Alpine Cycles
Alpine Cycles is a privately-held independent bicycle retailer in Port Huron, Michigan, founded in 1981. It sells new bikes, parts, accessories, and apparel across multiple brands including Giant and Liv, and offers repair services, trade-in programs, and e-commerce alongside its single storefront.
- Company typePrivate
- Founded1981
- HeadquartersPort Huron, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alpine Cycles does
Alpine Cycles is a privately-held independent bicycle retailer founded in 1981 and operating from a single storefront at 726 Huron Ave in Port Huron, Michigan. The shop sells complete bicycles across all major categories — electric, road, mountain, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and BMX — alongside an extensive catalog of parts, accessories, apparel, helmets, shoes, and car racks. The business is structured as a multi-brand authorized dealer, with Giant Bicycles as its primary brand partner and additional authorized relationships with Liv (women-specific), Momentum, Sun Bicycles, Schwinn, and Batch Bicycles. Product price points range from entry-level bikes at $369.99 to premium carbon-fiber mountain bikes exceeding $8,000, covering the full spectrum of consumer cycling demand.
The company's revenue model combines four streams: retail hardware sales (primary), parts and accessories sales (secondary), professional bike service and repair, and secondary-market trade-in programs (used bikes and a children's trade-up program). It operates a direct-to-consumer go-to-market with both a physical showroom and an e-commerce website (alpinecycles.biz) supporting online browsing, purchasing, in-store pickup, and free shipping on orders over $75. Differentiated service offerings include personal-shopper assistance, professional fitting, financing options, and a loyalty rewards program. Marketing relies on organic social channels (Facebook, Twitter, Instagram, YouTube), a content blog, email newsletters, and grassroots community engagement (Port Huron Skatepark Project, Alpine Ambassador program).
The company serves a horizontally-segmented consumer base — commuter/urban riders and mountain bikers are the primary segments, with secondary segments in road cycling, casual/comfort riding, families/children, and electric-bike customers. It does not serve enterprise or B2B customers. There is no disclosed technology platform, proprietary IP, patents, or external funding; the business is independently owned with 1-10 employees and operates exclusively within the Midwest USA, primarily Port Huron and surrounding Michigan communities.
Alpine Cycles firmographics
Firmographics- Name
- Alpine Cycles
- Legal name
- Alpine Cycles Bike Shop
- Website
- https://alpinecycles.biz
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alpine Cycles is a privately-held independent bicycle retailer in Port Huron, Michigan, founded in 1981. It sells new bikes, parts, accessories, and apparel across multiple brands including Giant and Liv, and offers repair services, trade-in programs, and e-commerce alongside its single storefront.
- Ownership category
- akta.pro rank
Alpine Cycles industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Alpine Cycles is headquartered
LocationHeadquarters
- HQ city
- Port Huron
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alpine Cycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Bike Sales: Alpine Cycles generates primary revenue through retail sales of complete bicycles across multiple categories including road, mountain, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and BMX bikes. They carry multiple brands with price points ranging from entry-level under $500 to premium models exceeding $10,000.
- Parts and Accessories Sales: Secondary revenue stream from cycling parts (wheels, brakes, chains, cranksets, derailleurs, forks, pedals, saddles, tires, tubes) and accessories (lighting, locks, hydration systems, nutrition, pumps, safety equipment, car racks, helmets, shoes, clothing).
- Service and Repair: Professional bike service and repair offerings including general maintenance, tune-ups, and custom fitting services.
- Trade-In Programs: Revenue from accepting trade-ins of used bikes and offering trade-up programs for children's bikes, providing secondary market sales opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bikes and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range bikes ($500-$1,500) |
| Unit Pricing | Pay-as-you-go | Premium bikes ($1,500-$8,000+) |
| Other | Pay-as-you-go | Shipping |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Alpine Cycles product offering
Product offeringCore offering
Alpine Cycles is a multi-brand bicycle retail shop operating from a single storefront in Port Huron, Michigan, selling complete bicycles across road, mountain, commuter/urban, comfort, cruiser, fitness, hybrid, children's, BMX, and electric categories. The shop carries brands including Giant, Liv, Momentum, Sun Bicycles, Batch Bicycles, and Schwinn, and supplements sales with cycling parts, accessories, apparel, helmets, shoes, and car racks. In addition to retail, Alpine Cycles provides professional bike repair and maintenance services, custom fitting, trade-in programs, financing options, and personal shopping assistance.
Product overview
Alpine Cycles is a bicycle retail shop located in Port Huron, Michigan, operating as a multi-brand dealer offering a diverse portfolio of bikes and cycling products. The store carries multiple brands including Giant, Liv (Giant's women-specific brand), Momentum, Batch Bicycles, Sun Bicycles, and Schwinn. Their bike offerings span several categories: Electric Bikes for in-store test rides; Mountain Bikes including hardtail models like the Giant Talon series and Liv Tempt series, plus full-suspension bikes like the Giant Trance X Advanced and Reign Advanced lines; Commuter/Urban Bikes such as the Giant Escape series and Giant Roam series; Comfort/Cruiser Bikes from Sun Bicycles; Fitness Bikes; and Children's Bikes. Beyond complete bicycles, Alpine Cycles sells Parts & Accessories, Cycling Apparel, Helmets, Cycling Shoes, and Car Racks. The company also provides services including Professional Bike Repair, Trade-In Programs for both adults and children, Financing options, and Personal Shopping assistance. The store emphasizes free shipping on orders over $75 and maintains an E-Bike Referral Program and Loyalty Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Bikes Electric-assist bicycles for commuters and recreational riders seeking easier riding or extended range, available for in-store test rides at the Port Huron location.
- Road Bikes Road bicycles for fitness, racing, and long-distance recreational cycling on paved surfaces.
- Mountain Bikes Mountain bicycles including hardtail and full-suspension models from Giant, Liv, and other brands, ranging from entry-level hardtails to premium enduro models for trail and aggressive riding.
- Commuter/Urban Bikes Bicycles designed for city riding and daily commuting, including multi-speed and electric-assist options such as the Giant Escape and Roam series and Momentum Vida models.
- Comfort Bikes Comfort-oriented bicycles including cruisers and step-through models designed for relaxed, upright riding without performance demands.
- Fitness Bikes Fitness bicycles designed for exercise and recreational riding, including Batch Bicycles The Fitness Bicycle with 700c tires and Shimano Tourney 21-speed shifting.
- Children's Bikes Bicycles sized for children with kid-appropriate components, supporting family cycling and skill development for young riders.
- Cruiser Bikes Beach cruisers and casual neighborhood bikes from Sun Bicycles for leisurely recreation and relaxed riding.
- Cyclocross Bikes Cyclocross bicycles designed for off-road racing and mixed-surface riding competitions.
- BMX Bikes BMX bicycles for freestyle riding, dirt jumping, and pump track use.
- Hybrid Bikes Hybrid bicycles that combine qualities of road and mountain bikes for versatile riding across varied terrain.
- Bicycle Parts Replacement and upgrade parts for bicycles including wheels, brakes, derailleurs, chains, cranksets, forks, pedals, saddles, tires, tubes, and other components.
- Cycling Accessories Cycling accessories including lighting, locks, hydration systems, nutrition, pumps, safety equipment, child seats, electronics, eyewear, fenders, storage, and tools/maintenance supplies.
- Cycling Apparel Cycling clothing including jerseys, shorts, gloves, socks, outerwear, protective/armor, and casual tops for cycling enthusiasts.
- Helmets Safety helmets for adult and child cyclists in multiple styles and sizes.
- Cycling Shoes Cycling footwear including casual shoes and dedicated cycling shoes with cleat compatibility.
- Car Racks Vehicle-mounted bike racks including hitch-mount, roof-mount, trunk-mount, and pickup/RV mounts, plus related accessories and parts, for transporting bicycles.
- Bike Service and Repair Professional bicycle repair services at the Port Huron location including general maintenance, tune-ups, and custom fitting for purchased bicycles.
- Used Bike Trade-In Program Program allowing customers to trade in their used bicycles toward the purchase of a new bike.
- Kids' Bike Trade-Up Program Program enabling children to trade up to larger bicycles as they outgrow their current kids' bikes.
- Bicycle Financing Financing options available for purchasing bicycles and equipment at the store, lowering the upfront cost barrier for higher-priced bikes.
- Personal Shopper Service Personal shopping assistance from knowledgeable staff to help customers select bicycles and cycling products tailored to their individual needs and use cases.
- Gift Cards Gift cards available for purchase, redeemable for bicycles, parts, accessories, apparel, and services at Alpine Cycles.
Companies that use Alpine Cycles
Customer profileSegments6 records
Ideal customer profiles1 record
Alpine Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpine Cycles partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered primary, core and secondary.
- GiantprimaryAlpine Cycles is an authorized Giant dealer offering the full range of Giant bicycles including road, mountain, commuter, fitness, and electric models. They carry extensive Giant inventory from entry-level Talon series to premium Trance X Advanced and Reign Advanced Pro models. Giant provides marketing support, product training, and access to exclusive dealer programs.
- LivprimaryAuthorized Liv dealer specializing in women's bicycles including Tempt mountain bikes, Intrigue trail bikes, Rove hybrid bikes, and Liv's complete women's-specific product line. Liv is Giant's women-specific brand with purpose-built geometry and components.
- MomentumcoreMomentum bikes (a Giant subsidiary brand) dealer offering urban and commuter-focused bicycles including the Vida and Vida Low-Step models designed for practical city riding.
- Sun BicyclescoreDealer for Sun Bicycles including comfort bikes, cruisers, and folding bikes. Carries Drifter 7 ST comfort cruiser, Cruz 7 neighborhood bike, Retro CB-24 cruiser, and Shortcut 3 folding bike.
- SchwinnsecondaryAuthorized Schwinn dealer offering comfort and cruiser bicycles including the S7 Mens comfort bike.
- Batch BicyclessecondaryDealer for Batch Bicycles lifestyle and fitness bicycles designed for accessible, everyday cycling.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Alpine Cycles competitors and assessment
Company assessmentDirect peers
- Mike's Bikes: Multi-store independent bicycle retailer based in Northern California carrying premium and mid-range bikes across road, mountain, commuter, and e-bike categories with in-store service departments. Directly comparable to Alpine Cycles as an independent, full-service bike shop relying on authorized-dealer relationships with major manufacturers and expert staff-driven sales.
- Jenson USA: Long-running online-first bicycle retailer selling mountain, road, gravel, e-bikes, parts, and accessories across multiple brands with competitive pricing. Directly comparable to Alpine's e-commerce channel and product breadth, though operating without a comparable physical retail footprint and service department.
- Competitive Cyclist: Premium online bicycle retailer specializing in road, mountain, and gravel bikes plus apparel and components from high-end brands. Comparable to Alpine's premium tier (Giant Trance X Advanced, Reign Advanced Pro, carbon framesets) and competes for the same enthusiast customer Alpine serves.
Broad incumbents
- Trek Bicycle: Largest US specialty bicycle brand and retailer, operating a network of company-owned and franchised Trek stores. Comparable because Alpine competes directly against Trek dealers for the same premium bike customers and shares a similar full-service retail-plus-service model, though at vastly larger scale and as a manufacturer/incumbent.
- REI Co-op: Large US outdoor co-op retailer carrying bicycles, apparel, and accessories alongside a broad outdoor recreation assortment with in-store pickup and service offerings. Comparable as an omnichannel cycling retailer that overlaps with Alpine on bike sales, apparel, and accessories, though cycling is one of many categories REI serves.
Regional players
- Freewheel Bike: Multi-store independent bike retailer in the Upper Midwest (Minnesota/Wisconsin) carrying premium road, mountain, gravel, and e-bikes with full service departments. Comparable as a regional full-service independent bike shop competing for similar Midwest enthusiast customers and operating an analogous service-driven retail model.
- Wheel & Sprocket: Family-owned multi-store bike retailer in Wisconsin carrying road, mountain, family, and e-bikes with strong service departments and community-event focus. Comparable as a Midwest regional independent bike shop with a similar full-service, community-engaged retail approach.
- Landis Cyclery: Independent bike shop in Pennsylvania carrying premium road, mountain, and e-bikes plus service and fitting offerings. Comparable as an established independent specialty bike retailer competing for similar enthusiast customers.
- Bicycle Warehouse: Multi-store independent bike retailer in the Phoenix/Arizona market carrying a wide assortment of bikes, parts, and apparel with service capabilities. Comparable as a multi-store independent bike retailer with similar product breadth and service-led positioning.
Emerging players
- The Pros Closet: Online retailer specializing in new and pre-owned premium bikes and components, including trade-in and consignment. Comparable to Alpine's trade-in/trade-up programs and overlapping assortment of premium road and mountain bikes, with overlap concentrated in the secondary market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alpine Cycles social profiles
Digital presenceAlpine Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Cycles leadership team
Management profileNumber of profiles
Alpine Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Cycles
What does Alpine Cycles do?
Alpine Cycles is a multi-brand bicycle retail shop operating from a single storefront in Port Huron, Michigan, selling complete bicycles across road, mountain, commuter/urban, comfort, cruiser, fitness, hybrid, children's, BMX, and electric categories. The shop carries brands including Giant, Liv, Momentum, Sun Bicycles, Batch Bicycles, and Schwinn, and supplements sales with cycling parts, accessories, apparel, helmets, shoes, and car racks. In addition to retail, Alpine Cycles provides professional bike repair and maintenance services, custom fitting, trade-in programs, financing options, and personal shopping assistance.
Is Alpine Cycles a public or private company?
Alpine Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine Cycles founded?
Alpine Cycles was founded in 1981. It employs 1 to 10 people.
Where is Alpine Cycles based?
Alpine Cycles is headquartered in Port Huron, United States, in the North America region.
How does Alpine Cycles make money?
Four revenue lines are on record. Retail Bike Sales are the primary driver. The others are parts and Accessories Sales, service and Repair and trade-In Programs.
Who are Alpine Cycles's main competitors?
Direct peers on record are Mike's Bikes, Jenson USA and Competitive Cyclist. Broad incumbents are Trek Bicycle and REI Co-op. Regional players are Freewheel Bike, Wheel & Sprocket, Landis Cyclery and Bicycle Warehouse. The Pros Closet is listed as an emerging player.
Does Alpine Cycles have an API?
No public API is recorded for Alpine Cycles.
What industry is Alpine Cycles in?
Alpine Cycles's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories).