Publicis Singapore
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B
- OfferingServices
Publicis Singapore firmographics
Firmographics- Name
- Publicis Singapore
- Legal name
- Publicis Singapore
- Website
- https://publicis.com.sg
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Publicis Singapore industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Publicis Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Publicis Singapore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Advertising Services: Full-service advertising and marketing communications agency providing campaign strategy, creative development, and production services to brand clients. Revenue is generated through professional services fees, media commissions, and project-based work for major consumer brands and government organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Publicis Singapore product offering
Product offeringCore offering
Publicis Singapore is a creative and strategic communications agency that delivers integrated brand communications, advertising creative, and marketing strategy services. The firm plans, creates, and executes brand campaigns across channels for consumer-facing and corporate clients in Singapore and the broader Southeast Asia region.
Product overview
Publicis Singapore operates as an advertising and creative agency under Publicis Communications Singapore, overseeing multiple creative agency brands including Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious, and MSL. The agency delivers integrated brand communications, creative campaigns, digital marketing, and shopper marketing services for clients across various sectors including healthcare (Health Promotion Board), consumer goods (Olay, Tiger Beer, Vicks, Heineken), entertainment (Disney+), and education (LASALLE College of the Arts). The portfolio consists of creative services and campaign work rather than standalone software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative & Brand Communications
Companies that use Publicis Singapore
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Publicis Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Publicis Singapore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- LASALLE College of the ArtsminorCreative collaboration for The 1M Exhibition project where specially designed 1-metre-wide stickers featuring LASALLE graduating students' artwork were placed on public seats. The initiative turned pandemic-era social distancing spaces into art platforms while connecting graduates with job recruiters via QR codes embedded in the artwork.
- LEAD (India)minorLEAD, India's largest School EdTech platform, partnered with OLAY and Publicis Singapore for the STEMTheGap initiative. OLAY funds STEM scholarships for girls across India through this partnership as part of a purpose-driven brand initiative to bridge the gender gap in STEM careers.
Recent moves5 records
Expansion highlights5 records
Publicis Singapore competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Publicis Groupe is the Paris-headquartered multinational advertising holding company (Euronext: PUB) and parent of Publicis Singapore. Operates the global portfolio of Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, MSL, and other networks. Relevant as the parent and broader competitive context for the Singapore entity.
- WPP plc: WPP is the world's largest advertising holding company and Publicis Groupe's primary global competitor, owning Ogilvy, Grey, VMLY&R, GroupM and other networks that operate in Singapore. Comparable at the parent-portfolio level to Publicis Groupe in scale and breadth of integrated communications services.
Regional players
- Hakuhodo Singapore: Hakuhodo Singapore is the Singapore presence of Japan's largest advertising agency network. Offers similar creative services and integrated brand communications but is culturally and strategically anchored in Japan rather than competing head-to-head across all multinational accounts.
Direct peers
- MullenLowe Singapore: MullenLowe Singapore is the IPG-owned creative agency operating with similar integrated advertising services portfolio and enterprise client focus. Direct competitor for brand campaign AOR work in Singapore and broader SEA.
- BBDO Singapore: BBDO Singapore is the Omnicom-owned creative agency in Singapore delivering brand campaign development, advertising strategy, and integrated communications for multinational and regional clients. Directly comparable in service offering, client mix, and target enterprise buyers.
- McCann Singapore: McCann Singapore is the IPG-owned creative advertising agency offering brand campaign development, creative strategy, and integrated communications. Operates with a similar full-service model to Publicis Singapore and targets comparable enterprise and government clients.
- TBWA Singapore: TBWA Singapore is the Omnicom-owned creative agency delivering brand advertising, campaign development, and integrated brand strategy in the Singapore market. Competes directly for the same multinational and regional brand AOR mandates.
- Ogilvy Singapore: Ogilvy Singapore is the WPP-owned creative advertising agency operating in Singapore with similar B2B enterprise sales motion, integrated creative services, and multinational brand portfolio. Directly competes with Publicis Singapore for the same AOR and project mandates from consumer brands and government clients in the Singapore market.
- Dentsu Singapore: Dentsu Singapore is the Asia-Pacific hub of the Dentsu network offering creative, media, and integrated brand communications. Competes head-to-head with Publicis Singapore for enterprise client mandates across consumer brands and government sectors in SEA.
- Grey Singapore: Grey Singapore is the WPP-owned advertising agency offering creative campaign development, brand strategy, and digital activations for enterprise clients in Singapore and SEA. Comparable in scale, GTM model, and service mix to Publicis Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Publicis Singapore social profiles
Digital presencePublicis Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publicis Singapore leadership team
Management profileNumber of profiles
Profiles4 records
Publicis Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publicis Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publicis Singapore
What does Publicis Singapore do?
Publicis Singapore is a creative and strategic communications agency that delivers integrated brand communications, advertising creative, and marketing strategy services. The firm plans, creates, and executes brand campaigns across channels for consumer-facing and corporate clients in Singapore and the broader Southeast Asia region.
Is Publicis Singapore a public or private company?
Publicis Singapore is a private company. It is classified as corporate owned and is currently operating.
When was Publicis Singapore founded?
Publicis Singapore was founded in -1.
Where is Publicis Singapore based?
Publicis Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does Publicis Singapore make money?
One revenue line is on record: creative Advertising Services.
Who are Publicis Singapore's main competitors?
Broad incumbents on record are Publicis Groupe and WPP plc. Hakuhodo Singapore is listed as a regional player. Direct peers are MullenLowe Singapore, BBDO Singapore, McCann Singapore, TBWA Singapore, Ogilvy Singapore, Dentsu Singapore and Grey Singapore.
Does Publicis Singapore have an API?
No public API is recorded for Publicis Singapore.
What industry is Publicis Singapore in?
Publicis Singapore's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541810 and its SIC code is 7310.