WineMasters.tv

What WineMasters.tv does

WineMasters.tv is a premium subscription-based video-on-demand streaming platform dedicated to wine education and entertainment, operated by Farmhouse TV & Film BV, a privately held Dutch company headquartered in Leeuwarden, Netherlands. The platform delivers original content including cinematic documentaries on wine regions and winemakers, a 48-episode WineMasters Class structured wine course, food-and-wine pairing cooking shows, wine travel series, and scientific wine documentaries. Content is hosted by credentialed figures including Masters of Wine (Peter Richards MW, Christy Canterbury MW, Susie Barrie MW, Sarah Heller MW) and champion sommeliers (Andreas Larsson, Marc Almert, Fredrik Lindfors, Paz Levinson), and the platform explicitly prohibits advertising or sponsored content to preserve editorial credibility.

The technology stack is built on Uscreen's white-label streaming platform, which provides cross-device delivery, native apps on Roku, Apple TV, Android TV, Amazon Fire TV, iOS, and Android, plus distribution via Amazon Prime Video, Google Play, and Vimeo On Demand across 50+ countries. The revenue model is a tiered recurring subscription: $29.99 monthly, $99 every 6 months, $139 annually, and $278 for a 3-year plan (positioned as 'Best Deal'), with Black Friday discounting, gift cards, and an affiliate program supporting acquisition. The customer base is a horizontal mix of individual wine enthusiasts, WSET students, sommelier professionals, wine clubs, and university wine programs, with strategic partnerships including WSET (educational complement), wein.plus (Europe's largest wine database with 200,000+ members), and Wine-Searcher (wine purchase integration).

Name

WineMasters.tv

Legal name

Farmhouse TV & Film BV

Website

https://winemasters.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WineMasters.tv is a subscription-based premium wine streaming platform operated by Farmhouse TV & Film BV (Netherlands), offering original documentaries, a 48-episode wine course, cooking shows, and travel series hosted by Masters of Wine and champion sommeliers to wine enthusiasts, WSET students, sommeliers, wine clubs, and universities worldwide.

Ownership category

akta.pro rank

Product category

Specialty Wine Education Streaming

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Transactional VOD Distribution (TVOD) (MPADAJAF)

Keywords

• Wine education streaming
• Sommelier training videos
• Food wine pairing shows
• Wine documentary streaming
• Specialty OTT content

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Content or R&D, Technology or R&D

Revenue model

1. Subscription (WineMasters All Access): Recurring subscription providing unlimited access to all current and new content. Tiered pricing with monthly, 6-month, annual, and 3-year options. Monthly subscribers billed recurring; longer terms billed upfront. Subscription auto-renews unless cancelled.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

WineMasters.tv is a subscription video-on-demand streaming service dedicated to wine education and lifestyle content. The library spans documentaries, classes, cooking shows, and travel shows featuring Masters of Wine and Champion Sommeliers, delivered to individual subscribers via web, mobile, and TV apps on a tiered monthly, 6-month, annual, and 3-year subscription model.

Product overview

WineMasters.tv is a premium wine streaming platform operated by Farmhouse TV & Film BV, offering subscription-based video-on-demand content for wine education and entertainment. The platform combines a core streaming service with multiple content verticals: WineMasters Documentaries (cinematic series covering Old World wine countries), WineMasters Class (48-episode comprehensive wine course equivalent to WSET Level 3+), WineMasters Class: Grand Cru (specialized Grand Cru exploration), The Sauce is in the Glass (food pairing cooking show), Two Swedish Somms Cooking For Wine (competition series), The Wild Side of Wine (travel documentaries), The Science of Wine (scientific exploration), WineMasters Legends (feature documentaries), and How It's Made (production documentaries). Content is accessible via web, mobile apps (iOS/Android), TV apps (Apple TV, Android TV, Roku, Amazon Fire), and streaming platforms (Amazon Prime Video, Apple TV/iTunes, Google Play, Vimeo On Demand). Subscriptions range from monthly ($29.99) to 3-year ($278) plans.

Differentiator

Problem solved

Functional benefit

Products and services

• WineMasters.tv Streaming Subscription Subscription video-on-demand access to a curated library of wine documentaries, classes, cooking shows, and travel shows featuring Masters of Wine and Champion Sommeliers, available to individual subscribers via web, mobile, and TV apps.
• WineMasters.tv Mobile App Native mobile applications for iOS and Android that provide on-demand access to WineMasters.tv's wine education and lifestyle content for subscribers on smartphones and tablets.
• WineMasters.tv Connected TV App Streaming apps for connected-TV platforms including Apple TV, Roku, and Amazon Fire TV, enabling subscribers to watch wine education and lifestyle programming on television screens.

Quantifiable outcome

• WineMasters Class ranked above WSET Level 3
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WSET (Wine & Spirit Education Trust)coreStrategic or Co-development PartnerWineMasters.tv partners with WSET as an educational complement to their wine qualification courses. The platform serves as visual learning material ranked above WSET Level 3. Content helps students prepare for WSET Wine and Sommelier certificates. WineMasters promotes WSET courses as ideal for obtaining globally recognized wine qualifications.
• wein.pluscoreGTM or Marketing PartnerWineMasters partners with wein.plus, Europe's largest wine database with over 200,000 members. The partnership provides WineMasters subscribers access to extensive wine database information, wine news, exclusive discounts, and wine events. WineMasters promotes wein.plus for endless learning on the world's biggest wine database.
• Wine-SearcherminorGTM or Marketing PartnerWineMasters.tv integrates Wine-Searcher functionality allowing viewers to find and purchase wines featured in their documentaries and cooking shows. Wine-Searcher provides price comparison and store locator for wines seen on WineMasters programming.
• UscreencoreTechnology or IntegrationUscreen provides the streaming platform infrastructure powering WineMasters.tv. This white-label video streaming platform enables cross-device viewing, app distribution, subscription management, and payment processing for the service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GuildSomm: GuildSomm is a global sommeliers' education and content platform serving wine professionals. It is comparable in audience (WSET-aligned professionals and enthusiasts) and overlaps with WineMasters' certification-prep use case, though delivered mainly via written/video content rather than full SVOD.
• SommTV: SommTV is a dedicated wine-focused streaming service offering documentaries, classes, and tasting content hosted by sommeliers. It is the closest direct competitor to WineMasters.tv in wine SVOD, targeting similar wine enthusiast and professional segments.
• Wine Folly: Wine Folly is a digital wine education platform with courses, articles, and visual learning tools aimed at enthusiasts. It overlaps with WineMasters' educational mission, though primarily delivered via web/mobile content rather than long-form video SVOD.

Broad incumbents

• MasterClass: MasterClass is a premium subscription video platform offering expert-led classes across many verticals including wine and food. It competes for the same premium-leaning learning audience as WineMasters but operates at vastly broader scale and category breadth.
• Wine Enthusiast: Wine Enthusiast is a major wine media, retail, and education brand covering ratings, learning, and lifestyle. Comparable to WineMasters in serving wine knowledge seekers, with a broader commerce and editorial footprint.
• Skillshare: Skillshare is a broad subscription learning platform with creator-led video classes including food and beverage topics. Comparable in subscription video learning model, though covering many categories rather than specializing in wine.
• BBC Maestro: BBC Maestro is a premium online learning platform offering in-depth courses from world-class experts. Comparable to WineMasters as a high-end expert-led video subscription product targeting lifelong learners.
• Decanter: Decanter is one of the world's leading wine media brands covering news, reviews, learning, and events. It targets the same educated wine consumer and overlaps with WineMasters' documentary and educational content offering.
• The Great Courses / Wondrium: Wondrium (formerly The Great Courses) is a subscription video learning platform offering structured expert-led courses across many topics including food and wine. Comparable to WineMasters as a premium expert-led video education service with a similar SVOD model.

Emerging players

• Vivino: Vivino is the world's largest wine app combining consumer reviews, scanning, marketplace, and some educational content. Partial overlap with WineMasters' enthusiast audience but driven by commerce rather than long-form video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/winemasterstv
• YouTubeyoutube.com/winemasters
• Facebookfacebook.com/winemasters.tv
• LinkedInlinkedin.com/company/winemasterstv
• Instagraminstagram.com/winemasters.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WineMasters.tv