Qiqi

What Qiqi does

Qiqi is a Nevada-incorporated, privately held hair care company founded in 2020 that develops and sells professional hair treatments and consumer haircare products built around texture control, smoothing, and repair. The company serves two structurally distinct customer segments — licensed salon professionals and general consumers — through a dual product architecture: the SelfCtrl consumer line sold direct-to-consumer via qiqiglobal.com, and the ProCtrl professional line restricted to cosmetologists and salon owners who complete license verification to open Pro Accounts.

The company's core technical asset is the Hair Controller system, a Glyoxylic Acid-based bond-softening chemistry that penetrates the hair cortex to reshape disulfide bonds. It is positioned as a formaldehyde- and keratin-free alternative to traditional smoothing treatments and is offered in three variants — Thin & Delicate, Wavy & Curly, Thick & Coarse — tuned to hair density. The professional workflow is supported by the ProCtrl Configurator, an online tool that prescribes formula, processing time, and finishing method based on hair density, porosity, resistance level, chemical history, and desired outcome, with in-salon services delivered using the QiQi Black Heat Cap. Consumer products are formulated with 15–29 precision-picked ingredients and marketed around a minimal-ingredient, filler-free positioning.

Revenue mechanics combine direct consumer purchases of SelfCtrl products (free shipping above $75, 14-day withdrawal policy) with wholesale ProCtrl sales to verified salon professionals, supplemented by a salon-locator-driven service channel in which licensed stylists deliver ~3.5-hour Hair Controller treatments. Distribution is direct-to-consumer via a Shopify storefront plus gated professional wholesale; marketing spans organic social (LinkedIn, Instagram, Facebook, TikTok, YouTube), Klaviyo email, an Affiliatly-managed affiliate program, and paid acquisition across Google, Meta, TikTok, and LinkedIn. The company is headquartered in Las Vegas, NV, with a returns warehouse in Middletown, and operates at a headcount of 11–50 employees with no disclosed institutional funding rounds.

Name

Qiqi

Legal name

Qiqi INC

Website

https://qiqiglobal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Qiqi is a Nevada-incorporated hair care company founded in 2020 that sells professional texture-transformation treatments and consumer haircare through a dual SelfCtrl/ProCtrl architecture, serving licensed salon professionals via gated Pro Accounts and general consumers via its Shopify e-commerce storefront.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Toilet Preparation Manufacturing (325620), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABABAK

Professional/Salon Haircare (Backbar & Retail)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABABAF

Texturizers & Chemical Services (Relaxers, Perms, Keratin)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Professional hair treatments
• Hair smoothing products
• Salon haircare systems
• Texture control formulas
• Consumer haircare products

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SelfCtrl Consumer Products: General consumer hair care products (shampoo, conditioner, masque, styling products) sold directly through e-commerce at retail pricing. Available to all customers except babies under 6 years old.
2. ProCtrl Professional Products: Professional-use-only products including Hair Controller treatments and Go Deeper prep shampoo, sold exclusively to licensed Pro Clients at wholesale pricing through verified Pro Accounts.
3. Salon Treatment Services: In-salon Hair Controller treatment services performed by licensed professionals, generating revenue for salon owners. Service takes approximately 3.5 hours and requires QiQi Black Heat Cap for optimal activation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qiqi develops and sells professional hair treatments and retail haircare products through two distinct lines: SelfCtrl (consumer products sold directly via e-commerce) and ProCtrl (professional-only products sold to licensed salon professionals). The company's flagship offering, the Hair Controller system, uses proprietary Glyoxylic Acid-based technology to reshape hair texture at the bond level without keratin, formaldehyde, or harsh chemicals.

Product overview

Qiqi is a professional hair care brand offering salon-grade hair control products through two distinct lines: SelfCtrl (consumer products) and ProCtrl (professional-only products). The SelfCtrl line includes Smooth Service Shampoo (available in 75ml, 300ml, and 1000ml sizes), All Out Blowout (180g blowout cream), Bare Repair Oil (50ml), Hydration Fixation Conditioner (75ml and 300g sizes), Super Soaker Smoothing Masque (75g, 250g, 350g, and 1kg sizes), and Volume Code Mist (180ml). The ProCtrl line features professional-use-only products including Go Deeper Cleansing Shampoo (1000ml, for prepping hair before treatments) and three variants of Hair Controller (150g each): Thin and Delicate for fine/compromised hair, Wavy and Curly for medium-density textures, and Thick and Coarse for resistant textures. Products are positioned as salon-grade with clean, precision-formulated ingredients for hair smoothing, frizz control, and texture transformation.

Differentiator

Problem solved

Functional benefit

Brands

• SelfCtrl: General consumer product line available to all customers (except babies below age 6), not limited to professional use. Includes styling products, shampoos, conditioners, and treatments for at-home use.
• ProCtrl

Products and services

• Smooth Service Shampoo

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brazilian Bond Builder (bbb): Professional bond-building additive used during color and smoothing services. Direct competitor in the professional texture/chemical services space and a likely alternative on salon backbars.
• Global Keratin: Professional keratin smoothing treatments with international salon distribution. Competes for the same in-salon smoothing service chair-time as Qiqi's Hair Controller.
• Keratin Complex: Established keratin smoothing treatment brand with a global pro channel. Directly competes in the in-salon smoothing/texture-transformation category that Hair Controller targets.
• K18: Biomimetic peptide bond repair brand sold through salons and DTC. Comparable on the professional-vs-consumer dual channel and on positioning a science-led, non-keratin alternative to traditional smoothing services.
• Cezanne / Keratherapy: Professional keratin and smoothing treatments sold through salons. Niche competitor in the formaldehyde-free / keratin smoothing segment with a similar pro-channel distribution model.
• Olaplex: Bond-building professional and consumer hair care brand with a salon-pro channel and DTC line. Closest comparable in target customer (licensed stylists + consumers) and in repositioning bond chemistry as a hair treatment category.

Broad incumbents

• Redken: Salon-led haircare brand with acid-bonding and texture lines (e.g., Acidic Bonding Concentrate). Comparable in pairing bond/acid science with a pro+consumer go-to-market, but at much larger scale.
• Moroccanoil: Premium salon haircare brand with a pro distribution channel and consumer retail presence. Comparable in the pro-to-consumer brand architecture and in premium positioning, though heavier on styling/oils than on texture transformation.
• Schwarzkopf Professional: Established professional hair care brand with a salon distribution backbone and texture/smoothing offerings. Comparable in serving the same pro audience but with broader product breadth.
• L'Oréal Professionnel: Global professional hair care brand with broad portfolio including texture and smoothing lines (e.g., Metal Detox, in-salon services). Comparable in targeting salon professionals but at vastly larger scale and as part of a multi-brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@QiqiGlobal
• Facebookfacebook.com/QiqiGlobal
• LinkedInlinkedin.com/company/qiqi-global
• Instagraminstagram.com/qiqiglobal
• TikToktiktok.com/@qiqiglobal?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qiqi