AWETA Americas - World of Sorting Technology

What AWETA Americas - World of Sorting Technology does

AWETA is a privately held Dutch industrial technology company founded in 1966 that designs and manufactures turnkey sorting, grading, packing, and packhouse software solutions for the global fresh fruit and vegetable industry. Its portfolio pairs patented mechanical graders (Rollerstar, Calistar, Cupsizer/Millistar, GS Grader, Cup 330) with proprietary vision and quality-inspection systems (Ultravision, Twinvision, Advanced Vision, Dual Vision, and Inscan non-destructive internal quality measurement), all managed through the Flowmaster software platform with integrated Plant Control and Track & Trace capabilities. The systems are configured per produce type (apples, pears, citrus, kiwis, avocados, mangoes, stonefruit, peppers, tomatoes, cucumbers) and serve large-scale commercial packhouse operators.

The company operates three regional headquarters in Pijnacker (Netherlands, global HQ), Cesena (Italy, EMEA/South America), and Fresno, California (Americas), supported by a worldwide dealer and service network spanning more than 45 countries with 24/7 technical support. Revenue is generated through one-time capital equipment sales of customized sorting and packing lines, recurring spare-parts supply, multi-year service and uptime contracts, and certified training programs delivered at customer sites or at company facilities in the Netherlands, Italy, or the United States. Pricing is quote-based with multi-year contract cadence, reflecting the custom-engineered nature of each installation.

AWETA remains privately held with no identified private equity, venture capital, or parent-company ownership. In January 2026, Filipe Oliveira da Silva was appointed Chief Executive Officer to lead the company's next growth phase, coinciding with the company's 60th anniversary and a continued push into the Americas and Latin American markets evidenced by the May 2026 Empresas San Clemente facility win in Angol, Chile.

Name

AWETA Americas - World of Sorting Technology

Legal name

Aweta

Website

https://aweta.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

AWETA designs and manufactures turnkey sorting, grading, packing, and packhouse software solutions for fresh fruit and vegetable producers worldwide, combining proprietary vision systems, patented mechanical graders, and the Flowmaster software platform, distributed through three regional HQs and a dealer network spanning 45+ countries.

Ownership category

akta.pro rank

Product category

Industrial Sorting and Packing Equipment for Fresh Produce

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

Keywords

• Fresh produce sorting equipment
• Fruit and vegetable grading machines
• Computer vision produce inspection
• Packhouse automation software
• Internal quality measurement systems

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sorting and Packing Equipment Sales: Aweta designs, manufactures, and sells turnkey sorting and packing systems for fresh fruit and vegetables. Equipment includes graders, vision systems, infeed systems, packing stations, and software control systems. Revenue is generated through equipment sales, installation, and commissioning of complete processing lines.
2. Spare Parts and Replacement Components: Aweta supplies spare parts and replacement components for its installed equipment base, including wear parts, sensors, and consumables.
3. Service and Support Contracts: Aweta provides comprehensive service including technical support, maintenance visits, software updates, and uptime packages covering wear parts. Support available during extended hours (05:00-23:00 CET+1) and 24/7 arrangements available.
4. Training Services: Aweta offers training programs at locations in the Netherlands, Italy, USA, or on-site at customer facilities, covering quality grading, camera analysis, and system operation with certification upon completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aweta designs, manufactures, and installs turnkey sorting, grading, and packing systems for fresh fruit and vegetables. Offerings include mechanical graders (Rollerstar, Calistar, Cupsizer, Millistar, GS Grader), proprietary camera-based vision inspection (Ultravision/Twinvision/Advanced Vision/Dual Vision/Powervision), non-destructive internal quality measurement (Inscan), and the Flowmaster plant control and track & trace software. Configurations are customized for produce type — apples, pears, avocados, citrus, kiwis, mangoes, stonefruit, peppers, tomatoes, cucumbers, and other crops — and the company sells direct capital equipment plus aftermarket service, spare parts, and training.

Product overview

AWETA provides turnkey sorting and packing solutions for fresh fruit and vegetables. The portfolio consists of hardware sorting machines (Rollerstar, Calistar, Cupsizer/Millistar, GS Grader) paired with proprietary vision inspection systems (Ultravision, Twinvision, Advanced Vision, Dual Vision, Inscan) for external and internal quality assessment. These are managed through the Flowmaster software platform which provides user interface, plant control, and track & trace functionality. The systems are configured for specific produce types including Apple, Pear, Avocado, Citrus, Kiwi, Mango, Stonefruit, Pepper, Tomato, and Cucumber. AWETA also provides service, support, maintenance, spare parts, and training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Aweta: Main brand for sorting and packing solutions for fresh fruit and vegetables
• Advanced Vision
• Inscan
• Flowmaster
• Ultravision
• Twin Vision
• Rollerstar
• Calistar
• Cup Grader
• Millistar

Products and services

• Rollerstar Grading Machine High-speed grading machine for apples and other produce using patented V-shaped expansion belts for delicate transfer and rotating mid-position axes for uniform transition to brushes. Features automatic chain lubrication and tensioning, with flexible layout options.
• Cupsizer / Pentacup Sorting Machine Sorting machine with unique diabolo-shaped carriers that enable automated singulation and rotation without manual operators. Available in high-speed versions (Pentacup-M and Pentacup-R) for tomatoes and other produce.
• Millistar Sorting Machine Sorting machine designed for small products like cherry tomatoes, using V-shaped expansion bands for delicate transfer and air valves to position products at exits.
• GS Grader Cucumber Sorting Machine High-speed cucumber sorting machine with patented grading carriers ensuring exact, stable, high-capacity weighing at speed. Features a modular frame, external vision sensor, and various outlet configurations for automatic and semi-automatic packing.
• Cup 330 Pear Sorting Machine Pear sorting machine with 330mm wider spacing, unique brush design, and carriers enabling automated singulation and rotation for pear handling.
• Ultravision External Quality Vision System Camera vision system for apples providing complete quality classification using multiple user-defined parameters. Detects external defects (mechanical damage, bruises, red tinge), subsurface defects (rot, stem cavity rot, stem punctures, cracks), sunburn, and bitterpit, and measures shape, size, and color.
• Twinvision 3D Vision System 3D vision system for pears and peppers that identifies and classifies defects based on individual characteristics. Detects external defects (mechanical damage, scars, trip damage) and subsurface defects (rot, sunburn, stem punctures, cracks).
• Advanced Vision 3D Inspection System High-speed 3D vision system for tomatoes that creates complete 3D representation to identify and classify defects based on individual characteristics. Detects skin defects (rub marks, scars), subsurface defects (rot, decomposition), and measures shape, size, and color.
• Dual Vision Cucumber Camera System Camera system specifically designed for cucumbers that scans and classifies products by length, width, curvature, and diameter. Ensures homogeneous diameter, eliminates oddly shaped products, and measures color deviation.
• Inscan Internal Quality Measurement System Non-destructive internal quality measurement system. For tomatoes: measures sugar content, evaluates maturity and firmness. For pears: detects internal browning and rot, measures sugar content. For apples: evaluates maturity and firmness. For peppers: detects internal mold and Fusarium rot.
• Q-Pack Automatic Packing System Automatic packing system for cucumbers that packages products into boxes or crates. Combines with precision conveyors and palletizers to reduce labor costs and increase production efficiency.
• SK2-XF Film Sealer Film sealer designed specifically for wrapping cucumbers in thin plastic film, adjusting film to product diameter for uniform shrinkage and significant plastic film savings.
• Training Services Customer training programs offered at Netherlands, Italy, USA or on-site locations. Covers quality grading analysis, camera system results interpretation, and Aweta system operation with certification upon completion.
• Support and Service Contracts Global service desk available 24/7, extended technical support from 05:00 to 23:00 CET+1, maintenance visits, software updates, camera sensor adjustments, uptime packages with spare parts, and field service engineers for on-site repairs.
• Flowmaster Software Platform User-friendly software interface for controlling sorting and packing operations. Provides complete plant control from a central control panel with tablet and mobile device support, integrated plant control, and track & trace functionality with data export to third-party databases.
• Calistar Pre-Sizer for Wet Products Pre-sizer specifically designed for wet products with unique patented gripper design that eliminates compromising water/mud. Described as the quietest, most reliable, and easiest-to-use grading machine for wet products.

Quantifiable outcome

• Non-destructive internal quality measurement capability
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered regional.

• PebacoregionalChannel Partner/ Reseller/ DistributorDutch dealer for Aweta equipment located at Beneden Havendijk 89, 3295 XB, 'S-Graven endeel, Netherlands. Phone: 078 6732377.
• Stas NVregionalChannel Partner/ Reseller/ DistributorBelgian dealer for Aweta equipment located at Craenenbroekstraat 32, 3380 Glabbeek, Belgium. Phone: +32 16 777 306.
• Plantech Control SystemsregionalChannel Partner/ Reseller/ DistributorCanadian dealer for Aweta equipment located in Vineland, ON (L0R 2E0) and Kingsville, ON (N9Y 2E5). Website: www.plantech.ca. Phone: +1 905 562 7345.
• SeymourregionalChannel Partner/ Reseller/ DistributorUK dealer for Aweta equipment located at Avon Works, Marden Road, TN17 2PT, Cranbrook, Great Britain. Phone: +44 (0) 1580 712 200.
• DORMAS (PTY) LTDregionalChannel Partner/ Reseller/ DistributorSouth African dealer for Aweta equipment located at 70 2nd St, Booysens Reserve, 2091, Johannesburg, South Africa. Phone: +27114962800.
• Espo Danışmanlık Ltd. ŞtiregionalChannel Partner/ Reseller/ DistributorTurkish dealer for Aweta equipment located in Karaman, Turkey, covering Azerbaijan and Turkey regions. Phone: +90 533 545 5508.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• TOMRA Food: TOMRA's Food division (incorporating former Compac) is the largest global supplier of optical sorting and grading equipment for fresh fruit and vegetables, competing head-to-head with Aweta across apples, citrus, berries, and stonefruit packhouses.
• Ellips: Ellips (Netherlands) develops vision-based grading and sorting software for fresh produce packhouses, directly overlapping Aweta's Ultravision/Twinvision/Advanced Vision systems across apples, pears, tomatoes, and peppers.
• Greefa: Greefa (Netherlands) manufactures fruit grading and sorting machinery with optical sizing and weighing systems, competing with Aweta's Rollerstar/Calistar lines in European apple and pear packhouses.
• MAF Industries: MAF Industries (USA) designs and builds fruit processing and packing equipment including sorting, sizing, and packing lines, directly competing with Aweta in the Americas produce-packhouse market.
• Elifab: Elifab (Turkey) specializes in cherry and small-fruit sorting and grading equipment, overlapping with Aweta's Millistar and Cupsizer product lines in the cherry tomato and small-produce segments.
• Sorma Group: Sorma Group (Italy) manufactures sorting, grading, and packaging equipment for fresh fruit and vegetables, directly overlapping with Aweta's produce-handling portfolio in European markets.

Broad incumbents

• Key Technology: Key Technology (USA, part of Duravant) supplies optical sorting and conveying equipment across broader food processing categories including vegetables and nuts, providing adjacent competition to Aweta in produce and food handling.
• Bühler Group: Bühler (Switzerland) is a large global food processing equipment manufacturer whose optical sorting business competes with Aweta across multiple fresh-produce and processed-food segments.
• JBT Corporation: JBT (USA) supplies broad food processing and packaging equipment including fruit and vegetable handling lines, competing with Aweta at the system-integrator level in larger packhouse projects.

Emerging players

• Raytec Vision: Raytec Vision (Italy) provides optical sorting and grading technology for food and produce, with regional strength in Mediterranean produce markets that overlap Aweta's Italian office territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWETA Americas - World of Sorting Technology