What 116 Pall Mall does

116 Pall Mall operates a Grade I listed Georgian building opened in 1828 and designed by John Nash as a luxury events venue, wedding location, and corporate meeting/conference space in central London. The property has been the home of the Institute of Directors since 1978 and spans five floors containing 12+ named event spaces with capacities ranging from 2 to 1,500 guests. Revenue is generated across multiple streams: venue hire (meeting rooms from £480 per half-day, with larger event spaces priced at premium rates), food and beverage via a partnership with Searcys and approved alternative caterers, IoD and Carlton Lounge membership subscriptions, gift vouchers, and filming/location hire. The venue serves enterprise clients (e.g., Deloitte), diplomatic missions (e.g., Embassy of Monaco), nonprofits (e.g., Guy's and St Thomas' Charities), industry associations, wedding couples, private celebration hosts, and film/TV production companies, with approximately 71 employees supporting operations entirely within London. The technology stack is conventional event-venue infrastructure, featuring modern audiovisual equipment, high-speed WiFi, and a private glass lift, with no disclosed AI/ML capabilities.

Name

116 Pall Mall

Legal name

116 Pall Mall

Website

https://www.116pallmall.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

116 Pall Mall operates a Grade I listed Georgian events venue in central London, hosting corporate events, weddings, conferences, and film/TV shoots across 12+ event spaces, while housing the Institute of Directors.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Venue Hire: Revenue generated from hiring event spaces including The Nash, Waterloo, Burton, Carlton, Directors' Room, Champagne Bar, Café Duke, and various meeting rooms. Pricing varies by room, time of day, and duration (hourly, half-day, full-day, evening rates available).
2. Food and Beverage: Catering and hospitality services provided exclusively by Searcys, including morning options, working lunches, canapés, formal dinners, and drinks packages. The venue also operates the 116 Pall Mall Brasserie, Champagne Bar, and Carlton Lounge.
3. Membership Lounge Access: The Carlton Lounge offers grazing stations and dining options with membership pricing (Members: £9-24 per person; Non-members: £14-32 per person) for business meetings, networking, and informal working lunches.
4. Gift Vouchers: Searcys gift vouchers for dining experiences, Champagne celebrations, and venue access sold through the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

116 Pall Mall is a luxury events venue operating from a Grade I listed Georgian building in central London, offering venue hire for weddings, corporate conferences, meetings, private celebrations, and film/TV productions across five floors of versatile spaces. The venue also provides catering and hospitality services through its exclusive partnership with Searcys, including restaurants (116 Pall Mall Brasserie and Champagne Bar), and operates a members-only Carlton Lounge.

Product overview

116 Pall Mall is a luxury events venue and private members club offering a portfolio of distinct event spaces and hospitality services. The venue comprises 12 named event spaces across five floors (The Nash, Waterloo, Burton, St James 1 & 2, Trafalgar 1 & 2, The Academy, Terrace & Garden, Grand Staircase, The Carlton, Directors' Room, Champagne Bar, Café Duke, and Morning & Spears Room), plus two restaurants (116 Pall Mall Brasserie by Searcys and the Champagne Bar). Services include weddings, conferences and meetings, special events, Christmas celebrations, summer parties, training facilities, and filming location hire. The venue partners exclusively with Searcys for catering and Perception Live for audio-visual services. Capacity ranges from intimate gatherings of 4 guests to full venue takeovers accommodating up to 1,500.

Differentiator

Problem solved

Functional benefit

Brands

• 116 Pall Mall Brasserie: The venue's in-house restaurant operated in partnership with Searcys, serving seasonal British cuisine.
• Champagne Bar
• The Terrace
• Carlton Lounge

Products and services

• The Nash Event Space One of London's most elegant event spaces spanning 3,000 sq ft, accommodating up to 350 standing guests or 250 for sit-down dinners, featuring natural light and an exquisite chandelier, suitable for corporate events, conferences, weddings, and large receptions.
• The Waterloo Event Space A versatile double-aspect space overlooking Pall Mall and Waterloo Place, accommodating 120 guests theatre-style or 160 for drinks reception, often hired in tandem with The Nash Room, suitable for conferences and receptions.
• The Burton Event Space A Georgian space exuding classic charm, ideal for seminars and networking gatherings, accommodating 160 standing or 140 theatre-style, and licensed for wedding ceremonies.
• St James 1 & 2 Event Spaces Two elegant interconnected rooms overlooking Pall Mall, ideal for intimate events, usable separately or combined, accommodating up to 60 standing or 50 theatre-style.
• Trafalgar 1 & 2 Event Spaces Charming naturally lit rooms showcasing original features, adaptable for various events with a combined capacity of 70 standing or 50 dining.
• The Academy Training Facility A purpose-built contemporary training facility on the third floor featuring six flexible training suites, coaching rooms, audio-visual equipment, breakout areas, and a barista bar, accommodating groups of 2 to 48. Half-day hire starts from £480.
• Terrace & Waterloo East Garden A hidden oasis in central London offering an idyllic setting for alfresco events, perfect for summer parties, outdoor entertaining, and filming projects with capacity for 100 standing.
• Grand Staircase & Gallery One of the most spectacular features of 116 Pall Mall with sweeping lines, gilded banisters, and a 15ft chandelier gifted by George IV, ideal for photo shoots, receptions, and ceremonies.
• The Carlton Event Space Once the Smoking Room of the United Service Club, this opulent space features Ionic columns, gold leaf on linen walls, and a south-facing terrace, accommodating up to 300 standing or 180 dining.
• The Directors' Room Event Space Spanning three periods of architectural history (Nash, Burton 1858, and 1912 extension), featuring palatial high ceilings and Chesterfield-style banquettes, accommodating up to 400 standing or 290 dining.
• The Champagne Bar An underground cellar bar with vaulted ceilings and exposed brickwork, once the wine cellars of the Prince of Wales and United Service Club, accommodating up to 150 standing with annexes.
• Café Duke Event Space Once the original washrooms for officers of the United Service Club, this quirky space features tiled walls, floors, and ceiling arches, featured in The Dark Knight and Downton Abbey, accommodating up to 120 standing.
• The Morning & Spears Room A versatile venue with stunning views over Waterloo Place, accommodating 4 to 70 guests, having hosted MasterChef semi-finals and various business and family events.
• 116 Pall Mall Brasserie by Searcys The in-house restaurant offering elegant dining with seasonal British menus curated by official catering partner Searcys.
• Wedding Services Full wedding hosting including ceremonies, blessings, receptions, and wedding breakfasts across various rooms, featuring sweeping staircases and chandeliers, for couples seeking elegant Georgian wedding venues.
• Conference & Meeting Services Event hosting for corporate occasions including conferences, AGMs, away days, and launches with five floors of versatile spaces equipped with latest technology, with capacities up to 1,500 guests.
• Christmas Celebrations Festive event packages including private celebrations and corporate Christmas parties with seasonal theming, dining, and entertainment, recently awarded Best Historic Venue at Christmas Party Awards 2026.
• Summer Parties Outdoor celebration packages utilizing the terrace and garden with seasonal menus, cocktails (Casamigos partnership), and curated entertainment.
• Filming Location Services Film and TV location hire for productions featuring Georgian architecture, period features, grand staircase, and versatile spaces across five floors, featured in Gandhi, The Dark Knight, Downton Abbey, The Diplomat, and You.

Quantifiable outcome

• Hosts hundreds of corporate occasions, private events, festive celebrations and weddings annually
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting, core and minor.

• Young Classical Artists Trust (YCAT)supportingGTM or Marketing Partner · 1 January 2026Partnership for classical music concerts and receptions at the venue, showcasing rising classical music stars in events like the mid-summer's evening featuring Kasparas Mikužis (piano) and Samrat Majumder (guitar).
• CasamigossupportingGTM or Marketing Partner · 1 January 2026Partnership for summer events providing cocktails including frozen margaritas and bespoke summer cocktail menus for terrace and garden celebrations.
• Institute of Directors (IoD)coreStrategic or Co-development Partner · 1 January 1978116 Pall Mall has been home to the Institute of Directors since 1978. The IoD is a membership community for directors in the UK, offering professional development, valuable connections and influence. The venue provides preferential room rates for IoD members and hosts IoD events.
• SearcyscoreStrategic or Co-development PartnerOfficial catering and hospitality partner of 116 Pall Mall. Searcys is a historic British hospitality company founded in 1847, providing seasonal menus celebrating British favourites with refined contemporary touch. They provide all catering for conferences, events, weddings, and meetings including morning options, working lunches, canapés, and formal dinners.
• Perception LivesupportingTechnology or IntegrationTechnical production company providing live, hybrid, and virtual events audio-visual solutions. Their on-site producers and technical staff work with clients throughout planning and on event days to bring visions to life.
• HermolisminorOthersAlternative caterer for ethnic or religious requirements, providing tasty, high-quality, and well-packaged meals across the UK and globally.
• Philip Small EventsminorOthersAlternative caterer specializing in exceptional, high-quality, and visually stunning kosher menus replicating top restaurant experiences from around the world.
• Greenleaf Catering & Event ManagementminorOthersAlternative caterer specializing in custom designing of events with emphasis on exquisite catering and bespoke event management with superior service.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• One Marylebone: London heritage event venue housed in a former church, hosting weddings, corporate events, conferences and private dining. Directly comparable as a central-London prestige event-venue operator with similar capacity ranges and target customer segments.
• The Brewery: Iconic London event venue in a former brewery offering conference, banqueting, and Christmas party spaces. Comparable in scale (hundreds of events annually), heritage character, and full-service events offering including catering partnerships.
• Stationers' Hall: Historic livery hall in central London offering venue hire for weddings, corporate dinners, and receptions. Directly comparable as a heritage central-London venue competing for similar corporate, wedding, and private celebration business.
• Drapers' Hall: One of London's great livery halls hosting corporate events, weddings, and private dining with strong heritage character. Closely comparable target customer base (prestigious corporate, high-end private) and similar central-London positioning.
• Skinners' Hall: London livery hall providing event spaces for corporate functions, weddings, and private celebrations. Comparable as a heritage venue operator in the City of London competing for similar event hire customers.
• Banqueting House: Whitehall venue operated by Historic Royal Palaces for private hire events including receptions, ceremonies, and corporate functions. Comparable as a Grade I listed heritage space in central London used for high-end event hire.
• The Royal Horticultural Halls (Lindley Hall / Lawrence Hall): Central London venue offering event hire including conferences, weddings, and exhibitions with comparable capacity and prestige positioning. Strong peer for the corporate event hire segment.

Others

• Searcys (St Pancras Brasserie & Champagne Bar and other venues): Heritage British hospitality company that is the exclusive catering partner of 116 Pall Mall and operates its own event venues/brasseries. Comparable operating model in F&B and venue hospitality, and an integral commercial counterparty.

Broad incumbents

• The Langham, London: Luxury central London hotel with extensive conference, wedding, and banqueting facilities. Comparable as a premium London venue for corporate events and weddings, though operating a broader hospitality model with accommodation.
• The Savoy Hotel: Iconic London hotel operating ballrooms and event spaces for high-end corporate and private events. Comparable as a heritage London hospitality brand competing for the same prestige event-hire and wedding customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/116pallmall
• LinkedInlinkedin.com/company/116-pall-mall
• Instagraminstagram.com/116pallmall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 116 Pall Mall