Wilmot Cattle Co

What Wilmot Cattle Co does

Wilmot Cattle Co is a private Australian cattle farming operation based at Wilmot Farm near Ebor (Hernani) on the Northern Tablelands of NSW, with a secondary operations site at Paradise Creek Station southeast of Inverell. The company operates as the physical venue and content platform for Wilmot Field Day, Australia's flagship on-farm regenerative agriculture event held annually since 2019, and is part of the broader Macdoch Group alongside Impact Ag Australia, Atlas Carbon, Macdoch Ventures, and the Macdoch Foundation. Day-to-day operations are run by Group Operations Manager Shane Curtis (joined July 2022, 27+ years of large-scale sheep, cattle, and cropping experience) and Farm Manager Kierin Wilson, on a headcount described as 1-10 employees.

The company functions as a "living laboratory" for nature-positive, low-carbon grazing, deploying regenerative practices including adaptive multi-paddock (AMP) grazing, high-density grazing with long-rest-period systems, soil restoration, and riparian management. Operational technology centres on the third-party MaiaGrazing platform, which links stocking rates, paddock rotations, and rest periods to pasture productivity, soil function, and soil carbon outcomes, and is integrated with the Atlas Carbon Soil Carbon Project, enabling the property to participate in ACCU Scheme carbon credit generation.

Wilmot monetises across three streams: (1) cattle production and sale of natural grassfed beef from its properties; (2) ticket sales for Wilmot Field Day via the Humanitix platform across Full Wilmot Experience, two-day, student, family enterprise, and bus tiers; and (3) regenerative agriculture knowledge-sharing and consulting positioned around the event as a demonstration platform. Customer segments are primarily Australian cattle producers and primary producers, with secondary audiences in supply chain partners (e.g., Signature Beef, Bindaree Food Group) and agribusiness/technology providers (LAWD, GreenCollar, Atlas Carbon, Commonwealth Bank, MLA).

Name

Wilmot Cattle Co

Legal name

Wilmot Cattle Co.

Website

https://wilmotfieldday.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilmot Cattle Co is a private NSW cattle operation and Macdoch Group entity that runs Wilmot Farm as a regenerative agriculture living laboratory and hosts Wilmot Field Day, Australia's premier on-farm regenerative agriculture event serving producers, supply chain partners, and agribusiness sponsors.

Ownership category

akta.pro rank

Product category

Agricultural Event Services and Cattle Farming

NAICS

Support Activities for Animal Production (11521), Dual-Purpose Cattle Ranching and Farming (112130)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

Keywords

• Regenerative agriculture
• Cattle grazing operations
• Agricultural field day
• Grassfed beef production
• Soil carbon farming

Headquarters

HQ city

Hernani

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Event Ticket Sales: Revenue generated from selling tickets to Wilmot Field Day event. Multiple ticket tiers offered including Full Wilmot Experience (with Sunset Drinks and Dinner Under the Stars), two-day passes, and discounted tickets for Family Enterprise Groups and Students. Bus tickets also available for transport between Armidale and Wilmot Farm.
2. Cattle Production and Beef Sales: Production and sale of natural grassfed beef from Wilmot Cattle Co properties. The farm focuses on regenerative grazing practices to produce beef while delivering positive environmental outcomes.
3. Regenerative Agriculture Consulting: Knowledge sharing and demonstration of regenerative practices through on-farm events and educational programs, positioning the property as a test case for climate-resilient agriculture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wilmot Cattle Co operates beef cattle properties on the Northern Tablelands of NSW using regenerative grazing practices and produces natural grassfed beef. Its flagship offering is the annual Wilmot Field Day, a two-day on-farm regenerative agriculture event held at Wilmot Farm near Hernani/Ebor, featuring speakers, paddock walks, demonstrations, and concurrent sessions for producers, supply chain partners, and agribusinesses. The company also participates in soil carbon projects under the ACCU Scheme and shares knowledge of nature-positive, low-carbon grazing systems.

Product overview

Wilmot Cattle Co operates as an agricultural property and event company, hosting the annual Wilmot Field Day — a single flagship event that serves as a platform uniting changemakers in sustainable agriculture. The event is presented in partnership with Macdoch Australia and Impact Ag Australia. Wilmot Field Day is not a software, SaaS, or product company; it does not offer a unified platform with modular products, APIs, or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilmot Field Day Australia's premier on-farm regenerative agriculture event, a two-day field day held at Wilmot Farm near Hernani/Ebor, NSW, that brings together primary producers, supply chain partners, and industry experts. Features world-leading speakers, paddock walks, soil labs, demonstrations, and concurrent sessions covering soil health, regenerative practices, environmental markets, and supply chain innovation. Tickets are sold through the Humanitix platform across multiple tiers.
• Natural Grassfed Beef Production Production and sale of natural grassfed beef raised on Wilmot Cattle Co properties using regenerative grazing practices, delivering environmental outcomes alongside commercial cattle production. Customers include beef supply chain partners and paddock-to-plate enterprises.
• Soil Carbon and ACCU Scheme Project Participation Carbon sequestration projects integrating livestock grazing with landscape restoration, enabling producers to earn Australian Carbon Credit Unit (ACCU) Scheme credits through regenerative practices including adaptive grazing management, soil restoration, tree planting, and riparian management. Demonstrated at Wilmot Farm and offered through affiliated project developers.
• Regenerative Agriculture Knowledge Sharing and Demonstration Educational and demonstration services delivered through Wilmot Field Day and on-property visits, showcasing practical regenerative grazing systems, soil health management, natural capital approaches, and climate-resilient farming methods to producers and industry stakeholders.

Quantifiable outcome

• Over 400 producers and industry experts attended the 2025 event, with 58 percent being first-time visitors
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• LAWDcoreGTM or Marketing Partner · 1 January 2025Major Partner for WFD 2026. LAWD is one of the nation's foremost rural real estate and advisory firms, founded in 2020 with a national team of more than 100 professionals. Supports responsible land stewardship alignment with Wilmot's regenerative agriculture mission.
• Macdoch AustraliaflagshipStrategic or Co-development Partner · 1 January 2025Co-presenter of Wilmot Field Day along with Impact Ag Australia. Macdoch comprises innovative entities including Impact Ag Australia, Atlas Carbon, Macdoch Ventures, Macdoch Foundation, and Wilmot Field Day - each with distinct visions and objectives.
• Impact Ag AustraliaflagshipStrategic or Co-development Partner · 1 January 2025Co-presenter of Wilmot Field Day along with Macdoch Australia. Leading agricultural advisory business specializing in soil health, carbon farming, and climate-resilient agriculture.
• GreenCollarcoreGTM or Marketing PartnerAustralia's largest environmental markets investor and project developer. Sponsors Dinner Under the Stars. Brendan Foran serves as Chair and participates in environmental markets panel discussions at WFD.
• Atlas CarboncoreTechnology or IntegrationEnvironmental markets and carbon project developer. Coffee Sponsor for WFD 2026. Provides soil carbon expertise and grazing management tools including MaiaGrazing platform. Bart Davidson serves as Chief Grazing Officer.
• Atlas GrazingcoreTechnology or IntegrationGrazing management technology provider. Works with MaiaGrazing to provide data-driven grazing management solutions. Bart Davidson serves as Chief Grazing Officer and leads paddock sessions at WFD.
• Commonwealth Bank of AustraliaminorGTM or Marketing PartnerWater Sponsor for WFD 2026. Through Carmel Onions (Executive Manager Agribusiness & Sustainability), provides insights on sustainability financing and Agri Green Loan products.
• FarmBotminorGTM or Marketing PartnerWater Sponsor for WFD 2026. Provides hydration monitoring technology for agricultural applications.
• Leading HarvestminorGTM or Marketing PartnerSustainable agriculture certification organization. Claire Kneller serves as General Manager Australia and participates in WFD panel discussions on family farm sustainability.
• Meat & Livestock AustraliaminorGTM or Marketing PartnerStatutory corporation investing in RD&A for livestock sector. Sarah Strachan serves as GM of Research, Development & Adoption. Covers animal wellbeing, land productivity, environmental sustainability.
• Bindaree Food GroupminorChannel Partner/ Reseller/ DistributorRed meat processor and supplier. Sponsors WFD to connect with regenerative beef producers and showcase sustainable supply chain opportunities.
• MotherlandcoreStrategic or Co-development PartnerCharity Partner for WFD 2026. National charity supporting rural mothers across Australia, reducing isolation and improving mental health outcomes. Stephanie Trethewey (2024 Australian of the Year for Tasmania) serves as Founder and CEO and presents at Dinner Under the Stars.
• DraigerminorGTM or Marketing PartnerAgricultural equipment supplier sponsoring WFD 2026.
• RAMHPminorGTM or Marketing PartnerRural Advisory and Mental Health Programs provider. Sponsors WFD to support farmer wellbeing and resilience.
• StockliveminorGTM or Marketing PartnerAgricultural technology company providing livestock trading and management solutions. Sponsors WFD 2026.
• TravlaminorGTM or Marketing PartnerAgricultural services provider. Sponsors WFD 2026.
• Zero Net Emissions Agriculture CRCminorStrategic or Co-development PartnerCooperative Research Centre focused on reducing emissions from Australian agriculture. Prof. Ben Hayes serves as Research Director. Sponsors WFD 2026.
• Mulloon InstituteminorStrategic or Co-development PartnerResearch organization focused on sustainable agriculture and landscape repair. Sponsors WFD 2026.
• BackTrackminorStrategic or Co-development PartnerCharity partner for WFD 2025. Organization changing lives of young people in the New England region through skill development programs including dog handling.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cape Grim Beef: Premium Australian grass-fed beef brand built on natural, nature-positive production in Tasmania. Comparable to Wilmot as a specialty beef operator targeting sustainability-positioned buyers with provenance-driven marketing.
• Soils For Life: Australian non-profit dedicated to regenerative agriculture education, case studies, and farmer community building. Comparable to Wilmot's education and demonstration mission, particularly through on-farm content and producer community engagement.
• Nuffield Australia: Agricultural scholarship and leadership organization running events, study tours, and networking for Australian producers. Comparable to Wilmot Field Day in building community among leading farmers and providing premium educational programming.
• Mulloon Institute: Australian research and demonstration organization focused on regenerative landscape management and rehydration. Comparable to Wilmot in operating a working landscape as a living laboratory for regenerative practices and producer education.

Broad incumbents

• Australian Agricultural Company (AACo): Australia's largest beef cattle producer with a broad pastoral portfolio across Queensland and the Northern Territory. Comparable to Wilmot as a beef cattle operator, though at vastly larger scale and with a conventional production focus.
• Paraway Pastoral Company: Large-scale Australian cattle and sheep operator running multiple stations across NSW and other states. Comparable to Wilmot in operating multi-property pastoral assets and supplying branded beef into domestic and export markets.
• Indigo Ag: US-based agricultural technology and carbon farming platform operating large-scale regenerative agriculture programs. Comparable to Wilmot in combining regenerative practice enablement with carbon credit monetization for producers.
• Teys Australia: Major Australian beef processor and exporter with vertically integrated feedlot and processing operations. Comparable as a participant in the Australian beef value chain that Wilmot's cattle production feeds into.

Emerging players

• Soil Capital: European regenerative agriculture platform helping farmers earn carbon and ecosystem service credits from practice change. Comparable to Wilmot's integrated regen-ag and carbon-revenue model, though operating primarily across European row-crop farms.

Others

• Bindaree Food Group: Australian red meat processor and supplier that sponsors Wilmot Field Day to source regenerative beef. Comparable as a downstream supply chain participant and partner channel for Wilmot-aligned producers, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wilmotfieldday

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilmot Cattle Co