Ai Or Die

What Ai Or Die does

AI or DIE is a German B2B podcast and content marketing company, legally operated through reportingimpulse GmbH and headquartered in Ammerbuch, Germany. Founded in 2020 by Andreas Wiener and Kai-Uwe Stahl, the company produces a weekly German-language podcast targeting decision-makers in the data and AI space, distributed across Apple Podcasts, Spotify, and YouTube. Beyond the podcast, AI or DIE functions as a small consultancy publishing niche B2B marketing and dashboarding content and offering sponsorship-driven marketing services to IT consulting firms in the DACH market.

The company's core product is the podcast and its associated sponsorship offering. Production is a service-based workflow — remote recording, editing, multi-platform publishing, and short-form content repurposing (three LinkedIn/YouTube shorts per episode) — rather than a proprietary software platform. There is no disclosed AI/ML technology stack; 'AI' functions primarily as the podcast's editorial topic and as part of the brand narrative. The company extends its IP through published works including 'Das Praxisbuch für modernes Dashboarding' and the 'Marketing Playbook für IT-Beratung 2026,' positioning the founders as authors and speakers within the German-speaking data and AI community.

The revenue model relies on three scarcity-limited sponsorship tiers: One Shot at EUR 3,000 (cap of 10 partners/year), Trilogy at EUR 5,000 (cap of 4), and One Year at EUR 15,000 (cap of 3). This structure imposes a hard theoretical ceiling on sponsorship revenue and positions the business as an exclusivity-driven thought-leadership platform rather than a high-volume media business. Go-to-market is sales-led via direct website booking, free initial consultations, and a partner referral network that includes SAP Center of Excellence MEE, BARC, Opitz Consulting, Five1, Platform impulse, and H&Z digital. The company discloses no external funding, no parent organization, and operates with 11-50 employees under the joint management of its two co-founders.

Name

Ai Or Die

Legal name

reportingimpulse GmbH

Website

https://aiordie.eu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

AI or DIE, operated by reportingimpulse GmbH in Germany, is a weekly German-language podcast and B2B content marketing company. It sells scarcity-limited sponsorship packages to IT consulting firms and enterprise technology companies seeking thought-leadership access to DACH data and AI decision-makers.

Ownership category

akta.pro rank

Product category

Podcasting Advertising and B2B Content Marketing

NAICS

Other Sound Recording Industries (51229), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Podcast Production, Editing & Post-Production Services (MPACADAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Podcast sponsorship services
• B2B content marketing
• Thought leadership media
• Podcast production services
• IT consulting marketing

Headquarters

HQ city

Ammerbuch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Podcast Sponsorship Packages: One-time purchase model with three tiered packages: One Shot (single episode, 3,000 EUR), Trilogy (3 episodes, 5,000 EUR), and One Year (12 episodes, 15,000 EUR). Each package includes podcast production, recording, and social media content distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ai Or Die produces a weekly German-language podcast on data and AI topics and sells tiered podcast sponsorship packages (One Shot, Trilogy, One Year) to B2B companies seeking thought leadership positioning and lead generation. Each package includes themed remote recording, full production, distribution across Apple Podcasts, Spotify, and YouTube, video content, and repurposed short-form social media clips for client marketing use. The company also publishes a dashboarding handbook and a marketing playbook for IT consultancies.

Product overview

AI or DIE is a podcast-focused B2B marketing company offering three tiers of podcast sponsorship packages (One Shot at 3,000 EUR, Trilogy at 5,000 EUR, and One Year at 15,000 EUR) designed for companies to reach decision-makers in the data and AI space. The core product is the weekly AI or DIE Podcast distributed via Apple, Spotify, and YouTube. Additionally, the company publishes educational content including the 'Das Praxisbuch für modernes Dashboarding' handbook and the 'Marketing Playbook für IT-Beratung 2026'. The business is operated by reportingimpulse GmbH with founders Andreas Wiener (Managing Director) and Kai-Uwe Stahl.

Differentiator

Problem solved

Functional benefit

Products and services

• AI or DIE Podcast Sponsorship Service Turnkey podcast sponsorship service for B2B companies in the DACH region, bundling a 30-minute topic-setting session, remote recording, full production, multi-platform distribution (Apple Podcasts, Spotify, YouTube), and repurposed short-form social media content (LinkedIn and YouTube Shorts). Available in three tiers (One Shot, Trilogy, One Year) with limited advertising partner slots to maintain exclusivity.
• Das Praxisbuch für modernes Dashboarding (Dashboarding Handbook) Published handbook for professionals implementing modern dashboarding initiatives, drawing on the author's background across 230+ companies and 5,000 workshop participants. Covers dashboarding best practices, Guided vs. Analytics Dashboards frameworks, AI and Data Products integration, and Self-Service scaling methods.
• Marketing Playbook für IT-Beratung 2026 Marketing playbook for IT consulting firms offering guidance on B2B lead generation through social media visibility, brand positioning, and knowledge sharing. Served as a lead magnet and thought leadership content asset under the AI or DIE brand.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• BARCminorGTM or Marketing PartnerPodcast partner appearing on the partner page. BARC is a business analytics consulting firm that participates in podcast content as a guest or sponsor, providing cross-promotion and thought leadership content.
• Five1minorGTM or Marketing PartnerPodcast partner appearing on the partner page. Five1 is a technology consulting company featured on the podcast as a guest or sponsor.
• SAP Center of Excellence MEEcoreStrategic or Co-development PartnerSAP Center of Excellence Middle and Eastern Europe is a key partner providing testimonial and collaborating on SAP-related content projects. Features on the podcast with positive endorsement from Andreas Scholl.
• Opitz ConsultingminorGTM or Marketing PartnerPodcast partner appearing on the partner page. Opitz Consulting is an IT consulting company featured on the podcast as a guest or sponsor.
• Platform impulseminorGTM or Marketing PartnerPodcast partner appearing on the partner page. Platform impulse is a consulting firm that appears as a guest or sponsor on the podcast.
• H&Z digitalcoreGTM or Marketing PartnerPodcast sponsor providing testimonial. H&Z.digital is a digital consulting company that has successfully used podcast sponsorship for lead generation, receiving regular inquiries from interested decision-makers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Heise Medien: Heise is the dominant German-language IT publisher with multiple podcasts, newsletters, and B2B lead-gen products aimed at the same data/AI/dev audience that AI or DIE targets in DACH.
• Computerwoche (IDG): Computerwoche / IDG is a long-established German IT B2B media brand running events, podcasts, and lead-gen services for enterprise IT decision-makers — same audience and B2B media monetization model.
• Horizont (dfv): Horizont is Germany's leading advertising, marketing, and media trade title running events and podcasts for marketing decision-makers — the same advertising/lead-gen buyer profile as AI or DIE's IT consulting customers.
• t3n (Yeebase Media): t3n is a German digital business magazine producing podcasts, newsletters, and events for the digital economy audience — comparable DACH B2B content and audience overlap with AI or DIE.

Direct peers

• OMR (Podstars by OMR): OMR is Germany's leading B2B marketing media brand and runs Podstars, a DACH-focused podcast network and production company targeting marketing and tech decision-makers — the same buyer profile and sales motion as AI or DIE's sponsorship packages.
• Podimo: Podimo is a Copenhagen-founded podcast and audiobook platform with explicit DACH focus, offering hosting, monetization, and ad-tech services to B2B sponsors — directly comparable in target market and core product surface.
• Podigee: Podigee is a Hamburg-based podcast hosting and production platform that sells B2B podcast distribution and enterprise podcast tooling to European brands — overlapping service offering and geography.

Emerging players

• BARC: BARC is a German business intelligence and data analytics consultancy that runs its own content, research, and podcast initiatives targeting the same Data & AI buyer persona — and is already an AI or DIE partner.

Broad incumbents

• Acast: Acast is a global podcast hosting, monetization, and ad-tech platform competing for B2B sponsorships across the same inventory of decision-maker podcasts that AI or DIE sells against.
• Spotify: Spotify is the global audio streaming platform that distributes AI or DIE's podcast and operates Spotify for Business / Podcast Ads as a competing monetization surface for B2B sponsors in the same inventory pool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ai Or Die