Let’s Roll Marketing

Intellectual Property Licensinghermes-echo.com

Maryland-based intellectual property development company (DBA Hermes-Echo) that owns the SSOAR patent portfolio defining session-native governance architecture for real-time communications, distributed AI, and the Internet of Everything, commercialized through direct enterprise patent licensing to infrastructure, communications, and compute platforms.

Company typePrivate
Founded-
HeadquartersCockeysville, United States
Headcount—
GTM typeB2B
OfferingServices

What Let’s Roll Marketing does

Let's Roll Marketing LLC, doing business as Hermes-Echo, is a Cockeysville, Maryland-based intellectual property development and licensing company that owns and commercializes the SSOAR (Session-Scoped Orthogonal Authority and Routing) patent portfolio. The company's core technology asserts that current distributed systems lack a session-native governance layer that maintains continuous authority across live interactions as participants, modalities, policies, compute placement, and transport paths change. SSOAR is described as a first-class architectural primitive that constrains a live interaction to a single persistent session identity, prohibits origination of a second independent authority root, and coordinates cross-domain policy decisions across transport and application boundaries. The portfolio comprises ten coordinated filings anchored by U.S. Patent No. 12,659,408 (Hermes-Echo, issued June 16, 2026 with all 20 claims granted), a Warten Notice of Allowance with 19 claims allowed, a favorable PCT Written Opinion, and seven additional provisional applications covering accessibility negotiation, session graph orchestration, multimodal fabric, compute arbitration, data residency routing, zero-trust authority, AI pipeline routing, and provenance/replay.

The company does not sell a software product; the SSOAR patent portfolio itself is the commercial asset. Revenue is intended to be generated through patent licensing structured across five surfaces: platform licenses, enterprise runtime licenses, governed-event royalties, field-of-use licenses, and certification/proof licenses. Go-to-market is direct enterprise engagement targeting infrastructure and communications platforms, cloud providers, AI/agentic system builders, accessibility-covered enterprises subject to ADA/EAA/Section 508/WCAG mandates, regulated industries (healthcare, financial services, government) requiring real-time data residency compliance, and Internet of Everything deployments. Inquiries are directed to [email protected] and the marketing posture is content-driven: the hermes-echo.com site functions as a public diligence room, press releases are distributed via EIN Presswire, academic work is published on Zenodo and SSRN, and standards engagement is conducted through IETF Internet-Drafts.

The company is founder-owned (Thomas Rocha III as CEO and co-inventor; Darren C. Fransella as co-inventor on the anchor patent) with no disclosed institutional investors, no disclosed customers, no disclosed revenue, no disclosed funding rounds, and no disclosed headcount. Patent prosecution is executed by Outlier Patent Attorneys (Samar Shah and Ian Holloway). Operating status is active and the company is publicly soliciting qualified strategic participants for licensing, stewardship, or acquisition discussions regarding the SSOAR portfolio.

Let’s Roll Marketing firmographics

Firmographics

Name: Let’s Roll Marketing
Legal name: Let's Roll Marketing LLC
Website: https://hermes-echo.com
Company type: Private
Operating status: Operating
Short description: Maryland-based intellectual property development company (DBA Hermes-Echo) that owns the SSOAR patent portfolio defining session-native governance architecture for real-time communications, distributed AI, and the Internet of Everything, commercialized through direct enterprise patent licensing to infrastructure, communications, and compute platforms.
Ownership category
akta.pro rank

Let’s Roll Marketing industry classification

Industry

Product category: Intellectual Property Licensing
NAICS: Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533110)
SIC: Patent Owners & Lessors (6794)
akta.pro industry: PRIMARYBPAHAMAJ
IP Filing, Annuities & Renewals Administration
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

Keywords

Patent licensing
Intellectual property development
Session governance architecture
Real-time communications patents
Distributed systems licensing

Where Let’s Roll Marketing is headquartered

Location

Headquarters

HQ city: Cockeysville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Let’s Roll Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Patent Licensing: Licensing of the SSOAR patent portfolio to qualified strategic participants across infrastructure, communications, and compute domains. The company structures licensing through multiple authority surfaces: platform licenses, enterprise runtime licenses, governed-event royalties, field-of-use licenses, and certification/proof licenses. This is the primary revenue model as explicitly stated in the company's press releases and strategic engagement communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Let’s Roll Marketing product offering

Product offering

Core offering

Let's Roll Marketing LLC develops and licenses the SSOAR (Session-Scoped Orthogonal Authority and Routing) patent portfolio, an architectural framework that defines a single-session authority boundary for real-time communications, distributed AI systems, and the Internet of Everything. The company engages qualified strategic participants across infrastructure, communications, and compute domains for licensing, stewardship, and commercialization of the ten coordinated patent filings, including the issued Hermes-Echo (U.S. Patent No. 12,659,408) and allowed Warten application.

Product overview

Let's Roll Marketing is an intellectual property development organization that owns and commercializes the SSOAR (Session-Scoped Orthogonal Authority and Routing) patent portfolio. The portfolio consists of a coordinated family of ten patent filings built around a unified architectural invariant: the governed session boundary. The core product is Hermes-Echo (U.S. Patent No. 12,659,408, issued June 16, 2026), which establishes a single-session authority boundary for routing, streaming, and reply capture operations in real-time communications. The portfolio extends this constraint across eleven distinct capability areas: Warten addresses pre-session context injection for waiting rooms; Hermes-Hecate is a continuation extending the core claims; Ludwig's Raven handles dynamic accessibility negotiation; Quetzalcoatl manages session graph orchestration; Zhinü provides multimodal session fabric; Lakshmi arbitrates session-level compute placement; Hari Seldon handles deterministic data residency routing; Deganawida implements zero-trust session authority; Muninn negotiates AI pipeline routing; and The Griot provides provenance and replay fabric. The company does not offer a commercial product itself—its business model is licensing the patented architecture to qualified strategic participants in infrastructure, communications, and compute domains.

Differentiator

Problem solved

Functional benefit

Products and services

SSOAR Patent Portfolio

Quantifiable outcome

Coordination overhead scales multiplicatively (k × P × M × F × A × T) in fragmented architectures vs additively (k × (P + M + F + A + T)) in session-governed architectures
+2 more outcomes

Companies that use Let’s Roll Marketing

Customer profile

Segments5 records

Ideal customer profiles4 records

Let’s Roll Marketing technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature11 records

Let’s Roll Marketing partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Let’s Roll Marketing competitors and assessment

Company assessment

Direct peers

Acacia Research: Patent licensing holding company that acquires and licenses patented technologies across multiple technology areas. Comparable as an entity whose primary business model is monetizing patent portfolios through licensing programs.
Avanci: IoT patent licensing platform that aggregates essential patents for connected devices and vehicles. Comparable as a licensing platform targeting IoE/IoT infrastructure operators—the same customer segment SSOAR addresses.
Optis Wireless Technology: Patent licensing entity focused on wireless and communications standards-essential technology. Comparable as a non-practicing entity licensing fundamental communications IP to platform implementers.
RPX Corporation: Defensive patent aggregation and licensing company serving technology implementers. Comparable as an entity that monetizes patent assets through structured licensing programs targeting platform and infrastructure operators.
InterDigital: Communications IP licensing company that develops and licenses fundamental wireless and video technology patents. Directly comparable as a publicly-traded patent licensing entity monetizing foundational real-time communications IP to platform and device manufacturers.
MPEG LA: Patent pool administrator that licenses essential patents across multimedia standards. Comparable as a licensing intermediary for foundational media/communications IP, with a similar licensing-royalties revenue model.
Sisvel: Patent licensing company managing technology pools in communications, broadcast, and digital standards. Comparable as a licensing-focused IP entity with multi-vertical reach and platform-targeted royalty structures.
Polaris Innovations (formerly Wi-LAN): Patent licensing company focused on monetizing acquired technology patents across communications and semiconductor domains. Comparable as a small-cap IP licensing entity targeting large platform licensees.

Broad incumbents

Qualcomm: Dominant communications SEP licensor with extensive patent licensing programs across cellular, Wi-Fi, and multimedia standards. Comparable as a broad incumbent in the same real-time communications IP licensing category, with vastly greater scale.
Via Licensing Alliance: Patent pool administrator managing collaborative licensing programs across audio, video, and wireless standards. Comparable as a broader IP licensing platform that engages the same infrastructure and communications platform licensees SSOAR targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Let’s Roll Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Let’s Roll Marketing leadership team

Management profile

Number of profiles

Profiles2 records

Let’s Roll Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Let’s Roll Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let’s Roll Marketing

What does Let’s Roll Marketing do?

Is Let’s Roll Marketing a public or private company?

Let’s Roll Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Let’s Roll Marketing founded?

Let’s Roll Marketing was founded in -1.

Where is Let’s Roll Marketing based?

Let’s Roll Marketing is headquartered in Cockeysville, United States, in the North America region.

How does Let’s Roll Marketing make money?

One revenue line is on record: patent Licensing.

Who are Let’s Roll Marketing's main competitors?

Direct peers on record are Acacia Research, Avanci, Optis Wireless Technology, RPX Corporation, InterDigital, MPEG LA, Sisvel and Polaris Innovations (formerly Wi-LAN). Broad incumbents are Qualcomm and Via Licensing Alliance.

Does Let’s Roll Marketing have an API?

No public API is recorded for Let’s Roll Marketing.

What industry is Let’s Roll Marketing in?

Let’s Roll Marketing's product category is Intellectual Property Licensing. Its primary akta.pro industry code is BPAHAMAJ, IP Filing, Annuities & Renewals Administration. Its NAICS code is 533110 and its SIC code is 6794.