What Biometra Gmbh does

Biometra GmbH operates as a heritage molecular biology brand within Analytik Jena GmbH+Co. KG, itself a member of the Endress+Hauser group headquartered in Jena, Germany. Founded in 1986, Biometra marked its 40th anniversary in 2026 and is positioned within Analytik Jena's Life Science portfolio as the specialist line for PCR and real-time qPCR thermocyclers, sitting alongside broader Analytik Jena offerings in elemental analysis (AAS, ICP-MS, ICP-OES — including the German Innovation Award-winning PlasmaQuant 9200), molecular spectroscopy (UV/Vis), TOC/TNb analysis, sample preparation, and laboratory automation systems (CyBio FeliX automated liquid handler, PULSEspencer precision dispenser family, automated sample preparation). The portfolio addresses routine and specialized workflows across pharma and life science, environmental analytics, food and agriculture, geology/mining/metals, oil and gas, and chemistry/materials laboratories, with recent focus applications extending into lithium-ion battery lifecycle analysis, chemical recycling, and fluorine determination for pyrolysis oils.

The business generates revenue through three streams: capital instrument and hardware sales (one-time purchases of analyzers, thermocyclers, and liquid handlers), modular recurring service contracts (technical, software, and application support plus spare/upgrade options), and software licenses and upgrades. Pricing is quote-based for enterprise customers and is not publicly disclosed. Go-to-market combines direct field sales for major enterprise accounts with a global distribution and service partner network supported by a dedicated Extranet, plus country-specific websites for the United States, France, Russia, India, Japan, Korea, and China. Marketing uses content (blog, whitepapers, e-books, application and product finders, e-learning), webinars, trade shows such as analytica and SLAS, customer stories, newsletters, and social channels.

Ownership and corporate structure are private: Biometra is a wholly-owned brand under Analytik Jena GmbH+Co. KG, which is part of the Endress+Hauser Gruppe. No capital-raise activity, public listing, or disclosed headcount is associated with Biometra in the available data.

Name

Biometra Gmbh

Legal name

Analytik Jena GmbH+Co. KG

Website

https://biometra.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Biometra GmbH is a heritage molecular biology brand within Analytik Jena (Endress+Hauser group), specializing in PCR/qPCR thermocyclers and complementary analytical measurement instruments, automation, and sample preparation sold to pharma, environmental, and industrial laboratories worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Analytical Instruments & Hardware Sales: Sale of analytical measurement instruments including elemental analyzers (AAS, ICP-MS, ICP-OES), molecular biology equipment (PCR/qPCR thermocyclers), and liquid handling systems. One-time capital equipment purchases with optional service contracts.
2. Service Contracts & Support: Modular service contracts including technical support, software support, application support, and spare/upgrade options.
3. Software Licenses & Upgrades: Software licenses, updates, and upgrades for analytical instruments and automation systems.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Biometra GmbH develops and sells PCR and qPCR thermocyclers for molecular biology laboratories, operating as a brand within Analytik Jena GmbH+Co. KG. Through the broader Analytik Jena portfolio, it also delivers analytical measurement instruments including AAS, ICP-MS and ICP-OES elemental analyzers, UV/Vis molecular spectroscopy, TOC/TNb analyzers, sample preparation systems, automated liquid handlers (CyBio FeliX), digital contactless dispensers (PULSEspencer), and MALDI-TOF-MS solutions, supported by modular service contracts and software licenses.

Differentiator

Problem solved

Functional benefit

Brands

• Biometra: Brand specializing in molecular biology products including PCR & qPCR Thermocyclers, part of Analytik Jena's Life Science portfolio

Products and services

• PCR & qPCR Thermocyclers Biometra-branded thermocyclers for PCR and real-time qPCR applications, used by molecular biology laboratories for nucleic acid amplification. Celebrates 40 years of expertise in molecular biology.
• PlasmaQuant 9200 Series ICP-OES Compact high-performance inductively coupled plasma optical emission spectroscopy instrument for elemental analysis, used in industrial and research laboratories for trace and major element determination.
• CyBio FeliX Automated Liquid Handler Automated liquid handling platform for sample preparation and laboratory automation workflows, used by pharmaceutical and life science laboratories to streamline pipetting and assay setup.
• PULSEspencer Dispenser Series Digital contactless dispenser series for precision dispensing applications with every pulse, including the PULSEspencer R variant for low-volume dispensing in laboratory and automation workflows.
• Atomic Absorption Spectroscopy (AAS) Instruments Atomic absorption spectrometers for elemental analysis, used in environmental, chemical, and industrial laboratories for metal determination.
• ICP-MS Mass Spectrometers Inductively coupled plasma mass spectrometry instruments for trace and ultra-trace elemental analysis, including clinical sample preparation via the clinPAL workflow.
• UV/Vis Molecular Spectroscopy Instruments Ultraviolet-visible molecular spectroscopy instruments for quantitative chemical analysis in research and quality control laboratories.
• TOC/TNb Analyzers Total organic carbon and total bound nitrogen analyzers using HTCO and UV methods for water, wastewater, and environmental monitoring applications.
• MALDI-TOF-MS Solutions Matrix-assisted laser desorption/ionization time-of-flight mass spectrometry solutions for speciation analytics and molecular analysis in research and industrial laboratories.
• Sample Preparation Systems Digestion (Aufschluss), separation, and extraction systems for laboratory sample preparation preceding elemental and molecular analysis, including automated sample feed and preparation.
• AOX and CNSX Elemental Analyzers Adsorbable organically bound halogens (AOX) and carbon/nitrogen/sulfur/halogen (CNSX) elemental analyzers for chemical and environmental analysis applications.
• Modular Service Contracts Recurring service agreements bundling technical support, software support, application support, spare parts, and upgrade options for installed analytical instruments.

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PerkinElmer: Established analytical instrument and life sciences provider competing directly in elemental analysis (ICP-OES, AAS), molecular spectroscopy, and laboratory automation used across the same environmental and pharma verticals.
• Agilent Technologies: Major analytical instrument manufacturer with ICP-MS, ICP-OES, UV-Vis, and molecular spectroscopy product lines serving the same pharma, environmental, food, and chemical customer segments as Analytik Jena.
• Shimadzu: Japanese analytical instrument manufacturer with overlapping ICP-OES, AAS, UV-Vis, TOC, and chromatography offerings serving pharma, environmental, and food testing laboratories globally.
• Thermo Fisher Scientific: Global life sciences and analytical instrument leader offering ICP-MS, ICP-OES, qPCR, and laboratory automation products that directly overlap Biometra/Analytik Jena's portfolio across pharma, environmental, and life-science labs.

Direct peers

• Sartorius AG: German life-science tools peer competing in laboratory automation, bioprocess sample preparation, and cell/molecular biology workflows analogous to Biometra's life science portfolio.
• Bio-Rad Laboratories: Direct peer in the Biometra thermocycler category with PCR and qPCR instruments sold into the same molecular biology and life-science research customer base.
• Hach (a Danaher company): Specialist in water and environmental analytics with TOC and wet-chemistry analyzers that directly overlap Analytik Jena's environmental water/wastewater customer use cases.
• Bruker Corporation: Direct competitor in advanced analytical instrumentation including MALDI-TOF-MS, ICP-MS, and molecular spectroscopy used in speciation analytics and life-science research—core Biometra/Analytik Jena solution areas.
• Eppendorf: Competes with Analytik Jena in liquid handling, pipetting, automated sample preparation, and molecular biology workflows—overlapping with the CyBio FeliX and Biometra thermocycler portfolios.

Others

• Endress+Hauser (parent group): Owner of Analytik Jena and Biometra, providing global distribution, service infrastructure, and adjacent process-measurement instrumentation that complements but does not directly overlap Biometra's lab analytical products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/user/AnalytikJenaAG
• Facebookfacebook.com/AnalytikJena
• LinkedInlinkedin.com/company/biometra-gmbh
• Instagraminstagram.com/analytikjena

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biometra Gmbh