StarWash

What StarWash does

StarWash (Starwash Inc.) is a US-based manufacturer of automatic car wash equipment, headquartered in North Las Vegas, Nevada, and operating across the United States and Canada. The company sells a full hardware lineup spanning single-arm and dual-arm touchless in-bay automatics, a hybrid rollover gantry system, and full friction brush and hybrid wash tunnels in lengths from 40 to 150 feet, priced from roughly $90,000 to over $800,000 per system. Its equipment is built on an all-electric Variable Frequency Drive (VFD) motor architecture with Mitsubishi PLC controllers and incorporates water reclamation (up to 85% reuse), predictive maintenance sensors, and software-controlled chemical management.

The company's strategic differentiator is its integrated platform approach: a unified technology stack combining hardware, wash-control software, AI-powered License Plate Recognition for subscription management, payment processing at 2.85% per transaction, and certified native integration with Gilbarco and Verifone fuel pump controllers, supplemented by an exclusive partnership with Repoint for C-store point-of-sale. StarWash serves car wash investors and entrepreneurs, gas station and convenience store operators, auto dealerships, fleet operators, and multi-site chains through a consultative direct sales motion that bundles free site assessments, custom pro forma analysis, and turnkey installation. Revenue is generated across four streams: upfront equipment sales, recurring membership subscription processing, per-transaction pay-at-pump fees, and facilitated financing and leasing programs through partners in every US state.

Name

StarWash

Legal name

Starwash Inc.

Website

https://mystarwash.com

Company type

Private

Operating status

Operating

Short description

StarWash is a US-based manufacturer of automatic car wash equipment, selling touchless in-bay automatics, rollover systems, and conveyor tunnels integrated with subscription software, payment processing, and certified Gilbarco and Verifone pay-at-pump integration. It serves gas stations, dealerships, fleets, and car wash investors across the USA and Canada.

Ownership category

akta.pro rank

Product category

Automatic Car Wash Equipment Manufacturing

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Pressure Washing & Jetting Equipment (IMAHALAB)

Keywords

• Automatic car wash equipment
• Car wash tunnel systems
• Car wash software platform
• Pay-at-pump integration
• Car wash financing leasing

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Car Wash Equipment Sales: StarWash sells car wash machines and full tunnel systems. Revenue is generated through upfront equipment purchase. Pricing varies by system type: single-bay touchless from ~$90,000–$200,000 installed; hybrid rollover ~$90,000–$160,000; brush or hybrid wash tunnel $250,000–$800,000+ depending on length and features.
2. Subscription & Membership Management: StarWash powers car wash membership programs for operators with its LPR-based subscription platform. Operators offer unlimited wash plans (typically $20–$40/month) that generate predictable recurring revenue. The platform handles automated billing, member identification, and churn tracking.
3. Pay-at-Pump Transaction Fees: When wash purchases are initiated at Gilbarco or Verifone fuel dispensers, StarWash's integrated system processes the transaction, generating per-wash revenue for the operator and transaction processing fees for StarWash.
4. Financing & Leasing Programs: StarWash offers flexible financing and leasing programs through third-party providers, providing operators predictable monthly payments to spread capital expenditure over the equipment's useful life. StarWash facilitates these agreements as a channel to equipment sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

StarWash manufactures automatic car wash machines — including single-arm and dual-arm touchless in-bay automatics, the Hybrid Rollover gantry, and Brush/Hybrid Wash Tunnel conveyor systems — and integrates them with a unified software platform for wash control, LPR-powered subscription management, predictive maintenance, and real-time monitoring. The company sells and finances this hardware-software-payments ecosystem directly to car wash operators in the USA and Canada, offering turnkey installation, operator training, pay-at-pump integration with Gilbarco and Verifone, and flexible leasing/financing programs.

Product overview

StarWash offers a comprehensive portfolio of automatic car wash equipment integrated with a unified software platform. The product line includes in-bay automatic touchless systems (Single Arm and Dual Arm), a Hybrid Rollover gantry system, and conveyor tunnel systems (Brush Wash Tunnel and Hybrid Wash Tunnel). All equipment runs on the same integrated StarWash Software Platform, which combines hardware control, payment processing, LPR-powered membership management, predictive maintenance, and real-time monitoring into one ecosystem. Key modules include the Entry Kiosk with integrated payments (Apple Pay/Google Pay/Samsung Pay), the Repoint C-Store POS system, and drive-up sales tablets. The platform supports native pay-at-pump integration with Gilbarco and Verifone fuel dispensers.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Arm Touchless Car Wash Machine Compact in-bay automatic touchless car wash machine with a single 360-degree rotation arm using high-pressure water, presoak, foam, wax, and spot-free rinse. Completes a full wash cycle in under three minutes with approximately 15 cars per hour throughput, smart sensor vehicle mapping, 30HP drying system, and compact footprint for single-bay installations at gas stations, dealerships, and small car wash sites.
• Dual Arm Touchless Car Wash Machine Advanced in-bay automatic touchless car wash with dual synchronized swing arms that wash both sides simultaneously, processing 30+ cars per hour. Includes a roof-mounted high-pressure system, 60HP drying system, dual high-pressure pumps, and smart sensor technology for gas stations, dealerships, and C-stores needing higher throughput than single-arm touchless systems.
• Hybrid Rollover Car Wash System Gantry-style car wash combining friction brush and touchless modes in one compact system. Five soft-touch brushes and dual touchless arms allow customers to choose wash style; processes up to 30 cars per hour with built-in digital arch and LED lighting for C-stores, dealerships, and small-format car wash locations.
• Brush Wash Tunnel Full-friction conveyor tunnel car wash system for maximum throughput express operations, processing 100+ cars per hour. Includes nine brushes (top, tall, rocker, wheel), 12 blowers totaling 120HP, all-electric VFD motor drives, belt-drive conveyor, and customizable tunnel lengths from 40 to 150 feet. Targeted at high-volume express exterior sites and multi-site chains.
• Hybrid Wash Tunnel Conveyor-based tunnel combining friction brush and touchless high-pressure stages in one system for express exterior operators. Includes dual synchronized touchless arms with smart sensors, nine brushes, 18 blowers at 180HP, RO water treatment, and a programmable digital arch; handles 60+ cars per hour across tunnel lengths from 40 to 150 feet.
• StarWash Integrated Software Platform Unified technology platform integrating wash hardware control, payment processing, LPR-powered membership management, pay-at-pump integration with Gilbarco and Verifone, predictive maintenance alerts, remote monitoring, live camera feeds, wash package management, and real-time reporting dashboard. Sold with StarWash equipment to car wash operators in the USA and Canada to manage the full site from a single dashboard.

Quantifiable outcome

• Up to 85% of wash water is reclaimed and reused, cutting water and sewer bills significantly
• +9 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• GilbarcocoreTechnology or IntegrationStarWash machines are natively and certified-compatible with Gilbarco fuel pump controllers. This allows fuel customers at gas stations and convenience stores to purchase wash packages directly at the dispenser. The system generates a unique one-time-use code on the receipt for frictionless entry into the car wash. StarWash integrates directly with existing Gilbarco systems — no third-party middleware or extra hardware required.
• VerifonecoreTechnology or IntegrationStarWash machines are natively and certified-compatible with Verifone fuel pump controllers. Fuel customers can purchase wash packages at the pump and receive a one-time-use code for frictionless car wash entry. Direct integration with existing Verifone systems — no middleware or additional hardware required.
• RepointcoreTechnology or IntegrationStarWash has an exclusive partnership with Repoint, a leading C-store point-of-sale provider. Through this partnership, StarWash unifies the entire retail operation into a single cloud-based ecosystem. The unified POS integrates car wash membership tracking, cross-promotional bundling, and total site revenue reporting on one dashboard. Repoint processes payments at 2.85% per transaction with support for Apple Pay, Google Pay, Samsung Pay, and all major credit cards.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ryko Solutions: Manufacturer and distributor of car wash equipment, chemistry, and payment systems with broad North American distribution. Closely comparable integrated play (equipment + chemistry + POS) to StarWash's hardware + Repoint POS + Gilbarco/Verifone integration.
• Motor City Wash Works: Car wash equipment manufacturer focused on in-bay automatics and express tunnel systems for the US market. Comparable to StarWash on product breadth and operator/dealer customer focus.
• Mark VII Equipment: Manufacturer of car wash equipment including in-bay automatics and conveyor tunnels serving gas stations, dealerships, and express operators in North America. Direct competitor in the same equipment categories StarWash sells.
• Sonny's Enterprises: Largest US tunnel car wash equipment manufacturer, offering conveyor tunnels, controls, chemistry, and site support. Directly comparable to StarWash across tunnel systems, controls software, and operator services for the same multi-site and express operator base.
• Washworld: US manufacturer of touchless and fleet car wash equipment, including in-bay automatics and tunnel systems. Comparable to StarWash on equipment platform, US/Canada footprint, and gas station/fleet customer base.
• PDQ Manufacturing: Manufacturer of touchless in-bay automatic car wash systems widely used at gas stations and convenience stores. Competes head-to-head with StarWash's Single Arm and Dual Arm Touchless IBAs in the same gas station/dealership segment.
• Belanger: Long-established car wash equipment manufacturer producing in-bay automatics, soft-touch and touchless systems, and tunnel components. Overlaps with StarWash's full product range and serves the same operator and gas station channels.
• D&S Car Wash Equipment: Designer and manufacturer of car wash equipment including touchless in-bay automatics and tunnel systems. Competes with StarWash across touchless technology and operator segment.

Others

• Repoint POS: C-store point-of-sale provider with an exclusive partnership to integrate with StarWash hardware, unifying car wash membership, cross-promotional bundling, and total site reporting. Adjacent ecosystem participant (technology partner) that helps StarWash deliver its integrated pitch to gas station and convenience store customers.

Broad incumbents

• Driven Brands: Public multi-brand automotive services conglomerate whose portfolio includes Take 5 Car Wash and other car wash operators and equipment-related services. As both a buyer of equipment and operator of large car wash chains, it sits adjacent to StarWash's core customer base and shapes equipment procurement standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mystarwash
• Instagraminstagram.com/mystarwash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarWash