10000 Hours (australia) Pty Limited

What 10000 Hours (australia) Pty Limited does

10,000 Hours (Australia) Pty Limited is a Sydney-headquartered enterprise learning and development firm founded in 2002 that designs and delivers facilitated leadership and development programs for large organizations. Its client base spans Australia, the US, the UK, India, and the Middle East, with 500+ enterprise customers served over the past 12+ years and named engagements with Deloitte, AMP, Qantas, Woolworths, NBN Co, Rabobank, Skyscanner, Charter Hall, Pacific National, Endeavour Energy, and Nearmap.

The company's core offerings include experiential learning games delivered under an exclusive regional partnership with Pod & Hive; a suite of packaged leadership and development programs under the Learning Solutions line; a proprietary cloud-based 360-degree feedback tool called Next Gen Feedback; Learning Pods for small-group peer practice; a Learning at Scale service for global rollouts; and an L&D Partner / Internal Team Support offering that embeds with enterprise L&D functions. Programs are grounded in a deliberate-practice facilitation methodology informed by Ericsson research on expert performance and are delivered by senior facilitators with 25+ years of experience, supported by a curated global facilitator network with peer review and group supervision.

Revenue is generated through professional-services engagements sold via direct enterprise sales and discovery calls, with day-rate, project-based, and multi-year contract pricing. There is no publicly disclosed pricing, no software subscription platform, and no APIs; the business model is services-led with productized workshop formats rather than a recurring SaaS revenue stream. The firm is privately held and founder-controlled, with no disclosed external investment.

Name

10000 Hours (australia) Pty Limited

Legal name

10000 Hours (Australia) Pty Limited

Website

https://10000hours.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

10,000 Hours is an Australian enterprise learning and development firm founded in 2002 that delivers facilitated leadership programs, experiential learning games, and a proprietary 360 feedback tool to large organizations across Australia, the US, UK, India, and the Middle East.

Ownership category

akta.pro rank

Product category

Corporate Training and Development Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Leadership development
• Experiential learning
• Facilitation training
• Team building games
• Learning and development

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Learning Games: Facilitated team-building simulations (Grimsby's Code, First Responder, etc.) delivered in-person, virtual or hybrid. Charged as day-rate professional services engagements, typically part of offsites, conferences, or team days.
2. Leadership & Development Programs: Bespoke or packaged learning programs (Leadership Development, Presentation Skills, Coaching Mastery, Sales Development, etc.) delivered as workshops, offsites, or multi-year programmatic partnerships. Revenue is project- or contract-based.
3. L&D Partner / Internal Team Support: Engagements where 10,000 Hours elevates internal L&D teams through train-the-trainer, facilitation upskilling, content design, program logistics and project management. Ranges from 1-hour consultations to multi-year embedded partnerships.
4. Next Gen 360 Feedback: 5-minute survey plus 45-minute accredited facilitator debrief. Bundled as a standalone feedback instrument or embedded within broader leadership development programs.
5. Learning at Scale / Global Roll-outs: Multi-city, multi-facilitator large-scale program delivery. Project-managed engagements covering simultaneous workshops across geographies for global clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

10,000 Hours delivers facilitated experiential learning games, packaged and bespoke leadership and team development programs, large-scale global workshop roll-outs, and a proprietary 360-degree feedback instrument. Engagements range from 90-minute Learning Pods to multi-year programmatic partnerships, delivered in-person, virtually, or hybrid by a curated team of seasoned facilitators and learning designers.

Product overview

10000 Hours is a learning and development services company offering experiential learning games, facilitated workshops, and structured learning programs. The core portfolio includes Experiential Learning Games (Grimsby's Code, The Dragons are Coming, Woodland Critters, First Responder) for team building through serious social play; Learning & Development Partner services for internal L&D team augmentation; Learning at Scale for global multi-city roll-outs; Learning Solutions encompassing 9 packaged/bespoke programs (Leadership Development, Coaching Mastery, Business Development, Team Dynamics, Sales Development, Presentation Skills, Facilitation Mastery, Mastering Emotions, Internal Consulting Skills); Next Gen Feedback (360-degree feedback tool); and Learning Pods for small group peer-learning. The company operates as a services firm rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Learning Games Themed simulation games (including Grimsby's Code, First Responder, The Dragons are Coming, and Woodland Critters) that compress the time between behaviour and consequence to surface team dynamics around collaboration, prioritisation, culture, strategy, ambiguity, and diversity. Delivered as facilitated workshops for enterprise teams.
• First Responder Multi-player simulation where teams respond to a global virus outbreak, managing resources across multiple teams while navigating urgent versus important tensions and random disruptions. Used for team building and offsites.
• Grimsby's Code Fishing-themed simulation where crews experience the tension between achieving demanding results and adhering to behavioural codes while working collaboratively.
• The Dragons are Coming Game theory-based simulation exploring the tension between pursuing local opportunity and contributing to wider collective goals, grounded in tragedy of the commons mathematics.
• Woodland Critters Metaphorical simulation about building diverse teams, where participants learn DEI concepts by managing a critter clan that requires diverse composition to succeed.
• Learning & Development Partner Internal L&D team augmentation services including facilitation skills development, train-the-trainer programs, workshop design review, content co-creation, and program logistics management, ranging from 1-hour consultations to multi-year embedded partnerships.
• Learning at Scale Large-scale global workshop delivery using a curated network of facilitators across multiple concurrent sessions in multiple cities, with project management and consistency alignment for global roll-outs.
• Learning Solutions Packaged and bespoke learning programs covering leadership development, coaching mastery, business development, team dynamics, sales development, presentation skills, facilitation mastery, mastering emotions, and internal consulting skills, ready to deploy or tailored to client context.
• Leadership Development Program Program building self-awareness and expanding leadership behaviours including task and relationship balance, using the group as a live laboratory for methods and ideas.
• Coaching Mastery Workshop for leaders to enhance coaching skills including listening, questioning, and challenging, integrating coaching into daily routines.
• Business Development for Professionals Program for lawyers, accountants and advisory professionals to develop market-facing business development skills with intelligent, respectful approaches.
• Team Dynamics Program helping leaders understand and develop effective team dynamics for increased productivity, better problem-solving, and improved communication.
• Sales Development B2B sales training program developing capability to plan and deliver compelling commercial conversations that win business, covering pipeline building and deal velocity.
• Presentation Skills Training program covering presentation design (coherent and compelling idea sequencing) and delivery (captivating expression and inciting action), delivered by facilitators with 20+ years of experience.
• Facilitation Mastery Flagship program teaching facilitation skills including reading rooms, marshaling energy, directing attention, and harnessing action for trainers, facilitators and leaders.
• Mastering Emotions Workshop demystifying emotional intelligence jargon and providing tools to understand and control emotions in self and others navigating organisational life.
• Internal Consulting Skills Program for technical professionals in Finance, HR, IT, and Legal being asked to consult and advise internal stakeholders, focusing on the tension between service and advice.
• Next Gen Feedback (360 Feedback Tool) 5-minute survey-based 360 feedback tool with 45-minute debrief by accredited facilitators, grounded in Agency and Communion psychological constructs, comparing leaders against a database of thousands of participants.
• Learning Pods Small group peer-learning sessions combining group supervision with situational awareness, where participants reflect and test ideas in a safe space, with sessions lasting 90 to 120 minutes delivered face-to-face or virtually.

Quantifiable outcome

• 5,000 participants trained across 4 countries (NZ, UK, AU, US) within a single program (Qantas Return to Flying)
• +3 more outcomes

Named customers11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pod & HivecoreOEM/ Whitelabel/ Licensing Partner10,000 Hours is the exclusive provider of Pod & Hive's suite of team simulations (including Grimsby's Code, The Dragons are Coming, Woodland Critters, and First Responder) in their region. The games are multi-screen cloud-hosted simulations used for experiential learning and serious social play in corporate workshops, conferences, and offsites. This exclusive arrangement is a core component of their experiential learning games offering.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BTS Group: BTS is a global professional services firm specializing in strategy execution simulations, leadership development, and sales transformation for enterprise clients. It directly competes with 10,000 Hours in experiential learning games and leadership development programs delivered to large organizations.
• GP Strategies: GP Strategies is a global training and managed learning services provider delivering enterprise-scale learning programs, content design, and learning at scale. It directly parallels 10,000 Hours' Learning at Scale and L&D Partner managed services offerings.
• Development Dimensions International (DDI): DDI is a global leadership development firm offering leadership programs, 360 feedback, and behavioral simulations to enterprise clients. It directly overlaps with 10,000 Hours' leadership development, Next Gen 360 feedback, and facilitation mastery offerings.
• The Ken Blanchard Companies: Blanchard is a global leadership and management training company offering packaged programs in leadership, coaching, and sales, delivered through workshops and licensing. It directly competes with 10,000 Hours' Leadership Development, Coaching Mastery, and Sales Development programs.

Broad incumbents

• Dale Carnegie & Associates: Dale Carnegie is an established global training brand offering leadership, presentation skills, and sales training via in-person and virtual workshops. It overlaps with 10,000 Hours' Presentation Skills and Sales Development offerings, but as a larger, franchise-based incumbent.
• FranklinCovey: FranklinCovey is a large, publicly-listed training and consulting firm offering leadership, sales, and personal effectiveness programs globally. It competes broadly with 10,000 Hours' Learning Solutions and L&D Partner offerings, but as a scaled incumbent with a wider content portfolio.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent management, and assessment services. Its Korn Ferry Learn division overlaps with 10,000 Hours' enterprise leadership and 360 feedback work, but as a much larger portfolio player.

Emerging players

• Abilitie: Abilitie is a SaaS-based leadership simulation platform that runs business simulations for leadership development, used by business schools and corporate academies. It is an emerging competitor in the same gamified leadership simulation category as 10,000 Hours' Experiential Learning Games.

Others

• Pod & Hive: Pod & Hive is the UK-based designer of the multi-screen cloud-hosted team simulations (Grimsby's Code, Dragons are Coming, etc.) that 10,000 Hours exclusively licenses in Australia. It is a strategic content/licensing partner rather than a competitor, supplying the engine behind 10,000 Hours' experiential learning games.

Regional players

• ORI (Organizational Research) / Leadership Consulting: ORI Australia is a long-established Australian organizational research and leadership consulting firm offering 360 feedback, leadership development, and team diagnostics. It is a regional peer that overlaps with 10,000 Hours' Next Gen 360 and leadership work but is primarily research/assessment-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10-000-hours/about
• Instagraminstagram.com/daring_ideas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10000 Hours (australia) Pty Limited