Uri Partners

What Uri Partners does

URI Partners is a boutique growth consulting firm founded in 2023 and headquartered in Brazil, founded by Bruno Angella and Ana Westfal, two professionals with combined 20+ years of corporate experience at Procter & Gamble (Geneva), Consensys, Uniswap Labs, and Swiss consulting/technology/investment fund firms. The firm delivers four integrated consulting services — Applied AI, Ideation & Strategy, Brand & Digital Identity, and Growth & Structuring — via a documented four-step process (Diagnosis, Strategy, Implementation, Optimization). Service delivery combines traditional strategy methodology with AI tooling for market analysis, financial modeling, content generation, and process automation. A proprietary Client Portal built on Firebase (Cloud Storage + Firestore) supports document management and client engagement.

The business operates on a professional services revenue model with quote-based, custom-scoped projects after an initial 30-minute diagnostic consultation. Projects range from 3-6 week AI/brand engagements to 2-3 month operations/GTM cycles, with multi-year contracts available. The firm serves both enterprise clients (Uniswap Labs, Modex, FIFA Collect, Pag Finance) and startups (Backpack, Kreators, Superteam Brasil) across three continents, operating without disclosed external funding, additional employees beyond the two partners, or subsidiary structure.

Name

Uri Partners

Legal name

URI Partners

Website

https://uripartners.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

URI Partners is a two-partner Brazilian growth consulting firm founded in 2023, delivering AI-integrated strategy, operations, brand, and scaling services to enterprise and startup clients across three continents.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAEAA

Digital Strategy & Transformation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Growth consulting services
• Ai strategy consulting
• Business operations consulting
• Digital brand identity
• Startup go-to-market

Headquarters

HQ city

Brazil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Custom consulting engagements combining strategy, operations, and AI implementation. Projects are bespoke with scope, timeline, and pricing defined after initial 30-minute diagnostic consultation. Revenue generated through professional services fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

URI Partners is a growth consulting firm that delivers four integrated services—Applied AI, Ideation & Strategy, Brand & Digital Identity, and Growth & Structuring—using a four-step process (Diagnosis, Strategy, Implementation, Optimization). Each project is custom-scoped after an initial 30-minute diagnostic consultation, combining traditional consulting rigor with AI tools for execution. Delivery is supported by a Firebase-based Client Portal for document sharing and engagement tracking.

Product overview

URI Partners operates as a unified consulting services portfolio rather than a software product platform. The company offers four integrated consulting services: Applied AI, Ideation & Strategy, Brand & Digital Identity, and Growth & Structuring. These services are delivered through a structured four-step process (Diagnosis, Strategy, Implementation, Optimization) and supported by a proprietary Client Portal web platform for document management and client-consultant collaboration. The services combine traditional consulting methodology with AI tools to accelerate delivery, and the Client Portal serves as the operational hub for client engagement throughout the consulting engagement lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Applied AI (Inteligência Artificial Aplicada) Strategic consulting service that evaluates where artificial intelligence can generate real business results in customer service, data analysis, and process automation, then implements working solutions for daily operations. Designed for companies that need AI but lack internal capability.
• Ideation & Strategy (Ideação & Estratégia) Business idea validation service using AI-assisted market analysis, financial modeling, and competitive mapping to determine viability of a product or business model before investment. For founders and startups in the pre-investment stage.
• Brand & Digital Identity (Marca & Identidade Digital) Visual identity, positioning, and digital presence service including websites, landing pages, sales funnels, and content production, with AI-assisted production for faster output. For companies seeking to build or rebuild their brand and digital presence.
• Growth & Structuring (Crescimento & Estruturação) Operations organization, management dashboard implementation, and structural scaling service for companies outgrowing their operational infrastructure. Includes investment preparation materials and narrative development when the next growth step involves fundraising.
• Client Portal Web-based client portal enabling secure document sharing, deliverable management, and activity tracking between consultants and clients. Built on Firebase infrastructure with Cloud Storage and Firestore for client document management.

Quantifiable outcome

• AI or brand positioning projects deliver results in 3-6 weeks
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uri-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uri Partners