rutledge street gallery
Second Street Gallery is a 501(c)(3) nonprofit contemporary art space in Charlottesville, Virginia, founded in 1973, presenting rotating exhibitions, educational programming, and community outreach to art enthusiasts, families, and regional artists.
- Company typePrivate
- Founded1973
- HeadquartersCharlottesville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What rutledge street gallery does
Second Street Gallery is a 501(c)(3) nonprofit contemporary art space located at 115 2nd St. SE in Charlottesville, Virginia, founded in 1973 and currently operating in its 53rd season. The gallery presents rotating exhibitions of contemporary art across its Main Gallery and a sub-branded space called the Dovè Gallery, serving art enthusiasts, regional and national visual artists, and families with children who participate in monthly free Family Studio Days. Programming is anchored by exhibitions such as 'HOT PINK' (curated with Richmond-based Kaleido Art Collective) and 'Fine Art + Flowers' (supported by KNB Art Advisory), complemented by educational offerings including Create & Critique workshops, group exhibition tours, live drawing events, Second Street Critiques, in-person workshops, local art club partnerships, and Artists in Conversation talks. Free downloadable resources — coloring pages, activity books, and hands-on activities — extend the gallery's reach beyond the physical space.
The business model rests on three revenue streams: one-time art sales through exhibitions and an online store (shipping available globally), a $25 annual individual membership providing discounted workshop tickets, advance exhibition notices, and members-only previews, and recurring donations/sponships from a mix of individual donors, foundations (LEAW Family Foundation; Bama Works Fund of Dave Matthews Band at the Charlottesville Area Community Foundation), corporate sponsors, and state (Virginia Commission for the Arts) and federal (National Endowment for the Arts) arts grants. The organization is led by Executive Director & Chief Curator Kristen Chiacchia, operates with 1-10 employees, and uses a Squarespace-hosted website plus an Instagram channel for marketing. The technology footprint is intentionally minimal and there is no proprietary technology, API, mobile app, or AI/ML capability disclosed.
rutledge street gallery firmographics
Firmographics- Name
- rutledge street gallery
- Legal name
- Second Street Gallery
- Website
- https://secondstreetgallery.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Second Street Gallery is a 501(c)(3) nonprofit contemporary art space in Charlottesville, Virginia, founded in 1973, presenting rotating exhibitions, educational programming, and community outreach to art enthusiasts, families, and regional artists.
- Ownership category
- akta.pro rank
rutledge street gallery industry classification
Industry- Product category
- Art Gallery & Cultural Programming
- NAICS
- Museums (712110), Museums (71211), Art Dealers (45992), Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Art Museums (THAJADAA), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
Keywords
Where rutledge street gallery is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
rutledge street gallery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Art Sales: The gallery sells artwork through exhibitions and an online store featuring exhibited artists' works at various price points.
- Membership Program: $25 annual membership providing discounted workshop tickets, advance exhibition notices, and special preview access.
- Donations and Sponsorships: Community donations and corporate sponsorships support gallery operations and specific programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
rutledge street gallery product offering
Product offeringCore offering
Second Street Gallery is a 501(c)(3) nonprofit contemporary art space in Charlottesville, Virginia that presents rotating exhibitions of contemporary art in its Main Gallery and Dovè Gallery spaces. It supplements its exhibitions with free educational and outreach programming such as Family Studio Days, workshops, artist talks, coloring pages, and activity books. The gallery also sells exhibited artwork through its physical gallery and online store, and supports operations through memberships, donations, and corporate sponsorships.
Product overview
Second Street Gallery is a 501(c)(3) nonprofit contemporary art space in Charlottesville, VA operating primarily as a single unified offering centered on its exhibitions program. The gallery presents rotating exhibitions featuring contemporary artists in its Main Gallery and Dové Gallery spaces, complemented by extensive outreach and educational programming. Core offerings include the Exhibitions Program (current, upcoming, and past shows), supplemented by Family Studio Days (free monthly family art-making), and free downloadable resources (Coloring Pages and Activity Books) for children and families. Additional programming includes Create & Critique Workshops, Group Exhibition Tours, Live Drawing Events, In-Person Workshops, and Artists in Conversation artist talks. The gallery also offers art purchase services through its online stores for exhibition artwork.
Differentiator
Problem solved
Functional benefit
Brands
- Dové Gallery: A gallery space within Second Street Gallery used for specific exhibitions such as 'HOT PINK' curated by Kaleido Art Collective.
Products and services
- Exhibitions Program Rotating exhibitions of contemporary art in the gallery's Main Gallery and Dovè Gallery spaces, featuring current, upcoming, and past shows by regional and national artists; aimed at visitors, art enthusiasts, and collectors.
- Family Studio Days
- Free Coloring Pages
- Free Activity Books
- Create & Critique Workshops
- Group Exhibition Tours
- Live Drawing Events
- Second Street Critiques
- In-Person Workshops
- Artists in Conversation
- Purchase Artwork
- Individual Membership
Quantifiable outcome
- 603+ artworks on view at a single exhibition
- +1 more outcomes
Companies that use rutledge street gallery
Customer profileSegments3 records
Ideal customer profiles3 records
rutledge street gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
rutledge street gallery partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major and minor.
- Kaleido Art CollectivemajorRichmond, Virginia-based artist group collaborating on the HOT PINK group exhibition exploring Queer identity.
- KNB Art AdvisorymajorSponsoring the Fine Art + Flowers exhibition featuring botanical paintings.
- Cedarmere In The Blue RidgeminorFloral designer contributing interpretations to the Fine Art + Flowers exhibition opening weekend.
- Fiori Floral StudiominorFloral designer contributing to exhibition floral installations.
- Flora Design and FarmminorFloral designer contributing to exhibition floral installations.
- Gregory Britt DesignminorFloral designer contributing to exhibition floral installations.
- Hedge Fine BloomsminorFloral designer contributing to exhibition floral installations.
- Horse and HenminorFloral designer contributing to exhibition floral installations.
- Spring Creek BloomsminorFloral designer contributing to exhibition floral installations.
- Tami KeavenyminorFloral designer contributing to exhibition floral installations.
- Tourterelle Floral DesignminorFloral designer contributing to exhibition floral installations.
- Verde Natural FloralsminorFloral designer contributing to exhibition floral installations.
- WayfloweringminorFloral designer contributing to exhibition floral installations.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
rutledge street gallery competitors and assessment
Company assessmentBroad incumbents
- National Gallery of Art: The federal art museum presenting major exhibitions and educational programming. Comparable as a nonprofit/arts institution with exhibitions and outreach but operates at vastly larger scale with federal backing rather than community donations.
Emerging players
- Kaleido Art Collective: A Richmond, VA-based artist collective that curated the HOT PINK exhibition at Second Street Gallery. Comparable as an emerging artist group working in the same regional contemporary-art space with curatorial and exhibition programming.
Direct peers
- Virginia Museum of Contemporary Art: A Virginia-based contemporary art nonprofit presenting rotating exhibitions and community programming. Directly comparable as a state-level nonprofit contemporary art institution with exhibitions, education, and donor-supported operations.
- Torpedo Factory Art Center: A large nonprofit art center in Alexandria, VA housing artist studios, galleries, and community programming. Comparable as a Virginia-based nonprofit visual-arts organization with rotating exhibitions and strong community/educational programming.
- Visual Arts Center of Richmond (VisArts): A Richmond, VA nonprofit community art center offering exhibitions, classes, and outreach programming. Directly comparable as a Virginia-based nonprofit visual-arts organization with a similar mix of exhibitions, education, and community engagement.
- Artspace: A nonprofit organization supporting artists through exhibitions, residencies, and community programming. Comparable as a mission-driven nonprofit contemporary arts organization with exhibition and education programming funded by grants and donations.
- The Contemporary Art Center of Virginia: A nonprofit contemporary art institution hosting rotating exhibitions and community-focused programming. Directly comparable as a regional nonprofit contemporary art space with exhibitions, education, and donor-supported operations.
- McGuffey Art Center: A nonprofit community art center in Charlottesville, VA offering artist studios, gallery exhibitions, and art classes. Closely comparable as a similarly-sized nonprofit arts organization operating in the same Central Virginia geography with overlapping educational programming.
- First Street Gallery: A nonprofit artist-run gallery in New York City exhibiting contemporary work and supporting emerging artists. Comparable as a nonprofit contemporary art gallery reliant on memberships, donations, and art sales.
Regional players
- The Fralin Museum of Art at the University of Virginia: Located in Charlottesville, this university art museum presents rotating exhibitions, educational programming, and community outreach. Comparable as a peer in regional arts exhibition and community engagement, though anchored to UVA rather than an independent nonprofit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
rutledge street gallery social profiles
Digital presencerutledge street gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
rutledge street gallery leadership team
Management profileNumber of profiles
Profiles1 record
rutledge street gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rutledge street gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rutledge street gallery
What does rutledge street gallery do?
Second Street Gallery is a 501(c)(3) nonprofit contemporary art space in Charlottesville, Virginia that presents rotating exhibitions of contemporary art in its Main Gallery and Dovè Gallery spaces. It supplements its exhibitions with free educational and outreach programming such as Family Studio Days, workshops, artist talks, coloring pages, and activity books. The gallery also sells exhibited artwork through its physical gallery and online store, and supports operations through memberships, donations, and corporate sponsorships.
Is rutledge street gallery a public or private company?
rutledge street gallery is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was rutledge street gallery founded?
rutledge street gallery was founded in 1973. It employs 1 to 10 people.
Where is rutledge street gallery based?
rutledge street gallery is headquartered in Charlottesville, United States, in the North America region.
How does rutledge street gallery make money?
Three revenue lines are on record. Art Sales are the primary driver. The others are membership Program and donations and Sponsorships.
Who are rutledge street gallery's main competitors?
National Gallery of Art is listed as a broad incumbent. Kaleido Art Collective is listed as an emerging player. Direct peers are Virginia Museum of Contemporary Art, Torpedo Factory Art Center, Visual Arts Center of Richmond (VisArts), Artspace, The Contemporary Art Center of Virginia, McGuffey Art Center and First Street Gallery. The Fralin Museum of Art at the University of Virginia is listed as a regional player.
Does rutledge street gallery have an API?
No public API is recorded for rutledge street gallery.
What industry is rutledge street gallery in?
rutledge street gallery's product category is Art Gallery & Cultural Programming. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAJADAA, Art Museums. Its NAICS code is 712110.