What Vineyard City does

City Vineyard is a privately held specialty retailer operating wine, craft beer, and gourmet food stores with integrated tasting lounges in Montana. Founded in December 2000 in Billings as a small wine, spirits, and cigar shop, the business evolved through a 2009 pivot to a beer-and-wine license with the addition of a gourmet market, then relocated in 2017 to a 5,000-square-foot West End Billings flagship featuring a 20-tap wall, 40 feet of craft beer coolers, and a curated wine library of over 2,000 choices and nearly 10,000 bottles. In 2024 the company opened a second location in Bozeman within the Gallatin Crossing shopping center.

The product mix spans fine wine retail (price points from under $20 to over $1,000), craft beer (hundreds of bottled/canned SKUs plus 20 rotating taps, 4 of which dispense wine), and a gourmet food market with in-house baked bread, charcuterie, and a tapas menu. The company sells themed gift baskets ($35–$349.95), charcuterie boards ($75–$175 for 2–8 guests), and physical gift cards ranging from $25 up to $50,000, and operates two recurring wine club subscriptions (Gold at $59.95/month and Silver at $34.95/month) with member benefits including 10% off in-store purchases and half-price tastings. There is no proprietary technology stack; the business runs on standard e-commerce and OpenTable reservation tooling.

Revenue is generated through five distinct streams: in-store wine and beer retail, on-site wine bar and tap room consumption, monthly subscription wine clubs, gift baskets and food trays, and gift cards. The customer base is direct-to-consumer, segmented into wine/beer enthusiasts, gift shoppers, and dining/social experience seekers, all served through two physical storefronts plus an e-commerce channel offering local pickup only. The company is independently owned with no disclosed institutional funding and reports an employee headcount in the 11–50 range.

Name

Vineyard City

Legal name

City Vineyard

Website

https://cityvineyardwine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

City Vineyard operates two wine, craft beer, and gourmet food retail stores with wine bars and tap rooms in Billings and Bozeman, Montana, serving consumers through in-store purchases, monthly wine club subscriptions, gift baskets, and on-site dining experiences.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail and Wine Bar

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Wine retail
• Craft beer
• Gourmet food market
• Wine club subscription
• Tasting lounge

Headquarters

HQ city

Thermopolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Baskets and Food Products: Pre-packaged gift baskets ranging from $35 to $350+ including wine and food combinations, charcuterie boards, and specialty food items for pickup.
2. Gift Cards: Physical gift cards sold in denominations from $25 to over $1,000, available for mail delivery or email.
3. Wine Club Memberships: Monthly subscription wine clubs (Gold at $59.95/month and Silver at $34.95/month) delivering curated wines to members with descriptions, recipes, and pairings. Members receive 10% off in-store purchases and half off tastings.
4. Retail Wine and Beer Sales: Sale of wine by the bottle, craft beer in bottles/cans, and tasting flights at the wine bar. Features over 2,000 wine choices and hundreds of craft beer options.
5. Wine Bar and Tap Room: On-site consumption of wine by the glass, wine flights, and draft craft beer from 20 tap handles. Includes food service with tapas menu and charcuterie boards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

City Vineyard operates a combined wine store, craft beer tap room, and gourmet food market across two Montana locations (Billings and Bozeman). The business sells over 2,000 wines and hundreds of craft beers for retail, runs an on-site wine bar with a 20-tap wall, offers a tapas and charcuterie menu, and operates two monthly wine club subscriptions (Gold at $59.95 and Silver at $34.95). It also sells themed gift baskets, charcuterie food trays, and physical gift cards for in-store pickup and local delivery.

Product overview

City Vineyard is a distinctive wine store, wine bar, and gourmet food market operating as a single unified retail concept with two locations in Montana (Billings and Bozeman). The core offering consists of Fine Wine retail (over 2,000 wine choices), Craft Beer (hundreds of varieties on tap and in bottles), and Gourmet Food (tapas menu, charcuterie boards, baked goods). The business operates subscription-based Wine Clubs (Gold at $59.95/month and Silver at $34.95/month) and sells themed Gift Baskets, Food Trays, and Gift Cards. The wine bar and tasting lounge provides in-store consumption with wine by the glass, bottle, or flight, complemented by the tap wall for craft beer. All offerings are available for both in-store purchase and local pickup, with most products eligible for delivery within Montana.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Wine Retail Retail sale of over 2,000 wine choices and nearly 10,000 bottles, including wines by the glass, bottle, and themed wine flights, available at two Montana locations. Customers can purchase wines ranging from under $20 to over $1,000 with guidance from knowledgeable staff.
• Craft Beer Retail and Tap Wall Craft beer retail department with 40 feet of beer coolers stocked with hundreds of ice-cold bottles and cans, complemented by a 20-tap wall (4 wine taps and 16 beer taps) featuring rotating seasonal and limited-edition brews.
• Gourmet Food Market and Tapas Menu In-house gourmet market offering domestic and imported cheeses, charcuterie, baked bread, crackers, seasonal wraps, melts, paninis, and custom cheese boards, paired with an on-site tapas menu for in-store consumption.
• Gold Wine Club Subscription Monthly subscription at $59.95/month delivering high-caliber wines suitable for cellaring, including hard-to-get wines from small-production wineries and limited allocations, plus descriptions, recipes, and pairings. Members receive 10% off in-store purchases and half-price tastings.
• Silver Wine Club Subscription Monthly subscription at $34.95/month in which members choose two of three unique wines from around the world each month, with descriptions, recipes, and pairings. Members receive 10% off in-store purchases and half-price tastings.
• Gift Baskets Curated gift baskets featuring wine, craft beer, gourmet foods, and accessories, with themed options including The Perfect Red, European Passport, The Eataly Basket, Champagne Basket, Prosecco Basket, and Brew Basket. Prices range from approximately $53.95 to $349.95 and are available for in-store pickup.
• Savory Gourmet Food Trays Ready-to-order charcuterie boards including the Staff Favorite Board ($75, 2-4 guests), Tapas Addict Board ($100, 4-6 guests), and Overboard Board ($175, 6-8 guests), available for in-store pickup.
• Physical Gift Cards Mailed or emailed physical gift cards available in preset denominations ($25, $50, $100, $150, $200) or custom amounts up to $50,000.
• Wine Bar and Tasting Lounge On-site wine bar with seating, wines served by the glass, bottle, or in themed tasting flights, plus a 20-tap wall of craft beer and a weekend brunch service. Reservations are accepted via OpenTable.

Quantifiable outcome

• Over 90 fine wine options available at under $20 price point
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Total Wine & More: Largest US specialty retailer of wine, beer, and spirits with 200+ superstores. Directly comparable product mix (wine, craft beer, on-premise tasting in many locations), but operates at vastly greater scale and with national reach.
• K&L Wine Merchants: Multi-location California wine retailer with strong online store and curated selection. Closely comparable model combining broad wine retail, on-premise tasting, and deep selection with both retail and shipping channels.
• Spec's Wine, Spirits & Fine Foods: Regional multi-store wine, spirits, and gourmet food chain primarily in Texas. Comparable format combining large-format wine retail with adjacent gourmet food and on-premise elements.
• Winc: Wine subscription brand that ships personalized bottles monthly to members nationwide. Direct comparable on the recurring wine-club revenue stream that City Vineyard's Gold and Silver Clubs compete with.
• Firstleaf: National DTC wine subscription with curated monthly bottles. Closely comparable to City Vineyard's Silver/Gold clubs on price point, curation mechanic, and member engagement.
• Bright Cellars: Subscription wine club using a taste-profile quiz to deliver monthly bottles. Comparable on monthly subscription cadence and curated discovery model that competes for the same Silver/Gold Club member.
• Corkbuzz Wine Bar: Wine bar concept pairing on-premise flights and small plates with retail. Closely comparable to City Vineyard's wine bar + curated bottle retail model, though operating in major metros.
• Sherry-Lehmann Wine & Spirits: Long-established NYC wine and spirits retailer with high-end allocation business and curated selections. Comparable on premium allocations, library depth, and wine club/curated delivery component.
• Wine.com: Largest US online wine retailer with broad selection and subscription options. Directly comparable on wine retail and subscription mechanics; advantage of nationwide shipping that City Vineyard lacks.

Broad incumbents

• Whole Foods Market: National grocer with strong curated wine, craft beer, and gourmet cheese departments plus in-store bars in many locations. Overlaps on product categories and customer segment but operates as part of a much broader grocery footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CityVineyardWine
• Instagraminstagram.com/cityvineyardwine
• LinkedInlinkedin.com/company/city-vineyard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vineyard City