Pure Country Automotive

What Pure Country Automotive does

Pure Country Automotive is a privately held, independent multi-brand car and truck dealership headquartered in Grayson, Kentucky, operating from a single physical location at 333 C W Stevens Boulevard (9:00 AM to 7:00 PM). The dealership holds authorized franchises for Ford, Chevrolet (General Motors), and Chrysler Dodge Jeep Ram (Stellantis), and stocks new vehicles from those brands alongside an inventory described as "over 100 pre-owned" units spanning additional makes including GMC, Hyundai, Kia, Mazda, Nissan, Subaru, and Toyota. It serves individual consumers and local businesses in Eastern Kentucky, drawing customers from Grayson, Carter County, Ashland KY, Morehead KY, and Huntington WV. Differentiators include the "under one roof" multi-brand positioning, a "Free Oil Changes for Life" program bundled with vehicle purchases, and "Guaranteed Credit Approval" financing facilitated through third-party lenders.

Revenue is generated through three primary streams: one-time vehicle sales (new MSRP-based and used sale-priced inventory), financing arrangements with likely dealer reserve income on loans booked through external lenders, and an in-house service department offering oil changes, tire rotation and replacement, brake service, and multi-brand vehicle inspection. The pricing model is transactional per unit with a $699 dealer document fee applied across purchases, plus manufacturer incentives (UAW, First Responder, Military, College Student) on new vehicles and dealer discounts on used units. The "Pure Country Promise" certified pre-owned program and CARFAX vehicle history reports support used-vehicle quality positioning, while curated categories ("30+ MPG" and "Under $20k") segment inventory for budget and efficiency buyers.

The technology stack is minimal and entirely third-party. The dealership website (purecountryauto.com) is powered by Overfuel.com, providing mobile-first inventory browsing, financing pre-approval, trade-in valuation, auto loan calculators, and service scheduling. There is no proprietary software, no mobile app, no public or partner API, no AI/ML capability, and no disclosed data assets. Marketing relies on the company website and a Facebook page (facebook.com/Purecountryautomotive); no paid digital advertising channels or CRM platform are disclosed. No founders, management team, parent company, or institutional investors are identified in available sources, and ownership structure is undisclosed.

Name

Pure Country Automotive

Legal name

Pure Country Automotive

Website

https://purecountryauto.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Pure Country Automotive is a privately held multi-brand car and truck dealership in Grayson, Kentucky, selling new Ford, Chevrolet, and CDJR vehicles alongside over 100 pre-owned units. It serves Eastern Kentucky consumers with sales, financing, trade-in, and full-service maintenance.

Ownership category

akta.pro rank

Product category

Auto Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New vehicle sales
• Pre-owned vehicles
• Auto financing
• Vehicle service
• Car dealership

Headquarters

HQ city

Grayson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue generated from selling new and pre-owned vehicles. The dealership sells vehicles across multiple brands including Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram, GMC, Hyundai, Kia, Mazda, Nissan, Subaru, and Toyota. Both new and used vehicle sales with MSRP-based pricing and dealer discounts.
2. Financing Services: The dealership facilitates auto loan financing through third-party lenders, offering online pre-approval and loan calculators. Revenue likely includes dealer markup on financing arranged through their lending partners.
3. Service and Maintenance: Service department revenue from vehicle maintenance including oil changes (offered free for life with purchase), tire rotation and replacement, brake service, and multi-brand vehicle inspection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pure Country Automotive is a multi-brand franchised car and truck dealership that sells new and pre-owned vehicles from brands including Ford, Chevrolet, Chrysler, Dodge, Jeep, Ram, GMC, Hyundai, Kia, Mazda, Nissan, Subaru, and Toyota. The dealership also facilitates auto financing through third-party lenders with guaranteed credit approval, accepts vehicle trade-ins, and operates a service department offering oil changes, tire service, brake service, and multi-brand inspections, with free oil changes for life included with vehicle purchases.

Product overview

Pure Country Automotive operates as a multi-brand car and truck dealership offering new and pre-owned vehicles. The core offering consists of new vehicle sales across Chevrolet, Chrysler, Dodge, Ford, Jeep, Ram, GMC, Hyundai, Kia, Mazda, Nissan, Subaru, and Toyota brands, complemented by a certified pre-owned program called Pure Country Promise. The company provides integrated services including vehicle financing with guaranteed credit approval, vehicle trade-in valuations, and multi-brand maintenance and repair. A standout offering is free oil changes for life with vehicle purchases. Additional offerings include fuel-efficient vehicle options (30+ MPG) and vehicles priced under $20k. The dealership serves the Grayson, Carter County, and Eastern Kentucky region, including areas near Ashland KY, Huntington WV, and Morehead KY.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles across Chevrolet, Chrysler, Dodge, Ford, Jeep, Ram, GMC, Hyundai, Kia, Mazda, Nissan, Subaru, and Toyota brands, including model lineups such as Ford F-150, Bronco, Maverick, Expedition, Explorer, Escape, Mustang; Chevrolet Silverado, Tahoe, Traverse; and Ram 1500 trucks. Vehicles carry manufacturer warranties and are priced at MSRP with dealer discounts and manufacturer incentives available.
• Pre-Owned Vehicle Sales Sale of over 100 pre-owned vehicles spanning cars, SUVs, trucks, hybrids, vans, and convertibles across multiple brands, with Pure Country Promise certification and CARFAX vehicle history reports.
• Vehicle Financing Facilitation of auto loan financing through third-party lenders, with online credit application, auto loan calculator, and a Guaranteed Credit Approval offer that lowers financing friction for buyers.
• Vehicle Trade-In Cash offer and trade-in valuation service for customers trading in or selling their existing vehicles, supported by an online trade-in value calculator on the dealership website.
• Vehicle Service & Maintenance Multi-brand vehicle service department offering oil changes, tire rotation and replacement, brake service, and comprehensive vehicle inspections, with online scheduling available for Grayson KY-area customers.
• Pure Country Promise Certified Pre-Owned Program Dealership's branded certified pre-owned program providing quality assurance for used vehicle purchases, backed by CARFAX vehicle history reports.

Quantifiable outcome

• Free oil changes for life included with vehicle purchase

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership offering new Ford vehicles including F-150, Bronco, Bronco Sport, Maverick, Expedition, Explorer, Escape, and Mustang. Ford brand is prominently featured as one of the primary brands sold at the dealership.
• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership offering new and used Chevrolet vehicles including Silverado, Tahoe, Traverse, and other GM products.
• Chrysler Dodge Jeep Ram (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized CDJR dealership offering new Chrysler, Dodge, Jeep, and Ram vehicles including Pacifica, Charger, Challenger, Durango, Wrangler, and Ram 1500 trucks.
• GMCminorChannel Partner/ Reseller/ DistributorOffers used GMC trucks including Sierra 1500 models.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CarMax: National used vehicle retailer with a standardized no-haggle model and in-house financing. Competes with Pure Country's pre-owned (Pure Country Promise) and guaranteed credit approval programs at a much larger scale.
• Group 1 Automotive: Public dealership group with 200+ dealerships in the US and UK. Comparable multi-brand franchise model with comparable revenue mix from new, used, F&I, and service.
• AutoNation: Largest US automotive retailer with 200+ dealerships across multiple brands. Provides a benchmark for multi-brand franchise dealership economics and integrated sales/finance/service operations.
• Lithia Motors: Large publicly traded dealership group with aggressive acquisition strategy and broad brand portfolio. Useful for understanding multi-brand franchise unit economics and growth playbooks.
• Sonic Automotive: Public dealership group with EchoPark used-vehicle stores and franchise dealerships. EchoPark segment directly competes with Pure Country's pre-owned and Pure Country Promise program.
• Asbury Automotive Group: Major US dealership group with strong F&I and service absorb economics. Provides benchmark for the share of revenue from parts/service that Pure Country's free-oil-changes program is designed to compound.

Emerging players

• Carvana: Online-only used car retailer with home delivery and 7-day money-back guarantee. Represents the structural alternative channel threatening traditional brick-and-mortar dealerships like Pure Country.
• Vroom: Online used vehicle retailer that has reinvented itself as an ecommerce platform. Represents the digital-first competitor threatening traditional dealers' used vehicle gross margins.

Others

• CarGurus: Leading online automotive marketplace that drives lead generation for dealers including Pure Country. Adjacent ecosystem participant that shapes consumer shopping behavior before they reach a dealership.

Direct peers

• Braden Auto Group: Multi-brand dealership group in the same regional footprint, mentioned in Pure Country Automotive's own website assets. Operates a similar multi-franchise model with sales, service, and financing, making it the closest direct comparable for store-level economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Purecountryautomotive
• LinkedInlinkedin.com/company/pure-country-automotive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Country Automotive