eeo Store

What eeo Store does

eeo Store, operated by private Japanese corporation A3 Co., Ltd. (株式会社A3) under Representative Director Takashi Ozawa (小澤隆史), is an anime, game, and character goods retail business headquartered in Toshima-ku, Tokyo. It sells more than 20,000 SKUs — acrylic stands, badges, keychains, figures, clear files, and trading cards — across hundreds of licensed anime, manga, and game titles, alongside original designs under the GraffArt brand. The company serves Japanese otaku and oshi-katsu (推し活) fans, with secondary segments for BL (Boys' Love) genre consumers and casual gift buyers. Distribution is omnichannel: an e-commerce storefront at eeo.today, a dedicated Sanrio Anime Store Online operated as a partnership with Sanrio Co., Ltd., physical retail at the Ikebukuro main branch, P'PARCO Ikebukuro (Sanrio), and Anime Culture Center by eeo in Asakusa, plus rotating pop-up wagons at Tokyo Station (Character Street) and JR Ikebukuro Station, and a JRE Mall marketplace listing.

The underlying platform integrates online store, online lottery (eeoくじ / eeo Kuji), and physical-store inventory under a unified account and loyalty system. The eeo Point System awards 1 point per ¥100 (pre-tax) redeemable across all eeo group stores, with annual validity extension on continued activity. eeo Kuji is a no-losing-prize gacha-style lottery priced at ¥770-880 per entry, featuring bulk-purchase bonuses, free repeat shipping, and lottery prize drawings. The ecosystem extends beyond retail into eeo Media (anime/news content), eeo Stage (voice-acting and reading-theater productions with associated merchandise), eeo Cafe (collaboration cafes), and eeo Events (pop-up operations), creating multiple touchpoints with the same customer base.

Revenue mechanics are primarily transactional: direct one-time product sales across the catalog, lottery/gacha transactions, and recurring cross-vertical spend driven by the loyalty point program. Pricing is unit-based — small acrylic items at ¥550-¥1,100, individual acrylic stands at ¥1,870-¥1,980, blind-box and complete sets at ¥3,300-¥8,800, lottery at ¥770-880 per entry. Key upstream dependencies include licensing and partnership relationships with Sanrio Co., Ltd. (joint operation of Sanrio Anime Store), Hakusensha (白泉社, integrated official shop), and a broad base of anime, manga, and game publishers. The company is privately held, has no disclosed funding history, no disclosed revenue, and operates exclusively in Japan.

Name

eeo Store

Legal name

株式会社A3 (A3 Co., Ltd.)

Website

https://eeo.today

Company type

Private

Operating status

Operating

Short description

eeo Store, operated by A3 Co., Ltd., is a Japanese anime and character goods retailer operating e-commerce (20,000+ SKUs), Tokyo physical retail, online lottery, content media, theatrical productions, and collaboration cafes serving otaku and oshi-katsu fans across hundreds of licensed anime, manga, and game IPs.

Ownership category

akta.pro rank

Product category

Anime Merchandise Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

akta.pro secondary industries

Toy & Game E-commerce Specialists (CRALAFAL), In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

Keywords

• Anime merchandise retail
• Character goods store
• Online lottery shopping
• Otaku goods commerce
• Collaboration cafe service

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of anime, game, and character merchandise including acrylic stands, badges, keychains, clear files, frames, and various lifestyle goods. Products range from ¥495 to over ¥8,800 with trading card and gacha blind box formats.
2. Online Lottery (eeoくじ): Gacha-style lottery system where customers purchase chances to win prizes. Typical lottery prices ¥770-¥880 per entry. Features no losing prizes and various bonus mechanisms.
3. Loyalty Points: Customer loyalty program where points are earned and redeemed across eeo group stores. Points act as currency equivalent to yen value, creating cross-selling opportunities and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

eeo Store sells anime, game, and character merchandise through a multi-channel retail ecosystem including an online store carrying more than 20,000 items, physical stores in Tokyo (Ikebukuro Sunshine City, Asakusa ROX), an online lottery/gacha system (eeoくじ), collaboration cafes (eeo Cafe), theatrical productions (eeo Stage), pop-up retail events, and related media/event services. The platform integrates licensed IP merchandise with proprietary GraffArt original designs and unifies all touchpoints under an eeo Points loyalty system.

Product overview

eeo Store is a multi-platform anime and character goods retail ecosystem operated by A3 Co., Ltd., centered on its e-commerce site offering over 20,000 products including acrylic stands, badges, keychains, figures, and trading cards. The platform integrates ten distinct products: the main eeo Store online shop, the Sanrio Anime Store Online sub-brand, eeo Media (news/content platform), eeo Kuji (online lottery service), eeo Stage (theater productions), eeo Cafe (collaboration cafes), eeo Events (pop-up stores at Tokyo stations), the 'Oshi-pla' proprietary merchandise line for display and lifestyle goods, plus two physical retail locations in Ikebukuro and Asakusa. A unified eeo Points loyalty system connects all platforms, allowing points earned across online and physical stores to be redeemed across the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• eeo Store Online: Online e-commerce platform for anime, game, and character goods with over 20,000 items
• eeo Media
• eeoくじ (eeo Kuji)
• eeo Stage
• eeo Cafe
• GraffArt
• 推し活(Oshi-katsu) Goods

Products and services

• eeo Store Online Online storefront offering anime, game, and character goods including acrylic stands, badges, plushies, stationery, interior goods, and GraffArt original items, targeted at anime/otaku fans and gift purchasers.
• Sanrio Anime Store Online Online retail store operated in partnership with Sanrio, selling anime and character merchandise bearing licensed IPs to character merchandise fans.
• eeo Kuji (Online Lottery) Paid online lottery (gacha) service in which customers buy tickets to win themed prize sets of character/anime merchandise, with a Roulette Challenge feature for additional prize draws.
• eeo Stage Ticketed theatrical/live entertainment productions tied to anime and character IP, offered to fans as a paid immersive experience.
• eeo Cafe Collaboration cafe offering themed dining and exclusive merchandise tied to anime/character IP, sold to fans as a paid in-person experience.
• eeo Events / Pop-up Stores Time-limited pop-up retail events hosted at major Tokyo stations and partner venues, selling exclusive anime/character merchandise to fans.
• eeo Store Ikebukuro Main Branch Flagship physical retail store at Ikebukuro Sunshine City's Anime Culture Center floor, selling anime, game, and character merchandise with eeo Points integration.
• Anime Culture Center by eeo

Quantifiable outcome

• 20,000+ items available across catalog
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Sanrio Co., Ltd.coreStrategic or Co-development PartnerLicensed partnership to operate Sanrio Anime Store online and physical locations. Sells anime and game character goods featuring Sanrio characters and collaborations with Sanrio Animation Store brand. Products include crossover merchandise combining Sanrio characters with popular anime series.
• Hakusensha (白泉社)coreStrategic or Co-development PartnerOfficial Hakusensha shop integrated into eeo platform. Sells official merchandise for Hakusensha manga series including BL titles. Hakusensha SHOP operates as part of the eeo point-accepted stores.
• Various IP Holders and PublisherscoreStrategic or Co-development PartnerLicensing agreements with numerous anime, manga, and game publishers for official merchandise. Featured publishers include shogakukan-related titles, Kadokawa series, and various BL publishers. Products span hundreds of series with official authorization.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• LOSER-s (and similar online lottery competitors): Online anime lottery retailer with similar gacha/lottery mechanics to eeoくじ. Listed as a more focused emerging competitor in the online-lottery niche that is most directly competitive with eeo's lottery engine.

Direct peers

• Mandarake: Specialty retailer of anime, manga and character collectibles, including new and used goods, with a strong used-collectibles catalog and major Tokyo stores (notably Nakano Broadway). Competes with eeo in trading cards, acrylic goods and character collectibles for the otaku segment.
• Amnibus (Bandai Namco): Bandai Namco's official character goods e-commerce platform selling licensed anime merchandise, figures and lifestyle goods from its IP portfolio. Comparable to eeo as a multi-IP anime merchandise storefront with similar SKUs (acrylic stands, badges, trading cards).
• Kujibikido (Toreca): Specialty online lottery/gacha retailer for anime and character goods with very similar mechanics (online lottery openings, no-lose tiers, bonus rewards). One of the closest direct comparisons to eeoくじ on product, mechanics and customer segment.
• Jump Shop: Official Shonen Jump-branded retail chain selling manga/anime merchandise from Jump titles, located in major Japanese stations and shopping centers. Comparable to eeo's station-location pop-up model and character goods merchandising approach.
• Animate: Japan's largest specialty anime and character goods retailer with a nationwide chain of physical stores and a strong online shop. Directly competes with eeo Store across acrylic stands, badges, character merchandise and BL titles, with a similar otaku customer base.
• Good Smile Company: Manufacturer and retailer of anime figures, Nendoroids and character merchandise with a robust online shop and pop-up retail. Comparable to eeo in target customer (otaku collectors) and product format (acrylic goods, display merchandise, character goods), though more figure-focused.
• Toranoana: Specialty doujinshi and anime/manga character goods retailer with both physical stores and online operations, particularly strong in BL, otome and character merchandise. Directly comparable to eeo's mix of otaku goods, BL collaborations and online lottery mechanics.
• Kotobukiya: Japanese retailer and manufacturer of anime figures, scale models and character merchandise, with flagship stores in Akihabara and online sales. Directly comparable in anime character product mix and otaku target audience.

Broad incumbents

• Sanrio (parent IP partner): The owner of the Sanrio character IP (Hello Kitty, Cinnamoroll, etc.) and operator of broader Sanrio retail and licensing globally. Listed because eeo is a licensed Sanrio Anime Store operator; Sanrio defines part of eeo's catalog and competitive context as a much larger global incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eeo_store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eeo Store