WinMan Trails

What WinMan Trails does

WinMan Trails Inc. is a 501(c)(3) nonprofit that operates a year-round, 45+-mile multi-sport trail system in Manitowish Waters, Northern Wisconsin, serving approximately 55,000–60,000 annual visitors across mountain biking, Nordic skiing, snowshoeing, fat tire biking, hiking, and Onewheel riding. The core product is the trail system itself — professionally designed, machine-built, and groomed by credentialed trail builders (Rock Solid- and Flow Track-trained), with sport-specific infrastructure including a hub-and-spoke navigation system and Nordic Pulse GPS-tracked grooming telemetry for real-time trail-condition reporting. Supporting amenities include the WinMan Chalet (restrooms, changing rooms, Wi-Fi, maintenance stations), WinMan Park (outdoor gathering space, bike wash, children's playspace), BaseCamp lodging (rustic tent sites, RV sites, and upcoming Tiny and Premium Cabins), the WinMan Shop (retail/bar), and free equipment lending (snowshoes, Nordic Rocks kids' skis).

The organization is 100% donor-funded and generates revenue across seven streams: suggested daily trail donations ($15 individual / $25 family), membership subscriptions ($119 individual / $219 family annually), BaseCamp lodging transaction revenue, retail sales, corporate sponsorship tiers ($250–$2,500+), event registrations (Learn to Ski clinics, MTB skills clinics, Onewheel Enduro, races), and scholarship donations. GTM is community-led and event-driven, anchored by 525+ members, 8,000+ volunteer hours, 12,000+ social followers, and partnerships with CXC, Wisconsin Office of Outdoor Recreation, North Lakeland School, and regional visitor bureaus. Booking and membership operations run on Campspot and NeonCRM respectively. Leadership comprises a small full-time staff (Development, Operations, Trail Systems, Property, Retail/Marketing, Trail Building) governed by an independent Board of Directors; the organization is privately held with no parent company or external equity.

Name

WinMan Trails

Legal name

WinMan Trails Inc.

Website

https://winmantrails.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WinMan Trails is a 501(c)(3) nonprofit operating a 45+-mile year-round multi-sport trail system in Northern Wisconsin, serving 55,000–60,000 annual visitors across mountain biking, Nordic skiing, snowshoeing, fat tire biking, and hiking, funded entirely through donations, memberships, BaseCamp lodging, retail, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Trail Services

NAICS

Skiing Facilities (71392), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

akta.pro secondary industries

Hiking, Trekking & Mountain Guiding (THAJABAA), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

Keywords

• Outdoor recreation trails
• Multi-sport trail system
• Mountain bike trails
• Nordic ski trails
• Nonprofit campground lodging

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations: 100% donor-funded nonprofit relying on tax-deductible gifts from visitors and community members to ensure ongoing maintenance and growth of trails and amenities. Recommended daily donation of $15/individual or $25/family.
2. Membership Program: Annual membership tiers (Family $219, Individual $119, Winter $69, Summer pricing available) providing predictable recurring revenue and exclusive member benefits including discounts and partner perks.
3. BaseCamp Lodging and Camping: On-site camping and lodging including rustic tent sites, electric RV sites (20/50 amp), and upcoming tiny and premium cabins. Generates sustainable revenue stream directly supporting trail maintenance and expansion.
4. Retail Shop Sales: Bar and Apparel shop selling custom WinMan merchandise including apparel, hats, socks, jerseys, accessories, plus refreshments (craft beers, cocktails, snacks) and bike/ski essentials.
5. Corporate Sponsorship: Multi-tiered sponsorship program (Builder $2,500+, Designer $1,000+, Advocate $500, Supporter $250) providing business visibility and exclusive perks in exchange for annual contributions.
6. Events and Programs: Revenue from event registrations including Learn to Ski clinics, MTB skills clinics, Onewheel Enduro, Creator Camp, ski races, and snowshoe socials.
7. Scholarship Donations: Designated donations for youth and adult clinic scholarships ensuring financial barriers never prevent participation in outdoor activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

WinMan Trails is a 501(c)(3) nonprofit operating a year-round, 45+ mile multi-sport trail system in Northern Wisconsin offering professionally designed and maintained mountain biking, Nordic skiing, snowshoeing, fat tire biking, hiking, and Onewheel trails. The organization also provides supporting amenities including BaseCamp camping/lodging, the WinMan Chalet, WinMan Park, a retail shop, and an annual membership program funded by donations and sponsorships.

Product overview

WinMan Trails is a single, unified nonprofit outdoor recreation destination offering year-round multi-sport trail experiences. The core offering is the trail system itself, which is divided into seasonal operations: Summer Trails (25+ miles of mountain biking, 10 miles of hiking/trail running, Onewheel access) and Winter Trails (23+ km of Nordic skiing, 10 miles of snowshoeing, 12 miles of fat tire biking). The company complements its trail operations with integrated amenities including WinMan BaseCamp (camping/lodging), the WinMan Chalet (main facility with restrooms/Wi-Fi/maintenance stations), WinMan Park (outdoor gathering space), and the WinMan Shop (retail/bar). Additional offerings include a Membership Program, Nordic Rocks free kids ski program, and free snowshoe lending program. All operations are coordinated through the Campspot reservation system for BaseCamp bookings.

Differentiator

Problem solved

Functional benefit

Brands

• BaseCamp: Onsite camping and lodging facility featuring rustic tent sites, electric RV sites, and cabins, operated as part of WinMan Trails' amenities.

Products and services

• WinMan Trails Multi-Sport Trail System Year-round, 45+ mile multi-sport trail system operated by a 501(c)(3) nonprofit, offering professionally managed trails and amenities for mountain biking, Nordic skiing, snowshoeing, fat tire biking, hiking, and Onewheel. Free public access supported by donations.
• Mountain Bike Trails 25+ miles of dedicated single-track trails including beginner-friendly green trails (Scout Trail, WinMan One) and advanced black trails (Air Mail, Glacial Erratic, Red Trail), plus a skills park and pump track. Class 1 e-MTB allowed on all trails.
• Nordic Ski Trails 23+ kilometers (13+ miles) of professionally groomed trails for both classic and skate skiing through maple, pine, and aspen forests, with real-time grooming updates via Nordic Pulse GPS tracking.
• Snowshoe Trails Nearly 10 miles of dedicated snowshoe network with double-wide and single-wide trail options through diverse pine, hardwood, and aspen forests. Free Quicksilver Northern Lites snowshoes available to borrow in the chalet.
• Fat Tire Biking 12 miles of meticulously groomed flow trails maintained by an expert trail crew for fat tire biking throughout the snow season.
• Onewheel Trails and Events Full access to the mountain bike trail system with progressive skill elements suitable for all Onewheel skill levels; hosts annual WinMan Onewheel Enduro and Dual Slalom events in partnership with Midwest Onewheel and Dirtsurferz.
• Hiking and Trail Running Designated hiking and trail running trails utilizing portions of winter ski and snowshoe paths, offering 10+ miles of dog-friendly trails with a self-guided historical tour in partnership with Manitowish Waters Historical Society via the Clio platform.
• WinMan BaseCamp Camping and Lodging On-site camping and lodging featuring rustic tent sites, electric RV sites (20/50 amp), and upcoming tiny cabins (Sleeps 4, queen + two lofted twins, e-bike charging, Summer 2026) and premium cabins (Sleeps 6, private bathroom, kitchenette, heated/AC, Summer 2026), placing visitors within feet of the trail system. Reservations via Campspot.
• WinMan Shop (Bar & Apparel) Retail space inside the Chalet selling custom WinMan swag, bike and ski supplies, custom artwork, and local craft beers and cocktails; also operates as an online shop with worldwide shipping and free local pickup.
• Annual Membership Program Annual membership tiers (Family $219, Individual $119, Winter $69/season, Summer) offering exclusive updates, member events, 10% shop discount, partner discounts, and a voice in surveys. Signup via NeonCRM with auto-renewal options.
• Nordic Rocks Free Kids Ski Program Free rental skis for children ages 6-12 with adjustable bindings compatible with regular winter boots, designed to introduce youth to Nordic skiing. Program serves 400+ children annually.

Quantifiable outcome

• 55,000+ annual visits with 75% traveling specifically for WinMan
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and builder sponsor.

• Wisconsin Office of Outdoor RecreationcoreStrategic or Co-development PartnerConducted 2024 Economic Impact Report in partnership, showcasing WinMan's $4.3M+ contribution to local economy and 55,000+ annual visits. Provides authoritative third-party validation of trail system's regional importance.
• CoontailcoreChannel Partner/ Reseller/ DistributorPremier outdoor gear retailer with locations in Boulder Junction and Arbor Vitae. Provides mountain bike and winter equipment rentals with delivery services. WinMan members receive 10% discount. Featured on WinMan's website as recommended rental partner.
• River's Edge Adventure Co.coreChannel Partner/ Reseller/ DistributorAdventure outfitter in Manitowish Waters offering bike, fat tire bike, canoe, kayak, and snowshoe rentals with free drop-off and pick-up at WinMan Trails. WinMan members receive 10% discount. Featured as recommended rental partner.
• Central Cross Country Skiing (CXC)coreStrategic or Co-development PartnerDeveloped Nordic Rocks free kids ski program in partnership with CXC. Adjustable bindings designed for ages 6-12 with regular winter boots, helping introduce new generation to Nordic skiing at WinMan.
• Manitowish Waters Historical SocietycoreStrategic or Co-development PartnerPartnership to preserve and curate history of WinMan property with self-guided audio tour featuring 10 historical accounts including Ojibwe communities, logging era, and railroad history. On-site signage installation planned for 2026.
• North Lakeland Discovery CenterminorStrategic or Co-development PartnerLocal community organization collaborating on outdoor programming and educational initiatives in the Northwoods region.
• Camp JornminorStrategic or Co-development PartnerYMCA camp program utilizing WinMan trails for outdoor adventure activities and youth development.
• Manitowish Waters Alliance FoundationminorStrategic or Co-development PartnerLocal foundation supporting community initiatives and outdoor recreation development in Manitowish Waters area.
• Midwest OnewheelcoreStrategic or Co-development PartnerAnnual WinMan Onewheel Enduro and Dual Slalom event held every September in partnership with Midwest Onewheel and Dirtsurferz, drawing riders from across the region.
• North Lakeland SchoolcoreStrategic or Co-development PartnerPrimary outdoor training ground hosting Lighted Schoolhouse mountain bike program, cross-country ski team training, and outdoor education. WinMan facilitated donation of 6 new Trek Marlin bikes for program (2024).
• Red Arrow Campbuilder sponsorGTM or Marketing PartnerBuilder Level sponsor ($2,500+) providing summer camp programming. Logo displayed on sponsor board with business description on website.
• Baird (Wealth Management)builder sponsorGTM or Marketing PartnerBuilder Level sponsor ($2,500+) and independent employee-owned wealth management firm. Logo and description on website as Builder sponsor.
• Manitowish Waters Visitors BureaucoreGTM or Marketing PartnerRegional tourism organization providing comprehensive guides to exploring the Northwoods. Featured on WinMan's area information page.
• Boulder Junction Chamber of CommercecoreGTM or Marketing PartnerRegional tourism organization promoting Boulder Junction area with links from WinMan's area information page.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Others

• International Mountain Bicycling Association (IMBA): National nonprofit representing the mountain biking community and supporting local chapters/land managers with trail-building standards. Comparable as the industry body that shapes trail design best practices and funding mechanisms relevant to WinMan's professional trail operations.
• Trek Bicycle Corporation: Wisconsin-based global bicycle manufacturer and active trail/philanthropy partner. Comparable as a sponsor/ecosystem partner relevant to WinMan's mountain biking operations and Trek's existing bike donation programs with North Lakeland School.

Direct peers

• Kingdom Trails Association: Largest nonprofit multi-use trail network in the Eastern US based in East Burke, Vermont. Directly comparable as a nonprofit, donation-supported mountain biking and Nordic skiing destination with membership program and trail-user fees, providing a benchmark for WinMan's scalable nonprofit trail-center model.
• Cuyuna Lakes Mountain Bike Recreation Area: Nonprofit-driven mountain bike destination in Crosby, Minnesota with professionally built singletrack, lodging partnerships, and a destination-tourism model anchored on trail quality. Highly comparable as a Midwest multi-sport trail destination operating on donations and community support.
• Chequamegon Area Mountain Bike Association (CAMBA): Wisconsin-based nonprofit that builds and maintains 300+ miles of mountain bike trails in the Chequamegon National Forest. Closest regional peer, sharing donor-funded nonprofit structure, free trail access, and reliance on volunteer trail crews and community partnerships.
• American Birkebeiner Ski Foundation: Wisconsin-based nonprofit operating the world's largest cross-country ski race and managing extensive Nordic trail infrastructure. Comparable as a Wisconsin Nordic skiing nonprofit leveraging events, memberships, and donations to sustain year-round trail operations.
• Mt. Ashwabay Ski & Recreation Area: Nonprofit ski and recreation area in Bayfield, Wisconsin offering alpine and Nordic skiing, mountain biking, and hiking. Comparable as a community-supported multi-sport outdoor recreation destination in the Upper Midwest with similar donor/membership funding model.

Broad incumbents

• Kampgrounds of America (KOA): Largest US franchised network of campgrounds and RV parks. Relevant as a benchmark for campground operations, reservation systems (Campspot), and pricing structures for WinMan's BaseCamp lodging/camping business.
• REI Co-op: US consumer cooperative selling outdoor recreation gear and operating experiences/classes. Relevant as a benchmark for membership model design, community-driven outdoor retail, and outdoor education programming relevant to WinMan's shop and clinics.
• Sun Outdoors (Sun Communities): Large operator of RV resorts, campgrounds, and cabin properties across North America. Comparable for scaling, pricing, and amenity benchmarks for WinMan's BaseCamp as it expands into cabin and RV site offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@winmantrails
• Facebookfacebook.com/winmantrails
• Instagraminstagram.com/winmantrails
• LinkedInlinkedin.com/company/winman-trails

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinMan Trails