Suri Network

Name

Suri Network

Legal name

Suri Network

Website

https://surinetwork.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Livestock Breed Association Services

NAICS

All Other Animal Production (11299), Support Activities for Animal Production (11521)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Camelid Farming (Alpaca & Llama) (AFAEAIAC)

akta.pro secondary industries

Breed Registry, Pedigree & Performance Recording Services (AFAEAJAD), Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

Keywords

• Alpaca breed association
• Nonprofit membership organization
• Livestock breed registry
• Alpaca fiber marketing
• Herd improvement program

Headquarters

HQ city

Estes Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees provide core organizational funding and access to member benefits including directory listings, newsletters, and educational resources.
2. Event Fees: Revenue generated from events including Fleece Shows, competitions, Spin-Off contests, and sponsorship opportunities.
3. Store and Product Sales: Sales through Suri Network Store including Suris for sale, members' product store, and branded merchandise.
4. Suri Simply Stunning Licensing: Licensing program for fiber mills and artisans using Suri Simply Stunning branding for Suri fiber products.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Suri Network is a nonprofit breed association that supports Suri alpaca breeders, owners, and fiber artisans through membership subscriptions, the S.H.I.P. herd classification program, the Suri Simply Stunning brand licensing program, the quarterly PurelySuri Magazine, and a calendar of fleece shows, competitions, auctions, and educational webinars. The organization promotes the Suri breed, sets breed standards, and operates as the national collective voice for the U.S. Suri alpaca industry.

Product overview

Suri Network is an alpaca breeding industry organization that supports the Suri alpaca industry through a combination of breed improvement programs, branding initiatives, educational content, and member events. The core offerings include the S.H.I.P. (Suri Herd Improvement Program) for alpaca classification, the Suri Simply Stunning branding program, PurelySuri Magazine publication, and the Suri Network Fiber Arts Video Series. The organization also runs annual events including the Suri Network Fleece Show, Battle of the Mills, and Online Auction, along with recognition programs like the Jim Barker Suri Network Ambassador Award and Judy Steele Creativity Award.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual membership association providing access to educational resources, S.H.I.P. program, PurelySuri Magazine, newsletters, farm directory listing, member discounts on events, and networking for Suri alpaca breeders, fiber artisans, and enthusiasts in the United States.
• S.H.I.P. (Suri Herd Improvement Program) Qualitative herd evaluation program that assesses 16 key classification traits (8 conformation and 8 fiber traits) on each Suri alpaca, with individual assessment data stored in the S.H.I.P. database for genetic and breeding decisions by Suri alpaca breeders.
• Suri Simply Stunning Branding and certification program for Suri alpaca products providing buyer and seller benefits, licensing mills and artisans to use the Suri Simply Stunning brand on certified Suri fiber goods.
• PurelySuri Magazine Quarterly magazine publication covering Suri alpaca breed information, animal communication, agritourism, farm tours, and fiber education for Suri Network members and subscribers.
• Suri Network Fiber Arts Video Series Educational video series providing instruction on working with Suri fiber including spinning, weaving, knitting, crochet, dyeing, and felting techniques for fiber artisans and Suri Network members.
• Suri Network Fleece Show Annual competition event for evaluating Suri alpaca fleece quality, including regular fleece shows and Spin-Off, Skein, and Fiber Arts competitions open to members and non-members.
• Suri Network Online Auction Online fundraising auction supporting ongoing educational and marketing efforts for the Suri Network, offering Suri alpaca-related items to members and supporters.
• Battle of the Mills Competition event within the Suri Network events program engaging fiber mills in Suri fiber processing and quality evaluation.
• Suri Sip & Share Networking and educational event for Suri Network members focused on Suri alpaca breed discussion and community building.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alpaca Owners Association (AOA): The U.S. national breed association covering both Suri and Huacaya alpacas. Directly comparable as a competing alpaca membership organization that also runs a registry, shows, and member education; Suri Network and AOA address overlapping breeder populations.

Regional players

• International Alpaca Association: Peruvian-headquartered alpaca industry organization representing producers in the country of origin. Relevant as the largest global alpaca registry and standards body for the species.
• British Alpaca Society: The U.K.'s national breed society for alpacas, maintaining a pedigree registry and show system. Operates an equivalent membership/registry/show model in a different geography.
• Canadian Llama and Alpaca Association: Canadian association covering both llamas and alpacas with breed registry and member services. Comparable camelid breed association model serving a North American geography outside the U.S.
• Australian Alpaca Association: Australia's national alpaca breed association and registry. Comparable in mission (breed standards, registry, shows, fiber promotion) but focused on the Australian market, which has a much larger national alpaca herd.

Broad incumbents

• American Goat Federation: U.S. national industry organization representing the dairy, meat, and fiber goat sectors. Comparable small-ruminant breed association structure with member services and fiber/animal production advocacy.
• American Sheep Industry Association: National U.S. industry association for sheep producers, providing advocacy, education, and promotion. Comparable livestock fiber-producer association model with a broader species scope.
• American Morgan Horse Association: A well-established U.S. equine breed association running a registry, member publications, and educational programming. Highly comparable nonprofit breed-association operating model applied to a different livestock species.
• American Quarter Horse Association: The largest U.S. equine breed registry, operating member services, shows, a magazine, and youth programs. Demonstrates the scalable breed-association business model Suri Network operates in miniature.

Others

• Cat Fanciers' Association: The world's largest pedigreed cat registry, operating breed standards, member clubs, and shows. Useful analog for a pure breed-association/registry operating model, though in a non-livestock category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suri Network