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability16 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core, significant and minor.

• BRAHMA AIcoreStrategic or Co-development Partner · 29 June 2026Strategic partnership under a Memorandum of Understanding to develop, commercialize, and deploy high-fidelity digital humans at enterprise scale across Japan and the Asia-Pacific region. Combines BRAHMA AI's AI-driven digital human technology (ATMAN) with Hakuhodo DY Group's creative expertise and client network. Builds on prior collaboration that created a digital likeness of Hibari Misora for a BS Nippon TV program. Targets media, entertainment, retail, and communications industries.
• Hakuhodo DY Group CompaniescoreStrategic or Co-development PartnerAs the technology strategy company of Hakuhodo DY Group, Hakuhodo Technologies develops and provides technology solutions (Nom atica, Clonatica, AudienceOne DMP, AaaS platforms, XT.H SaaS) to group companies including Hakuhodo, Daiko, Yomiko, Hakuhodo DY ONE, and others. Operates as an internal technology provider integrated with group marketing operations.
• Matsuo Laboratory (松尾研究所)significantStrategic or Co-development PartnerCollaborative development of advertising-specialized Large Language Model (LLM) with Hakuhodo DY Holdings and Matsuo Laboratory. Presented at Content Tokyo 2025 as an AI-for-advertising innovation case study.
• BS Nippon TV (BS日本テレビ)minorStrategic or Co-development PartnerPrior collaboration with BRAHMA AI and Hakuhodo DY Group to create a digital likeness of Hibari Misora (美空ひびり) for a BS Nippon TV program, serving as a proof-of-concept for the digital human partnership.
• Fukushima TV (福島テレビ)minorStrategic or Co-development PartnerCo-organized a hackathon 'Data × AI to Convey Fukushima's Charm' with Softbank, supporting AI product development using Fukushima TV content data.
• Softbank CorpminorStrategic or Co-development PartnerJoint hackathon partner for 'Data × AI to Convey Fukushima's Charm' event with Hakuhodo Technologies and Fukushima TV, bringing together engineers and data scientists from both companies.
• Aizu University (会津大学)minorStrategic or Co-development PartnerAcademic partnership for AI workshops and collaborative projects, part of Hakuhodo Technologies' open innovation initiatives with universities.
• Tokyo Institute of Technology (東京工業大学)minorStrategic or Co-development PartnerAcademic collaboration including open-source software development partnerships and joint research activities.
• Meiji University (明治大学)minorStrategic or Co-development PartnerAcademic-industry collaboration where Hakuhodo Technologies researchers delivered lectures on digital marketing and AI applications in Professor Mizuno's Creative Marketing course.
• negocia Co., Ltd. ( negocicia株式会社)minorStrategic or Co-development PartnerRelated party developing AI advertising optimization and creative generation technologies. Company employee Kawakami Kosuke serves as CDO of negociia while holding position at Hakuhodo Technologies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• NTT Data: Large Japanese IT services and consulting firm with growing AI/data practice serving government and enterprise. Comparable because it sells similar DX consulting, custom AI development, and data platform engagements into Japanese public sector and large enterprises.
• Adobe (Adobe Experience Cloud / Sensei GenAI): Global marketing technology platform with AI-driven creative, targeting, and analytics. Comparable as a broad incumbent whose enterprise AI features compete head-to-head with Sophia AI and CREATIVE BLOOM for Japanese advertiser spend.
• Salesforce (Agentforce / Einstein): Global CRM/enterprise platform with multi-agent AI (Agentforce) and marketing cloud. Comparable because Nomatica competes for the same enterprise 'AI agent for marketers/customers' budget at a much larger scale and with broader ecosystem.
• Dentsu Group: Japan's largest advertising holding company and direct competitor to Hakuhodo DY Group. Comparable because Dentsu similarly builds AI/data capabilities (via Dentsu Digital, dentsu Japan, etc.) and targets the same enterprise and government marketing budgets.
• CyberAgent: Major Japanese internet/AI conglomerate with advertising technology (Dynalyst, AI Messenger) and AI research subsidiaries. Comparable as a diversified advertising-plus-AI platform serving Japanese enterprises and government.

Emerging players

• Sakana AI: Tokyo-based AI research company developing efficient foundation models. Comparable as another Japanese AI lab turning research into commercial products, competing for the same enterprise and government AI talent and customer base.
• Preferred Networks: Leading Japanese deep-learning company with proprietary foundation models and industrial AI deployments. Comparable as a Japan-based AI platform player pursuing deep, technical differentiation rather than horizontal LLM wrapping.

Direct peers

• Appier: Taiwan-headquartered AI marketing platform operating across Japan and APAC. Comparable because both are AI-native martech companies targeting enterprise marketers with data-driven targeting, creative optimization, and predictive analytics — competing for the same Japanese advertiser wallet.
• Stockmark: Japanese AI startup offering enterprise LLM and document-understanding products. Comparable as a Japanese AI vendor building domain-specialized NLP/agent capabilities for enterprise customers, similar positioning to Nomatica's professional ideation agents.
• Abeja: Japanese AI platform company (ABEJA) providing enterprise AI services, retail analytics, and LLM applications. Comparable as another Japan-focused AI vendor building data + ML infrastructure for retail, manufacturing, and public sector — closely overlapping with Hakuhodo Technologies' DX Solution Center portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hakuhodo_tech
• Facebookfacebook.com/p/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E5%8D%9A%E5%A0%B1%E5%A0%82%E3%83%86%E3%82%AF%E3%83%8E%E3%83%AD%E3%82%B8%E3%83%BC%E3%82%BA-100089678302102
• LinkedInlinkedin.com/company/hakuhodo-technologies
• Instagraminstagram.com/hakuhodo_technologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hakuhodo Technologies