What Virginia PTA does

Virginia PTA (Virginia Parent Teacher Association) is a 501(c)(3) statewide nonprofit association founded in 1904 and chartered by National PTA in 1921, headquartered in Richmond, Virginia. It is the largest and oldest non-partisan volunteer child advocacy association in the Commonwealth, serving over 175,000 members across more than 950 local school PTAs and PTSAs that collectively reach approximately 766,000 students in suburban (47%), urban (32%), and rural (22%) communities. The organization is governed by an all-volunteer Board of Directors and operates without paid staff, with 6,000+ locally-elected volunteer PTA officers receiving leadership training, governance support, and advocacy resources from the state body.

The core product offering is a combination of platform infrastructure and program services. Virginia PTA provides every local unit with free access to the Givebacks management platform, which supplies online school directory, e-store, volunteer sign-up, school calendar, fundraising, and website hosting capabilities. Layered on top, Virginia PTA delivers national program offerings including the Reflections Art Contest, scholarships, Family Reading, STEM+Families, PTA Connected (digital wellness), Healthy Lifestyles, and Healthy Minds, alongside recognition and award programs (Local Impact Awards, Child Advocate of the Year, Honorary Awards, PTA Grants, National PTA School of Excellence). The organization runs an advocacy apparatus that includes Capitol Day at the Virginia Capitol, advocacy webinars, coalition participation, and sustained legislative engagement.

The business model is a community-led membership subscription. Local school PTAs collect annual dues from each member; of these dues, $1.50 per member flows to Virginia PTA and $3.25 per member (rising to $3.25 from $2.25 starting the 2025-2026 school year) flows to National PTA. Commonwealth PTA Honorary Memberships extend the model to superintendents, legislators, school board members, and community supporters as annual donations supporting scholarships, awards, the Reflections contest, and governance. Distribution occurs primarily through the 950+ local school PTAs (a channel/reseller model) and direct self-serve membership purchase on vapta.org. The organization supplements dues with member-benefit partner discount programs (Kings Dominion, Great Wolf Lodge, Working Advantage, Clipart.com).

Name

Virginia PTA

Legal name

Virginia Parent Teacher Association

Website

https://vapta.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

Virginia PTA is a 501(c)(3) statewide nonprofit association, chartered by National PTA in 1921, supporting 950+ local school PTAs and 175,000+ members across Virginia through free management platforms, family engagement programs, leadership training, and legislative child advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

University Of Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Virginia PTA generates revenue through membership dues. Each local school PTA collects dues which include Virginia PTA dues of $1.50/member and National PTA dues of $3.25/member (increasing to $3.25/member for National PTA starting 2025-2026 school year, making total dues $4.75/member). Annual membership dues are determined by the members of each local school PTA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Virginia PTA is a statewide nonprofit association that supports more than 950 local school PTAs across Virginia with leadership training, family engagement toolkits, student recognition programs, advocacy resources, parent education resources, and nonprofit governance oversight. It provides a free Givebacks PTA management platform (school directory, e-store, volunteer sign-up, calendar, fundraising, website hosting) to each local unit, and operates programs including the Reflections Art Contest, scholarships, Family Reading, STEM+Families, PTA Connected, Healthy Lifestyles, and Healthy Minds. Members also gain access to National PTA programs and benefits through the chartered state affiliation.

Product overview

Virginia PTA is a non-profit parent-teacher association organization operating as a platform-plus-programs model. The core offering centers on the Virginia PTA Givebacks management platform provided free to local PTA units, which includes school directory, e-store, volunteer sign-up, calendar, fundraising, and website hosting capabilities. Surrounding this platform, Virginia PTA delivers an extensive suite of programs including the Reflections Art Contest, Virginia PTA Scholarships, Family Reading, STEM+Families, PTA Connected (digital wellness), Healthy Lifestyles, and Healthy Minds programs. The organization also provides advocacy services including Capitol Day events, legislative priorities development, and coalition participation. Additional offerings include training resources, grants, awards programs (Local Impact Awards, Child Advocate of the Year, Honorary Awards), membership services including Commonwealth Membership honorary status, and student PTSA membership programs. Virginia PTA supports over 950 local school PTAs through governance oversight, leadership training, and non-profit compliance guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Virginia PTA Givebacks A free online PTA management platform provided to each local PTA unit and council PTA across Virginia, offering school directory, e-store, volunteer sign-up, school calendar, fundraising platform, and website hosting. Designed for local PTA leaders managing school-based parent organizations.
• Reflections Art Contest National PTA student arts contest providing Virginia youth members opportunities to create and submit original artwork in categories including literature, photography, and visual arts. Designed for K-12 student members.
• Virginia PTA Scholarships Scholarship program supporting Virginia high school students in their academic pursuits, awarded through Virginia PTA's annual scholarship application process.
• PTA Leadership Training Ongoing leadership training, sample templates, webinars, and resources provided by Virginia PTA and National PTA to support volunteer PTA leaders with governance, compliance, and operations. Designed for 6,000+ locally-elected volunteer PTA officers across Virginia.
• Capitol Day Advocacy Event Annual advocacy event held at the Virginia Capitol where PTA members meet directly with state legislators to advocate for education policies, school funding, and child welfare priorities.
• Commonwealth Honorary Membership Honorary annual statewide membership enabling superintendents, legislators, school board members, elected officials, and community members to publicly support PTA's mission. Includes welcome letter, membership card, name listing, and access to partner discounts.
• Student PTSA Membership Youth-focused PTA/PTSA membership program providing middle and high school students opportunities for leadership development, legislative advocacy, and school community involvement with equal voting rights.
• PTA Grant Awards Grant opportunities available to local PTA units across Virginia for supporting school programs, events, and initiatives.

Quantifiable outcome

• Won $375M for lifting support staff cap (2023 partial lifting of $152M, 2025 full lifting of $223M)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Virginia Public Education Coalition (VPEC)coreStrategic or Co-development PartnerVPEC is the unified voice of twelve Virginia state education associations advocating for K-12 education improvement. Virginia PTA is a member along with Virginia Association of Colleges for Teacher Education, Virginia Association of Elementary School Principals, Virginia Association for Supervision and Curriculum Development, Virginia Association of School Superintendents, Virginia Association of Secondary School Principals, Virginia Counselors Association, Virginia Education Association, Virginia Middle School Association, Virginia Professors and Educational Leadership, Virginia School Boards Association, and Virginia School Counselor Association.
• Fund Our SchoolscoreStrategic or Co-development PartnerStatewide coalition of associations believing every child should have access to high-quality public education. Priorities include sufficient staffing, fair funding, just compensation and supports for educators and policy change to address racial and ethnic justice.
• Virginia Promise PartnershipcoreStrategic or Co-development PartnerCoalition of business, education, healthcare, local government and family services groups working together to push for policies and resources providing families better access to affordable, quality childcare by 2030.
• Virginia Coalition for Fine Arts EducationminorStrategic or Co-development PartnerCoalition bringing together arts education stakeholders to promote and advocate for sequential, high quality arts programs for all children taught by highly qualified arts educators.
• Commonwealth Connects CoalitionminorStrategic or Co-development PartnerDiverse coalition of 115+ trade associations, Fortune 500 companies, non-profits, and broadband providers supporting Virginia's effort to achieve universal broadband access by 2028.
• Virginia Department of Education (Family Engagement Network)coreStrategic or Co-development PartnerVirginia PTA serves on the VDOE Family Engagement Network, which fosters family engagement in education, especially for children with disabilities. The network assists VDOE in developing activities that encourage schools and families to recognize the importance of family involvement.
• Virginia Middle School AssociationminorStrategic or Co-development PartnerVirginia PTA is a Director Member of VMSA, which provides leadership in middle level education to meet academic, physical, emotional, and social needs of young adolescents.
• Virginia High School Sports League (VHSL)minorStrategic or Co-development PartnerVirginia PTA serves on the VHSL Executive Committee, which comprises 315 public schools and approved non-boarding, non-public high schools promoting education, leadership, sportsmanship, character and citizenship.
• National PTAcoreStrategic or Co-development PartnerVirginia PTA is chartered by National PTA (1921) and every local school PTA member automatically becomes a member of National PTA. National PTA provides membership resources, programs, advocacy support, e-learning, and the PTA Store.
• Kings DominionminorOthersTheme park offering Virginia PTA members discounted admission tickets ($38 for admission and parking, $50 for admission, parking and single meal deal) on designated dates.
• Great Wolf LodgeminorOthersResort providing Virginia PTA members with Preferred Pack Club Discount to save up to 30%. Members use discount code when booking.
• Working AdvantageminorOthersEmployee discount program offering Virginia PTA members savings on theme parks, movies, sporting events, travel, and health & fitness through company code VAPTAPERKS.
• Clipart.com School EditionminorOthersEducational clipart resource offering Virginia PTA members 20% discount on one-year membership for safe-search, at home or in school educational resource.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National PTA: National PTA is the umbrella organization that chartered Virginia PTA in 1921 and sets the Standards of Affiliation, national programs, and dues structure. It is directly comparable as the larger incumbent operating in the same parent/family engagement and child advocacy space across all 50 states.

Regional players

• California State PTA: California State PTA is the largest state PTA affiliate, serving members in a different geography with the same charter model, advocacy programs, and dues remittance structure as Virginia PTA. Operates as a comparable state-level membership association serving California schools.
• Texas PTA: Texas PTA is a National PTA-chartered state affiliate operating in Texas with the same membership, advocacy, and local-unit support model as Virginia PTA. Comparable as a peer state PTA serving a different geography.
• New York State PTA: New York State PTA is a chartered state PTA affiliate delivering parent engagement, advocacy, and training programs to local units in New York. Directly comparable to Virginia PTA in mission, structure, and dues-based membership model.
• Florida PTA: Florida PTA is a chartered state affiliate offering the same family engagement, advocacy, Reflections, and leadership training programs as Virginia PTA to its Florida local units. Comparable state-level peer in a different geography.
• Pennsylvania PTA: Pennsylvania PTA is a National PTA-chartered state affiliate serving Pennsylvania schools with membership, advocacy, and student programs. Directly comparable to Virginia PTA as a peer state PTA.
• Illinois PTA: Illinois PTA is a state PTA affiliate providing parent engagement, advocacy, Reflections, and leadership training to local units in Illinois. Comparable to Virginia PTA in mission, governance, and program portfolio.
• North Carolina PTA: North Carolina PTA is a neighboring Mid-Atlantic state PTA affiliate with the same charter structure, dues model, and program offerings. Operates in an adjacent geography with directly comparable activities.
• Georgia PTA: Georgia PTA is a chartered state PTA affiliate delivering parent engagement, advocacy, and student programs to Georgia local units. Directly comparable to Virginia PTA in structure and activities.

Emerging players

• PTO Today: PTO Today is a for-profit parent-group support and management company serving independent PTOs (non-PTA affiliated parent organizations). Comparable as an emerging player addressing the same parent-engagement and school volunteer management needs that Virginia PTA addresses for its local PTAs, though outside the National PTA charter structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VirginiaPTA
• Facebookfacebook.com/VirginiaPTA
• LinkedInlinkedin.com/company/virginia-pta-ptsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia PTA