Bloom Imprint Llc

What Bloom Imprint Llc does

Bloom Imprint LLC is a boutique independent publishing company founded in 2020 and headquartered in the Pacific Northwest (Gig Harbor / Seattle), operating as the publishing imprint of the Slow Flowers movement. The company identifies, develops, and publishes books and digital media focused on floral design, flower farming, and garden-inspired lifestyle topics, showcasing stories of floral personalities, growers, farmer-florists, and artisans. Editorial Director Debra Prinzing and Creative Director Robin Avni co-found the imprint; Prinzing is also the founder of SlowFlowers.com and creator of American Flowers Week, and the company operates as the publishing arm of Slow Flowers.

The company's product portfolio comprises three interconnected lines: trade book publishing (including titles such as A Life in Flowers, Furrow & Flour, Growing Wonder, House + Flower, Small Farm Big Dreams, Where We Bloom, and The Flower Farmers — the last published with Abrams Books for worldwide distribution), the quarterly Slow Flowers Journal digital magazine distributed via Issuu and FlipHtml5, and a custom publishing / consumer insights practice serving floral industry and home/lifestyle clients. Revenue is generated through one-time book sales (direct, Amazon, and bookstore/nursery events), recurring digital magazine subscriptions ($4.99 per issue or $12.99 annually), custom publishing projects, and B2B research/advisory retainers.

Customers span a dual track: consumer-facing readers of floral lifestyle content, and B2B clients including Johnny's Seeds, Longfield Gardens, Home Depot, MASCO, Moen Corporation, and General Mills for industry research and consumer insights. The company leverages a community-led, event-driven go-to-market model anchored by the Slow Flowers network, floral-farm and farm-stand venue partnerships (e.g., Longwood Gardens, Seattle Wholesale Growers Market, Hope Flower Farm, PepperHarrow, Menagerie Farm & Flower), and earned media coverage in outlets including Veranda, Washington Post, Sunset, Better Homes & Gardens, Architectural Digest, House Beautiful, and the New York Times. The company is privately held, founder-owned, with no disclosed outside capital.

Name

Bloom Imprint Llc

Legal name

Bloom Imprint LLC

Website

https://www.bloomimprint.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom Imprint LLC is a Pacific Northwest boutique independent publisher serving the floral lifestyle category, producing trade books, the quarterly Slow Flowers Journal digital magazine, and custom publishing and consumer-insights services for flower farmers, designer-florists, and home/lifestyle brands.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Periodical Publishers (513120), Other Publishers (51319)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Book publishing services
• Floral lifestyle media
• Digital magazine publishing
• Custom publishing services
• Industry research reports

Headquarters

HQ city

Gig Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book Publishing: Publishes books focused on floral lifestyle, featuring stories of floral personalities, creatives, entrepreneurs, farmers, artisans, and makers. Books are sold through their website, Amazon, and bookstores with worldwide distribution.
2. Digital Magazine Subscriptions: Slow Flowers Journal digital magazine available as individual issues ($4.99 each) or annual subscription ($12.99). Included with Slow Flowers membership.
3. Custom Publishing Services: Provides custom publishing solutions for companies, florists, farmers, and artisans in the floral industry including development and production of books, magazines, e-books, and reports. Services include writing, editing, graphic design, and production.
4. Consumer Insights and Research: Industry research, cultural analysis, market insights and advisory services for clients in the floral industry and floral consumer market. Includes yearly Slow Flowers Forecast and custom research reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bloom Imprint LLC is an independent boutique publishing company that identifies, develops, and publishes books about the floral lifestyle, showcasing stories of floral personalities, farmers, and artisans. The company also publishes the quarterly Slow Flowers Journal digital magazine and offers custom publishing services and consumer insights/cultural analysis reports for clients in the floral industry. Operations span from concept through final printed publication, including book marketing and worldwide distribution.

Product overview

Bloom Imprint is an independent boutique publishing company based in the Pacific Northwest and an imprint of Slow Flowers. The company operates as a unified publishing platform offering three interconnected service lines: (1) Book Publishing - identifies, develops, and publishes books about the floral lifestyle featuring stories of floral personalities, creatives, farmers, and artisans; (2) Slow Flowers Journal - a digital magazine published quarterly (Summer, Fall, Winter, Spring) covering domestic and locally grown flowers and sustainable design; and (3) Custom Publishing - provides custom publishing solutions including books, magazines, e-books, and reports for companies in the floral industry. The portfolio includes titles such as Furrow & Flour, Growing Wonder, House + Flower, Small Farm Big Dreams, A Life in Flowers, Where We Bloom, and The Flower Farmers, along with annual Slow Flowers Insights Industry Forecast reports.

Differentiator

Problem solved

Functional benefit

Brands

• Slow Flowers Journal: A digital magazine launched in June 2022 delivering news, features, profiles, columns and essays about domestic and locally grown flowers and sustainable design. Available quarterly with issues including Summer 'Botanical Couture,' Fall, Winter, and Spring editions.
• Slow Flowers Insights
• Slow Flowers Journal Special Editions

Products and services

• Book Publishing
• Slow Flowers Journal
• Custom Publishing Services
• Consumer Insights & Cultural Analysis
• A Life in Flowers
• Furrow & Flour
• Growing Wonder
• House + Flower
• Small Farm, Big Dreams
• Where We Bloom
• The Flower Farmers
• Slow Flowers Insights Industry Forecast

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Slow FlowerscoreStrategic or Co-development PartnerBloom Imprint is an imprint of Slow Flowers. Debra Prinzing is the founder of Slow Flowers and producer of SlowFlowers.com. The partnership includes Slow Flowers Journal publication, American Flowers Week initiative, and the Slow Flowers community network. The company operates as the publishing arm of the Slow Flowers movement.
• Abrams BookscoreChannel Partner/ Reseller/ DistributorAbrams Books is the publisher/distributor for The Flower Farmers book. The partnership provides professional book publishing and worldwide distribution for selected Bloom Imprint titles.
• Johnny's Selected SeedsminorStrategic or Co-development PartnerBloom Imprint has provided industry research and analysis to Johnny's Seeds, a leading horticultural seed company.
• Home DepotminorStrategic or Co-development PartnerBloom Imprint has provided industry research and analysis services to Home Depot.
• Longwood GardensminorStrategic or Co-development PartnerLongwood Gardens hosts book events and lectures featuring Bloom Imprint authors, providing venue and promotion for book launches.
• Hope Flower FarmminorStrategic or Co-development PartnerHope Flower Farm, owned by Holly Heider Chapple, is featured in multiple Bloom Imprint publications including A Life in Flowers and The Flower Farmers. Hope Flower Farm hosts book launch events.
• PepperHarrow FarmminorStrategic or Co-development PartnerPepperHarrow Farm, owned by Jennifer and Adam O'Neal, co-authored Small Farm, Big Dreams with Bloom Imprint. Featured in The Flower Farmers.
• Menagerie Farm & FlowerminorStrategic or Co-development PartnerMenagerie Farm & Flower, owned by Felicia Alvarez, co-authored Growing Wonder with Bloom Imprint.
• Seattle Wholesale Growers MarketminorStrategic or Co-development PartnerSeattle Wholesale Growers Market hosts book events and plant sales featuring Bloom Imprint authors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Timber Press: Specialty book publisher focused on gardening, horticulture, plants, and sustainable landscape design. Directly comparable niche trade publisher serving an overlapping audience of gardeners and plant enthusiasts, with a deeper backlist in plant-specific titles.
• Storey Publishing: Independent book publisher specializing in sustainable living, homesteading, gardening, and nature-based crafts. Closely aligned with Bloom Imprint's floral and garden-inspired lifestyle orientation and its audience of small-scale growers and conscious consumers.

Broad incumbents

• Chronicle Books: Major independent lifestyle and gift book publisher with a broad catalog spanning design, food, gardening, and visual storytelling. Comparable in that it ships lifestyle-focused illustrated trade books through similar retail channels, though at substantially larger scale and category breadth.
• Workman Publishing: Large independent trade publisher with established lifestyle, gardening, and home categories. Overlaps with Bloom Imprint on gardening and lifestyle consumer titles and operates a comparable direct-to-consumer and trade distribution model.
• Abrams Books: Major illustrated book publisher and Bloom Imprint's distribution partner for The Flower Farmers. Operates at a much larger scale but ships trade illustrated books into the same retail and gift channels that Bloom Imprint's titles reach.
• Quarto Group: Global illustrated book publisher with extensive lifestyle, gardening, and craft imprints. Comparable trade-book business model focused on visual, giftable titles for the same consumer segments Bloom Imprint targets.

Emerging players

• Artisan Books: Illustrated lifestyle publisher with titles in home, garden, food, and design. Operates at a smaller scale than the major lifestyle incumbents and shares Bloom Imprint's emphasis on high-production illustrated trade books for design-oriented consumers.
• Gibbs Smith: Independent illustrated book publisher with strong lifestyle, home, garden, and design categories. Comparable boutique-to-mid-scale trade publisher focused on visual storytelling for lifestyle audiences.

Others

• Floret Farm: Specialty cut-flower farm and lifestyle brand that has expanded into book publishing and educational content around flower farming. Not a publisher per se but the most thematically comparable floral lifestyle brand and a natural adjacency partner or competitive content creator.
• Phaidon Press: Global illustrated book publisher specializing in art, design, architecture, and visual culture. Comparable in production values and visual editorial approach for design-conscious readers, though at much higher scale and in adjacent rather than overlapping categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bloomimprint
• Instagraminstagram.com/bloom.imprint
• Pinterestpinterest.com/BLOOMImprint
• LinkedInlinkedin.com/company/bloom-imprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Imprint Llc