VINVIN Wines
VINVIN Wines is a Rotterdam-based Dutch importer and DTC e-commerce retailer of premium curated wines, serving Dutch consumers through vinvinwines.nl and hospitality businesses via a B2B portal, with an exclusive Taittinger import partnership and 370+ SKUs across 15+ wine houses.
- Company typePrivate
- Founded2020
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What VINVIN Wines does
VINVIN Wines (legal entity VINVIN B.V.) is a Dutch private limited company founded in 2020 and headquartered in Rotterdam that imports and distributes premium wines and curated wine boxes to Dutch consumers and hospitality businesses. The company's core product is a curated e-commerce catalog of more than 370 wines spanning France, Italy, Spain, Germany, Austria, South Africa, Australia, and the United States, sourced from 15+ wine houses that include Champagne Taittinger (under an exclusive Netherlands import arrangement), Famille Hugel, Albert Bichot, Jean-Pierre Moueix, Domaine d'Henri, Sierra Cantabria, Pascal Jolivet, and Weingut Schmitges. The technology backbone is a Next.js-based direct-to-consumer storefront at vinvinwines.nl integrated with Mollie for payments (supporting iDEAL, Bancontact, Visa, Mastercard, AMEX, PayPal, Apple Pay, SOFORT) and MyParcel/PostNL for fulfillment, with a 24-hour shipping SLA and free delivery above €150.
The business operates three complementary revenue streams: (i) one-off DTC bottle sales via the website priced €9.29 to €121.99+, (ii) a recurring wine subscription and curated Favorite Boxes in 2-vaks (€34.49–€45.00) and 6-vaks (€107.50–€112.50) formats marketed under "Mis geen drop," and (iii) B2B sales to the Dutch horeca (hospitality) sector through a dedicated /horeca portal and Business Club offering. Distribution is supplemented by event-led direct sales, including an annual Garage Sale at the Rotterdam warehouse (Melbournestraat 72B) and exclusive launch lunches such as the Vino Herrero release. The product portfolio has expanded beyond still and sparkling wine into adjacent categories, including English sparkling wine (Domaine Evremond Classic Cuvée), alcohol-free wines, and ready-to-drink cocktails (Andiamo Aperitivo Spritz). Ownership is founder-led with no institutional investors or parent company disclosed; the team is described as a small group of 1-10 led by named principals Frank, Marcel, and Corine, with Marcel Just de la Paisières listed as a commercial contact.
VINVIN Wines firmographics
Firmographics- Name
- VINVIN Wines
- Legal name
- VINVIN B.V.
- Website
- https://vinvinwines.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VINVIN Wines is a Rotterdam-based Dutch importer and DTC e-commerce retailer of premium curated wines, serving Dutch consumers through vinvinwines.nl and hospitality businesses via a B2B portal, with an exclusive Taittinger import partnership and 370+ SKUs across 15+ wine houses.
- Ownership category
- akta.pro rank
VINVIN Wines industry classification
Industry- Product category
- Premium Wine Retail and Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where VINVIN Wines is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
VINVIN Wines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail wine sales: Direct-to-consumer sales of premium wines through the e-commerce website, including individual bottles and curated wine boxes
- Wine subscription/boxes: Monthly curated wine boxes (2-vaks and 6-vaks Favorite Boxes) available as one-time purchases or subscription
- B2B/horeca sales: Sales to hospitality businesses including restaurants and wine merchants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines (under €20) |
| Unit Pricing | Pay-as-you-go | Mid-range wines (€20-50) |
| Unit Pricing | Pay-as-you-go | Premium wines (€50+) |
| Unit Pricing | Pay-as-you-go | Wine boxes |
| One time/ perpetual license | Pay-as-you-go | Event tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VINVIN Wines product offering
Product offeringCore offering
VINVIN Wines imports and distributes a curated portfolio of 370+ premium wines sourced from independent winemakers across France, Italy, Spain, Germany, Austria, the United States, South Africa, and Australia. The company sells these wines directly to individual consumers through its e-commerce platform and to hospitality businesses (horeca) via a dedicated B2B portal, complemented by sommelier-curated Favorite Wine Boxes (2-vaks and 6-vaks), a recurring wine-box subscription, and exclusive partnerships such as the Dutch import of Champagne Taittinger.
Product overview
VINVIN Wines is a Dutch premium wine e-commerce platform operating as a curated marketplace featuring wines from independent winemakers. The core offering consists of hand-selected wines across categories (red, white, rosé, sparkling) and regions (France, Italy, Spain, Germany, Austria, South Africa, Australia, USA), with key wine house partnerships including Champagne Taittinger (exclusive importer), Domaine d'Henri, Bon Vivant, Sierra Cantabria, Pascal Jolivet, and others. The company also offers seasonal Favorite Wine Boxes (Wijnboxen) in 2-vaks and 6-vaks formats, both as one-time purchases and subscription service (Abonnement). Additional offerings include B2B services through Business Club for hospitality clients, and an annual Garage Sale event. The product portfolio includes over 365 wines across multiple countries and wine styles, from entry-level house wines to premium cuvées and vintage Champagnes.
Differentiator
Problem solved
Functional benefit
Products and services
- Curated Premium Wine Collection A curated catalog of 370+ premium wines from independent winemakers across France, Italy, Spain, Germany, Austria, the United States, South Africa, and Australia, sold both as individual bottles and as the basis for boxes and subscriptions. Targeted at individual wine enthusiasts and the hospitality sector.
- Favorite Boxes (Wijnboxen) Seasonally curated wine boxes in 2-vaks (€42.50) and 6-vaks (€112.50) formats, available as one-time purchases. Contents are hand-selected by sommeliers to match seasonal themes and occasions. Targeted at consumers seeking discovery and gifting.
- Wine Subscription (Abonnement) Recurring wine subscription service delivering curated seasonal wine boxes to subscribers on a repeated basis, offering discovery of new wines without research effort. Targeted at individual consumers.
- Business Club / B2B Horeca Services Dedicated B2B service for hospitality businesses including restaurants, hotels, and wine merchants, providing access to exclusive wine selections and a separate horeca portal at /horeca.
- Champagne Taittinger Collection Exclusive Dutch range of Champagne Taittinger products including Brut Réserve, Prestige Rosé, Millésimé, Nocturne, Prélude Grands Crus, and Folies de la Marquetterie, in standard, Demi, and Magnum formats.
- Chablis 1er Cru L'Homme Mort Vieilles Vignes '21 Single-vineyard Chablis Premier Cru from 80-year-old vines in Fourchaume, vinified in stainless steel and oak. Part of the Domaine d'Henri selection from the Laroche family.
- Santorino Pinot Grigio '25 Sicilian Pinot Grigio from the island of Sicily, cold fermented at 14°C for 15 days and tangentially filtered before bottling. Part of the Santorino portfolio.
- Sierra Cantabria Reserva '18 DOCa Rioja Reserva from 100% Tempranillo, aged 17 months in 70% French and 30% American oak barrels. Part of the Viñedos y Bodegas Sierra Cantabria Collection from the Eguren family, farmed organically for over 30 years.
- Pétale de Rose, rosé '24 AOC Côtes de Provence Rosé blend of Cinsault, Grenache, Syrah, Mourvèdre, Rolle, and Sémillon, produced with Champenois pressing and aged on lees. Part of the Château La Tour de l'Evêque / Pétale de Rose Collection, farmed biodynamically.
- Alcohol-Free Wine Collection Dealcoholized wines including Alkoholfrei Riesling and Alkoholfrei Spätburgunder from Weingut Schmitges, offering no-alcohol alternatives within the curated wine portfolio.
- Andiamo Aperitivo Spritz Ready-to-drink Italian-style aperitivo spritz cocktail made with orange, herbs, and sparkling wine, with a recipe inspired by 1950s Italy. Launched in 2016 as an extension beyond still wine.
- Vino Herrero Collection (by Jan Smit) Rioja wine collection by artist Jan Smit, including Blanco (Viura/Sauvignon Blanc) and Rosado, launched with exclusive launch events. Targeted at fans and collectors of the artist's branded wine label.
- Domaine Evremond Classic Cuvée English sparkling wine from Kent, produced by Champagne Taittinger, priced at €53.49 incl. BTW. Launched at VINVIN in early June 2026 with a festive launch event, available as a continuing SKU after the launch.
- Vom Berg Riesling Feinherb '25 Light-sweet Mosel Riesling from grey slate vineyards with up to 65% slopes, offering aromas of green apple and apricot. Part of the Weingut Schmitges Riesling Collection from the historic Schmitges estate established 1744.
- Bon Vivant Sauvignon Blanc '24 IGP Val de Loire Sauvignon Blanc, harvested early morning for freshness, vinified naturally without enzymes or added yeast, aged 5 months on lees. Part of the value-oriented Bon Vivant collection from IGP Pays D'oc.
- Champagne Taittinger Brut Réserve Magnum 1,5 ltr Premium 1.5 liter Magnum format of Champagne Taittinger Brut Réserve, aged minimum 3 years, made with 40% Chardonnay. Part of the Champagne Taittinger Collection.
- Maison Toi et Moi Cinsault rosé '24 IGP Pays D'oc Rosé from 100% Cinsault, with cold maceration including 5 days of skin contact, fermented in temperature-controlled stainless steel. Part of the Maison Toi et Moi house wine portfolio from southwest France.
Quantifiable outcome
- Verzending binnen 24u (Shipping within 24 hours)
- +1 more outcomes
Companies that use VINVIN Wines
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
VINVIN Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
VINVIN Wines partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and major.
- MolliecorePayment processor used for secure online transactions including iDEAL, credit cards (Visa, Mastercard, American Express), PayPal, Apple Pay, SOFORT Banking, and Bancontact
- MyParcel/PostNLcoreShipping and logistics partner for order delivery within the Netherlands
- Champagne TaittingerflagshipExclusive importer of Champagne Taittinger products in the Netherlands; featured as a key wine house with extensive Champagne portfolio including Brut Réserve, Prestige Rosé, Millésimé, Prélude Grands Crus, Folies de la Marquetterie, and Nocturne
- Domaine d'HenrimajorPortfolio of Chablis wines from the Laroche family, including Petit Chablis, Chablis Premier Cru, and Blanc de Blancs selections
- Bon VivantmajorPortfolio of wines from Loire Valley including Sauvignon Blanc, Chardonnay, Viognier, Merlot, Pinot Noir, and Rosé
- SantorinomajorSicilian wines including Pinot Grigio, Pinot Grigio Blush, and Chardonnay from Sicily
- Maison Toi et MoicoreHouse wines from Southwest France including Cinsault Rosé, Colombard/Sauvignon Blanc blend, and Grenache Merlot
- Viñedos y Bodegas Sierra CantabriacoreRioja wines including Reserva, Crianza, Garnacha, and Organza white blend from the Eguren family
- Weingut SchmitgescoreMosel Riesling wines including Vom Berg Feinherb, Erdener Riesling Trocken, Grauschiefer Riesling, and Erdener Prälat GG
- Tenuta BaroncoreItalian Prosecco and sparkling wines from the Asolo region including Brut and Extra Dry selections
- Chateau La Tour de l'EvêquecoreCôtes de Provence rosé wines including St Anne Rosé and Pétale de Rose (named Best Provence Rosé 2023)
- Pascal JolivetcoreSancerre wines from Loire Valley, including Sancerre Blanc Signature
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
VINVIN Wines competitors and assessment
Company assessmentDirect peers
- Wijnbeurs: Large Dutch online wine specialist running an e-commerce model with broad assortment and own import portfolio. Closest direct comparable to VINVIN on DTC wine e-commerce, premium/curated positioning, and exclusive importer relationships.
- Grapedistrict: Dutch online wine retailer curating wines from independent European winemakers with a similar niche/premium DTC proposition. Directly comparable on curation angle, smaller-batch focus, and B2C subscription-style boxes.
Broad incumbents
- Gall & Gall: Largest off-premise alcohol retailer in the Netherlands with nationwide stores and online sales. Competes with VINVIN on broad wine assortment, but at much larger scale and lower price-points; less curated/premium positioning.
- Sligro Food Group:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VINVIN Wines social profiles
Digital presenceVINVIN Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
VINVIN Wines leadership team
Management profileNumber of profiles
Profiles3 records
VINVIN Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VINVIN Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VINVIN Wines
What does VINVIN Wines do?
VINVIN Wines imports and distributes a curated portfolio of 370+ premium wines sourced from independent winemakers across France, Italy, Spain, Germany, Austria, the United States, South Africa, and Australia. The company sells these wines directly to individual consumers through its e-commerce platform and to hospitality businesses (horeca) via a dedicated B2B portal, complemented by sommelier-curated Favorite Wine Boxes (2-vaks and 6-vaks), a recurring wine-box subscription, and exclusive partnerships such as the Dutch import of Champagne Taittinger.
Is VINVIN Wines a public or private company?
VINVIN Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VINVIN Wines founded?
VINVIN Wines was founded in 2020. It employs 1 to 10 people.
Where is VINVIN Wines based?
VINVIN Wines is headquartered in Rotterdam, Netherlands, in the Europe region.
How does VINVIN Wines make money?
Three revenue lines are on record. Retail wine sales are the primary driver. The others are wine subscription/boxes and B2B/horeca sales.
Who are VINVIN Wines's main competitors?
Direct peers on record are Wijnbeurs and Grapedistrict. Broad incumbents are Gall & Gall and Sligro Food Group.
Does VINVIN Wines have an API?
No public API is recorded for VINVIN Wines.
What industry is VINVIN Wines in?
VINVIN Wines's product category is Premium Wine Retail and Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 424820 and its SIC code is 5180.