woolf kings x

What woolf kings x does

Woolf Kings X is a single-location, gender-neutral hair salon operating under the legal entity Woolf London Ltd from 67/69 Chalton Street in Somers Town, Kings Cross, London. Founded in January 2023 by session hairstylist Joe Mills, the business delivers professional hairdressing and barbering services — including creative cuts, hair colouring, perms (including a men's perm offering at £75–£150), and grooming — to individual consumers across London, deliberately positioning itself outside the traditional men's barber / women's hairdresser split. The salon's stylists and barbers are visibly credentialed through industry publications and competitions, and Joe Mills' personal brand is reinforced via recurring GQ and Esquire features plus a celebrity-grooming portfolio (Sam Claflin, James Bay, Asa Butterfield). The brand has won the Esquire Best Barbers in London endorsement (2023), Hair Magazine Hair Awards 2024 (Best Men's Shampoo and Conditioner), Modern Barber Awards 2024 finalist slots, and an Independent Salon Business Newcomer award in 2026.

The business operates two complementary revenue streams beyond the core service offering. First, an in-house proprietary Woolf Kings X hair and grooming product range — formulated by Joe Mills using eco-friendly, cruelty-free, and largely organic or wild-crafted ingredients — comprising shampoos, conditioners, styling products, masks, treatments, and beard oil, retailed at unit prices of £18–£35. Second, a curated resale of Kevin Murphy professional products and bundles (£28–£65) for cross-sell to service clients. Distribution runs through three channels: the physical salon (walk-in and online booking), the proprietary global e-commerce storefront, and in-salon product purchases.

Commercially, Woolf Kings X is a privately held, founder-owned independent with no disclosed external funding, no parent company, and no subsidiaries. Operating hours have expanded from Tuesday–Saturday to include Mondays (March 2024), and the team has been progressively built out through internal promotions (Emily and Yas to Junior Stylist, October 2023) and external hires (Danielle and Oli, August 2024). GTM is direct-to-consumer, relying on earned media (GQ, Esquire, Hair Magazine), content marketing via the in-house journal, stylist-led organic social media, and the founder's celebrity grooming profile to drive top-of-funnel awareness, with online booking and in-salon conversion at the bottom of the funnel.

Name

woolf kings x

Legal name

Woolf London Ltd

Website

https://woolfkingsx.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Woolf Kings X is a single-location, gender-neutral hair salon in Kings Cross, London (founded January 2023 by Joe Mills) offering cuts, colour, perms, and grooming to individual consumers, plus a proprietary eco-friendly hair product range and Kevin Murphy retail via its global e-commerce shop.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair salon services
• Professional hairdressing
• Barbering services
• Hair grooming products
• Hair colouring services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hair Services: Revenue generated from professional hairdressing and barbering services including haircuts, hair colouring, perms, and other treatments. Services are offered by appointment through their online booking system.
2. Product Sales - Woolf Brand: Sale of proprietary Woolf Kings X hair and grooming products including shampoos, conditioners, styling products, beard oils, and treatments. Sold through in-salon and e-commerce channels.
3. Kevin Murphy Products: Resale of Kevin Murphy professional hair product collection, which includes styling sprays, mousses, creams, shampoos, and conditioners for various hair types.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Woolf Kings X operates a single-location cosmopolitan hair salon in Kings Cross, London, providing gender-neutral professional hairdressing, barbering, hair colouring, perms, and grooming services to individual consumers. The salon complements its service offering with a proprietary Woolf Kings X hair and grooming product range crafted by founder Joe Mills using eco-friendly, cruelty-free ingredients, and resells a curated selection of Kevin Murphy professional hair care products through its e-commerce shop.

Product overview

Woolf Kings X is a cosmopolitan hair salon in Kings Cross, London, offering hairdressing and barbering services for all genders. The company operates as a single-location salon with two complementary product offerings: a proprietary Woolf Kings X hair and grooming product line crafted by founder Joe Mills (featuring eco-friendly shampoos, conditioners, styling products, masks, and grooming items), and a curated selection of Kevin Murphy professional hair care products for resale. The salon specializes in creative cuts, hair coloring, and traditional barber services including perms.

Differentiator

Problem solved

Functional benefit

Products and services

• Hairdressing & Barbering Services
• Woolf Kings X Hair & Grooming Product Range
• Kevin Murphy Professional Hair Care Collection

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• R+Co: Professional hair care brand sold through premium salons. Comparable as a parallel third-party brand competing for shelf space and consumer mindshare inside premium salon retail.
• Kevin Murphy: Professional hair care brand whose products are stocked and resold by Woolf Kings X. Comparable as a supplier/partner and as a peer in branded professional hair retail, though not a direct service competitor.

Direct peers

• Hershesons: Long-established London premium unisex hair salon with multiple locations and a strong celebrity/media profile. Comparable on services-plus-products model and inclusive positioning.
• Murdock London: London premium barber and grooming brand with multiple locations and a proprietary product range. Comparable on barber-plus-salon hybrid service mix and own-brand grooming retail.
• Taylor Taylor London: London premium unisex hair salon with multiple locations. Comparable on gender-neutral service positioning and premium London address-based retail salon model.
• Larry King Hair: London-based, founder-led premium unisex hair salon with a celebrity-stylist brand and a branded product line. Closest direct comparable to Woolf Kings X on positioning, founder-brand model and London premium segment.
• Daniel Galvin: Long-established London colour-specialist salon. Comparable on premium London services, focus on hair colour expertise, and reputational credentials in the same trade press.
• Josh Wood Colour: London-based premium hair salon and at-home colour brand. Comparable as a founder-led, colour-forward London hair business that blends in-salon services with branded retail.
• Michaeljohn: Long-running London luxury hair salon with a multi-location footprint and premium positioning. Comparable on high-end London services and established brand.
• Blue Tit London: Multi-site London premium unisex hair salon with a modern, design-led aesthetic. Comparable on inclusive gender-neutral positioning and on operating multiple service locations in the same city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woolf-kings-x

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about woolf kings x