RBT Consultants

What RBT Consultants does

RBT Consultants is a privately held, founder-owned transportation consulting firm founded in 2018 by William Reynolds and headquartered in Portland, Oregon. The firm provides professional advisory services spanning traffic impact analyses, shared parking analyses, parking strategic plans, transportation demand management (TDM) plans, transportation system performance evaluations, transportation master plans, transitway studies, and corridor studies. Service delivery is anchored in real-world data and distilling complex analyses into actionable implementation plans, with an emphasis on adapting recommendations to changing travel patterns.

The firm serves five primary customer verticals: government municipalities (counties, cities), universities and hospitals, private developers and architects, state departments of transportation, and transit providers. Named engagements span the Pacific Northwest, Mountain West, and Southwest, including the City of Portland, Hood River, Jackson (WY), Estes Park (CO), Fort Collins (CO), Roseburg (OR), Oregon City, UNLV, and the University of Montana. The firm operates as a sales-led, direct-engagement professional services business with project-based, quote-driven pricing.

RBT's delivery capacity is augmented by ongoing partnerships with Rick Williams Consulting (RWC), which brings 25+ years of parking management experience including the nationally recognized SmartPark system in Portland, and the Solesbee Group. Founder William Reynolds holds PE (OR, WA, MN), AICP, and PTP credentials with 13+ years of experience, having supported 20+ communities with parking and TDM plans within five years. The firm is small (1-10 employees), privately funded, and operates without external institutional capital.

Name

RBT Consultants

Legal name

RBT Consultants

Website

https://rbtconsultants.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

RBT Consultants is a Portland, Oregon-based transportation consulting firm founded in 2018 that provides traffic engineering, parking analysis, and transportation demand management planning services to municipalities, universities, hospitals, developers, and state DOTs across the Pacific Northwest, Mountain West, and Southwest.

Ownership category

akta.pro rank

Product category

Transportation Consulting Services

NAICS

Engineering Services (54133)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Transportation consulting
• Parking management
• Traffic engineering
• Transportation demand management
• Traffic impact analysis

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Transportation Consulting Services: Professional consulting services for traffic impact analyses, shared parking analyses, parking strategic plans, transportation demand management (TDM) plans, and corridor studies. Revenue is generated through project-based consulting engagements with government, institutional, and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

RBT Consultants is a transportation consulting firm that provides advisory services focused on parking management, transportation demand management (TDM), and traffic engineering. The firm delivers traffic impact analyses, shared parking analyses, parking strategic plans, TDM plans, transportation system performance evaluations, transportation master plans, transitway studies, and corridor studies to municipalities, state DOTs, transit providers, universities, hospitals, developers, and architects in the Pacific Northwest, Mountain West, and Midwest.

Product overview

RBT Consultants is a transportation consulting firm offering a unified portfolio of advisory services focused on parking management and transportation demand management. The core service offerings include traffic impact analyses, shared parking analyses, parking strategic plans, transportation demand management (TDM) plans, transportation system performance evaluations, transportation master plans, transitway studies, and corridor studies. These services are delivered as consulting engagements rather than software products, with project examples including parking management manuals, downtown parking studies, campus transportation plans, and traffic impact analyses for various development projects across the Pacific Northwest and other regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Impact Analyses Traffic impact analyses for development projects, evaluating how new developments affect surrounding transportation networks and traffic flow patterns. Sold to developers, architects, and municipalities seeking permit and planning support.
• Shared Parking Analyses Analysis of shared parking scenarios to optimize parking utilization across multiple developments or uses with complementary peak demand times. Targeted at private developers, architects, and institutional clients planning mixed-use or multi-tenant sites.
• Parking Strategic Plans Comprehensive strategic planning for parking systems, including policy development, pricing strategies, and long-term management frameworks. Delivered to municipalities and institutional clients (universities, hospitals).
• Transportation Demand Management (TDM) Plans Plans designed to influence travel behavior by reducing single-occupancy vehicle trips and promoting alternative transportation options. Sold to municipalities, transit providers, employers, and developers.
• Transportation System Performance Evaluations Assessment of transportation system effectiveness using real-world data to measure and improve system performance. Targeted at state DOTs, transit providers, and municipalities.
• Transportation Master Plans Long-range planning documents that establish comprehensive transportation goals, policies, and infrastructure priorities for communities. Delivered primarily to municipalities and institutional clients.
• Transitway Studies Studies focused on high-capacity transit corridors, evaluating alignment options, ridership projections, and service characteristics. Sold to transit providers, state DOTs, and municipalities.
• Corridor Studies Detailed analysis of specific transportation corridors to identify improvements, safety enhancements, and multimodal accommodation needs. Sold to state DOTs, municipalities, and transit providers.
• Parking Management Services Services supporting parking management operations including system unification, standardization, and distinction of parking facilities, drawing on Rick Williams' experience with Portland's SmartPark system. Sold to municipalities and institutions.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Rick Williams Consulting (RWC)coreImplementation/ SI/ Consulting Partner · 1 January 2018Ongoing partnership with Rick Williams Consulting, bringing 25+ years of parking management and development experience. Rick Williams is available as a resource on all RWC projects and specializes in parking facility siting, construction, design, and operational planning. The partnership provides real-time experience in managing parking and TDM operations.
• Solesbee GroupminorImplementation/ SI/ Consulting PartnerOngoing partnership with the Solesbee Group for collaborative consulting work.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• HDR Inc. Large engineering consultancy with a significant transportation and parking practice serving public agencies, universities, and private developers. It is a likely competitor for mid- and large-scale municipal and state DOT work that exceeds RBT's internal capacity.
• WSP USA: Global engineering and professional services firm with a large transportation planning and traffic engineering practice serving state DOTs and large municipalities. It competes with RBT on larger scope master plans and corridor studies where incumbency and scale matter.
• Kimley-Horn and Associates: One of the largest U.S. transportation planning and traffic engineering consulting firms, with a long-standing parking and TDM practice serving municipalities, state DOTs, and developers. It is the dominant scaled competitor against which RBT benchmarks on technical depth and project scale.
• Stantec: Global engineering and consulting firm with a U.S. transportation planning and traffic engineering practice serving municipalities, campuses, and developers. It competes with RBT on integrated planning engagements requiring multi-disciplinary teams.
• AECOM: Global infrastructure consulting firm with extensive transportation planning, traffic engineering, and parking capabilities. It is relevant as a scaled competitor for large state DOT, corridor, and transitway studies.

Direct peers

• Fehr & Peers: Specialty transportation consulting firm focused on traffic engineering, parking, and TDM planning for public agencies and private developers, with strong West Coast presence. It is the closest specialty competitor to RBT in scope and client mix.
• Toole Design Group: Planning and engineering firm specializing in multimodal transportation, parking, and urban street design for cities and institutions. It competes in the same TDM and campus planning niche as RBT, particularly for university and municipal clients.
• Nelson\Nygaard Consulting Associates: Transportation planning and TDM-focused consultancy serving cities, transit agencies, and institutions. Its direct overlap with RBT's parking and TDM service lines makes it a near-direct substitute for municipal clients.
• Kittelson & Associates: Independent transportation engineering and planning consultancy with established Pacific Northwest and Mountain West practices serving DOTs, cities, and developers. It directly overlaps with RBT in traffic impact analyses, corridor studies, and multimodal planning.

Others

• Rick Williams Consulting (RWC): Independent parking management and TDM consultancy founded by Rick Williams, with a 25+ year track record across nearly 100 cities and creator of Portland's SmartPark system. Listed as a core partner of RBT, RWC is both a collaborator and an adjacent potential competitor for parking-focused engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rbt-consultants

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBT Consultants