Ved Stranden 10 Vinhandel & Bar

What Ved Stranden 10 Vinhandel & Bar does

Ved Stranden 10 Vinhandel & Bar is a privately held wine shop and bar located at Ved Stranden 10, 1061 København K in central Copenhagen, Denmark, founded in November 2009. The business operates a single retail-and-hospitality location on a strict walk-in, no-reservation basis, offering a curated selection of natural wines from predominantly small European producers alongside cheese, charcuterie, and light fare. Differentiation rests on staff-led wine discovery rather than a published wine list, and the venue is open Monday-Friday 15:00-22:00, Saturday 12:00-22:00, and closed Sundays.

The revenue model layers four streams on top of core wine sales: per-glass and by-the-bottle wine service, weekly Wednesday tastings at 150 DKK per person, monthly Monday community meals at 100 DKK per person prepared by rotating guest chefs, Champagne tasting events at 300-375 DKK, and meeting room rentals at 3,000-4,500 DKK per half or full day for corporate clients. Distribution is exclusively physical; there is no e-commerce, no proprietary technology, and no app. Marketing is entirely organic, relying on Instagram, Facebook, a weekly newsletter, a curated Spotify soundtrack, and word-of-mouth from a community of regulars. The business manages a small team of fewer than 50, referred to internally as 'custodians' with a craft-led, family-like culture, and is actively recruiting full-time staff across both its venues.

The company expanded in summer 2016 by opening the adjacent restaurant Admiralgade 26, which shares ownership and philosophy with the original venue and is located approximately 40 meters away. Beyond this sister concept, the business maintains an active partnership network: wine importers Rosforth & Rosforth, Terroiristen, and Wine Wise support producer-led tastings, while restaurants La Banchina, Il Buco, and Mangia provide rotating guest chefs for Monday meals. As of 2026 the business has been operating for over 17 years, remains founder-owned with no disclosed external funding, and has no subsidiary or parent corporate structure.

Name

Ved Stranden 10 Vinhandel & Bar

Legal name

Ved Stranden 10 Vinhandel & Bar

Website

https://vedstranden10.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Copenhagen-based wine shop and bar founded in 2009 selling natural wines from small European producers on a walk-in, no-reservation basis. Revenue comes from wine sales, weekly tastings, monthly community meals, meeting room rentals, and sister restaurant Admiralgade 26.

Ownership category

akta.pro rank

Product category

Wine Bar and Specialty Wine Retail

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Natural wine bar
• Wine retail shop
• Wine tasting events
• Meeting room rental
• Artisanal wine curation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine sales at bar: Direct wine sales over the counter and by the glass at the wine bar; no formal wine list, instead staff-led conversation and tasting to match wines to customer preferences
2. Meeting room rentals: Venue rental for corporate meetings, seminars, presentations; includes tea/coffee/water/fruit/sweets; optional breakfast and lunch add-ons
3. Monday Meal food service: Monthly community meal served last Monday of month; 100 DKK per person; guest chefs prepare dishes; first come first served
4. Wednesday wine tastings: Weekly guided wine tasting events; 150 DKK per person; featuring various wine producers and themes; Champagne tasting events at 300-375 DKK

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ved Stranden 10 operates a combined wine shop and bar at Ved Stranden 10 in central Copenhagen, selling a curated selection of natural, biodynamic, and organic wines predominantly from European cold-climate producers both by the bottle and by the glass. The venue supplements retail and on-site consumption with weekly themed wine tastings (Wednesday/Onsdagssmagning), monthly community meals (Monday Meal/Mandagsmad), Champagne tasting events, and meeting room rentals for corporate and private groups. No formal wine list is maintained; staff guide customers through wine selection through conversation and tasting.

Product overview

Ved Stranden 10 is a single-location wine bar and shop offering wine retail, on-site consumption, and themed tasting events. The venue operates as both a traditional wine shop and a bar, featuring weekly Wednesday tasting events (Onsdagssmagning) and monthly Monday Meal gatherings. The business also offers meeting room facilities for corporate events and seminars. All offerings are centered around natural, low-intervention wines from European producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ved Stranden 10 Wine Shop & Bar A combined wine shop and bar in central Copenhagen serving curated natural, biodynamic, and organic wines predominantly from European cold-climate producers, alongside cheese, charcuterie, and other delicacies. Open Monday–Friday 15:00–22:00 and Saturday 12:00–22:00. No reservations policy.
• Wednesday Tasting (Onsdagssmagning) Weekly wine tasting tradition featuring themed tastings with wine producers, winemaker visits, and blind tasting events. Priced at 150 DKK per person; starts at 17:00; no reservation required, first come first served.
• Monday Meal (Mandagsmad) Monthly community dining event held on the last Monday of the month, featuring guest chefs and staff-prepared dishes. Priced at 100 DKK per person; served first come first served from 18:00.
• Meeting Room (Mødelokale) Venues for formal and informal meetings, seminars, and presentations in a homely environment. Offers half-day and full-day packages including tea, coffee, water, fruit, and sweets, with optional breakfast (from 75 DKK per person) and lunch add-ons. Tiered pricing: 1–5 persons at 3,000 DKK half day / 4,000 DKK full day; 6–10 persons at 3,500 DKK half day / 4,500 DKK full day (ex VAT).
• Champagne Tasting Special tasting events dedicated to Champagne, featuring approximately 10 wines over 2.5–3 hours. Priced at 375 DKK for regular sessions and 300 DKK for special holiday tastings.
• Wine Selection Curated wine selection emphasising natural wines, biodynamic and organic producers, predominantly from European cold climates. No formal wine list is maintained; wines are selected through conversation, tasting, and matching to customer preferences by staff.

Quantifiable outcome

• 17+ years of continuous operation as wine bar and shop

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Admiralgade 26coreStrategic or Co-development Partner · 1 January 2016Sister restaurant opened in summer 2016; serves as the 'elephant' to Ved Stranden 10's wine bar; sources wines from the same cellar; offers a la carte lunch, vegetarian evening, and Japanese Saturdays; located 40 meters away from Ved Stranden 10
• Rosforth & RosforthminorChannel Partner/ Reseller/ DistributorWine import company that brings guest winemakers and wines to Ved Stranden 10 events; collaborated on tastings featuring Jura wines and other producers
• TerroiristenminorChannel Partner/ Reseller/ DistributorWine bar and importer that collaborates on bringing winemakers like Milan Nestarec to Ved Stranden 10 events
• Wine WiseminorChannel Partner/ Reseller/ DistributorWine import company collaborating on events featuring producers like Milan Nestarec
• The Two DucksminorOthersPart of the 'family' of establishments alongside Ved Stranden 10 and Admiralgade 26
• Österreich og Lille BlåminorOthersPart of the 'family' of establishments alongside Ved Stranden 10 and Admiralgade 26
• La BanchinaminorStrategic or Co-development PartnerRestaurant collaborator for Monday meal events; Chef Brendon prepared seafood dishes including lobster coral, crab salad, and line-caught cod
• Il BucominorStrategic or Co-development PartnerItalian restaurant that has collaborated on Monday meal events, preparing dishes like Pappardelle al Sugo di Coda and Pappa al Amatriciana
• MangiaminorStrategic or Co-development PartnerItalian restaurant that collaborated on Monday meal events, preparing traditional Italian dishes including Pinzini con Culaccia, Tortelli, and Plin al fondo d'arrosto

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Terroiristen: Natural wine bar and importer in Copenhagen that collaborates on winemaker visits with Ved Stranden 10. Operates the same natural-wine, low-intervention curation model with similar customer base in the Danish natural wine scene.
• Österreich og Lille Blå: Part of the same 'family' of venues, listed alongside Ved Stranden 10 and Admiralgade 26. Operates a similar hospitality concept and shares customer crossover.
• Admiralgade 26: Sister restaurant opened by the same founders in 2016, located 40 meters away. Operates with the same philosophy, shares wine sourcing, and represents the food complement to Ved Stranden 10's wine bar — making it the closest operational peer.
• Falernum: Copenhagen wine bar and bistro known for natural wine selection and similar relaxed, curated atmosphere. Directly competes for the same wine-enthusiast customer segment in Copenhagen's inner city.
• Ruby Wine Bar: Long-standing Copenhagen natural wine bar with cult following. Closely comparable to Ved Stranden 10 in customer base, curation philosophy, and event-driven GTM motion.
• The Two Ducks: Part of the 'family' of establishments alongside Ved Stranden 10 and Admiralgade 26. Operates a similar Copenhagen food-and-wine concept with shared philosophy and overlapping customer community.

Emerging players

• Noble Rot (London): London wine bar and publication focused on natural and low-intervention wines with a strong editorial/community angle. Comparable in product approach and customer segment, though operating in a different geography.
• P Franco (London): London natural wine bar with a no-reservations, community-first model that strongly mirrors Ved Stranden 10's approach. Comparable in concept and customer type across geographies.

Broad incumbents

• Le Verre Volé (Paris): Established Parisian natural wine bar and shop, often cited as a benchmark for the European natural wine bar format. Operates a similar wine bar + shop hybrid on the Canal Saint-Martin — the archetypal mature example of Ved Stranden 10's model.

Others

• Rosforth & Rosforth: Danish natural wine importer that supplies Ved Stranden 10 and brings guest winemakers. Functions as both as supplier and event partner, making it a key ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VedStranden10
• Instagraminstagram.com/vedstranden10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ved Stranden 10 Vinhandel & Bar