Whiskers N Paws
Whiskers N Paws is a Hong Kong-based specialty pet retailer operating an e-commerce platform and three physical stores, selling premium imported food, treats, healthcare, and grooming products for dogs and cats, alongside grooming, café, adoption, and subscription services.
- Company typePrivate
- Founded2008
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Whiskers N Paws does
Whiskers N Paws is a privately held Hong Kong-based specialty pet retailer incorporated as Whiskers N Paws Limited, founded in 2008 and operating exclusively within the Hong Kong market. The company operates a Shopify-based e-commerce platform at wnp.com.hk alongside three physical retail locations in Hong Kong: the Ap Lei Chau flagship store, The LOHAS mall store, and the ELEMENTS mall store (services-only). It sells food, treats, healthcare products, grooming supplies, toys, accessories, and home products for dogs and cats, with an emphasis on premium, natural, grain-free, and human-grade nutrition from international brands (Orijen, ZiwiPeak, Stella & Chewy's, Royal Canin, Hill's, Open Farm). The assortment is complemented by an expanding own-brand WNP Treats line featuring freeze-dried proteins including venison, beef, kangaroo, and crocodile.
The business combines five revenue streams: e-commerce product sales, in-store retail sales, a product subscription service (up to 15% off first order with free gifts), ancillary services (professional grooming, self-dog wash, pet café, Pawty events, adoption events), and the VIPaws Club loyalty membership. Customer segments are horizontal, primarily targeting Hong Kong pet owners seeking premium imported products and veterinary diet categories (Royal Canin VHN, Hill's Prescription Diet, Vet Expert), with a secondary gift-buyer segment served by WNP Gift Cards. Go-to-market is direct-to-consumer across digital and physical channels, supported by social media (Instagram, Facebook, YouTube), email marketing, content marketing via a blog/journal, and community events.
Fulfillment is split between SF Express for sub-10kg orders (Tuesday–Saturday) and proprietary WNP drivers for all orders above 10kg, with same-day pickup available at LOHAS and Ap Lei Chau for orders placed before noon. Free delivery applies to orders at or above HK$300; below that threshold a HK$50 delivery fee applies. Logistics, pricing, and the multi-channel footprint are the primary operational differentiators, while the curated premium assortment and community ecosystem (adoption events, workshops, loyalty club) provide brand-level differentiation in a Hong Kong market with limited access to imported specialty pet nutrition.
Whiskers N Paws firmographics
Firmographics- Name
- Whiskers N Paws
- Legal name
- Whiskers N Paws Limited
- Website
- https://wnp.com.hk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Whiskers N Paws is a Hong Kong-based specialty pet retailer operating an e-commerce platform and three physical stores, selling premium imported food, treats, healthcare, and grooming products for dogs and cats, alongside grooming, café, adoption, and subscription services.
- Ownership category
- akta.pro rank
Whiskers N Paws industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Grooming Supplies Retail (At-home) (CRALAHAG)
Keywords
Whiskers N Paws business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Online sales of pet food, treats, healthcare products, grooming supplies, toys, and accessories through wnp.com.hk. Offers free delivery for orders above HK$300.
- Product Sales (Retail Stores): In-store sales at three Hong Kong locations (Ap Lei Chau Flagship, The LOHAS, ELEMENTS) offering products plus services including grooming, adoption events, and pet café.
- Product Subscriptions: Subscription model providing recurring deliveries of pet food and treats with discounts up to 15% and free gifts.
- Services: Grooming services (including ELEMENTS location), Self-Dog Wash, Café, Adoption events, Pawty bookings, and Event & Workshop services.
- VIPaws Club Membership: Loyalty program offering exclusive coupons, deals, and benefits to members with tiered membership options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Delivery - Orders below HK$300 |
| Unit Pricing | Pay-as-you-go | Free Delivery - Orders HK$300 and above |
| Subscription | Monthly | Product Subscriptions with Discounts |
| Subscription | Monthly | VIPaws Club Membership |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Whiskers N Paws product offering
Product offeringCore offering
Whiskers N Paws operates a Hong Kong-based omnichannel pet retail and services business selling dog and cat food, treats, healthcare, grooming, toys, and accessories through its Shopify e-commerce site wnp.com.hk and three physical stores, complemented by grooming, self-dog wash, pet café, adoption, and Pawty event services, its own WNP freeze-dried treat brand, and a recurring product subscription program.
Product overview
Whiskers N Paws is a Hong Kong-based pet retail chain operating an e-commerce platform (powered by Shopify) alongside three physical store locations. The company offers a comprehensive pet supply portfolio organized around two primary pet categories (dogs and cats), with product lines spanning food (dry, wet, freeze-dried, dehydrated, frozen, air-dried, grain-free, natural, and veterinary diets), treats, healthcare, grooming, toys, accessories, and cleaning supplies. The store curates both international premium brands (Orijen, Stella & Chewy's, ZiwiPeak, Royal Canin, Hill's, Open Farm, Wellness) and an own-brand WNP Treats line featuring freeze-dried proteins (venison, beef, chicken, crocodile, kangaroo, scallops, pollock, egg yolk, shrimp). Beyond retail, Whiskers N Paws provides services including professional grooming (ELEMENTS store), self-dog wash facilities, a pet café, pet adoption events, and a Pawty event service. The company operates a subscription program offering recurring delivery discounts, a VIPaws Club loyalty program, and offers same-day store pickup and home delivery via SF Express and proprietary WNP drivers on orders above HK$300.
Differentiator
Problem solved
Functional benefit
Brands
- WNP Treats: Private label freeze-dried treats for dogs and cats, including venison, beef liver, chicken feet, scallops, pollock, and crocodile treats.
- VIPaws Club
- Paws For Good
Products and services
- WNP Freeze-Dried Treats Own-brand WNP freeze-dried treat line for dogs and cats spanning exotic and common proteins (venison, beef liver, beef heart, beef diced, chicken, scallops, pollock, shrimp, crocodile, kangaroo lung, egg yolk, chicken feet), sold as individual SKUs across the storefront and subscription offers.
- Product Subscription Service Recurring delivery subscription for pet food and treats, providing up to 15% off the first order, free gifts on select branded subscriptions, and flexible delivery scheduling.
- Pet Grooming Service Professional pet grooming services offered at the ELEMENTS store and other locations for dog and cat owners in Hong Kong.
- Self-Dog Wash Self-service dog washing facilities for pet owners to bathe their dogs using in-store equipment.
- Pet Café Pet-friendly café offering food and beverages for pet owners at Whiskers N Paws locations.
- Pet Adoption Services Pet adoption events and services that connect adoptable pets with new owners through Whiskers N Paws retail locations.
- Pawty Event Service Pet party and event planning service (Pawty) for pet owners hosting pet-themed celebrations.
- VIPaws Club Membership Tiered loyalty membership program offering exclusive coupons, deals, and benefits to enrolled Whiskers N Paws customers.
- WNP Gift Cards Digital and physical gift cards redeemable across Whiskers N Paws products and services.
- Dog Food Collection Comprehensive dog food collection spanning natural dry food, grain-free, wet food, freeze-dried, dehydrated, frozen, air-dried, and human-grade options from premium international brands.
- Cat Food Collection Complete cat food range including natural dry food, wet food, complementary wet food, freeze-dried, air-dried, dehydrated, and frozen options from premium brands.
- Vet Diet Products Veterinary prescription diet products including Royal Canin VHN, Vet Expert hypoallergenic and renal formulas, and Hill's Prescription Diet for pets with clinical conditions.
- Dog Healthcare Products Dog healthcare products including flea and tick prevention, hip and joint support, dental care, vitamins and supplements, calming aids, medical shampoos, and wormers.
- Cat Healthcare Products Cat healthcare products including flea and tick prevention, hip and joint support, dental care, hairball prevention, vitamins and supplements, and calming aids.
- Dog Grooming Products Dog grooming supplies covering skin and coat care, ear care, eye care, nail care, combs and brushes, shampoos and conditioners, and wipes and sprays.
- Cat Grooming Products Cat grooming supplies covering skin and coat care, ear care, eye care, brushes and nail care, and shampoos and wipes.
- Dog Treats Collection Curated dog treats including allergy-friendly, natural chews, freeze-dried, dental treats, jerkies, crunchy cookies, training treats, and vegetarian options from international brands.
- Cat Treats Collection Cat treats including catnip, cat grass, dental treats, freeze-dried treats, and natural meaty treats.
- Dog Toys Collection Dog toys including chew toys, fetch and play toys, cuddle toys, and learning toys.
- Cat Toys Collection Cat toys including catnip toys, interactive toys, teasers and wands, and scratchers.
- Dog Collars, Harnesses & Leashes Dog collars, harnesses, and leashes for walking, training, and outdoor activity.
- Dog Carriers Dog carriers and travel bags including hard-sided, soft-sided, and stroller options for transport and travel.
- Dog Clothing & Accessories Dog clothing items and accessories for various occasions and weather conditions.
- Dog Beds & Home Products Dog home products including beds, doormats, feeding supplies, water fountains, crates and playpens, and ramps and stairs.
- Cat Beds & Home Products Cat home products including beds and climbers, feeding supplies, water fountains, and carriers.
- Cat Litter Products Cat litter products including cat litters, litter boxes and supplies, cleaning and disinfecting solutions, and stain and odor control.
- Dog Cleaning & Potty Products Dog cleaning and potty products including household cleaners, everyday walk cleansers, stain and odor control, and wee pads and pickup bags.
Quantifiable outcome
- Free delivery threshold of HK$300
- +1 more outcomes
Companies that use Whiskers N Paws
Customer profileSegments2 records
Ideal customer profiles1 record
Whiskers N Paws technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whiskers N Paws partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Stella & Chewy'scoreFeatured premium brand partner selling freeze-dried, raw frozen, and kibble pet food products. Multiple product collections including subscription offerings with free gift promotions.
- ZiwiPeakcoreFeatured premium brand partner offering grain-free, air-dried, and steam-dried dog and cat food. Regular featured brand presence on homepage and product listings.
- OrijencoreFeatured premium brand partner offering regional red formula, fit & trim formula, and natural dry dog food products.
- SF ExpresscoreLogistics partner providing delivery services for small to mid-size orders (below 10kg). Daily deliveries from Tuesday to Saturday excluding public holidays.
- Woof2 Meow2 x AU-au!minorCollaborative product partnership for cooling pet mats (Beach Paws and Picnic series) available in new arrivals section.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Whiskers N Paws competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whiskers N Paws social profiles
Digital presenceWhiskers N Paws financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whiskers N Paws leadership team
Management profileNumber of profiles
Whiskers N Paws funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whiskers N Paws M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whiskers N Paws
What does Whiskers N Paws do?
Whiskers N Paws operates a Hong Kong-based omnichannel pet retail and services business selling dog and cat food, treats, healthcare, grooming, toys, and accessories through its Shopify e-commerce site wnp.com.hk and three physical stores, complemented by grooming, self-dog wash, pet café, adoption, and Pawty event services, its own WNP freeze-dried treat brand, and a recurring product subscription program.
Is Whiskers N Paws a public or private company?
Whiskers N Paws is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whiskers N Paws founded?
Whiskers N Paws was founded in 2008.
How does Whiskers N Paws make money?
Five revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are product Sales (Retail Stores), product Subscriptions, services and VIPaws Club Membership.
Does Whiskers N Paws have an API?
No public API is recorded for Whiskers N Paws.
What industry is Whiskers N Paws in?
Whiskers N Paws's product category is Pet Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAIAJ, Pet Services (Grooming, Training, Daycare). Its NAICS code is 459910.