What MIcompany does

Rewire operates as a Data & AI consultancy under the legal entity MI Company Holding B.V., a privately held Dutch private limited company founded in 2006 and now in its twentieth year of operation. The firm advises enterprise clients across at least nine verticals — Manufacturing, Financial Services, Life Sciences, Ecommerce & Retail, Agriculture & Food, Telecommunications, Utilities & Energy, Transport & Mobility, and Consumer Goods — on operationalizing artificial intelligence end-to-end, from strategy through deployment. Its stated mission is to combine human and artificial intelligence to build self-learning systems that make organizations 'AI-native'. The delivery model combines traditional consulting services with a portfolio of named, reusable AI solution 'engines' and proprietary technology.

The core technology offering combines machine learning, ML Ops, Generative AI, optimization engines, and predictive analytics, underpinned by a referenced proprietary approach called exquAIro. Solutions span six service lines (Data & AI Strategy, Customized AI Solutions, Data Management, ML Ops, Data & AI Training via the GAIN Academy, and Generative AI) and five marketed solution engines: B2B Sales Optimization (claimed 100X lifetime ROI), AI Supply Chain Optimization (18% working-capital reduction), Pricing & Revenue Management (10% ACV increase), AI Promotion Optimization (30% bottom-line lift), and Clinical Trial Success Assurance. Rewire cites a 'humans in the loop' methodology and positions itself across the full AI lifecycle.

Rewire generates revenue through professional services engagements — likely project-based and retainer — sold via direct enterprise sales targeting C-level buyers, supplemented by marketing-led demand generation through thought-leadership content (blog, impact studies, white papers), owned events (Rewire LIVE, Data Leadership Roundtables), an email newsletter, and the GAIN training academy. Pricing is not publicly disclosed; engagements originate from consultation/contact requests via the website. The firm is privately held with no disclosed investors, funding rounds, M&A, or partnership activity, and no headcount, revenue, or office-location figures are publicly disclosed.

Name

MIcompany

Legal name

MI Company Holding B.V.

Website

https://micompany.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Rewire is a Netherlands-based Data & AI consultancy, founded in 2006 and operating for 20+ years, that helps large enterprise clients across nine verticals operationalize machine learning, generative AI, and optimization engines via consulting services and proprietary AI solution 'engines'.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Data & AI Consulting Services: Rewire generates revenue through professional consulting engagements covering Data & AI Strategy, Customized AI Solutions, Data Management, ML Ops, Generative AI integration, and AI Training. These are likely structured as project-based or retainer engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rewire is a Data & AI consultancy that operationalizes artificial intelligence, from machine learning to generative AI, for enterprise organizations. It delivers consulting services (Data & AI Strategy, Customized AI Solutions, Data Management, ML Ops, Generative AI integration) and specialized AI-powered solution engines (B2B Sales Optimization, Supply Chain Optimization, Pricing & Revenue Management, Promotion Optimization, Clinical Trial Success Assurance), supported by its proprietary exquAIro platform and the GAIN AI training academy.

Product overview

Rewire (MIcompany) is a Data & AI consultancy offering a portfolio of consulting services and AI-powered solution engines. The consulting services include Data & AI Strategy, Customized AI Solutions, Data Management, ML Ops, Data & AI Training (GAIN), and Generative AI. The company also offers specialized AI solution engines including B2B Sales Optimization Engine, AI Supply Chain Optimization Engine, Pricing & Revenue Management Solutions, AI Promotion Optimization Engine, and Clinical Trial Success Assurance. These solutions are delivered across multiple sectors including Manufacturing, Agriculture, Telecommunications, Utilities, Energy, Transport, Ecommerce, Retail, Finance, Consumer Goods, and Life Sciences.

Differentiator

Problem solved

Functional benefit

Products and services

• Data & AI Strategy Artificial intelligence strategy consulting to operationalize data and AI opportunities, helping enterprise clients become the pacesetter in their industry.
• Customized AI Solutions Development of proprietary, scalable, self-learning AI business solutions with humans in the loop, tailored to client-specific use cases.
• Data Management Data management services that future-proof data strategy, break down data silos, and provide actionable data to accelerate AI-driven digital transformations.
• ML Ops Machine learning operations services for deploying and managing ML models at scale, accelerating time to value from research to production.
• Data & AI Training (GAIN Academy) AI capability-building training programs through the GAIN Academy to build knowledge and skills for developing AI use cases across organizational levels.
• Generative AI Consulting Generative AI consulting to deeply embed generative AI into culture and processes, maximizing potential to unlock breakthrough-level business benefits.
• B2B Sales Optimization Engine AI-powered solution for B2B sales optimization using machine learning and predictive analytics, designed to deliver 100X lifetime ROI.
• AI Supply Chain Optimization Engine AI solution that reduces working capital by 18% through intelligent supply chain optimization and demand forecasting.
• Pricing & Revenue Management Solutions AI-powered pricing optimization that increases annual contract value by 10% through intelligent revenue management.
• AI Promotion Optimization Engine AI solution that enhances bottom-line value by 30% through intelligent promotion and marketing spend optimization.
• Clinical Trial Success Assurance AI-powered solution for the life sciences sector that reduces risks of delays in clinical trials through data and AI-driven insights.

Quantifiable outcome

• 100X lifetime ROI through B2B Sales Optimization Engine
• +3 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fractal Analytics: AI and analytics consultancy offering enterprise AI solutions, decision sciences, and GenAI services across multiple verticals. Closely comparable to Rewire in size, scope, and productized-engine approach.
• Tiger Analytics: Data and AI consulting firm building custom ML and GenAI solutions for enterprise clients across industries including CPG, manufacturing, and life sciences. Direct competitor in custom AI solution delivery.
• Tredence: AI and data analytics solutions provider focused on solving last-mile AI adoption challenges for enterprises—closely aligned with Rewire's 'operationalize AI' value proposition and ML Ops offering.
• Slalom: Global consulting firm focused on technology and business transformation, with strong data and AI practices. Comparable to Rewire in multi-sector enterprise delivery and AI-led transformation work.

Broad incumbents

• McKinsey QuantumBlack: McKinsey's AI and advanced analytics arm serving global enterprises on AI strategy and implementation. Directly comparable to Rewire's full-lifecycle Data & AI consultancy offering, but with vastly larger global reach and brand recognition.
• BCG GAMMA: Boston Consulting Group's data science and AI consulting division. Competes with Rewire in enterprise AI strategy, custom ML solution development, and GenAI-enabled transformation across multiple verticals.
• Accenture AI: Accenture's applied AI and data consultancy serves global enterprises on AI strategy, MLOps, and generative AI. Overlapping with Rewire's service portfolio and enterprise C-level engagement model.
• Capgemini AI: Capgemini's AI, data, and analytics consultancy serves enterprise clients across multiple industries on AI strategy, custom solutions, and data management. Comparable in delivery model and sector breadth.
• Deloitte AI & Data: Deloitte's AI and data analytics practice provides AI strategy, custom solution development, and industry-specific AI implementations—directly comparable to Rewire's multi-vertical AI consultancy model.

Emerging players

• Element AI (ServiceNow): Originally an AI consultancy that was acquired by ServiceNow, providing applied AI services and solutions. Comparable to Rewire's customized AI solutions and AI-native transformation positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/micompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIcompany