Tweak Media Pvt. Ltd.

What Tweak Media Pvt. Ltd. does

Tweak Media Pvt. Ltd. is a privately held, founder-led digital marketing agency headquartered in Lajpat Nagar, New Delhi, founded in 2013 by Abhishek Kumar, who brings nearly 25 years of cross-disciplinary experience in IT, multimedia, and advertising. The company sells an integrated "360-degree" digital marketing proposition that bundles SEO, paid media management (Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads), social media management, web and mobile app development, e-commerce builds, graphic design, audio/video production, e-learning platforms, influencer and live streaming campaigns, Twitter trending services, and enterprise communications (bulk SMS, WhatsApp advertising, IVR, OBD, email). It also sells a standalone software product, the AVAS WordPress Theme, alongside standardized service packages.

The technology stack is assembled almost entirely from third-party platforms — Google Analytics, WooCommerce, WordPress, Meta/Google/LinkedIn ad systems, WhatsApp Business, SMS/IVR gateways, and generic AI chatbot and automation tools — with no proprietary AI/ML infrastructure, patents, or data assets disclosed. AI is referenced as an efficiency layer for chatbots and content workflows rather than as a differentiated capability.

Revenue is generated through a hybrid model: monthly recurring retainers for SMM, SEO, and digital marketing (roughly INR 14,500 to INR 1,00,000+/month), one-time project fees for web and WordPress development (INR 19,999–44,999), and larger campaign-based engagements with budgets from INR 50,000 to INR 15,00,000+ over 2–3 months. Go-to-market is sales-led, combining direct outreach and free consultations to enterprise clients with self-serve, quote-based packages for startups and small businesses via the company website. All revenue is currently sourced from the Delhi NCR region (Delhi, Gurgaon, Noida) with no international footprint.

Name

Tweak Media Pvt. Ltd.

Legal name

Tweak Media Pvt. Ltd.

Website

https://tweakmedia.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tweak Media Pvt. Ltd. is a founder-led digital marketing agency based in Delhi NCR, India, offering SEO, paid media, social media management, web and app development, e-commerce, audio/video production, influencer marketing, and enterprise communications to enterprises, advertising agencies, and SMBs.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing services
• Search engine optimization
• Web design development
• Social media management
• E-commerce development

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Digital Marketing Services: Recurring monthly retainer model for ongoing digital marketing activities including SEO, social media management, and digital advertising campaigns. Customized solutions based on client budget and objectives.
2. Web Development and Design: One-time project-based fees for website design, development, e-commerce solutions, and WordPress packages.
3. Social Media Management Packages: Monthly subscription packages for social media content creation, posting, and management across multiple platforms.
4. Audio/Video Production: Project-based production services for training modules, presentations, documentaries, TVCs, animations, and visual content.
5. Enterprise Communication Solutions: SMS, email marketing, WhatsApp advertising, and communication platform integration services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Tweak Media Pvt. Ltd. is a Delhi NCR-based digital marketing agency that delivers 360-degree digital marketing solutions including SEO, social media management, paid advertising across Google/Meta/LinkedIn/Twitter Ads, web and app design and development, e-commerce builds, graphic design, audio/video production, content writing, influencer marketing, live streaming, and enterprise communication (SMS, WhatsApp, IVR, email). Its sole proprietary commercial product is the AVAS WordPress Theme, a multi-purpose responsive theme for creative and digital agencies; the bulk of revenue is generated through project-based and recurring-retainer service engagements rather than licensed software.

Product overview

Tweak Media Pvt. Ltd. is a digital marketing agency offering a comprehensive suite of 360-degree digital marketing and technology services. The company's primary commercial product is the AVAS WordPress Theme, a multi-purpose responsive WordPress theme designed for creative agencies and businesses. Beyond this, the company provides an extensive range of service offerings organized around digital marketing (SEO, social media management, performance marketing, digital advertising), web design and development (static, dynamic, e-commerce, mobile apps), creative services (graphic design, audio/video production, content writing), and specialized digital solutions (influencer marketing, live streaming, e-learning platforms, enterprise communication solutions including SMS/WhatsApp/IVR). The company also offers structured pricing packages for social media management, website design, and WordPress development at various tiers. The business model centers on delivering integrated digital campaigns combining multiple channels and tools rather than a traditional SaaS platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Complete digital marketing and promotion solution integrating SEO, social media marketing, performance marketing, and digital advertising across Google Ads, Meta Ads, LinkedIn Ads, and Twitter Ads for businesses seeking online growth and lead generation.
• Web Design and Development Services Website design and development services including static, dynamic, and e-commerce websites, landing pages, microsites, and web applications with payment gateway integration, delivered to businesses needing an online presence.
• Social Media Management Services Social media management across multiple platforms including content calendar creation, scheduled posting, ideation, strategy, and execution for brand communication and storytelling, targeted at brands seeking sustained social presence.
• SEO Services Search engine optimization services including keyword research, competitor analysis, on-page and off-page optimization, and local SEO aimed at improving organic search visibility for Delhi NCR businesses and other Indian clients.
• Graphic Design Services Graphic design services for print (brochures, flyers, pamphlets, catalogues) and digital media (emailers, social media creatives, banners, online promotions) for clients across marketing campaigns.
• Audio/Video Production Services Full audio and video production services including learning modules, concept presentations, product TVCs, documentaries, corporate presentations, radio spots, jingles, animations, and video testimonials for brands and corporates.
• Mobile App Development Services Mobile application development for iOS and Android platforms including scope definition, mockups, wireframes, UI design, and development for businesses needing custom mobile apps.
• E-Commerce Solutions E-commerce website development with user experience optimization, product management, payment gateway integration, shopping cart functionality, and inventory management for online merchants.
• E-Learning Solutions Complete e-learning platform development including Computer Based Training (CBT), Learning Management Systems (LMS), instructional design, visual content development, and assessment modules for educational and corporate training needs.
• Enterprise Communication Solutions Enterprise-level communication services including bulk SMS, voice messaging, missed call services, virtual numbers, short/long code services, WhatsApp advertising, IVR, and email marketing with 24/7 support for businesses needing integrated communication infrastructure.
• Content Writing Solutions Content writing services for brochures, company profiles, catalogues, websites, newsletters, emailers, videos, blog articles, and social media feeds for brand communications and marketing collateral.
• Influencer Marketing Services Influencer and celebrity campaign management across Instagram, Facebook, TikTok, YouTube, and blog platforms for brand endorsement and targeted audience reach.
• Professional Live Streaming Services Virtual event management and hosting with professional equipment, production crew, and technicians, including pre-event promotion, live streaming execution, and post-event amplification.
• Twitter Trending Services Organic Twitter trending services using hashtag strategies to increase brand visibility and conversation around products, events, or causes.
• AVAS WordPress Theme A multi-purpose responsive WordPress theme designed for creative agencies, digital marketing agencies, and businesses needing website templates; features include one-click demo import, multiple demo options, and compatibility with various plugins.

Quantifiable outcome

• Delivered quality digital marketing services at a fraction of the cost charged by big agencies

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Best-experienced professionals and studio infrastructure partnerssupportingOthersTie-up with best-experienced professionals and studio infrastructure to provide seamless audio/video production facility. Arranges voice artists, video editors, animators, sound engineers, and music directors as needed for projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gozoop: Mumbai-headquartered integrated digital and social media agency serving consumer and enterprise brands — peer on SMM, influencer and integrated digital campaign execution.
• WATConsult: Mumbai-headquartered digital and social media agency serving enterprise brands with integrated campaigns, SEO and content — closest direct comp on service mix and India enterprise client base.
• iProspect India: Dentsu-owned performance and digital marketing agency in India focused on paid media, SEO and analytics — competes with Tweak Media for the same performance-marketing budgets of mid-to-large brands.
• Mirum India (Wunderman Thompson): India arm of a global network offering digital marketing, social, performance and content — comparable enterprise-tier digital agency competing for the same brand RFPs.
• Pulp Strategy: India-based digital marketing and branding agency offering end-to-end digital services including SEO, content and social — comparable 360° mid-market agency profile.
• Interactive Avenues (Aegon-owned): India-based full-service digital marketing agency offering performance, SEO, social and media services across enterprise and consumer brands — direct competitive overlap with Tweak Media's 360° service stack.
• AdLift: India-focused digital marketing agency specializing in SEO and performance marketing for SMB and mid-market — direct overlap with Tweak's SEO + paid acquisition offering.
• Schbang: Mumbai-based creative + digital + technology agency offering integrated marketing, content and tech solutions to Indian and global brands — very similar 360° positioning to Tweak Media.

Emerging players

• Bruce Clay India: SEO-focused India operation of Bruce Clay Inc., delivering search, content and performance services — partial overlap with Tweak Media's SEO-led acquisition offering.
• WebFX India: US-rooted digital marketing agency with India delivery capability offering SEO, PPC and content — emerging competitor for offshore-outsourced SEO/performance work targeting mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tweakmediaindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tweak Media Pvt. Ltd.