Vibiana
Vibiana (Redbird | Vibiana) is a privately held Downtown Los Angeles hospitality venue operating a chef-driven restaurant, private event spaces for up to 800 guests, and a luxury offsite catering service across greater Los Angeles. It serves individual diners, wedding and private event hosts, and corporate event planners.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Vibiana does
Vibiana (operating commercially as Redbird | Vibiana) is a privately held hospitality and event venue operating out of a historic Downtown Los Angeles landmark at 114 E 2nd Street. The company runs an integrated hospitality platform built around a single physical property that includes the Redbird chef-driven restaurant and lounge, a Main Hall, five private dining rooms, and a hidden garden capable of hosting up to 800 guests. Culinary leadership rests with Chef Neal Fraser and Bar Director Tobin Shea, a James Beard Award Finalist; the venue was selected in the Michelin Guide 2026 and named an OpenTable 2026 Diners' Choice winner.
The business generates revenue through four streams: on-premise restaurant and bar sales (transaction-fee model covering dinner, brunch, and beverage), private dining and event venue rental (including weddings, rehearsal dinners, corporate events, birthday parties, and full venue buyouts, with instant book options via OpenTable), luxury offsite catering and beverage service across greater Los Angeles, Beverly Hills, Santa Monica, and South Bay cities, and a curated 'Happenings' events programming line that includes guest-chef collaborations such as Beefsteak 2026 with Dario Cecchini and Mary Sue Milliken. Pricing is per-person for special events ($150/person for the Father's Day experience; $25/person for the Blind Tasting Series) and inquiry-based for private venue buyouts; a 20% service fee applies to parties of six or more and a 5% employee wellness charge supports full-time staff health coverage.
The go-to-market motion is event-driven, leveraging cultural programming and third-party accolades (Michelin, OpenTable, Jonathan Gold endorsement) as top-of-funnel demand generation, with direct distribution through on-premise dining, private event sales, offsite catering sales, and the OpenTable platform. Customer segments span individual diners, private event hosts, and corporate/event planners; the company uses a hybrid segmentation approach across personas and use cases. There are no proprietary technology platforms, AI/ML capabilities, patents, or disclosed funding rounds; the competitive position rests on chef talent, third-party endorsements, and the irreplaceable physical asset of the Vibiana landmark.
Vibiana firmographics
Firmographics- Name
- Vibiana
- Legal name
- Redbird | Vibiana
- Website
- https://vibiana.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vibiana (Redbird | Vibiana) is a privately held Downtown Los Angeles hospitality venue operating a chef-driven restaurant, private event spaces for up to 800 guests, and a luxury offsite catering service across greater Los Angeles. It serves individual diners, wedding and private event hosts, and corporate event planners.
- Ownership category
- akta.pro rank
Vibiana industry classification
Industry- Product category
- Event Venue & Hospitality Services
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722), Caterers (722320), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Cocktail Lounges & Speakeasies (MPAGAIAD)
Keywords
Where Vibiana is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vibiana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Dining: Full-service restaurant offering modern cuisine by Chef Neal Fraser, with craft cocktails by Tobin Shea and fine wines. Revenue from food and beverage sales during dinner and brunch service.
- Private Dining & Events: Venue rental for private events including weddings, rehearsal dinners, corporate events, birthday parties, and full venue buyouts. Features Main Hall, five private dining rooms, and garden space accommodating up to 800 guests. Revenue from space rental and catering packages.
- Offsite Catering & Beverage Service: Luxury catering services for weddings, corporate events, and brand activations in greater Los Angeles area, Beverly Hills, Santa Monica, and South Bay cities. Brings chef-driven cuisine and craft bar program to client locations.
- Bar & Lounge Program: James Beard Award Finalist Tobin Shea leads bar program featuring craft cocktails and elevated nonalcoholic drinks. Revenue from beverage sales across lounge and restaurant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Special event experiences priced per person |
| Other | Multi-year contract | Private dining and event venue rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Vibiana product offering
Product offeringCore offering
Vibiana (operating as Redbird | Vibiana) is a Downtown LA hospitality venue offering chef-driven modern cuisine by Chef Neal Fraser at its Redbird restaurant, lounge, and bar, alongside a private events venue with a Main Hall, five private dining rooms, and a garden accommodating up to 800 guests. The venue also provides luxury offsite catering and curated events programming (Beefsteak dinners, wine tastings, art nights) for weddings, corporate events, and brand activations across greater Los Angeles.
Product overview
Vibiana (operating as Redbird | Vibiana) is a Downtown LA hospitality venue offering a unified platform of culinary and event services. The core offerings include the Redbird Restaurant, Lounge & Bar (chef-driven dining by Neal Fraser with craft cocktails by Tobin Shea), paired with Private Dining & Events Venue services (accommodating up to 800 guests across multiple spaces). The portfolio extends to Luxury Offsite Catering & Beverage Service for events at external locations, and Happenings Events Programming featuring curated dining experiences. The property functions as an iconic LA landmark combining fine dining, private events, and cultural programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Redbird Restaurant, Lounge & Bar
Companies that use Vibiana
Customer profileSegments3 records
Ideal customer profiles3 records
Vibiana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vibiana partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vibiana competitors and assessment
Company assessmentDirect peers
- République: Chef-driven, full-service French-Californian restaurant and bakery in a historic LA building (Mid-City). Comparable as an iconic, architecturally distinctive LA dining destination with strong private event business and award pedigree competing in the same premium LA market as Redbird | Vibiana.
- Catch LA: Upscale Asian-influenced seafood restaurant with rooftop and private dining space in West Hollywood. Comparable as a high-AUV LA dining + private events venue targeting the same corporate event, wedding, and luxury spend pool as Redbird | Vibiana.
- The Bazaar by José Andrés: Celebrity-chef fine-dining concept at the SLS Beverly Hills with strong cocktail/bar program and private dining. Comparable as an iconic, design-forward LA dining destination with comparable premium positioning and event capabilities to Redbird | Vibiana.
- Cecconi's West Hollywood: Italian fine-dining restaurant in a landmark WeHo location with a strong bar/lounge and active private events business. Comparable as an architecturally distinctive, brand-driven LA dining venue competing in the same premium private-event and bar-program category.
- The Edison Downtown LA: Historic DTLA venue operating as a restaurant, bar, and event space with large-scale private buyouts. Comparable as a Downtown LA landmark hosting corporate events, weddings, and cultural programming — direct competition for Vibiana's venue-rental business in the same submarket.
- Osteria Mozza: Celebrity-chef Italian restaurant in Los Angeles (Nancy Silverton/Mario Batali legacy) operating a high-volume dining room plus adjacent pizzeria and Italian retail. Comparable as an acclaimed LA fine-dining venue with strong bar/cocktail program and a similar premium positioning to Redbird.
- Spago Beverly Hills: Wolfgang Puck's flagship fine-dining restaurant in Beverly Hills with substantial private event and catering operations. Comparable as a premium LA chef-led destination with mature private event business and luxury offsite catering reach — directly competing for the same high-end event clientele.
Emerging players
- NoMad Los Angeles: Hotel-based restaurant and bar in DTLA from the NoMad/Daniel Humm group with strong cocktail program and private dining. Comparable as an LA hospitality brand pairing destination dining with bars and events under one roof, competing for the same DTLA luxury diner and corporate-event customer.
Broad incumbents
- Patina Restaurant Group: Multi-concept fine-dining and event catering operator (Patina, Catered Affair by Patina) in LA and other major US cities. Comparable as a high-end LA-based operator with parallel restaurant plus luxury catering/event services — a scaled version of Vibiana's on-premise + offsite catering mix.
Regional players
- SBE Catering & Events: Los Angeles-based full-service catering and event production company servicing weddings, corporate events, and brand activations across greater LA. Comparable as a luxury offsite catering and event-service competitor specifically targeting the same Beverly Hills, Santa Monica, and South Bay markets Vibiana serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vibiana social profiles
Digital presenceVibiana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vibiana leadership team
Management profileNumber of profiles
Profiles2 records
Vibiana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vibiana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vibiana
What does Vibiana do?
Vibiana (operating as Redbird | Vibiana) is a Downtown LA hospitality venue offering chef-driven modern cuisine by Chef Neal Fraser at its Redbird restaurant, lounge, and bar, alongside a private events venue with a Main Hall, five private dining rooms, and a garden accommodating up to 800 guests. The venue also provides luxury offsite catering and curated events programming (Beefsteak dinners, wine tastings, art nights) for weddings, corporate events, and brand activations across greater Los Angeles.
Is Vibiana a public or private company?
Vibiana is a private company. It is classified as unknown and is currently operating.
When was Vibiana founded?
Vibiana was founded in -1. It employs 1 to 10 people.
Where is Vibiana based?
Vibiana is headquartered in Los Angeles, United States, in the North America region.
How does Vibiana make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are private Dining & Events, offsite Catering & Beverage Service and bar & Lounge Program.
Who are Vibiana's main competitors?
Direct peers on record are République, Catch LA, The Bazaar by José Andrés, Cecconi's West Hollywood, The Edison Downtown LA, Osteria Mozza and Spago Beverly Hills. NoMad Los Angeles is listed as an emerging player. Patina Restaurant Group is listed as a broad incumbent. SBE Catering & Events is listed as a regional player.
Does Vibiana have an API?
No public API is recorded for Vibiana.
What industry is Vibiana in?
Vibiana's product category is Event Venue & Hospitality Services. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAHAKAC, Hotel & Resort Banqueting (In-House Catering). Its NAICS code is 722511 and its SIC code is 5810.