Ducere Wealth

What Ducere Wealth does

Ducere Wealth Management, LLC is a fee-only, SEC-registered investment adviser (RIA) founded in 2025 by Rick Keller (Chairman, CFP, 30+ years of industry experience) and his son Zane Keller (CEO, CFP). The firm provides integrated wealth management services to high-net-worth individuals and families, with a stated minimum portfolio size of $5 million for most engagements. Core services span Portfolio Planning & Investments, Tax Mitigation Planning, Retirement Planning, and Estate Planning & Management, delivered through a structured onboarding process (discovery, portfolio strategy meeting, implementation, follow-up) and supported by proprietary tools including the Legacy Blueprint Framework, Tax Drag Simulator, Fee Impact Calculator, and Advisor Value Scorecard.

The technology architecture is built on third-party SaaS platforms rather than internally built systems: Addepar for portfolio management and the client portal, eMoney and Wealthbox for financial planning, and Box for secure document storage. The firm's differentiation rests on coordinated planning across tax, estate, retirement, and investment disciplines, an employee-owned structure with no external shareholders or PE backing, and a multi-generational leadership bench that includes CFPs, CFAs (including CAIA and CGMA designations), and MBAs from Wharton, Pepperdine, Columbia, and USC.

Ducere monetizes exclusively through a transparent AUM-based advisory fee (1.00% on the first $2M, 0.75% on $2M–$3M, 0.60% on $3M–$5M, 0.50% above $5M, with custom schedules available). It employs a sales-led, relationship-first go-to-market motion that grows primarily through advisor referrals and word-of-mouth, with content marketing (blog, quarterly webinars, research reports on wealth transfer and estate planning) feeding the top of funnel. The firm is headquartered in Newport Beach, California, with a secondary office in Las Vegas, Nevada, and serves clients nationwide via secure virtual meetings. Within its first year of operation, it reported $500 million in assets under management.

Name

Ducere Wealth

Legal name

Ducere Wealth Management, LLC

Website

https://ducerewealth.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Ducere Wealth Management is a fee-only SEC-registered RIA that delivers integrated portfolio, tax, retirement, and estate planning to high-net-worth individuals and families, primarily with $5M+ portfolios, using proprietary tools and a referral-driven, relationship-first advisory model.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)

Keywords

• Wealth management services
• Fee-only advisory
• Retirement planning
• Estate planning
• Tax mitigation planning

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Fee (AUM-based): Transparent advisory fee charged as a percentage of assets under management. Fee schedule: 1% on first $2M, 0.75% between $2M-$3M, 0.60% between $3M-$5M, 0.50% above $5M. Custom fee schedules available case-by-case. No commissions, sales incentives, or undisclosed compensation. Operates as a fee-only fiduciary.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ducere Wealth is a fee-only registered investment adviser delivering personalized wealth management to high-net-worth individuals and families. Its core offering integrates portfolio management, tax mitigation planning, retirement planning, and estate/legacy planning into a single advisory relationship, supplemented by proprietary digital tools and institutional-grade investment access. Services are priced on a transparent tiered AUM-based schedule with no commissions or product-based compensation.

Product overview

Ducere Wealth is a wealth management firm offering an integrated suite of financial services built around four core offerings: Portfolio Planning & Investments, Tax Mitigation Planning, Retirement Planning, and Estate Planning & Management. The firm delivers these services through a combination of advisor-led consultations and proprietary digital tools including the Legacy Blueprint Framework (for multi-generational wealth transfer), the Tax Drag Simulator, the Silent Fee Drain Calculator, and the Advisor Value Scorecard. Services are delivered using technology platforms including Addepar for portfolio management, eMoney and Wealthbox for financial planning, and Box for secure document sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Planning & Investments Personalized portfolio management for HNW individuals and families that reflects clients' financial goals, risk preferences, and values. Provides access to institutional and alternative investment opportunities.
• Tax Mitigation Planning Tax strategy services designed to reduce tax liabilities, increase investment efficiency, and preserve more wealth over time through coordinated tax-efficient structures for HNW clients.
• Retirement Planning Retirement strategies tailored to clients' financial goals, including income modeling, Social Security optimization, withdrawal sequencing, and longevity planning.
• Estate Planning & Management Estate planning services that coordinate trust structures, tax-efficient wealth transfer strategies, beneficiary designations, and charitable giving aligned with client values for multi-generational wealth preservation.
• Legacy Blueprint Framework Proprietary multi-generational wealth transfer framework designed to help families align wealth with values and ensure smooth intergenerational wealth transitions.
• Tax Drag Simulator

Quantifiable outcome

• Portfolio tax savings: $250,000-$380,000 potential retention on $1M portfolio over 20 years through tax-efficient investment approach
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moneta Group: Independent, employee-owned RIA serving HNW individuals and families with investment, tax, retirement, and estate planning. Comparable ownership structure and relationship-first, fee-only model.
• Mercer Advisors: National fee-only RIA specializing in HNW clients with coordinated investment, tax, estate, and retirement planning. Direct comparable in service mix and target segment, with deeper geographic reach.
• Carson Group: RIA partnership platform supporting independent advisors with technology, compliance, and investment resources. Comparable fee-only RIA client base but operates via a partner/affiliate model rather than a single employee-owned firm.
• Hightower Advisors: RIA partnership platform serving HNW clients with wealth planning, investment management, and family office services. Comparable target market and integrated service offering, structured as an advisor-owned partnership.
• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based investing and integrated financial planning for HNW households. Comparable in fiduciary-only stance, AUM-based fee model, and multi-service offering.
• Mariner Wealth Advisors: Independent, employee-owned RIA providing comprehensive wealth planning, tax, estate, and investment services to HNW clients. Highly comparable in fee-only fiduciary stance, integrated planning model, and ownership structure.
• Creative Planning: Large, fee-only independent RIA serving HNW individuals and families with integrated financial planning, tax, and estate services. Closely comparable business model, client focus, and fee structure to Ducere, though at much greater scale.

Broad incumbents

• Fisher Investments: Large independent investment management firm serving HNW individuals and institutions. Comparable fee-based, non-commission model and HNW focus, though more concentrated in discretionary portfolio management than integrated planning.
• Edelman Financial Engines: Large national RIA combining advisor-led financial planning with digital/direct-to-consumer services for HNW and mass-affluent clients. Overlaps with Ducere's HNW planning model but at substantially larger scale.
• Focus Financial Partners: Leading RIA consolidator supporting a national network of independent wealth management firms. Operates at broader scale than Ducere and serves a similar HNW client base through partner firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ducere-wealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ducere Wealth