AS Mâcon Rugby

What AS Mâcon Rugby does

AS Mâcon Rugby is a French amateur rugby union club founded in 1909 and headquartered at Stade Émile Vanier in Mâcon, Saône-et-Loire. The club operates as a non-profit association (loi 1901) affiliated with the Fédération Française de Rugby (FFR), with approximately 49 salaried staff and 400 licensed members. Its first team competes in Nationale 2, the fourth tier of French rugby, while the broader club spans six program areas: the senior Nationale 2 team, an Espoirs (youth/reserve) squad, a women's section launched in 2023-2024, an FFR-labelled 2-star École de Rugby with 155+ young licensees, an FFR-labelled Centre d'Entraînement Labellisé (CEL) for elite youth aged 16-23 with residential accommodation for 13 players, and a non-contact Touch Rugby (Rugby à 5) section. President Alain Piguet has led the club since 2005.

The club's revenue is generated across four primary streams: recurring membership licenses across all sections, match-day ticket sales and season subscriptions at Stade Émile Vanier, merchandise sales through an online boutique operated in partnership with equipment supplier Pamies Sport, and sponsorship revenue from the CAP XV partner program, which groups over 350 institutional and business partners under David Cornu's leadership. Go-to-market is community-led, anchored in local talent development and regional proximity, with a structured B2B partner recruitment motion layered on top. The club's distribution relies on the physical stadium, a Squarespace-hosted website, and Instagram accounts segmented by section; no proprietary technology platform is referenced.

Historically, AS Mâcon Rugby reached the Trophée Jean Prat final in 2016/2017 and won the Challenge Yves-du-Manoir in 2018/2019. The club was promoted to Nationale 2 for the 2022-2023 season, obtained the FFR 'Clubs Engagés' label in 2022, and was previously known as ASM prior to a 2012 rebranding. Its competitive progression is supported by a single home venue within the Champlevert sports complex, which co-locates the CEL and accommodation facilities.

Name

AS Mâcon Rugby

Legal name

Association Sportive Mâcon Rugby

Website

https://asmaconrugby.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

AS Mâcon Rugby is a French amateur rugby union club founded in 1909 in Mâcon, competing in Nationale 2 with roughly 400 licensed members across senior, women's, youth, and elite training programs, supported by over 350 business partners through the CAP XV program.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Rugby (Union & League) Leagues (MPAKAAAG), Rugby Equipment Retail (CRAMAEAI)

Keywords

• Amateur rugby club
• Youth rugby academy
• Rugby training center
• Women's rugby section
• Community sports association

Headquarters

HQ city

Mâcon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket sales and match-day revenue: Revenue generated from ticket sales at the gate on match days and season subscriptions (abonnements) for the 2025-2026 season. The club encourages fans to attend home matches at Stade Émile Vanier.
2. Merchandise and online boutique: The club operates an online boutique in collaboration with Pamies Sport, offering t-shirts, accessories, and team apparel for the 2025-2026 season.
3. Club memberships and licenses: Revenue from player licenses across all sections: seniors, youth, women's rugby, touch rugby, and the Centre d'Entraînement Labellisé (CEL). The club has 400 licensed members.
4. Sponsorships and partner program (CAP XV): The club's CAP XV partner program groups over 350 institutional and major business partners who support the club financially in exchange for branding visibility, hospitality, and community association.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AS Mâcon Rugby is an amateur French rugby union club founded in 1909, providing multi-level rugby participation including a senior team in Nationale 2, an Espoirs reserve squad, a labelled 2-star École de Rugby youth academy (M6-M14), an FFR-labelled Centre d'Entraînement Labellisé (CEL) elite training center (created 2017), a women's section launched in 2023-2024, and Rugby à 5 (touch rugby). The club sells match-day tickets, season subscriptions, official merchandise through an online boutique with Pamies Sport, and runs a CAP XV partner program with 350+ local businesses.

Product overview

AS Mâcon Rugby is a rugby union club offering a comprehensive range of sports programs and services. The club operates a multi-level structure comprising the first team competing in Nationale 2, an Espoirs (youth/reserve) team, a women's section, an École de Rugby (M6-M14) with FFR 2-star certification, and a youth development pathway (M16/M19). The club also runs a Centre d'Entraînement Labellisé (CEL) for players aged 16-23 combining academic and athletic development. Additional services include Rugby à 5 (touch rugby), match-day ticketing, and an online merchandise boutique powered by Pamies Sport. The club serves approximately 400 licensees with a staff of 49 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Centre d'Entraînement Labellisé (CEL): Training center for players aged 16-23 years, created in 2017, offering dual project (school and sports) development with accommodation facilities for 13 players.
• École de Rugby
• Cap XV

Products and services

• École de Rugby AS Mâcon FFR-labelled 2-star rugby school offering training programs for children from M6 to M14 age categories, with sessions focused on motor skills, confidence, autonomy, and team spirit; serves 155+ young licensees.
• Section Rugby Féminin Women's rugby section offering training and competitive play in a 10-team championship for the 2024-2025 season, focused on skill development and team building; coached by Cameron Gregory-Ring.
• Équipe Espoirs Youth/reserve team for players aged 18-23 competing in junior championships, with comprehensive training including position work, physical preparation, and medical follow-up.
• Équipe Première - Nationale 2 First team competing in the French Nationale 2 (N2) championship, the antechamber for professional rugby; coached by Julien Veniat for the 2025-2026 season.
• Centre d'Entraînement Labellisé (CEL) FFR-labelled elite training center for players aged 16-23, offering a dual academic-sporting project with individualized physical preparation, video analysis, medical follow-up, and accommodation for 13 players.
• Rugby à 5 (Touch Rugby) Non-contact variant of rugby developed by the French Rugby Federation, accessible to all ages and genders without tackles or physical contact; managed by David Renou.
• Billetterie (Match-Day Ticketing) Match-day ticketing service offering on-site box office sales and season subscriptions for the 2025-2026 season at Stade Émile Vanier.
• Boutique en Ligne AS Mâcon Rugby Online merchandise store operated in partnership with Pamies Sport, offering T-shirts, accessories, and team wear for the 2025-2026 season; items start from €11.
• Filière Jeunes (M16/M19) Youth development pathway for M16 and M19 age categories with structured training sessions three times per week; feeds into the Espoirs and senior teams.

Quantifiable outcome

• Finalist of the Trophée Jean Prat (2016/2017) and winner of the Challenge Yves-du-Manoir (2018/2019)
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CAP XV (Club des Partenaires)coreGTM or Marketing PartnerThe club operates a structured partner program called CAP XV, led by David Cornu, grouping over 350 institutional and business partners who support the club in exchange for visibility, hospitality, and community association. The program is organized into tiers: institutional partners and major partners.
• Pamies SportcoreOthersAS Mâcon Rugby has partnered with Pamies Sport as its official equipment supplier. The club's online boutique for the 2025-2026 season is operated in collaboration with Pamies Sport, offering official club merchandise including t-shirts, accessories, and team attire. The boutique is accessible at pamiessport.fr.
• Fédération Française de Rugby (FFR)coreStrategic or Co-development PartnerAS Mâcon Rugby is affiliated with the FFR, which governs the club's competitive calendar, awards labels to its École de Rugby (2 stars) and CEL, and organizes national championships (Nationale 2) in which the club competes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• US Bressane (Bourg-en-Bresse): French rugby club from neighboring Bresse/Ain region, now playing in Pro D2. Larger incumbent operating in the same pyramid but with a professionalized structure, used as a benchmark for the next tier up from AS Mâcon's current Nationale 2 level.
• ASM Clermont Auvergne: Elite Top 14 rugby club from neighboring Auvergne region and one of France's flagship rugby institutions. Provides the broader regional incumbent benchmark and represents the aspirational ceiling for AS Mâcon's community-based operating model.
• FC Grenoble Rugby: Pro D2 rugby club from the broader Auvergne-Rhône-Alpes region. Larger incumbent in the same French pyramid, providing a relevant size and structure benchmark for AS Mâcon's professionalization trajectory.
• Oyonnax Rugby (US Oyonnax): Top 14 rugby club from neighboring Ain department. Major regional incumbent that competes for the same local sponsorship, talent, and fan pool, representing both the upside benchmark and the talent/sponsor pull risk.

Direct peers

• RC Vichy: Regional French amateur rugby club playing at the Fédérale/Nationale level. Comparable in scale, amateur status, and community-anchored operations, with a similar mix of ticketing, sponsorship, and academy-driven revenues.
• SO Chambéry (Stade Olympique Chambéry): Amateur French rugby club in Savoie competing at the Fédérale/Nationale level with similar multi-section youth and senior structure. Directly comparable in scale, pyramid tier, and community-based operating model.
• CS Bourgoin-Jallieu (CSBJ): Historic French rugby club competing in the amateur national pyramid with a comparable multi-section ecosystem. Comparable in heritage-driven community identity, partner network model, and pathway-based talent development.
• CS Beaune: Local Burgundy rugby club operating in the amateur French pyramid with comparable member-driven model. Closest geographic peer to AS Mâcon, sharing the Mâconnais/Burgundy talent pool and sponsor base.
• Stade Dijonnais Côte d'Or: Burgundy-based French amateur rugby club competing in the same national pyramid. Direct geographic peer with comparable scale, regional community identity, and Bourgogne-Franche-Comté catchment.
• US Dax (Union Sportive Dacquoise): Historic French rugby club competing in the Nationale tier with comparable multi-section structure and community-driven operations. Comparable in heritage, amateur status, and reliance on regional partnership networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/as_macon_rugby
• Facebookfacebook.com/AS-Macon-Rugby-11697
• LinkedInlinkedin.com/company/as-macon-rugby

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Mâcon Rugby