ASM Construction & Facilities Services

What ASM Construction & Facilities Services does

Lua's Construction & Facilities, Inc., doing business as ASM Construction & Facilities Services, is a privately held commercial construction and facilities services company founded in 1996 by Rafael Lua and headquartered in California. The firm delivers general construction, tenant improvements, and ongoing facilities management to commercial businesses seeking to build out, transform, or maintain workspaces. Its service offering is unified rather than productized: projects are custom-scoped and presumably quoted per engagement, with no published rate cards, tiers, or recurring SaaS-style pricing.

The company is founder-led and operates with a four-person named leadership team (CEO Rafael Lua, COO Nelida Avila, Director of Project Management Frederick Wong, Business Development Manager Tracy Vy) that emphasizes trust, personal relationships, and quality. Go-to-market is conducted through direct client outreach via a single phone number ((408) 970-4710) and email ([email protected]), with a Squarespace website serving as the sole digital presence. No social media profiles, paid acquisition channels, or content marketing programs are evidenced. The company holds California contractor license #817682.

The business is sub-scale relative to publicly traded construction peers but well-established in its 28-year operating history. No funding rounds, acquisitions, subsidiaries, certifications, awards, patents, or strategic partnerships are disclosed. There is no evidence of AI, API, or platform technology; the firm operates as a traditional services business whose competitive positioning rests on relationship continuity, founder presence, and local market tenure rather than technology differentiation or scale economics.

Name

ASM Construction & Facilities Services

Legal name

Lua's Construction & Facilities, Inc.

Website

https://luasconstruction.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Lua's Construction & Facilities, Inc. (ASM Construction & Facilities Services) is a privately held California commercial construction and facilities services firm founded in 1996, delivering tenant improvements, build-outs, and ongoing facilities management to commercial businesses through direct, project-based engagements.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Commercial and Institutional Building Construction (236220)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Construction Management (Agency/Owner’s Rep) (IMAFAAAC)

akta.pro secondary industry

Electrical Systems Maintenance (LV/MV, Switchgear, UPS) (BPABACAC)

Keywords

• Commercial construction services
• Tenant improvements
• Facilities management
• Space transformation
• Commercial renovation

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Lua's Construction & Facilities is a commercial construction company that delivers general construction, tenant improvement, and facilities services for commercial properties. The firm partners with business clients to build, transform, and maintain workspaces, focusing on end-to-end project execution from planning through completion. Established in 1996, the company operates primarily as a single integrated service offering rather than discrete product lines.

Product overview

Lua's Construction & Facilities is a commercial construction and facilities services company offering construction services, tenant improvements, and facilities management. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Services include general construction, tenant improvement projects, and facilities maintenance, delivered by a team led by CEO Rafael Lua, COO Nelida Avila, Director of Project Management Frederick Wong, and Business Development Manager Tracy Vy.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Construction Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• XL Construction: Northern California commercial general contractor of similar regional scale, performing tenant improvements, building renovations, and ground-up commercial work for Bay Area clients — directly comparable service mix and geography to Lua's.
• Devcon Construction: Bay Area-headquartered commercial general contractor serving corporate, life sciences, and technology clients with construction and facilities services — directly comparable customer mix and Northern California focus.
• Level 10 Construction: Silicon Valley-based commercial GC focused on tenant improvements, building repositioning, and corporate interiors — closest direct comparable to Lua's in terms of Bay Area tenant improvement focus and project size band.
• BCCI Construction: San Francisco Bay Area commercial general contractor offering tenant improvements, building renovations, and facilities services to corporate clients — comparable regional footprint and integrated construction-plus-facilities model.

Broad incumbents

• DPR Construction: National commercial GC with a significant Bay Area office and a strong tenant improvement / commercial interiors practice — competes for the same Silicon Valley client base but at a much larger project scale.
• Swinerton: Large, established Bay Area commercial GC with a broad portfolio spanning commercial, healthcare, and tenant improvement work — overlaps Lua's market at the upper end but operates at materially greater scale and geographic reach.
• Webcor: Major San Francisco-headquartered commercial builder with deep Bay Area presence across commercial, residential, and institutional projects — broader scope and much larger scale than Lua's but competes for the same regional tenant pool.
• ABM Industries: National facilities services provider with a strong commercial real estate practice — directly comparable on the facilities management portion of Lua's offering, though at vastly greater scale and breadth.
• McCarthy Building Companies: Large U.S. commercial GC with West Coast operations serving corporate and institutional clients — broader geographic and segment reach than Lua's but overlapping on Bay Area commercial interiors work.
• Turner Construction: One of the largest U.S. commercial general contractors with established Bay Area operations covering tenant improvements and interiors — broad incumbent competing for the same enterprise clients Lua's serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM Construction & Facilities Services