Weltew Home
Weltew Home is a Turkish vertically integrated furniture manufacturer and retailer, founded in 1996, operating 150 stores in Turkey and 80 international showrooms across 4 continents. It designs, produces, and sells residential room sets, individual furniture pieces, accessories, and bedding products to individual consumers.
- Company typePrivate
- Founded1996
- HeadquartersBursa
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weltew Home does
Weltew Home is a Turkish vertically integrated designer, manufacturer, and retailer of residential furniture and bedding, founded in 1996 and headquartered in Bursa-İnegöl under the legal entity MELTEM MODÜLER MOBİLYA KOLTUK SANAYİ VE TİCARET ANONİM ŞİRKETİ. The company serves individual consumers through three channels: 150 owned retail stores across 67 cities in Turkey, 80 international showrooms across 4 continents (23+ countries including Austria, Germany, France, UK, Canada, Saudi Arabia, Russia, Iraq, and several Central Asian states), and the weltew.com e-commerce storefront. Its product portfolio covers complete room sets (sofa, corner, bedroom, dining, young room, kitchen), individual pieces (sofas, armchairs, wardrobes, tables, chairs, dressers, study desks, TV units, consoles), home accessories (lighting, carpets, mirrors, bookcases, puffs), and a dedicated Weltew Bedding line (mattresses, duvet sets, bedspreads, dowry sets, pillows, sheets), organized into named collections such as Traverta, Bonita, Melonni, Legna, Viva, Bronza, and Mood.
The company's operations combine traditional Turkish furniture craftsmanship with modern automation at a 90,000 sqm production facility in İnegöl (45,000 sqm enclosed), with planned expansion to over 210,000 sqm. Reported monthly production capacity is 2,400 panel furniture sets, 2,400 beds, 2,100 sitting groups, and 1,700 base sets, supported by robotic production areas and smart storage systems. Quality is formalized through ISO 9001 certification sustained for 15 years and Turquality brand certification (2017) from the Turkish Ministry of Economy, alongside Turkish Standards Institute authorized service station certification.
Weltew Home's revenue model is based on one-time unit sales of furniture and bedding products priced in Turkish Lira, with publicly disclosed prices, frequent discount campaigns (12–50% off), free delivery above 1,000 TL, free assembly, 2-year warranty, and installment payment plans up to 18 months through partner banks. The company markets to individual homeowners seeking stylish, modern, and complete-room furniture solutions. Distribution is supplemented by a dealer/franchise network application and multi-channel digital marketing (Instagram, YouTube, e-bulletin, blog, and a 'Design Your Room' visualization tool). During 2020, the company reported 70% domestic and 25% international market growth and was named Export Champion of the Year among İnegöl furniture manufacturers.
Weltew Home firmographics
Firmographics- Name
- Weltew Home
- Legal name
- MELTEM MODÜLER MOBİLYA KOLTUK SANAYİ VE TİCARET ANONİM ŞİRKETİ
- Website
- https://weltew.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Weltew Home is a Turkish vertically integrated furniture manufacturer and retailer, founded in 1996, operating 150 stores in Turkey and 80 international showrooms across 4 continents. It designs, produces, and sells residential room sets, individual furniture pieces, accessories, and bedding products to individual consumers.
- Ownership category
- akta.pro rank
Weltew Home industry classification
Industry- Product category
- Home Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishing Merchant Wholesalers (423220)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
- akta.pro secondary industries
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Home Décor, Housewares & Gifts Distribution (CRAOAFAB)
Keywords
Where Weltew Home is headquartered
LocationHeadquarters
- HQ city
- Bursa
Offices4 records
Markets served
Weltew Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Furniture Sales: One-time sale of furniture products including sofa sets, bedroom sets, dining room sets, corner sets, young room sets, and individual furniture pieces. The company also sells bedding products, textiles, and accessories.
- Bedding and Home Textiles: Sale of mattresses, duvet sets, pillows, bedspreads, sheets, and other sleep products under the Weltew Bedding line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Furniture sets and individual pieces with unit-based pricing |
| Unit Pricing | Pay-as-you-go | Bedding and home textiles with unit pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Weltew Home product offering
Product offeringCore offering
Weltew Home designs, manufactures, and retails Turkish residential furniture and bedding, offering complete coordinated room sets (sofa sets, corner sets, bedroom, dining room, young room), individual furniture pieces (sofas, wardrobes, tables, chairs, TV units), home accessories (lighting, carpets, mirrors, puffs), and bedding products (mattresses, duvet sets, bedspreads, pillows) under the Weltew Home and Weltew Bedding brands and signature collections (Traverta, Bonita, Melonni, Legna, Viva, Bronza). The company sells through 150 domestic stores, 80 international showrooms, dealers/franchises, and its own e-commerce site, with free assembly and delivery, 2-year warranty, and installment payment options.
Product overview
Weltew Home is a Turkish furniture manufacturer and retailer offering a comprehensive portfolio of residential furniture products organized into four main categories: furniture sets (sofa sets, corner sets, bedroom, dining room, young room, kitchen sets, TV units), individual furniture pieces (armchairs, sofas, wardrobes, chests of drawers, tables, chairs, consoles, dressers, study desks), home accessories (coffee tables, side tables, bookcases, mirrors, lighting fixtures, carpets, puffs), and mattress/bedding products (storage beds, mattresses, headboards, duvet sets, bedspreads, sheets, pillows, quilts). The company also markets several named collections including Traverta (travertine-inspired), Bonita (elegant styling), Melonni (multi-functional), Legna (warm/cohesive), Viva (dynamic contemporary), and Bronza (noble/sophisticated). Additionally, Weltew offers a digital room design tool enabling customers to visualize products in their space. The product architecture is organized as a traditional furniture retail platform with physical showroom locations across Turkey and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Weltew Bedding: Bedding and mattress sub-brand offering beds, bases, headboards, mattresses, duvet sets, dowry sets, pillows, and bedroom textiles.
- Traverta Collection
- Mood Collection
- Bonita Collection
- Melonni Collection
- Legna Collection
- Viva Collection
- Bronza Collection
Products and services
- Sofa Set
Quantifiable outcome
- 25% international market growth, 70% domestic market growth despite pandemic conditions
Companies that use Weltew Home
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Weltew Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Weltew Home partnerships and signals
Strategic signalScale indicators9 records
Recent moves8 records
Expansion highlights5 records
Weltew Home competitors and assessment
Company assessmentRegional players
- Boyteks: Boyteks is a leading Turkish mattress and home textiles manufacturer supplying bedding products to retailers globally. Comparable as a Turkish-based sleep/bedding producer that could either partner with or compete against Weltew's Bedding sub-brand.
- Kalyoncu Mobilya: Kalyoncu Mobilya is a Turkish furniture manufacturer-retailer with domestic showrooms and export operations focused on Central Asian and Middle Eastern markets. Directly comparable in geographic focus on Turkish-origin furniture exports.
Direct peers
- Modalife: Modalife is a Turkish furniture retailer with showroom and online operations selling furniture, bedroom sets, dining, and home accessories. Closely matches Weltew's direct-to-consumer retail model and product mix in the Turkish market.
- İstikbal Mobilya: İstikbal is a heritage Turkish furniture brand manufacturing and retailing household furniture including bedroom, dining, and seating sets. Direct competitor operating in the same mid-market value segment with parallel showroom and dealer networks.
- Bellona Mobilya: Bellona is one of the largest Turkish furniture manufacturers and retailers with extensive domestic and international retail presence, producing sofa sets, bedroom, dining, and youth room furniture. Direct competitor with similar İnegöl roots, comparable omnichannel model, and overlapping product categories.
- İnegöl Mobilya Center brands (Çilek, Çetmen): Çilek and similar İnegöl-based furniture brands compete in the same regional production cluster as Weltew, offering themed children's/youth room furniture and broader household assortments with international export reach. Closely comparable producer ecosystem.
- Doğtaş Kelebek: Doğtaş is a major Turkish furniture manufacturer and retailer offering sofa, bedroom, dining, and complementary home products across domestic and international stores. Closely comparable in product breadth, target customer segment, and vertically integrated production model.
Broad incumbents
- Rooms To Go: Rooms To Go is a large US-based furniture retailer specializing in complete room packages (sofa sets, bedroom, dining). Comparable in complete-room merchandising strategy and showroom-driven sales model.
- Ashley Furniture Industries: Ashley is one of the world's largest vertically integrated furniture manufacturers and retailers with extensive store and e-commerce presence. Comparable in scale of operations, vertical integration, and breadth of product portfolio across furniture categories.
- IKEA: IKEA is the global mass-market furniture and home furnishings incumbent with showrooms and e-commerce in markets overlapping Weltew's international footprint (e.g., Germany, France, UK, Canada). Represents the dominant global benchmark Weltew competes against in cross-border markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Weltew Home social profiles
Digital presenceWeltew Home compliance and trust
Trust signalCompliance2 records
Weltew Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weltew Home leadership team
Management profileNumber of profiles
Profiles1 record
Weltew Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weltew Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weltew Home
What does Weltew Home do?
Weltew Home designs, manufactures, and retails Turkish residential furniture and bedding, offering complete coordinated room sets (sofa sets, corner sets, bedroom, dining room, young room), individual furniture pieces (sofas, wardrobes, tables, chairs, TV units), home accessories (lighting, carpets, mirrors, puffs), and bedding products (mattresses, duvet sets, bedspreads, pillows) under the Weltew Home and Weltew Bedding brands and signature collections (Traverta, Bonita, Melonni, Legna, Viva, Bronza). The company sells through 150 domestic stores, 80 international showrooms, dealers/franchises, and its own e-commerce site, with free assembly and delivery, 2-year warranty, and installment payment options.
Is Weltew Home a public or private company?
Weltew Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weltew Home founded?
Weltew Home was founded in 1996. It employs 501 to 1,000 people.
Where is Weltew Home based?
Weltew Home is headquartered in Bursa.
How does Weltew Home make money?
Two revenue lines are on record. Furniture Sales are the primary driver. The others are bedding and Home Textiles.
Who are Weltew Home's main competitors?
Regional players on record are Boyteks and Kalyoncu Mobilya. Direct peers are Modalife, İstikbal Mobilya, Bellona Mobilya, İnegöl Mobilya Center brands (Çilek, Çetmen) and Doğtaş Kelebek. Broad incumbents are Rooms To Go, Ashley Furniture Industries and IKEA.
Does Weltew Home have an API?
No public API is recorded for Weltew Home.
What industry is Weltew Home in?
Weltew Home's product category is Home Furniture. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution, with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 4491 and its SIC code is 5700.