Utah Food Industry Association

What Utah Food Industry Association does

The Utah Food Industry Association (UFIA) is a 101-year-old non-profit trade association founded in 1924 to represent the common business interests of Utah's grocery and convenience store industries. Operating from a single headquarters at 4286 South Main Street in Murray, Utah, the association serves as the unified industry voice for retailers, suppliers, distributors, and manufacturers doing business in Utah. Its membership spans SMB operators (Ernie's Stores, Holiday Oil, Davis Food & Drug, Peterson's Marketplace) through enterprise accounts (Maverik, Smith's Food & Drug / Kroger, 7-Eleven Corporate, Associated Food Stores, Bimbo Bakeries, Swire Coca-Cola, Harmons, Admiral Beverage). The association is governed by a member-elected Board of Directors and is led by President & CEO Dave Davis, who also serves as Chief Legal Officer and has held the role since 2010; the staff totals approximately five people including a lobbyist (Kate Bradshaw), an executive assistant/accounting manager (Natalie Steed), and a coupon/events manager (Rosanne Winder).

Name

Utah Food Industry Association

Legal name

Utah Food Industry Association

Website

https://utfood.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

The Utah Food Industry Association, founded in 1924, is a non-profit trade association representing Utah's grocery and convenience store industries via government relations, coupon redemption, credit card processing, insurance, training, and an annual conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues based on total number of employees (full-time and part-time) working in the food industry in Utah. Dues range from $440 for 1-10 employees up to $19,000 maximum per company for larger organizations.
2. Coupon Redemption Services: The association operates a Coupon Redemption Center that sorts, counts, and redeems manufacturer coupons for member retailers. Retailers receive face value plus 1.5 cents per coupon, with additional rebates based on annual volume.
3. Insurance Products: The association offers insurance products through endorsed provider Bridgestone Insurance, including health insurance, workers compensation, property & casualty, life, and supplemental coverage. A portion of policy commissions stay with the association.
4. Credit Card Processing Program: Association members receive credit card processing services through partners iTransact and Central Payment, with a guaranteed savings program.
5. Food PAC Contribution: Voluntary Political Action Committee contributions from members to support state and local candidates who support food industry issues. This is separate from membership dues and is not required for membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

UFIA is a non-profit trade association that sells annual memberships to Utah-based grocery retailers, convenience store retailers, and food industry suppliers, then delivers member services including government relations lobbying, a Coupon Redemption Center, credit card processing referrals, endorsed insurance products, state-certified training programs, a supplier Buyer's Guide, and an annual industry conference. Revenue is primarily driven by tiered annual membership dues ($440–$19,000 based on Utah employee count), supplemented by coupon redemption transaction economics and partner commissions.

Product overview

Utah Food Industry Association is a trade association (not a technology product company) offering a suite of member services for Utah's grocery and convenience store industries. The core offerings include Government Relations Representation (lobbying and advocacy), a Credit Card Processing Program (through iTransact and Central Payment), the Coupon Redemption Center (CRC) for processing manufacturer coupons, and Insurance Products through Bridgestone Insurance. Additional services include a Training Center with state-certified programs for alcohol training, food handler certification, and food safety manager training; a Buyer's Guide directory; and Annual Conferences. These are membership benefits and services, not a unified software platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Relations Representation Lobbying and advocacy service representing member food retailers and suppliers before federal, state, and local government entities and regulatory agencies; staff monitor legislative and regulatory matters and advocate for or against legislation impacting members' ability to compete.
• Coupon Redemption Center (CRC) Service that sorts, counts, and redeems manufacturer coupons for member retailers; members pack and send coupons to UFIA, which returns face value plus 1.5 cents per coupon with additional rebates based on annual volume.
• Credit Card Processing Program Credit, debit, and gift card processing services offered through partners iTransact and Central Payment, with a guaranteed savings program (or $250 payment if savings not realized) for UFIA members.
• Insurance Products & Services Range of insurance products including health, workers' compensation, property & casualty, personal lines, life, and supplemental coverage offered to member companies through endorsed provider Bridgestone Insurance, with commission sharing back to the association.
• State-Certified Off-Premise Alcohol Training
• Certified Food Handler Training
• Certified Food Safety Manager Training
• Utah Food Industry Buyer's Guide
• UFIA Annual Conference Annual industry conference featuring networking, education, and business development for grocery and convenience store industry members.

Quantifiable outcome

• Members receive face value plus 1.5 cents per coupon redeemed, with additional rebates based on annual volume
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• iTransact and Central PaymentcoreGTM or Marketing PartnerCredit card processing partners providing payment processing services to UFIA members. The association has reviewed multiple processors and selected these partners for personal service and savings to members. Turnaround time and attention to detail are highlighted as key benefits.
• Bridgestone InsurancecoreGTM or Marketing PartnerEndorsed insurance provider offering health insurance, workers compensation, property & casualty, personal lines, life, and supplemental coverage to member companies. A portion of policy commissions stay with the association, providing revenue sharing. Craig Cheney serves as the contact representing this partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FMI – The Food Industry Association: Largest trade association serving the food retail industry in the U.S. Comparable membership model (dues, advocacy, education) and overlapping member base with UFIA, but operates nationally and serves a broader portfolio including supermarkets, wholesalers, and suppliers.
• National Association of Chain Drug Stores: National trade association representing chain drug stores, including pharmacy and front-of-store retail. Comparable trade-association model (advocacy, education, conferences) and overlapping retail-grocer adjacency in member categories, though focused on drug retail rather than grocery/convenience.

Direct peers

• NACS (National Association of Convenience Stores): Global trade association for the convenience and fuel retailing industry. Directly comparable on the convenience-store side of UFIA's membership, with similar member services including advocacy, training, and operational benchmarking.
• National Grocers Association: National trade association representing the independent grocery industry. Directly comparable to UFIA's mission of representing grocery retailers, with overlapping services in government relations, member education, and industry networking, but operating at national scale.

Regional players

• California Grocers Association: State-level trade association for grocery retailers in California. Mirrors UFIA's structure of state-specific government relations, member benefits, and training programs, but serves a much larger grocery market and member base.
• Nevada Petroleum Marketers & Convenience Store Association: Nevada-based trade association for petroleum marketers and convenience store operators. Comparable services (advocacy, training, member benefits) for convenience-store retailers, and an obvious peer for UFIA's c-store member segment in a neighboring state.
• Idaho Retailers Association: State-level retail trade association in neighboring Idaho. Comparable member-dues and advocacy model, focused on a similar small-population western state adjacent to UFIA's Utah footprint.
• Western Association of Food Chains: Regional association for food industry companies operating across the western United States. Provides comparable networking, advocacy, and conference services for grocery executives, overlapping with UFIA's mission in multi-state western territories.
• Utah State Restaurant Association: Utah-based trade association for the foodservice and restaurant industry. Comparable structure and Utah-specific advocacy focus, though its members are restaurants rather than grocery/convenience retailers, making it an adjacent rather than direct peer.
• Utah Retail Merchants Association: Utah-based trade association representing general retail merchants. Comparable state-level advocacy and member-service model, though its membership is broader than UFIA's grocery/convenience focus and therefore competes partly for the same Utah retailer audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/utah-food-industry-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Food Industry Association