RENEGADE RUNNING
Renegade Running is a specialty running retailer operating two California retail stores in Oakland and Los Angeles plus a Shopify e-commerce storefront, serving road and trail runners with curated premium gear from 200+ brands through a community-driven, event-anchored model.
- Company typePrivate
- Founded-
- HeadquartersOakland Mills, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RENEGADE RUNNING does
Renegade Running is a privately held, specialty running retailer founded by Victor Diaz as an act of resistance and reclamation, creating a space for runners historically underrepresented in the industry. The company operates an omnichannel business consisting of two physical retail showrooms — the Oakland flagship at 2020 Mandela Pkwy (opened 2020) and the Los Angeles store at 3120 W Sunset Blvd — supported by a Shopify-powered direct-to-consumer e-commerce storefront that ships to the US and ~12 international markets across Europe, Mexico, and Canada. The product catalog spans running shoes (trail, road, and racing segments), technical apparel, and accessories, carrying 200+ brands including Nike, Hoka, On, norda, Brooks, Asics, Salomon, adidas, Puma, Altra, Mizuno, and Mount to Coast, alongside premium and niche labels such as MAAP, Satisfy, District Vision, Bandit, Hermanos Koumori, UNNA, and Raide. Pricing ranges from roughly $29 for socks to $500+ for premium race footwear, with free standard domestic shipping on orders over $180 and no subscription component — revenue is generated entirely through one-time product transactions.
The business model is single-transaction DTC retail with no subscription or recurring component, and the company's go-to-market emphasizes community over transaction volume. Marketing is anchored on organic storytelling across Instagram, Facebook, YouTube, a Stories blog, an email newsletter, and an active Strava club, supplemented by in-person programming including the Renegade 5000 race series held in both Oakland and Los Angeles. The most strategically significant commercial milestone is the 2025 Nike x Renegade collaboration — the first footwear collaboration between Nike and a run specialty store — which extended into a co-developed apparel line under Nike ReCreate x Renegade using deadstock fabric. Renegade has no proprietary technology, holds no patents, has raised no disclosed funding, and operates with a single founder-led management team; financial metrics, headcount, and investor composition are not publicly disclosed.
RENEGADE RUNNING firmographics
Firmographics- Name
- RENEGADE RUNNING
- Legal name
- Renegade Running
- Website
- https://renegade-running.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Renegade Running is a specialty running retailer operating two California retail stores in Oakland and Los Angeles plus a Shopify e-commerce storefront, serving road and trail runners with curated premium gear from 200+ brands through a community-driven, event-anchored model.
- Ownership category
- akta.pro rank
RENEGADE RUNNING industry classification
Industry- Product category
- Specialty Running Retail
- NAICS
- Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661), Retail-Nonstore Retailers (5960), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Running & Endurance Wear (CRAAAEAD)
Keywords
Where RENEGADE RUNNING is headquartered
LocationHeadquarters
- HQ city
- Oakland Mills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RENEGADE RUNNING business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct one-time transaction sales of running shoes, apparel, and accessories through e-commerce and physical retail locations. Revenue generated from individual product purchases at variable price points ranging from accessories to premium footwear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
RENEGADE RUNNING product offering
Product offeringCore offering
Renegade Running is a specialty running retailer that curates and sells premium road, trail, and racing footwear, technical running apparel, and accessories through two California storefronts (Oakland and Los Angeles) and a Shopify-powered e-commerce site. The business is differentiated by its mission-driven, community-oriented positioning, exclusive brand collaborations (including Nike x Renegade), and hosting of the Renegade 5000 race series in Oakland and Los Angeles.
Product overview
RENEGADE RUNNING is a specialty running retailer operating physical stores in Oakland and Los Angeles, plus an e-commerce platform built on Shopify. The company positions itself as a community-focused running store founded by Victor Diaz. Product portfolio centers on three core categories: Running Shoes (trail, road, and racing segments featuring Nike, adidas, Asics, Hoka, Norda, On, Brooks, and other brands), Technical Apparel (tops, bottoms, shorts, and outerwear from MAAP, District Vision, Hermanos Koumori, UNNA, Satisfy, and own Nike x Renegade collaboration), and Accessories (hats, socks, hydration vests, sunglasses). The company also develops proprietary products including the Raide LF 5L running vest and hosts the Renegade 5000 community race series.
Differentiator
Problem solved
Functional benefit
Products and services
- Running Shoes Specialty running shoes for men and women, categorized into Trail, Road, and Racing segments. Features brands including Nike, adidas, Asics, Hoka, Norda, On, Brooks, Altra, Mizuno, Mount To Coast, and Puma.
- Running Apparel Technical running apparel including tops, bottoms, shorts, jackets, and sports bras. Features brands such as Nike, MAAP, District Vision, Hermanos Koumori, UNNA, Satisfy, Bandit, and Can't Buy Cool Studios.
- Running Accessories Running accessories including hats, socks, hydration vests and belts, sunglasses, and nutrition products.
- Gift Cards Digital and physical gift cards for RENEGADE RUNNING store credit.
- Nike x Renegade Collaboration Exclusive collaboration with Nike featuring deadstock fabric reimagined into performance and lifestyle apparel, including Vaporfly 4 and Vomero Premium footwear.
Companies that use RENEGADE RUNNING
Customer profileSegments2 records
Ideal customer profiles2 records
RENEGADE RUNNING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RENEGADE RUNNING partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- NikeflagshipNike x Renegade collaboration - the first footwear collab between Nike and a run specialty store, as well as first collab with any store in Oakland. Includes Vaporfly 4 and Vomero Premium in 'Barrios Unidos' colorway featuring earthy browns and desert orange, symbolizing heritage and performance. Extended to apparel collection including track jackets, racing singlets, and block letter tees.
- OncoreOn x Renegade collaboration featuring Cloudboom Volt PAF and Cloudmonster 3 Hyper LS exclusive colorways. Renegade carries full On line including Cloudsurfer, Cloudultra, Cloudboom, and Cloudmonster models.
- nordacoreExclusive colorways and dedicated collection presence. Renegade carries norda's full line including 001A, 002, 003, 005 trail running shoes. The 005 is highlighted as lightest super shoe for trail running at 214g (men's US 8.5).
- HokacorePartnership including Hoka x UNNA Speedgoat 2 collaboration. Renegade carries full Hoka line including Clifton, Bondi, Mach, Speedgoat, Mafate, and Clifton lines.
- MAAPcoreMAAP (Australian cycling and performance apparel brand) distributed through Renegade. Products include Drome Team Bib Evo Cargo, Flow Vest 2, Emerge Jersey, Eclipse Pro Race Jersey, and others.
- Hermanos KoumoricoreMexican-inspired performance running apparel brand carried at Renegade. Products include race singlets, training tights, shorts, hoodies, and socks with unique cultural design elements.
- SatisfycoreParis-based multidisciplinary running brand with products including TheRocker trail shoe ($290), Justice Cordura 5L hydration vest ($320), and technical apparel. Known for design intersecting running, technology, and music culture.
- District VisioncoreMindful athlete-focused brand researching and developing tools for holistic performance. Products include eyewear (Takeyoshi Altitude Master $315-350, Nagata Speed Blade $365), training apparel, and sunglasses.
- BanditcorePerformance running gear brand featuring technical fabrics, dialed fits, and understated design. Products include Vento split shorts, Mercury Seamless long sleeve, AuraGrid hooded performance top, and Brushed Stamina cold weather tights.
- UNNAcoreCarried for Flow Shorts 3 ($104-144), Everywhere Pants Wide ($178-228), and other technical running apparel. Nordic-influenced minimalist athletic wear.
- RaideminorRunning vest brand featuring LF 5L ($219) with tension system eliminating bounce, integrated pole quiver, and 3L hydration capacity. Also carries LF 1L Running Belt ($119).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RENEGADE RUNNING competitors and assessment
Company assessmentEmerging players
- Bandit Running: Niche performance running apparel brand carried at Renegade and increasingly investing in its own DTC channel. Comparable as a premium apparel partner with overlapping target customer.
- norda: Premium trail running footwear brand sold at Renegade with exclusive colorways. Comparable as a niche performance running brand; potential DTC competitor for the same end customer.
- On: Premium running brand carried at Renegade with its own rapidly growing DTC channel and direct collaboration with Renegade. Comparable as a premium running brand partner; competitive at the DTC vs. retail margin layer.
Direct peers
- Running Room: Run specialty retailer with both physical stores and community-running programming (training programs, group runs). Direct peer based on retail model and community-led customer engagement.
- Roadrunner Sports: Long-running run specialty retailer with multi-brand running footwear/apparel and a heavy emphasis on e-commerce. Comparable to Renegade on product focus (running-only) and omnichannel approach.
- JackRabbit: Multi-store run specialty chain with a curated multi-brand assortment of premium running shoes and apparel. Closely comparable to Renegade on product mix, customer base, and store-based plus e-commerce model.
- Fleet Feet: Largest US independent run specialty retailer with ~270 stores, carrying similar multi-brand premium running footwear and apparel and offering training programs and community events. Most direct comparable to Renegade in business model, customer base, and category focus.
Broad incumbents
- REI Co-op: Mass-market outdoor co-operative retailer with broad assortment including running footwear and apparel. Overlaps with Renegade on premium running products but operates at much larger scale and broader category scope.
- Foot Locker: Large athletic footwear retailer carrying many of the same brands (Nike, adidas, Asics, Brooks, Puma). Overlaps on running footwear but at broader sporting-goods scale and without run-specialty curation or community focus.
Regional players
- Track Shack: Florida-based run specialty retailer with community races and events. Comparable in its combination of run-specialty retail plus community race organization, though focused on a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RENEGADE RUNNING social profiles
Digital presenceRENEGADE RUNNING financial estimates
Financial estimateRevenue estimate
Valuation estimate
RENEGADE RUNNING leadership team
Management profileNumber of profiles
Profiles1 record
RENEGADE RUNNING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RENEGADE RUNNING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RENEGADE RUNNING
What does RENEGADE RUNNING do?
Renegade Running is a specialty running retailer that curates and sells premium road, trail, and racing footwear, technical running apparel, and accessories through two California storefronts (Oakland and Los Angeles) and a Shopify-powered e-commerce site. The business is differentiated by its mission-driven, community-oriented positioning, exclusive brand collaborations (including Nike x Renegade), and hosting of the Renegade 5000 race series in Oakland and Los Angeles.
Is RENEGADE RUNNING a public or private company?
RENEGADE RUNNING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RENEGADE RUNNING founded?
RENEGADE RUNNING was founded in -1. It employs 1 to 10 people.
Where is RENEGADE RUNNING based?
RENEGADE RUNNING is headquartered in Oakland Mills, United States, in the North America region.
How does RENEGADE RUNNING make money?
One revenue line is on record: retail Product Sales.
Who are RENEGADE RUNNING's main competitors?
Emerging players on record are Bandit Running, norda and On. Direct peers are Running Room, Roadrunner Sports, JackRabbit and Fleet Feet. Broad incumbents are REI Co-op and Foot Locker. Track Shack is listed as a regional player.
Does RENEGADE RUNNING have an API?
No public API is recorded for RENEGADE RUNNING.
What industry is RENEGADE RUNNING in?
RENEGADE RUNNING's product category is Specialty Running Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 458210 and its SIC code is 5661.