Blossom And Root
Blossom and Root is a small, family-run publisher of secular, nature-based homeschool curriculum for preschool through sixth grade. Founded in 2015, it sells downloadable PDF curriculum packages via Gumroad, inspired by Charlotte Mason and Waldorf educational philosophies.
- Company typePrivate
- Founded2015
- HeadquartersColorado Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Blossom And Root does
Blossom and Root, founded in 2015 by Kristina Garner, is a small, family-run publisher of secular, nature-based homeschool curriculum targeting preschool through sixth grade. Operating as a brand under Hive Online Presence Management LLC (co-owned by Kristina Garner and Jason Garner, Colorado Springs, CO), the company has grown from a personal blog into a curated curriculum library without external funding or institutional investment. The team is explicitly described as a "very small, family-run business," with Kristina Garner serving as Founder and Director of Curriculum Development, Jason Garner as co-owner, and Arlene as Director of Community Support since 2020.
The core product is a series of downloadable PDF curriculum packages organized as Early Years volumes (preschool and pre-K), grade-level curricula from Kindergarten (Level 0) through Level 6, plus thematic offerings including a complete U.S. History curriculum and Book Seeds STEM mini-units. Curriculum is inspired by Charlotte Mason and Waldorf educational philosophies, integrating language arts, science, nature study, art, picture study, and composer study. There is no proprietary software platform; products are static PDFs that parents print and use at home. The company explicitly disclaims being an umbrella school or charter and does not submit records to any state.
The business model is direct-to-consumer digital publishing with two revenue streams: one-time perpetual license sales of individual curriculum levels via a Gumroad storefront (globally accessible), and direct-outreach co-op/classroom group licensing with tiered discounts (5–20% off based on number of families, one license covers up to five students). Three annual 30% off promotional windows are run per year. Go-to-market is product-led and community-led: customers discover the curriculum through the company's blog, podcast interviews, and the Blossom and Root Families Facebook Group, with no paid advertising. A free Book Seed issue serves as a top-of-funnel acquisition tool.
Blossom And Root firmographics
Firmographics- Name
- Blossom And Root
- Legal name
- Hive Online Presence Management LLC
- Website
- https://blossomandroot.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blossom and Root is a small, family-run publisher of secular, nature-based homeschool curriculum for preschool through sixth grade. Founded in 2015, it sells downloadable PDF curriculum packages via Gumroad, inspired by Charlotte Mason and Waldorf educational philosophies.
- Ownership category
- akta.pro rank
Blossom And Root industry classification
Industry- Product category
- Homeschool Curriculum
- NAICS
- Educational Services (61), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Children’s Educational & Curriculum Publishing (MPAJAFAF)
- akta.pro secondary industries
- K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Children’s STEM & Coding Trade (Math, Robotics, Maker) (EDAGAIAF), Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)
Keywords
Where Blossom And Root is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blossom And Root business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Curriculum Downloads: Primary revenue from selling downloadable PDF curriculum packages through Gumroad. Customers purchase individual levels or bundles. Each level is a separate product covering language arts, science, nature study, art, and related subjects for specific grade levels (Early Years through Level 6, U.S. History, Book Seeds mini-units).
- Co-op and Classroom Group Licenses: Multi-family and group license sales with tiered discounts (5-20% off based on number of families). One digital license covers up to 5 students. Each family in a co-op must purchase their own license if using materials at home, with discounted group rates available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual level curriculum packages available for purchase |
| One time/ perpetual license | Pay-as-you-go | Co-op/classroom group licensing with tiered discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Blossom And Root product offering
Product offeringCore offering
Blossom and Root creates and sells secular, nature-based homeschool curriculum as downloadable PDF packages for preschool through sixth grade. The product line covers language arts, science, nature study, picture study, composer study, art, and STEM, and is inspired by Charlotte Mason and Waldorf educational philosophies. Curriculum is purchased one level at a time (or as a group license for co-ops and classrooms) via a Gumroad storefront, with parents printing and using the PDFs to teach their children at home.
Product overview
Blossom and Root is a secular, nature-based homeschool curriculum company offering a complete educational program from preschool through sixth grade. The core product portfolio includes two Early Years volumes (preschool and pre-k), grade-level curricula from Kindergarten (Level 0) through Level 6, plus thematic offerings such as Book Seeds (STEM mini-units) and U.S. History. All materials are delivered as PDF downloads through their Gumroad store and are inspired by Charlotte Mason and Waldorf educational philosophies. The company positions itself as not an umbrella school, providing curriculum only for families to use in their own homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Years Vol. 1 Complete preschool curriculum featuring weekly picture study, composer study, artistic expression projects, read-together time with literature, poetry, early math foundations, STEM activities, and nature study. Inspired by Charlotte Mason and Waldorf philosophies and designed for parents homeschooling preschool-age children.
- Early Years Vol. 2 Complete pre-k curriculum including reading/writing readiness (one letter per week), literature and nursery rhyme recommendations, early math foundations, weekly STEM prompts, nature study, picture study with art projects, and composer study suggestions, for parents of pre-kindergarten children.
- Level 0 (Kindergarten) Kindergarten homeschool curriculum covering language arts (reading, gentle copywork, narration, journal prompts, literature), science with integrated math, nature study, picture study, art projects, composer study, and history/geography, with math gently integrated into science at this level.
- Level 1 First grade homeschool curriculum covering language arts (reading, narration, journal prompts, creativity, geography/social studies, literature), science, nature study, and art.
- Level 2 Second grade homeschool curriculum covering language arts, science, nature study, and art, with light grammar work and weekly copywork prompts.
- Level 3 Third grade homeschool curriculum covering language arts, science, nature study, and art.
- Level 4 Fourth grade homeschool curriculum covering language arts, science, nature study, and art; designed to be adaptable to multiple ages with differentiated activities.
- Level 5 Fifth grade homeschool curriculum covering language arts, science, nature study, and art.
- Level 6 Sixth grade homeschool curriculum covering language arts, science, nature study, and art; in development as of 2024.
- Book Seeds STEM-centered, nature-based mini-unit studies available as downloadable curriculum units, including free issues and purchasable themed collections, designed for homeschool families seeking short topical units.
- U.S. History Complete U.S. history curriculum for homeschool students covering Native American tribes and cultures, early colonists, and continuing through American history.
- Co-op, Classroom, and Home Daycare Group Licenses Multi-family and group license for Blossom and Root curriculum sold to homeschool co-ops, small classrooms, and home daycares. One digital license covers up to 5 students, with tiered group discounts (5% under 4 families, 10% for 4–10 families, 15% for 10–15 families, 20% for 15+ families). Discounts cannot be combined with seasonal sales.
Companies that use Blossom And Root
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Blossom And Root technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blossom And Root partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Herb Fairies Book Club by Learning HerbsminorAffiliate partner. Blossom and Root participates in affiliate advertising programs, earning commissions by linking to products and services they use and recommend. Listed as one of three current affiliate relationships.
- iHomeschool NetworkminorAffiliate partner. Listed as one of three affiliate accounts Blossom and Root maintains. Partnership provides advertising fees through affiliate links.
- GumroadcorePrimary e-commerce platform for selling digital curriculum products. Blossom and Root's storefront is hosted on Gumroad, which handles payment processing, delivery, and digital product fulfillment.
- Hive Online Presence Management LLCcoreParent company of Blossom and Root. Co-owned by Kristina Garner and Jason Garner (husband). Legal entity under which the business operates. Located at 6547 N. Academy Blvd. #1225, Colorado Springs, CO 80918.
Scale indicators3 records
Recent moves6 records
Blossom And Root competitors and assessment
Company assessmentDirect peers
- Memoria Press: Classical Christian homeschool curriculum publisher with a deep grade-level catalog and co-op/classroom programs. Comparable in product structure (grade-level curriculum packages) and co-op licensing model, though philosophy differs (classical Christian vs. secular nature-based).
- Wild + Free: Nature-based homeschool community and curriculum provider with a strong aesthetic and family-brand identity. Highly comparable to Blossom and Root because it targets the same secular, nature-focused homeschool parent with literature-rich, project-based materials and a community-led GTM.
- Build Your Library: Secular, literature-based homeschool curriculum sold as digital/printable levels for elementary and middle school. Comparable on product format (level-based secular curriculum), target customer (secular homeschool families), and Charlotte Mason-adjacent philosophy.
- The Good and the Beautiful: Large, well-funded publisher of secular and religious homeschool curriculum spanning early years through high school. Closest direct peer because it serves the same secular-homeschool parent with a similarly broad grade-by-grade library and overlapping subject coverage (language arts, science, nature, art).
- Bookshark: Literature-based homeschool curriculum provider with secular and Christian tracks, sold as full-grade level packages. Directly comparable in the level-based secular curriculum purchase model and family-as-customer positioning.
- Moving Beyond the Page: Literature- and project-based homeschool curriculum for ages 4–14, sold as semester packages. Comparable as a project-based, secular-friendly curriculum provider targeting creative homeschool families with a similar pricing-and-bundle model.
- Simply Charlotte Mason: Charlotte Mason-focused homeschool curriculum and book-based curriculum packages. Directly comparable on the Charlotte Mason philosophical anchor, secular-friendly materials, and family-as-customer level-based purchase model.
- The Waldock Way: Waldorf- and nature-inspired homeschool curriculum and unit studies. Directly comparable because it targets the same nature-based, Waldorf-inspired homeschool parent with downloadable unit studies and curriculum.
Emerging players
- Easy Peasy All-in-One Homeschool: Free, online homeschool curriculum covering preschool through high school. Comparable as a direct substitute in the secular homeschool space and a price-anchor competitor — its free pricing forces Blossom and Root to continually justify its paid tier.
Broad incumbents
- Classical Conversations: Large, established homeschool organization with a classical curriculum and nationwide community/co-op program. Comparable as a broad incumbent that bundles curriculum with community-led delivery, raising the bar for any community-led homeschool brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blossom And Root social profiles
Digital presenceBlossom And Root financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blossom And Root leadership team
Management profileNumber of profiles
Profiles3 records
Blossom And Root funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blossom And Root M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blossom And Root
What does Blossom And Root do?
Blossom and Root creates and sells secular, nature-based homeschool curriculum as downloadable PDF packages for preschool through sixth grade. The product line covers language arts, science, nature study, picture study, composer study, art, and STEM, and is inspired by Charlotte Mason and Waldorf educational philosophies. Curriculum is purchased one level at a time (or as a group license for co-ops and classrooms) via a Gumroad storefront, with parents printing and using the PDFs to teach their children at home.
Is Blossom And Root a public or private company?
Blossom And Root is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blossom And Root founded?
Blossom And Root was founded in 2015. It employs 1 to 10 people.
Where is Blossom And Root based?
Blossom And Root is headquartered in Colorado Springs, United States, in the North America region.
How does Blossom And Root make money?
Two revenue lines are on record. Digital Curriculum Downloads are the primary driver. The others are co-op and Classroom Group Licenses.
Who are Blossom And Root's main competitors?
Direct peers on record are Memoria Press, Wild + Free, Build Your Library, The Good and the Beautiful, Bookshark, Moving Beyond the Page, Simply Charlotte Mason and The Waldock Way. Easy Peasy All-in-One Homeschool is listed as an emerging player. Classical Conversations is listed as a broad incumbent.
Does Blossom And Root have an API?
No public API is recorded for Blossom And Root.
What industry is Blossom And Root in?
Blossom And Root's product category is Homeschool Curriculum. Its primary akta.pro industry code is MPAJAFAF, Children’s Educational & Curriculum Publishing, with a secondary code of EDAGAKAA, K–12 Instructional Design & Curriculum Development Services. Its NAICS code is 61 and its SIC code is 8200.