Wafi Energy Pakistan - Shell Licensee

What Wafi Energy Pakistan - Shell Licensee does

Wafi Energy Pakistan Limited operates as the formal Shell licensee for fuels and lubricants in Pakistan, running a downstream energy infrastructure that includes 680+ Shell-branded retail fuel stations across the country, an owned lubricants blending plant, and oil terminal facilities. The company serves two principal customer bases: end consumers purchasing fuel and lubricants at Shell-branded forecourts, and automotive OEMs that source OEM-approved motor oils through dedicated supply agreements. Listed on the Pakistan Stock Exchange, the company became majority-owned (87.78%) in November 2024 by Wafi Energy Holding Limited—an Abu Dhabi-based entity affiliated with Saudi Arabia's Asyad Group—and was rebranded from Shell Pakistan Limited to Wafi Energy Pakistan Limited.

The revenue base rests on three pillars: retail fuel distribution through the Shell forecourt network; lubricants manufacturing and distribution under Shell brands (Helix, Rimula, Advance, Petron) via the company's own blending plant; and B2B OEM-approved motor oil supply to Indus Motor Company (Toyota), Hyundai Nishat Motors, and MG JW Automobile Pakistan. Operational depth also includes terminal operations and a stake in the White Oil Pipeline via Pak-Arab Pipeline Company (PAPCO). Pricing across consumer, industrial, and retail fuel segments is unit-based, with publicly disclosed price lists and a regularly updated fuel price board.

The commercial model is sales-led, combining direct retail operations, channel-driven lubricants distribution, and strategic OEM co-development partnerships executed through 2026 (Shell Helix HX8 0W-20 AH for Hyundai, MG Motor Oil for MG, and Toyota Genuine Motor Oil / Petron grades for Toyota). Recent strategic activity also includes geographic expansion via a planned wholly owned subsidiary in Dubai's DMCC free zone, ongoing network expansion (35 new stations added in 2025), and the Tameer social investment program supporting youth entrepreneurship through initiatives such as the World Startup Championship, which functions as a brand-building rather than revenue-generating activity.

Name

Wafi Energy Pakistan - Shell Licensee

Legal name

Wafi Energy Pakistan Limited

Website

https://wafi-energy.com

Company type

Public

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Wafi Energy Pakistan operates Shell-branded fuel retail stations, lubricants manufacturing, and energy infrastructure across Pakistan. Running 680+ retail sites, an owned blending plant, and oil terminals, it supplies OEM-approved motor oils to Toyota, Hyundai, and MG while serving consumer and commercial fuel customers nationwide.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations and Lubricants

NAICS

Gasoline Stations and Fuel Dealers (457), Petroleum Lubricating Oil and Grease Manufacturing (324191), Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Retail fuel stations
• Shell lubricants manufacturing
• Automotive lubricant supply
• Petroleum terminal operations
• Oil blending plant services

Headquarters

HQ city

North Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail: Sale of petroleum fuels through 680+ Shell-branded retail fuel stations across Pakistan, including environmentally friendly outlets built with recycled plastic materials
2. Lubricants Manufacturing and Distribution: Production and distribution of Shell-branded lubricants including Helix, Rimula, Advance, and Petron product lines through own blending plant and distribution network
3. B2B OEM Lubricant Supply: Supply of OEM-approved motor oils to automotive manufacturers including Toyota (TGMO), Hyundai, and MG through strategic partnerships
4. Terminal Operations: Oil terminal facilities operations supporting fuel storage and distribution

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wafi Energy Pakistan operates more than 680 Shell-branded retail fuel stations across Pakistan and manufactures, blends, and distributes Shell-branded lubricants (Helix, Rimula, Advance) and OEM-branded motor oils (Toyota Genuine Motor Oil, MG Motor Oil). The company also operates an oil terminal at Keamari and a lubricants blending plant in Karachi, supplying both consumer motorists and automotive manufacturers.

Product overview

Wafi Energy Pakistan Limited operates as the Shell licensee in Pakistan, offering a comprehensive energy portfolio centered on Shell-branded fuels and lubricants. The core offerings include a network of 680+ Shell retail fuel stations, Shell lubricants (Helix, Rimula, Advance, Petron), and co-branded OEM motor oils through partnerships with Toyota, Hyundai, and MG. Supporting infrastructure includes oil terminal facilities and a lubricants blending plant. The company also holds a stake in the White Oil Pipeline through Pak-Arab Pipeline Company (PAPCO). The portfolio is organized around three main pillars: retail fuel distribution, commercial and industrial lubricants, and OEM-approved automotive oils.

Differentiator

Problem solved

Functional benefit

Brands

• Petron: Motor oil brand including Petron Plus 10W-30 and Petron 20W-50 grades
• Shell Helix
• Shell Rimula
• Shell Advance
• Shell Card

Products and services

• Shell Retail Fuel Stations A network of more than 680 Shell-branded fuel stations across Pakistan providing petrol and diesel to individual motorists and commercial fleet customers.
• Shell Helix Lubricants Premium passenger car motor oils in multiple grades including Helix HX8 0W-20 AH, marketed to motorists and workshop channels.
• Shell Rimula Heavy-Duty Diesel Engine Oils Heavy-duty diesel engine oils formulated for commercial trucks, buses, and industrial diesel engines.
• Shell Advance Motorcycle Oils Motorcycle engine oils sold through retail and workshop channels targeting the two-wheeler segment in Pakistan.
• Toyota Genuine Motor Oil (TGMO) OEM-branded motor oil supplied to Toyota dealerships across Pakistan under the company's manufacturing and distribution agreement.
• MG Motor Oil OEM-branded motor oil supplied to MG dealerships under an OEM partnership agreement.
• Shell Lubricants Blending Plant Owned lubricants blending plant in Karachi used to manufacture Shell-branded and OEM-branded motor oils.
• Keamari Oil Terminal Owned petroleum storage terminal at Keamari, Karachi providing fuel storage and handling capacity for the retail network and bulk customers.

Quantifiable outcome

• 680+ Shell retail stations across Pakistan
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• NED University of Engineering and TechnologyminorOthers · 25 July 2026Partnership with NED University to sponsor regional round of World Startup Championship, bringing together over 300 student-led startups from universities across Sindh. Part of Wafi's social investment program Tameer.
• Oil Marketing Companies (Industry)minorOthers · 28 June 2026Wafi (Shell Licensee) joined other oil marketing companies and refineries in issuing urgent warning to government and OGRA regarding frequent changes in diesel and petrol pricing formulas, calling for policy consistency.
• Indus Motor Company (Toyota)coreStrategic or Co-development Partner · 7 May 2026Strategic partnership for supply of Toyota Genuine Motor Oil (TGMO) in Pakistan. Wafi Energy supplies Petron Plus 10W-30 and Petron 20W-50 motor oils developed to meet Toyota's global engine performance and efficiency standards. Combines Wafi Energy's Shell-licensed lubricant technology with Indus Motor's nationwide Toyota distribution and after-sales network.
• Indus Motor CompanycoreStrategic or Co-development Partner · 6 May 2026Wafi Energy Pakistan and Indus Motor Company partnership for Toyota Genuine Motor Oil ensures Toyota customers in Pakistan have consistent access to OEM-approved motor oils aligned with Toyota's global specifications.
• MG JW Automobile PakistanminorStrategic or Co-development Partner · 21 February 2026Collaboration to launch MG Motor Oil in Pakistan. Partnership introduces advanced synthetic motor oils designed for modern engines to enhance engine performance and industry growth.
• Hyundai Nishat MotorscoreStrategic or Co-development Partner · 29 January 2026Strategic agreement for supply of Shell lubricants for Hyundai vehicles in Pakistan. Launched 'Shell Helix HX8 0W-20 AH' lubricant co-developed to meet Hyundai engine specifications and local driving conditions. This marks the second co-branded product under the Hyundai-Shell collaboration in Pakistan.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• ENOC (Emirates National Oil Company): UAE-headquartered integrated energy company with retail stations, lubricants (ENOC/Dragon brand), and terminal operations across the Middle East. Comparable business-model peer — multi-brand downstream + lubricants blending + terminal — operating in a neighboring geography.
• ADNOC Distribution: UAE-based, ADNOC-owned retail fuel and lubricants operator with hundreds of stations across the GCC. Comparable as a regionally adjacent Shell/ADNOC-style licensee model that Wafi could benchmark for cross-border expansion beyond Pakistan.
• Hindustan Petroleum: Indian OMC operating thousands of retail outlets and a lubricants business across South Asia. Comparable as a regional downstream fuel and lubricants peer serving a similar emerging-market automotive customer base.
• Indian Oil Corporation: South Asian state-major integrated OMC with very large retail, lubricants (Servo brand), and terminal operations. Comparable as a regional downstream peer in scale of operations, lubricants portfolio breadth, and B2B fuel marketing model.

Direct peers

• Total PARCO Pakistan: Joint venture between TotalEnergies and PARCO operating a nationwide branded fuel retail and lubricants network in Pakistan. Closest head-to-head peer given the parallel international-licensee model and overlapping fuel retail, lubricants, and B2B customer set.
• Attock Petroleum: Listed Pakistani OMC with a nationwide branded fuel retail network and lubricants presence. Comparable as a domestic peer competing for the same Shell/Total/PSO retail and lubricants customers across Pakistan.
• Hascol Petroleum: Listed Pakistani OMC operating hundreds of fuel retail stations and a lubricants business. Comparable as a domestic downstream competitor competing for the same retail and B2B lubricants customers as Wafi Energy.

Broad incumbents

• Pakistan State Oil (PSO): Pakistan's largest state-affiliated oil marketing company and dominant fuel retailer with thousands of retail outlets. Directly comparable as the principal downstream competitor to Wafi's Shell-branded network across retail fuel, lubricants, and B2B fuel supply in Pakistan.
• Shell plc: Global principal whose brand, technology, and product formulations Wafi licenses for Pakistan. Directly relevant as licensor-licensing peer: the relationship defines Wafi's product portfolio and brand equity across retail and lubricants.

Others

• Saudi Aramco: Affiliated with Asyad Group ecosystem and potential upstream supplier to Pakistan's downstream value chain. Comparability is indirect but structurally relevant given parent-group linkages and exposure to Saudi crude flows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wafi-energy-pakistan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wafi Energy Pakistan - Shell Licensee